project ux proposal

VERSE APPLICATION UX CASE STUDY

BY NATHAN STREATER

Verse application UX case study by Nathan Streater

WHAT IS IT?VERSE

An international database for music with a social aspect that allows its users to discover new and old music, bands, artists, venues, concerts, tickets and discographies.

An information shell that allows its users to edit and contribute content, one place to access all your music information and to quickly find concerts and tickets.

An international data base for music.

THE IDEA

A play on InverseSquare Law.

THE NAME

Male and Females aged18-35.

THE AUDIENCE

What does the publicneed?

THE PROBLEM


THE NAMEVERSE

The Inverse Square law defines the levels of depreciating intensity of waves over distance. This applies to sound in that the sound waves are displaced in all directions and therefore grow weaker with distance.

The concept behind Verse is that if we create the origin of the sound at every venue, gig, artist, andsupporter then the sound no longer gets diminished and therefore the inverse becomes inverted and music grows stronger with every user.

DISCOVERY


THE NEEDSDISCOVERY

DISCOVERY RESEARCH PURCHASING

Advertising, online and offline is how people find out about gigs.

Online is where people decide what to buy.

Online is by far the most popular place to purchase tickets.

72% 40% 60%

Use an iPhone Discover from social Networks Use smart phones to find gigs

Of people where males Through word of mouth Purchase through a desktop or tablet

The average age group is By search engines or ticket websites Say that mobile purchase is to hard

Gigs seen a year (slightly often ) By offline media such as magazines On average spend for 2 people was

70% 30% 65%

3-4 10% $160

25-34% 20% 70%


THE NEEDSDISCOVERY

DIGITAL V PRODUCT THE EVENT SOCIAL

Online resources drive morerevenue than offline sources.

Most popular genres and music style Sharing the live event with friends

62% 33% 83%

Purchasing online Pop/Rock Share through Facebook

Listen to music in digital format Blues/Folk Discover

Use Spotify Alternative Check in and share the gig

Purchase for local events Hip-Hop Uses Spotify for recommendations

75% 27% 40%

80% 18% 75%

70% 22% 3 in 5


COMPETITORSDISCOVERY

SET LISTCOMPARE SONGKICK5GIG TIMEOUT

Requires Rdio accountto sign up

Login and signup

Sign up with Facebook or browse without

Facebook Login, Create or browse without

Facebook, Twitter Login browse without

Data from RdioPowered by Data from location Data from location Data from location

Rdio to suggest artists Results Location and searching Location and searching Location and searching

No information about the artist or venue

Artist and venueinformation

No information about the artist or venue

Minimal information about the artist or venue

Minimal information about the artist or venue

User can share an eventSocial Social Social checkin & invite No social aspect

UI is lovely with some wonderful animations

Pleasure points UI is ok and at timesconfusing

UI is appealing, useful calendar Data is location and time based-very useful

Can only use the app if you use Rdio

Pain points The app goes in circles Data is based ofthe device used

UI is not appealing with loads of crashes

No purchasingTickets Ticket linking Web view of reseller No ticket info


PERSONASDISCOVERY

EZRA JACOBS26 | Sydney | Landscape Architect

Ezra is a 26 year old Landscape Architect from Bondi, Sydney. Well-travelled throughout Australia and abroad. Ezra has had a love for music since a young age, he loves to discover new music and attend live music performances.

In the past three months he has attended five live performances, four of those where International acts and only one was Australian.

Riding his bike to and from work each day he listens to Spotify playlists and the office is always playing Triple J.

Though Ezra attends live music performances often he finds to difficult to know and discover where local artists/bands are playing.

• New and uncovered bands• Keeping up to date with social events• Band discography and details• Sharing his experiences with friends• Live music

Mobile Device

Listens to Radio or Streaming

Available Time

Concert Attendance

Finds Gig Prices

Android

Radio

Poor

Low

Reasonable

iPhone

Streaming

High

High

Expensive

• No one central source for music details• Spotify offering bad band suggestions• Not knowing where bands are playing• Lack of support for new bands• Illegal downloads

Live music performances are a great place to discover new music, however I can never find their discography, band de-tails, where and when they will be playing next.

EZRA’SBEHAVIOURS

LIKES DISLIKES

Concerts on Weeknights

Concerts on Weekends

Gigs with 5 or More Friends

Gigs with 4 or Less Friends

Watches the Support Act

Downloads Music

Purchased CD’s & Vinyl’s

Uses Facebook

Uses Twitter

Uses Instagram


PERSONASDISCOVERY

PATRICK JONHSON29 | Sydney | Electrician

Patrick is a 29 year old Electrician from Cronulla, Sydney. He owns his own Electrical company and lives a veryactive social life.

