public report - pbworksprelude2cinema.pbworks.com/f/sponsorship-packet-tv-series-feb-2007… · 1....

CITY OF CLEVELAND Mayor Carolyn Rockwell.

Updated January 26, 2007 Press Kit TV Series “Out of Darkness”

PUBLIC REPORT The Seventh District Regional Police

Department of Cleveland, Ohio From the Office of Special Prosecuting Attorney George Bailey Raft


Index Who is Prelude2Cinema?................................................................................................................ 3 Primary Sponsorship of “Out of Darkness” TV Series................................................................... 4

Cost of Sponsorship...................................................................................................................................................5 Timeline for Sponsorship of “Out of Darkness”........................................................................................................5

Press- Crain’s Cleveland Business.................................................................................................. 6 Press Cleveland Plain Dealer Fundraiser Massimo Da Milano ...................................................... 7 Press – City News ........................................................................................................................... 8 Emmy Submission “Out of Darkness” ........................................................................................... 9 TV Series featured on WOIO News ............................................................................................. 10 Press- Cleveland Plain Dealer –Dark Wrap Party at Sponsor Velvet Dog................................... 11 Why is the TV Series shooting in Cleveland, Ohio? .................................................................... 14 Is Branded Entertainment the same thing as Product Placement?................................................ 15 Benefits of using Branded Entertainment in “Out of Darkness” instead of a Commercial......... 15 Examples of Branded Entertainment in TV.................................................................................. 16 Sponsors........................................................................................................................................ 17 Contact Prelude2Cinema .............................................................................................................. 18 www.myspace.com/welcome2darkness ....................................................................................... 18


Who is Prelude2Cinema? Prelude2Cinema is the digital movie division of Prelude Productions, Inc, an Ohio corporation founded by Emmy winning writer & director Alex P. Michaels. Prelude2Cinema has created a number of indie movies including “The Hot Rain,” “Blood Kiss: Soul of a Woman” and “The IT girl” Movies by Prelude2Cinema have played in New York City, Seattle Washington, London, Clermont France, Cleveland, Ohio and the Internet. The company is dedicated to recreating the Hollywood studio system using the talent and resources in Northeast, Ohio Prelude2Cinema has been mentioned in: the Cleveland Plain Dealer, the Call & Post, the Cleveland Free Times, Variety, The Hollywood Reporter, Scene Magazine, Crain’s Cleveland Business, etc.

For more on Prelude2Cinema, visit the official company site at:

www.Prelude2Cinema.com

Primary Sponsorship of “Out of Darkness” TV Series Prelude2Cinema is the only Branded Entertainment Company in Northeast Ohio. We are currently producing “Out of Darkness,” a police/ sci-fi drama that entertains and blends in real life businesses with current police cases and a sci-fi twist about a shadow like creature that devours evil. It is based on an Emmy winning TV Movie. Using Prelude2Cinema’s police/ sci-fi series “Out of Darkness,” your Business can tap into the Police Officer Market. According to the Bureau of Justice Statistics, there are nearly 800,000 law enforcement officers in the US. By being featured in Prelude2Cinema’s TV Series, Your Business can tap into police departments across the country. Prelude2Cinema has real police officers as consultants for the series. Since police officers have a high degree of visibility in the community, this will reach the entire US as well. Using Prelude2Cinema’s police/ sci-fi series “Out of Darkness,” Your Business can dominate the Cleveland TV Market. Prelude2Cinema’s TV Series is the only dramatic series produced in Cleveland, Ohio. The show has gathered a great deal of press. As the primary sponsor, Your Business can dominate the Cleveland TV market. Prelude2Cinema secures time from the network and has complete creative control of the series, so it can ensure Your Business will be featured extensively. The series will go national in the summer of 2007. International TV markets and DVD release will be in the fall. Using Prelude2Cinema’s police/ sci-fi series “Out of Darkness,” Your Business can be showcased at events. The TV Series has held parties called Dark Wrap Parties that brought in new business to its sponsor, the Velvet Dog, a Cleveland nightclub. Your Business could be featured at future Dark Wrap events around the country. Dark Wrap parties featuring Your Business can be held at college campuses, nightclubs and other venues across the country and in international markets as well Using Prelude2Cinema’s police/ sci-fi series “Out of Darkness,” Your Business tap into the Growing Fan Base on My Space. The “Out of Darkness” My space site at www.myspace.com/welcome2darkness has over 11,200 friends from all over the world. Prelude2Cinema can feature Your Business at this My Space page and in other online marketing and in print media. Prelude2Cinema and Your Business can tap into the My Space friends and start holding Dark Wrap parties with Your Business all around the world.

