PRESENTATION

GOOD & BAD COMMERCIALS

06 juni 2013 Rotterdam GLR

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WHAT ARE WE GOING TO SAY?

CONTENT

> Who are we?> What is the AIDA-model?> Looking at 3 bad commercials

> Why are they bad?> Looking at 3 good commercials

> Why are they good?

> visual

> opleiding

AIDA-MODEL

5> THE AIDA-MODEL

> A → Attention: Attract the attention of the target audience.

> I → Interest: Raise the Interest of the target audience

> D → Desire: Convince the target audience that they want the product or service

> A → Action: Lead the target audience towards taking a specific action or purchase

BAD COMMERCIALS

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7> BAD COMMERCIALS

> Souvlaki Hut Commercialhttp://www.huffingtonpost.com/2013/04/23/souvlaki-hut-commercial-australia-video_n_3141689.html

– Attention: it is boring– Interest: because the bad quality it will lose viewers– Action: it will not target audience who will buy it

>Eastern Motorshttps://www.youtube.com/watch?v=nzS9SxDLFlk

8> BAD COMMERCIALS

> Beer Goggleshttps://www.youtube.com/watch?v=8j-q63MYghU

> Attention: you don’t know what is all about> Interest: because you don’t know what its about,

they cannot get your interest

> visual

> opleiding

GOOD COMMERCIALS

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10> GOOD COMMERCIALS

> Engels leren? www.youtube.com/watch?v=8iDr6Ew0cSY

> Funny> Attention on what the commercial will say

> Legend of Zelda NES #1 http://www.youtube.com/watch?v=uI3rO3PbYOo

> Attention: it is for the youth people> Interest: it raises the interest of the product, because the

product has shown multiple times> Action: everyone who watch the commercial, wants to buy

the product (Zelda)

11> GOOD COMMERCIALS

> Pepsi Commercial www.youtube.com/watch?v=40DykbPa4Lc

– Interest: from the beginning of the commercial you want to know what there is coming

– Attention: you aren’t expecting what is coming– Desire: the people who drinks Pepsi will laugh about it

> visual

> opleiding

THE END