complaint about tv commercials

7/27/2019 COMPLAINT ABOUT TV COMMERCIALS

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ADVERTIZING ASSISNMENT NO. 2

SUBMITTED BY:

YATENDRA KUMAR MBA FINANCE AND MARKETING

SEC – A 2012-14

COMPLAINT ABOUT TV COMMERCIALS

Brand

Name:WILD STONE

Description:

Purab Kohli is the brand ambassador for the latest Wild Stone soap campaign. Theleading male grooming brand's TVC that is already running on major TV channels

shows how Purab is tricked by women into getting dirty during a football match

with the kids to ultimately make him bathe with Wild Stone soap. The main

highlight of the ad is the Remixed R.D.Burman song 'Aise Na Mujhe Tum Dekho'

(Don't look at me like that) from film 'Darling Darling'.

You Tube Url: http://www.youtube.com/watch?v=U7U1MoDlDQU

Your Complaint about WILD STONE has been successfully registered with us. Your complaint

tracking id is 6140a6c500d0.

http://www.youtube.com/watch?v=U7U1MoDlDQU







SUBMITTED BY:


SEC – A 2012-14

Colgate vs Vicco Case

A television advertisement promoting Vicco toothpowder showed another oval-shaped tin

without any label. The white powder coming out from the can was described as useless. Colgate

claimed before the Commission that this was disparaging its product, Colgate toothpowder. It is

found that the shape and colour combination of the can shown in the television commercial

resembled Colgate’s toothpowder can. The MRTPC noted that the advertisement did not

explicitly mention Colgate. In fact, there may not have been any intention of depicting the can to

be that of Colgate. But, since the advertisement created an impression among the viewers that the

can was of Colgate, it would be a case of disparagement.

Case of Comparativeness is not seems fair under:

Chap I: Truth fulness and Honesty of Representations and Claims

Section 3: Advertisements cannot make reference to person, firm or institution without the party permission , if such a reference gives an unjustified advantage to the product advertised or tends

to bring the person, firm or institution into ridicule or disrepute.

Section 4: Advertisements shall neither distort facts nor mislead the consumer by means of

implications, omissions, ambiguity or by exaggeration.

Section 5: Advertisements shall not abuse the trust of consumers or exploit their lack of

experience or knowledge. They can not contain any claim so exaggerated as to lead to grave or

widespread disappointment in the minds of consumers.

(It cannot be gainsaid that illiteracy in India is all pervasive to the extent of 70 per cent of the

population. To the ignorant and illiterate people, mysterious shape is not easily identified. Such

people might be inclined to believe that the white toothpowder contained in a red-and-white

coloured oval-shaped can would be an absolutely useless substance.)




SUBMITTED BY:


SEC – A 2012-14

Chap IV: Fairness in competi tion

Section 1: Advertisements containing comparisons with other manufacturers or suppliers or with

other products including those where a competitor is named, are permissible in the interests of

vigorous competition and public enlightenment, provided:

a) It is clear what aspects of the advertiser’s product are being compared with whataspects of the competitor’s product.

b) The subject matter of comparison is not chosen in such a way as to confer an

artificial advantage upon the advertiser or so as to suggest that a better bargain is

offered than is truly the case.

c) The comparisons are factual, accurate and capable of substantiation.

d) There is no likelihood of the consumer being misled as a result of the

comparison, whether about the product advertised or that with which it is

compared.

e) The advertisement does not unfairly denigrate, attack or discredit other products,

advertisers or advertisements directly or by implication.

Section 2: Advertisements shall not make unjustifiable use of the name or initials of any other

firm, company or institution, nor take unfair advantage of the goodwill attached to the trade mark

or symbol of another firm or its product or the goodwill acquired by its advertising campaign.

Section 3: Advertisements shall not be similar to any other advertiser’s earlier run

advertisements in general layout, copy, slogans, visual presentations, music or sound effects, so

as to suggest plagiarism.

complaint about tv commercials

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