www.prelude2cinema.com

Cost of Sponsorship These are just a few of the ways, Your Business can benefit by being involved in the only dramatic TV Series being produced in Cleveland, Ohio. Sponsorship of each 30-minute episode is only $10,000. By being involved in the entire 13-episode season, Your Business has the potential to uniquely capture press and more loyal customers. Sponsorship Terms are Negotiable. Cost of Sponsorship Benefits to Your Business $10,000 per episode • Two minutes of commercial time.

• Your Business is included on the TV Series My Space Website • Your Business is included in end credits • Your Business is included in print and online advertising.

$50,000- Five episodes • Two minutes of commercial time for each episode. Total 10 minutes commercial time.

• Your Business is included on the TV Series My Space Website • Your Business is included in opening and end credits of five

episodes. • Your Business is included in print and online advertising. • Product tie in with Events (Dark Wrap Parties).

$130,000 – Season One 13 Episodes

• Two minutes of commercial time for all 13 episodes that air nationally. Total 26 minutes commercial time.

• Your Business is included on the TV Series My Space Website • Your Business is included in opening and end credits of thirteen

episodes and in the Season One DVD. • Your Business is included in print and online advertising. • Product tie in with Events (Dark Wrap Parties). • Your Business receives 25% of income from sale of Season One

DVD

Timeline for Sponsorship of “Out of Darkness” Prelude2Cinema is currently completing Season One (13 episodes). The first episode aired nationally on Dish network. The second and third episode aired in the Cleveland market so it would be eligible for Emmy submission. It was a requirement of the Cleveland Emmy chapter that the episodes only air first in the local market to be eligible. To be integrated into the series, Prelude2Cinema can include scenes of Your Business starting in Episode Five. It is intended that new episodes will air in the Cleveland market starting again in March 2007. The complete season one should air nationally in the summer of 2007 If Your Business is interested in being a sponsor of “Out of Darkness,” please contact us.


Press- Crain’s Cleveland Business

Prelude2Cinema’s phone number is now 216-341-0218 And its e-mail is [email protected]


Press Cleveland Plain Dealer Fundraiser Massimo Da Milano


Press – City News


Emmy Submission “Out of Darkness”

Alex P. Michaels is a current member of the National Academy of Television Arts and Sciences. Episode #2 and Episode #3 of “Out of Darkness” have been submitted for the 2007 Emmy Awards. Alex P. Michaels is the Executive Producer of “Out of Darkness.”

Mr. Michaels won an Emmy for the TV Movie “What Angels Fear.” Characters from the TV Movie appear in “Out of Darkness.” Mr. Michaels TV Movie had its first national airing on PAX January 23rd, 2005


TV Series featured on WOIO News While the world was greeted with a new pope, Cleveland was presented with a historic first. During the Six o' clock news, WOIO reporter Tiffany Burns did a story on Cleveland’s first TV Series. “Out of Darkness” is a sexy, gritty cop/ sci-fi drama created by Emmy winning writer Alex P. Michaels. The TV Series will be the first to ever be shot in Cleveland, Ohio. The series has some major product placement and is dedicated to giving local talent and local businesses the chance to be in the spotlight. The news story is at the Yahoo group for the TV Series. A link to the group and other info on the series can be found at www.prelude2cinema.com/dark.htm

Prelude2Cinema is talking to WOI O about airing on their station starting this Summer.

The News Story can be seen online at

http://www.prelude2cinema.com/Dark-on-WOIO.htm

To become a Main Corporate Sponsor,

Contact Alex P. Michaels at Phone 216-341-0218

E-mail: [email protected]


Press- Cleveland Plain Dealer –Dark Wrap Party at Sponsor Velvet Dog

From the October 15, 2004 Cleveland Plain Dealer

Next Dark Wrap Party is February 23, 2007

@ The Velvet Dog


Press- Call & Post on Original Pilot Article from the Original Pilot. The Series has been recast


Why is the TV Series shooting in Cleveland, Ohio?

Why shoot “Out of Darkness” in Cleveland, Ohio?

It has to do with Eliot Ness.

Although "Out of Darkness" takes place in the present, a recurring storyline will be woven into the series that features the infamous Torso Murders (a.k.a. "The Kingsbury Run Murders.").

