Promoting your

campus eventOctober 27, 2014 | Stetson University College of Law

THE EVENT ITSELF

Planning a marketable event

• What’s your goal?

• Who should attend…and why?

• “What’s in it for me?”

• What’s competing?

• Then what?

• Choose the right venue

• To RSVP or not to RSVP?

• Timing

• Promotion

PROMOTIONAL TACTICS

Cutting through the clutter

• Color choices

• Images

• Message

• Your brand

• Locations

• Logistics

• Students: jkelly2@law.stetson.edu

• Faculty: Faculty Support Services

Posters

Reaching out online

• Events and announcements

• Daily announcements: 4 p.m.

• Upcoming events: 4 p.m.

• Weekly e-newsletter: Monday

• Student Life Update: Friday

• Also posts to:• Digital displays (events)

• StetsonConnect (announcements)

• @CampusDocket (announcements)

• RSS Feed

Campus Docket

• Web page created for each event and announcement

• How to submit:• Student organizations: Submit a good description on your event form

• Faculty/staff: Click on the “Submit Event” or “Submit Announcement” links on

the Campus Docket home page or get trained as a publisher

Campus Docket

Reaching out online

Email

• Personalized invitations

• Student organization lists

• Class listservs

Social media

• Organization/department

social networking site

• Individual social networks

Other sources

OTHER TACTICS

Beyond posters and email

• Tabling

• Library table tents

• Day-of signage or banners

• Communications Office (for

events open to public or media)

• Printed invitations

Thinking long term

• Attendee sign-in

• Take pictures/video for

post/future promotion

• Thank you email, info on

next event

• Branding your event

Thank you!gould@law.stetson.edu

jkelly2@law.stetson.edu