With flexible work hours Patrick is able to attend live music performances frequently, though he doesn’t like using public transport mid week, Patrick still attends the gigs he wants to see.

While on the job he listens to TripleJ on the radio, this is his main source of discovering new music and concerts.

Patrick loves going to festivals such as Falls, Homebake and Spender in the Grass and would love a way to plan out each event with alerts of when his favourite bands are playing.

• Apps & websites that you can browse• Concerts with more than 1 headline act• Festivals with friends• Listening to the radio at work• Planning festivals

Mobile Device


Available Time

Concert Attendance

Finds Gig Prices

Android

Radio

Poor

Low

Reasonable

iPhone

Streaming

High

High

Expensive

• Mid week travelling to gigs• Commercial Music• Overpriced food and drinks & venues• Signing up to social networks

Going to concerts is fun, but going to festivals offers more of a social experience I also get to see more live music for what I pay compared to a single headline act.

PATRICK’SBEHAVIOURS

LIKES DISLIKES






Downloads Music


Uses Facebook

Uses Twitter

Uses Instagram


PERSONASDISCOVERY

ALEXA LOWE23 | Sydney | Fashion Designer

Alexa is a 23 year old Fashion Designer fromPaddington, Sydney. She finished her studies with high distinctions and has since started up a high end street wear brand for men and women.

She goes to gigs on weekends with her room mates who share a similar interest in music and fashion.

In her studio she streams a paid subscription to Spotify, as commercial radio does not offer enough alternative music and there is to much advertising.

Alexa finds live music events threw word of mouth and suggestions on spotify, as she does not want a Facebook account, Alexa would like alternative ways to discover new live music.

• Going to concerts with friends• Festivals they are more cost effective• Spotify - low cost, endless music• Support acts

Mobile Device


Available Time

Concert Attendance

Finds Gig Prices

Android

Radio

Poor

Low

Reasonable

iPhone

Streaming

High

High

Expensive

• Advertising on Radio & Streaming• High priced concerts• Poor time availability• Going to concerts by herself• All aged concerts

I share my life and new and upcoming collections via my blog & Instagram. I would love a new and social way of discovering new live music.

ALEXA’SBEHAVIOURS

LIKES DISLIKES






Downloads Music


Uses Facebook

Uses Twitter

Uses Instagram

DEFINE


CONTENTDEFINE

MAIN PAGE

Feedback List, Upcoming Releases, Artist Search, Gig Search and User Login

Home - This is to be the main home page/ landing page for the site both mobile and web. From this screen users will be able to navigate to Advanced Search section, User login or user specific what’s happening feed.

Search Results - This page will show relevant search results across all sections of the site such as Artists, Venues, and Gigs

What’s happening Feed - This is a feed showing the user upcoming events for their selected bands and/or venues. Users will be able to further define this feed by viewing all bands playing at their venues. This section should also recommend nearby venues and similar artists.

ARTIST PAGE

News, Tours, Bio, Albums, Songs, Fanpage, Music Video, Show Number of Supporters, Artist Rating and Album Rating, “you gave this album 4/15”

This page will show all information related to an artist, Sections on this page will include Artist info, Albums, Upcoming and past Gigs, Musicians within the band.

Artists - Should have the following information Artist/Band, Year Formed, Country, Year ended, Labels, Band Images/Logo, Web Official URL, Genre and Artist Bio

Albums - Should have the following information Title, Album Type, Year Released, Label, Artwork, Producer, Album Bio and Album Rating.

Songs - Should have the following information Track name, Track Number, Length, Composer/Original Artist, Video, Buy and Lyrics.


CONTENTDEFINE

VENUE/GIG PAGE

This Page shows all information relating to a Gig, this includes venue information, ticket information, gig specific information and set list. Users will be able to share this event onto various Social Media platforms. There is possible future integration to purchasetickets through this page.

Venue - Should have the following information Name, Location, Contact Details, Venue Details, Parking,Accessibility, Food & Drink details, Opening Hours, Map.

Venues - Enmore Theatre, The Annandale Hotel, 505, The Factory Theatre, The Vanguard, The Beresford Hotel, The Standard, The Sandringham Hotel, The Red Rattler, Oxford Art Factory, Notes Live, The Metro Theatre, Manning Bar, Hordern Pavillion, The Hi-Fi, GoodGod Small Club, FBi Social, Black Wire Records, The Beach Road Hotel, The Entertainment Centre and Acer Arena.

