Key:

1.0 Key Activities 3.0 Key Strengths

4.0 Key Weaknesses

2.0 Key Resources

5.0 Key Partners

6.0 Key Propositions 7.0 Key Processes

8.0 Key Channels

9.0 Key Relationship Drivers

10.0 Key Customer Segments

11.0 Key Cost Streams 12.0 Key Revenue Streams

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Reactive

Proactive

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Quick Start –Digital Business Plan One World. One Company. One Amazing Goal.

To Help You Win Every Timeconsean

Education & Awareness Explore & Consider Decide & Initiate Market & Sell Use & Reuse

Target Advertisement

Direct Mail

Word of Mouth

Radio, TV Print

Internet Ads

Viral Marketing

Blogs

TrainingsWorkshops

Social Media

WORKCITY

Affiliates

Tools & Calculators

InteractiveChat

Work Tools, Techniques

Interactive Video

Call Centre

Self Service

Mobile

Push Alerts

Financial Support

Mentorships

Rewards & Incentives

Engagement - Drivers

Guidance Transparency TrustWOW Factor

Journey Accelerators

Digital Processes

Journey Enablers

Research Development Ready To Launch Introduction Product / Service 1, 2

...

Growth Product / Service 1, 2 ...

Maturity Product / Service 1, 2 ...

Decline Product / Service 1, 2 ...

Introduce Product / Service 1, 2 ...

Economies of Scale Economies of

ScopeCross / UP

Selling

Increase Market & revenue

ShareSynergies &

ExpertiseAcquire or Strengthen

Customer base

Margin & Higher Margins

WOW Factor

Digital Information Service Architecture

User Interface Business Architecture Application Architecture Infrastructure Architecture Information Architecture Integration Architecture Security Architecture

Quick Start –Digital Information Delivery MapOne World. One Company. One Amazing Goal.

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Front/Back End Processes

Key Cost Streams

Key Processes

Key Activities1

Key Resources 2

Key Weaknesses4

Key Strengths 3

Key Partners5

Key Relationship Drivers9

Key Propositions6

Key Customer Segments10

7

11

Key Channels 8

Key Revenue Streams12

Information Capture

Information Classification

Information Rationalisation

Information Allocation

Information Storage

Information Processing

Information Distribution

Information Accessibility

Information Display

Education & Awareness

Explore & Consider

Decide & Initiate

Information Model

Buy & Sell

Use & Reuse

Explore & Buy Market & Sell Track & Trace Advice & Support

Information Service channels

Web Mobile Print Branch

Voice

Information Service Provisioning

Geographies Mobile Print Branch

Voice

Information Service Design

Digital Products & Market Creation

BUY SELL EXPLORE ADVICE & SUPPORT

Information Service Management & Control

Information Governance

Quick Start –Digital Information Operating Model One World. One Company. One Amazing Goal.

To Help You Win Every Timeconsean