PUBLICATION PACKET

Claudia HowardDesktop Publishing COM 340

Spring Quarter, 2009

OVERALL DESIGN PARAMETERS

Georgia font (shown here) as primary style for text boxes, size 11 or

12

Verdana font bold (shown here) as primary style for headers, size 18

preferred

Font colors consistent with grapes/wine colors, with black text used

as offset

Limited use of background colors, primarily white space and

backgrounds

Rich use of photographs to evoke emotions (food, wines, grapes,

entertainment) and to familiarize reader with premises (aerials and

premises views)

Focused on “what we sell” – wines, weekend getaway, overnight

accommodations, health, exploration

Easy to read with meaningful, valuable information featured

MARKETING OBJECTIVESOverall marketing objectives:

Attractive first impression to encourage further reading of publications rather than reader throwing them out

Easy to identify headers to break down information presentation so reader can find information of interest to them

Consistent image portrayed in branding, fonts, and colors across publications

Consistent format in periodicals (newsletter primarily)Professional, organized imageTimely information, educationalTo sell “emotional” interest through use of photographs

and graphicsContact information easy to find for phone, fax, email, Web

BUSINESS CARD

Key design considerations for business card:

Visual reinforcement of product theme (fresh, delicious)

Contact information with name, titleBranded with logo

BROCHURE TRIPLE FOLD – DOUBLE-SIDEDPurpose: This brochure is the primary hard-copy marketing tool, with a general marketing focus.

Appearance: this seems complicated to explain, but it is actually very simple. This brochure will be printed double-sided, and will be folded into 3 sections, where the far right side partition on the next page is the front page of the brochure and the far left side partition on second page becomes the first inside page. Please refer to arrows/notations which illustrate the order in which the pages will appear in the finalized, folded brochure.

Key design considerations for brochure:

Visual reinforcement of product, themes and many graphicsContact information and Branded with logoInvitation to visit, take classes, stay overnightBasic overview of who we are and what we offer and reasons to

visit

THIS IS PAGE 1THIS IS PAGE 5 THIS IS PAGE 6

THIS IS PAGE 2 THIS IS PAGE 3 THIS IS PAGE 4

FLYER – SINGLE PAGE This publication is special purpose, to market a special product or event and is circulated on an “as needed” basis.

Key design considerations for flyer:

Visual reinforcement of product, themes and with focus on a product being offered

Contact information and Branded with logo

Invitation to visit, take classes, stay overnight

Basic overview of unique aspects of product being offered and reasons why product is worth buying

NEWSLETTER2 PAGE – DOUBLE-SIDED

Purpose: This publication is intended to be distributed approximately quarterly, with interim publications, if deemed necessary for updates. This is primarily used for marketing with educational information as the focus.

Appearance: this publication appears to be four pages, although it is printed double sided on 2 pages.

Key design considerations for newsletter:

Visual reinforcement of product, themes and with focus on a introduction, product offerings, educational featured articles of interest to target audience

Contact information and Branded with logoInvitation to visit, take classes, stay overnight

NEWSLETTER – PAGE 1

NEWSLETTER – PAGES 2-3

NEWSLETTER – PAGE 4