Gigs - Should have the following information, Tour name, City, Venue, Date and Time, Support Band, Ticket Price, Ticket Sale Date/time, Purchase Ticket URL, Purchase Ticket Payment Gateway, Accessibility, Set List and photos.


INFORMATION ARCHITECTUREDEFINE

SIGN IN HOME BROWSE ARTIST VENUE FESTIVAL REMINDER LOCATION SETTINGS PROFILE

In appReminders

ChangeLocation Edit Profile

ConnectedAccounts

PushNotifications

Feedback

Privacy

About

EmailNotifications

FollowingArtists

FollowingVenues

Photos

Edit Profile

CreateAccount

ForgotPassword

ResetPassword

Skip tohome

Login

Nearby

Upcoming

Search

Menu

Featured

Genre

Artists

Concerts

Details

Photos

Line up

Map & time

Photos

Concerts

Albums

Photos

Track List

Discography

Lyrics


FEATURE PRIORITISATIONDEFINE

HIGH PRIORITYE

SS

EN

TIA

LN

ICE

TO

HA

VE

LOW PRIORITY

ArtistsDiscography

Pics & Vids pulled from gigs

(social)

Likes & Following

Festivals

Festival Planner

Event Planner

User LoginVenue Details

Directions/Map

Map browsing

GEO location

Alerts

Group purchasing

Assign tickets to FB friends

Sharing

Music Videos

Link to iTunes or Stream

Inspire meTop 10

Artist/Venue Login

Whats Happening Feed

News

Tours

Bio

Upcoming Releases

Search(artist, venue, album)

Push Notifcations

Locationbased

Lyrics

SuggestedArtists & Gigs

Link to iTunesor Stream

Songs

Venues

Tickets Purchase

Ticket Deeplink

Remind me when onsale


USER CASE DEFINE

EZRA JACOBS26 | Sydney | Landscape Architect

Ezra has been going out with his girlfriend for the past 3 and a half year and their 4 year anniversary is coming up. They both share similar interests in music. Their favourite band was playing a gig around the same time and place they meet 4 years ago.

Ezra missed out on purchasing tickets as the offlineadvertising was poorly executed and has been extremely busy at work to check online ticket purchasing websites.

Through the use of Verse and push notifications Ezra would be been altered to the fact that the band was touring again not only would he have been able to set a reminder and schedule ticket purchases. He would be able to keep up to date with his other favourite bands.

PAPER PROTOTYPES


SIGN UPPAPER PROTOTYPES

SIGN UP THINKING

Sign up as a business need weighed heavily on this app. As we are offering a free service, we wanted to gather as much information about the user as possible.

That included; Name, Email, Date of Birth, Gender, Location and preferred music genres

I adopted the Fogg Behaviour Model (B = mat) which talks toMotivation, Ability, and Trigger.

With this in mind I streamlined the sign up process and even gave the ability to use the app without sign up (at limited functionality).


SIGN UPPAPER PROTOTYPES

Startup Screen Login Join Jump to facebook(More trusted, rather than doing it in app)

Home


USER DATAPAPER PROTOTYPES

COLLECTING ANALYTICS

While the user uses the app they will be promoted to let us know more about them and their interests. This will help both business needs and better suggest bands and venues for the specific user.

ie: If a venue is known for heavy metal, and the user only likes heavy metal bands. The app will suggest other venue that cater for that type of music.

Considerations are;• Frequency of alert• Ability to never show again• Not to overpower content• Location• Age• Gender• Genres• Date of Birth


LAUNCH EXPERIENCEPAPER PROTOTYPES

LAUNCH THINKING

Highlights of this paper prototyping were; Adding the button to skip the on-boarding experience, imagery v iconography and merging the final screen with the ability to sign in.


LAUNCH EXPERIENCEPAPER PROTOTYPES

Welcoming the user to Verse, the user can skip or continue with on-boarding by swiping

This screen has a briefdescription about never

missing a concert

Letting the user know that theapp wil find concerts near them

just for them

Photos will be pulled inusing instagrams, facebookand vines API so users can

experience the concert again

A mix of telling the user thatits a discography in your pocket and having the ability to sign up

on the same screen


SEARCHING ON VERSEPAPER PROTOTYPES

SEARCH THINKING

Highlights of this paper prototyping were; Accelerators (which can speed up the searching process and put less of a load on severs), p r i c e , i c o n o g r a p h y a n d t h e possibility to change your location.


SEARCHING ON VERSEPAPER PROTOTYPES

HOME PAGE SEARCH PAGE PREDICTIVE SEARCH RESULT PAGE

User can search for an artist, venue or festival. Phase 2 will include songs and

albums. Through the use of accelerators “Trending Searching“ it will speed up the

search process and there will be less load on the server.

