LinkedIn Talent Solutions

Q1 2017

Quarterly Product Release

Welcome to a product demonstration and an overview of the new

Quarterly Product Releases (QPR)

With your hosts:

Ricardo Duran APAC Customer Success Manager

LinkedIn

Yvonne ChowAPAC LTS Product Marketing

LinkedIn

Alicia Kearns APAC Customer & Executive Marketing

LinkedIn

What is a Quarterly Product Release (QPR)?

❏ Our new, consolidated approach to how we inform you of new features

and enhancements

❏ All product updates will be available in our Product Updates Hub

Learn more at our new Product Updates hub

Go to lnkd.in/productupdates to

learn more about all the latest

releases in Recruiter, Jobs, Talent

Brand and Media

Attend our quarterly Product

Updates webcast to get to know

the enhancements in depth

Here’s a summary of all Q1 product updates featured in QPR

● Open Candidates

● Apply Starters

● Contractor Targeting

● ‘Likely to Respond’ spotlight

● InMail response rate improvements

● LCP updates

1. Top Releases

3. Things You Should Know

Recruiter

● Boolean buttons

● Browser support updates

2. Additional Updates

Jobs

● Jobs posting flow updates

● Job targeting improvements

Talent Media

● Custom background spotlight ad

1. Top Releases: Unlock new talent in 3 new waysWe’ve been listening to your feedback and are doubling down on new features in an effort to unlock new, open

talent pools that will lead to more efficient hiring. The most exciting releases to highlight are:

Open Candidates Apply Starters Contractor Targeting

Focus on candidates who are

open to hearing from recruiters

Tap into more qualified

candidates for your jobs

Quickly identify candidates who

may be open to contract work

2xresponse rate

39%respond in a day

4xresponse rate

1. Filter candidates who are ready to make a move.

1. Boost response rates.

1. Close reqs faster.

Open CandidatesFocus on candidates who are open to hearing from you

Members

participating

3.5M+Increase in

response rate

2x

“Open to new opportunities” spotlight

Find open candidates who match your search criteria in the ‘Open to new opportunities’ spotlight

Hover over the profile card to see a candidate’s specific career interests

When candidates in your Projects become open, you’ll receive a notification in product.

1. Find engaged candidates.

1. Access a larger pool of open talent.

1. Improve response rates.

Apply startersTap into more qualified candidates for your jobs

Increase in

candidates for jobs

>2xIncrease in

response rate

4x

Access apply starters in Jobs and Recruiter

View apply starters for a specific job post in your Jobs

Manager tool.

View apply starters who match your Recruiter search in the Past

Applicants spotlight.

View which roles they’ve applied for, and when.

1. Reach the contractor workforce at scale

1. Prioritize your outreach in Recruiter

1. Fill contract roles faster

Contractor TargetingQuickly identify candidates who may be open to contract work

Members

identified

4.5M+Increase in

response rate*

2xRespond within

a day*

39%

*Self-identified contractors

Search for candidates who may be open to contract

work and more, with the “Employment Type” filter

We identify contractors 2 ways:

1. Self-reported through Open Candidates

1. Predictive algorithm based on LinkedIn

profile data

Quickly identify candidates who are likely to be interested in specific types of employment, including contract roles

To limit your view to self-reported

contractors, use the Employment Type

filter and the ‘Open to new

opportunities’ spotlight together.

Additional Updates

Likely to Respond

Spotlight

InMail Response

Rate improvements

LinkedIn Career

Pages

New spotlight optimizes for an

engaged talent pool tailored to you,

based on:

● Candidate relationships and

affinity with your company

● Your past recruiting activity

Compare to ‘Total Candidates’ view, which optimizes for relevance matches based on search criteria

1. Search results optimized for time to hire.

1. Predictive algorithm to increase your

success.

1. Boost your response rates.

‘Likely to respond’ spotlightFocus on candidates more likely to respond to you

InMail Response Rate ImprovementsIncrease the number of candidates who respond to your outreach

Higher overall response rate

25%

1. Reduced friction in candidate response process.

1. Updated Recruiter search for more relevant results.

1. Introduced automated email follow-ups.

Next Generation Career PagesThe most authentic, personalized experience of your company culture and jobs

1. Reach the right talent

1. Share your authentic story

1. Drive quality applicants

1. Measure impact

Next Generation Career Pages: 3 Key Updates

Redesigned Analytics

allows you to view and

export traffic, growth and

demographics of

company/career page

visitors and company

followers, as well as

engagement metrics for

company status updates

If you have Enhanced Analytics you can

view key recruiting insights, including:

● Talent Attraction: Who is viewing

my company page, viewing or

applying to my jobs?

● Applicant Behavior: Which

company pages are my applicants

viewing, which companies’ jobs are

they viewing or applying to?

Next Gen design

ramped to 100% of

LinkedIn members

on both desktop and

mobile

Things you should know

Recruiter Updates Jobs Updates Talent Media Updates

Recruiter Search UpdatesTarget your search for the right talent with greater accuracy

‘NOT’ Boolean support in search filters

Hover over a search term to apply a ‘NOT’

command and exclude that term from your search.

Jobs Posting UpdatesGet qualified applicants through more precise targeting

Specify required skills in your Job Posts

Get your jobs in front of the right candidates with

precision skill targeting that’s easy to use.

Jobs now get in front of more quality candidates

Targeting algorithm improvements mean that members are

50% more likely to applies to a job they see in JYMBII

Custom Background Spotlight AdLinkedIn’s most flexible, customizable ad format now has a great new design

1. Complete control over how your brand is presented.

1. Easy to use.

1. Increase engagement with unique visuals.

Q&A

Additional Resources

To learn more, please visit the product updates page on LTS:

lnkd.in/productupdates