pt moiz project proposal final draft 05-15-2012

8/13/2019 PT Moiz Project Proposal Final Draft 05-15-2012

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Watch Your Styles Sail

Across America

Alliance Exports, LLC


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Suggested Strategy:

Wholesale to multiple retailers across the U.S.A., such as: Marmaxx (Marshalls TJ Maxx)

Sports Authority

Ross

Citi Trends Fallas


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Suggested Strategy (cont.): Take the shortest path to sell to major retailers across the country and make

a fast profit versus a little investment by breaking through the Sport market.

Attach your manufacturing skills to Simply Sporty(www.simplysporty.com), an American Sport Brand with NCAA (NationalCollege Athletic Association) licensed all over the U.S.A..

9 Universities have been licensed so far and another 15 will be optioned by

the end of the month by Simply Sporty

Once the word gets out others will follow quickly. Along with this strategy,Alliance will sell no-brand, generic styles manufactured by PT Moiz.


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Suggested Strategy (cont.)

Sports-related stores will be approached with the Simply Sportybrand

Other stores (Ross, Marmaxx, Citi Trends) will be offered bothSimply Sporty and Generic clothes.

For the same 20 styles PT Moiz manufactures, Alliance will give theBuyers the option to order as generic or as Simply Sporty licensedstyles. The generic will be sold at a cheaper price because thelicense fee is not required.

For you it doesnt make any difference because the manufacturingcost would be the same, but the chances to get big orders increase.


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Example Deal:

Last Spring a company sold his styles to Forever21

(480 stores worldwide).

Forever21 selected 6 Styles per 5 College teams, andissued an opening order of $4.5M gross sales to thecompany.


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Marketing Approach:

To get PT Moiz started on a Nationwide basis, Alliance will send your 20

sample Styles to key buyers, and produce a highquality promotional videoand photo shoot in a professional Studio in Southern California to show yourstyles being worn by selected models.

This video and photographic material will be posted on YouTube andpromoted on other social networks (Facebook, Twitter, etc.) after anextensive advertising campaign aimed to entice major buyers and college

sorority associations across the country to watch it.

The key buyers will be able to watch the videocast of your styles while theyhave your product samples in hand; this will physically connect the buyerswith the products they see on the videogiving them a hands-onexperience of the style and quality.


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Investment Required

(Video, Photo Shoot, Sample Styles):

$4,000 = Models + Photo Shoot + Video Shoot

$15,000 = Studio Location + Equipment + Crew (videographer,photographer, make-up artist, sound, editing, postproduction,interviews)

$5,000 = Marketing, Social Media, Promotion

Manufacturing + Shipping cost to California for: 20 Sample Styles(40 units per style [20 size M (400 Units), 20 size S (400 Units)], nodrawings, no Swarovski, full colors) = 800 units.

Total investment for PT Moiz = $24,000 Event +Manufacturing/Shipping of Styles to California


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Sample Styles Distribution:

10 samples per style will be used as promotional material duringshooting and other events.

15 samples per style will be sent to the retailers listed above + otherretailers across the U.S.A. which have 50+ retail locations.

15 samples per style will go to the top 10 Sorority Associations inColleges/Universities throughout the U.S.A., such as Michigan,Texas, UCLA in California, LSU in Louisiana, Alabama, Florida.


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Projected Sales:Example 1:

Citi Trends (key-buyer):150 locations (stores) across the country.

5 Styles out of 20 Styles selected. 150 stores x 5 styles (Each 5 ordering aminimum of 24 units x 1 color x 5 styles = 120 units). 120 units x 150 stores

= 18,000 units.

If the average cost is $4.00 - $0.40 (10% commission to Alliance Exports) =$3.60. 18,000 units x $3.60 = $64,800 wholesale cost out of PT Moiz initialinvestment.


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Projected Sales (cont.):

Example 2:

Sports Authority (key-buyer): 198 locations across the country.

5 out of 20 Style selected. 198 stores x 5 styles out of 20 styles (Each 5ordering a minimum of 24 units x 1 color x 5 styles = 120 units). 120 units x198 stores = 23,760 units.

If the average cost is $4.00 - $0.40 (10% commission to Alliance Exports) =$3.60. 23,760 units x $3.60 = $85,536 wholesale cost out of PT Moiz initialinvestment.


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Projected Sales (cont.):Example 3:

Marmaxx (key-buyer): 1,753 locations across the country.

5 out of 20 styles selected. 1,753 x 5 styles out of 20 styles. (Each 5 areordering a minimum of 24 units x 1 color x 5 styles = 120 units). 120 x 1,753stores = 210,360 units.

If the average cost is $4.00 - $0.40 (10% commission to Alliance Exports) =$3.60. 210,360 units x $3.60 = $757,296 wholesale cost out of PT Moizinitial investment.


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Our Investment

Upon the issue of orders from Buyers, Alliancewill finance the orders by paying PT Moiz thewholesale costs (minus our commissions) when

the Buyer issues the Purchase Order, so you willavoid the net-90 payment timeframe of Buyers.

pt moiz project proposal final draft 05-15-2012

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