From 1934 to 1938, the “Torso Killer” left the corpses of a least twelve victims in and around the Kingsbury Run area of Cleveland. A frightened city turned to its safety director, the legendary Eliot Ness, who focused more energy and manpower on this investigation that any previous police action in Cleveland. But the killer was never arrested, or even officially identified.

Another reason for shooting in Cleveland is to strengthen the economy by adding jobs. Prelude2Cinema wishes to bring the motion picture and TV industry to Cleveland by providing a creative outlet for actors and technicians. Like “Law & Order” is tied to New York City, Prelude2Cinema will tie “Out of Darkness” to Cleveland, Ohio.

Scene from “Out of Darkness” near Whiskey Island in Cleveland, Ohio.


Is Branded Entertainment the same thing as Product Placement? They are similar. PRODUCT PLACEMENT is the process, which integrates an advertiser's product into movies and TV shows for clear, on-screen visibility. It is part of the rapidly expanding entertainment industry reaching millions of people daily through movies, television, and video. (Source: MMI Product Placement)

Benefits of using Branded Entertainment in “Out of Darkness” instead of a Commercial

1. Devices like TiVo and DVR (Digital Video Recorders) allow an audience to skip commercials and often times when people videotape a show and watch it later, they fast-forward through commercials. Your Product is part of the Storyline and the audience will see the product as just “part of the story.”

2. Your Product can be used by any of the characters and become seen or mentioned numerous times throughout the season.

3. Since the product is used in the story, it will be available when people buy the DVD collection of the series whereas a commercial would not be seen on the DVD.

4. If your business is in northeast Ohio (where the TV Series will shot), people who watch the series may want to drop by and shop where the characters of the TV series shop.

5. New products can be introduced on the series. 6. Because your Product or Business is part of the Story, there is no need to produce a commercial. 7. Tie-in’s can be done with episodes (giveaways, contests, etc.), which gather an audience response

and enhanced exposure.

All Sponsorship Packages include 30 Second commercial time and inclusion on the website and My Space site. Prelude2Cinema will also work on uniquely integrating Your Business into the TV series or in an Event to give it maximum exposure.


Examples of Branded Entertainment in TV While like Product Placement, Branded Entertainment involves having products and businesses appear in television shows, branded entertainment takes it a step further. The Business lends financial support to the series and its business is woven into a storyline.

The American Dreams Essay Contest weaves a competition into the story line of American Dreams' third season this fall: High schooler Patty Pryor (played by Sarah Raymos) competes in the essay contest. At the same time off-screen, Campbell Soup hosts an essay contest asking high-school students: "How does your American dream compare to that of your parents?" Entrants submit 300-word essays. The grand prize is a walk-on role for the winner and a friend in American Dreams, a $100,000 scholarship and one million Campbell's labels for the winner's school.

From the article Campbell, NBC Give Contest an On-Air Twist By Betsy Spethmann

http://promomagazine.com/news/breakingnews/campbell_nbc/ Burger King says 'Apprentice' ad worked

BK restaurants are experiencing an "enthusiastic response" to the new hamburger created by the contestants on The Apprentice. "We've reached consumers on a new level," says BK's Russ Klein. "What could be more relevant than letting them taste the sandwich they saw created on TV just the night before?"

From http://www.lostremote.com/archives/003603.html

“HBO's "Sex and the City" stirred Absolut Vodka into the story line. Levis were the focus of an episode of NBC's "The Apprentice." Ford's new Mustang is key to the plot on Fox's "The O.C." The WB is selling "preferred partnerships" to sponsors who want to place their products into shows. Procter & Gamble bought into "What I Like About You"; Verizon took "Smallville." A P&G shampoo was the subject of a story in "What I Like About You," with two characters competing to appear in an Herbal Essences ad. The actual ad ran during the next break.”

From the Denver Post "When ads are the TV stars "

By Joanne Ostrow

American Dreams tailors storyline to Campbell contest

Sponsors Prelude2Cinema’s TV Series “Out of Darkness” is sponsored by

Contact Prelude2Cinema

Visit the Official Website for Updates


www.myspace.com/welcome2darkness Be Our Friend

To become a Main Corporate Sponsor,

Contact Alex P. Michaels at Phone 216-341-0218

E-mail: [email protected]

public report - pbworksprelude2cinema.pbworks.com/f/sponsorship-packet-tv-series-feb-2007… · 1....

Documents