rajiv yuva kiranalu

7/28/2019 Rajiv Yuva Kiranalu

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Rajiv Yuva Kiranalu is conceived by the Govt. of Andhra Pradesh to build

job specific skills among the unemployed and place them in appropriate private

jobs. Vision of RYK is to convert large no. of non-literate, school dropout,

unskilled and unemployed youth into productive workforce by building their skills

thereby promoting inclusive growth. The mission proposes to employ 15 lakh

youth in jobs in the private industry by 2014. The implementation shall be on a

mission mode. To operationalize the programme, Government have constituted

1. High level council Rajiv Education and Employment Council of Andhra

Pradesh (REECAP) has been set up under the Chairmanship of Honorable Chief

Minister with 9 cabinet ministers, Principal Secretaries of relevant departments and

10 representatives of the Industry and Academia for creating necessary policy

environment and guiding the implementation process. This is a unique body which

brings the best of Govt. Industry and Academia together to maximize opportunities

for the unemployed youth.

2. An exclusive State Level Society Rajiv Education and Employment

Mission in Andhra Pradesh (REEMAP) have been registered to coordinate the

efforts of all sub-missions on a mission mode.

3. REEMAP will function through 7 sub- missions constituted in 7 Govt.

Depts



VISION :

Sustained elimination of poverty of underprivileged Rural Youth, with a

focus on remote areas

MISSION:

Employment/employability enhancement of BPL Rural Youth through

market-driven training

OBJECTIVE:

Articulated by the community One Job for every poor family.

One job to an underprivileged family takes the family out of poverty in a

sustained manner

Employment Generation and Marketing Mission (EGMM) is a society

set up by the Department of Rural Development of the Andhra Pradesh

(AP) Government to provide employment to the rural unemployed youth.Set up five years back, EGMM has emerged as one of the largest Jobs

mission working for the underprivileged youth. To date it has trained 2,

26,909 and placed 75% of them in entry level corporate jobs. 45% are

girls and 37% are SCs/ STs. The youth are from economically and

socially underprivileged sections of the society. EGMM works in a

public-private partnership mode with Government, companies and the

rural communities as its stakeholders. The entire approach is a bottom-up

approach, tailored to move the rural poor from the unorganized to theorganized labor market.

The brand EGMM has been built by its innovative products developed

like the country's first Grassroots level English, Soft Skills & Computers



Academy, Textile Training Academy, and Security Academy. EGMM

has also customized the trainings linked to new investments like Rural

BPOs, SEZ's manufacturing units, etc. Companies that recruited large no.

of youth from EGMM training centers:

In Retail Sector : More (Aditya Birla Group); Big

Bazaar (Future’s Group), Reliance Fresh; Heritage

Fresh; ITC Choupal and Futures group

In Security Services : Roxa/G4 Securitas.

In Sales: Hindustan Unilever; Reliance telecom; Tata

Indicom; Vodafone; Airtel;Eenadu

Rural BPO: HDFC Bank

Manufacturing : Apache (Adidas Shoes)

Hospitality: Mc Donald, KFC, Pizza Corner, Cafe

Coffee Day

District Rural Development Agency (DRDA)DRDA has traditionally been the principal organ at the district level to oversee the

implementation of anti-poverty programmes of the Ministry of Rural Development. This agency was

created originally to implement the Integrated Rural Development Programme (IRDP). Subsequently

the DRDAs were entrusted with number of programmes of both state and central governments. From

01 April 1989 a separate DRDA Administration has been introduced to take care of the administrative

costs. This aims at strengthening the DRDAs and make them more professional in managing the anti-

poverty programmes and be an effective link between the ministry and the district level.

Rural development and poverty alleviation programmes are implemented on a

decentralised basis, keeping in view the large geographical areas, the administrative

requirements and the need to involve grassroots-level officials and the community in the

implementation of the programmes. At the central level the Ministry of Rural Areas &

Employment has been implementing these programmes. The Ministry is responsible for the

release of central share of funds, policy formulation, overall guidance, monitoring and

evaluation of the programmes. At the State level Prl Secretary, Rural Development and the

Commissioner of Rural Development are overall incharge for implementation of the rural

development programmes. At the District level, the programmes are implemented through the



DRDAs (District Rural Development Agencies). The governing body of DRDA includes

Members of Parliament (MPs), Members of Legislative Assemblies (MLAs), District level

officials of Development Departments, Bankers, NGO's and representatives of weaker sections

of the society. The District Collector is the Chairman of the Governing Board and the Project

Director the Member Secretary. The Governing body at the district level provides guidance and

directions to DRDA.

Many Schemes of the Central and State Governments are introduced from time to time.

Several schemes are available providing support to different components of Rural

Development. Schemes are also periodically modified to reflect the experience over the years.

The task of DRDA has been to identify the needs of the rural population and reach the

appropriate schemes where they are needed. In implementing the schemes, the role of the

DRDA has been Technical, Managerial and Financial. Thus DRDA is not only a body to

disburse the funds for the schemes but also provide appropriate Managerial and Technical

support.

Indira Kranthi Patham

The activities of DWCRA and Velugu were integrated under a programme called Indira KrantiPatham. The basic objective of this integration is to implement various programmes for strengthening of self-help Groups with similar implementation strategy. The new scheme IndiraKranti Patham had been designed by clubbing Women Empowerment with Poverty Alleviation

Indira Kranti Patham (IKP) is a statewide poverty reduction project to enable the rural poor toimprove their livelihoods and quality of life through their own organizations. It aims to cover all thrural poor households in the state with a special focus on the 30 lakh poorest of the poor households. It is implemented by Society for Elimination of Rural Poverty (SERP), Dept of Rural

Development, Govt of AP. SERP is an autonomous society registered under the Societies Act, aimplements the project through District Rural Development Agencies (DRDAs) at the District levThe Chief Minister of Andhra Pradesh is the Chairperson of the Society. IKP builds on more thandecade long, statewide rural women’s self-help movement. The focus is on deepening theprocess, providing an institutional structure and developing a framework for sustaining it for comprehensive poverty eradication. It is the single largest poverty reduction project in South As

It works with 4,76,930 Self Help Groups federated into 28,080 Village Organizations (VO) and 7Mandal Samakhyas (MS). The project mandate is to build strong institutions of the poor andenhance their livelihood opportunities so that the vulnerabilities of the poor are reduced.Community Investment Fund (CIF) is the major component of the project, which is provided to thSHGs/ VOs/ MSs to support wide range of activities for socioeconomic empowerment of the Poo

rajiv yuva kiranalu

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