An overview of “Whats Happening“ the user can browse by nearby, up coming

and on sale soon.

Predictive search after 3 characters grouping into Nearby, Artists, Venues and

Festivals.

The result page, where the user can see what happening for that specific venue.


PATHS AND CORESDESIGN

User Goals• Find when concerts are on• Location of those concerts• Discover and learn about artists

Business Goals• Gather analytics• Share the app• In app ticket purchasing (phase2)

Inward PathAppStore, Social Networks, Music sites, Web deeplinks, advertising and Verse landing page

Outward Path• Add to calendar• Click through to tickets• Follow and artist/venue• Finding concerts/content

Core Elements• Price• Where to buy• Discography• Discover and learn about artists


PATHS AND CORESPAPER PROTOTYPES

CORE CONTENT

User Goals

• Find Concerts

• When & Where

• Location Suggestions

• Tickets

• Discover & Learn

• Find Lyrics

Verse• Collection of Concerts based on your location

• Discography of Artists

• Deeplink to Tickets

• Social Photo’s/Videos

• Prices

Business Goals

• User Deails

• Analytics

• Sharing

• In App Purchasing(Phase 2)

Inward Paths

• AppStore

• Social networks

• Music Sites

• Mx

• Web Deeplinks

• Verse landing page Outward Paths

• Follow

• Share

• Reminder

• Alerts

• Music Knowledge

• Social Events

Trigger Words

• Follow

• Share

• Tickers/Buy

• Reminder

• On Sale

• Featured/ Upcoming

Core Elements

• Price

• Where to buy

• Photos

• Lyrics & Discography

• Find & Learn

Core Elements

• Price

• Where to buy

• Photos

• Lyrics & Discography

• Find & Learn


SOCIALDESIGN

Verse will be social through the use of sharing photos and videos that are posted on Instagram, Twitter, Vine and Facebook.

Through the use of geolocation, time stamps and hashtags. Verse can create a gallery based on a event at specific point in time and place.

Considerations are; cost to access these API’s, credit to the author and deep linking to the app the content belongs too.

DESIGN


WIREFRAMINGDESIGN

Paper prototypes have been a huge help to me and a wonderful learning experience, as a digitaldesigner, it’s a nice change to be able to sketch and draw my thoughts out. Not only does it help save time but I was able to quickly generate a well thought out design. (With a few change of-course)

The pages you see to the right, are;

• Launch Experience• Login• Create an Account• Social Network Access• Reset Password


WIREFRAMINGDESIGN


• Home• Venue listing• Venue page * Concerts * Details * Photos• Side Menu


WIREFRAMINGDESIGN


• Artist listing• Artist page * Concerts * Discography * Photos• Album page * About the album * Songs * Lyrics• Reminders• Settings


WIREFRAMINGDESIGN


• Festival listing• Festival page * Lineup * Time and map * Photos• Search


USER FLOWDESIGN

Skip

LOGO

Welcome to Verse

Concerts, Venues, Artists...A discography in your pocket.

Skip

PHONE ICON

Never miss a beat with Verse

Always know when and where yourfavorite bands are playing.

Skip

LOCATION ICON

See more live music

Find concerts near you,just for you.

Skip

PHOTO ICON

Experience it all again

Feeling nostalgic then jump in andreminisce your favorite gigs.

Create Account Login

MUSIC ICON

Everything you need to know

A entire music discographyin the palm of your hand.

Cancel Ok

SOCIALNETWORKACCESS

Verse would like to access yourbasic profile information

and account details.

Login Go to Verse

TICK ICON

We know that passwords can be hardto remember, we have sent an

email so you can reset it.

In the mean time, keep versing

Reset Password

FORGOT YOURPASSWORD?

Q W E R T Y U I O P

A S D F G H J K

Z X C V B N M

L

Email

Skip

CREATE AN ACCOUNT

JOIN WITH

Username

Email

Password

Password Confirmation

Create Account

RESET PASSWORD

Email

New Password

Confirm New Password

Reset Password

Log In

Q W E R T Y U I O P

A S D F G H J K

Z X C V B N M

L

Email

Password ?

LOGIN WITH YOUR EMAIL

LOGIN WITH

Loading...

VerseFeatured Upcoming

Alt-J at The Hordern PavillionTonight at 8:30pm

Follow

The Rubens at The Metro TheatreTomorrow Night at 7:30pm

Following

12th October at the Enmore TheatreFoals are on at 7.30pm

Follow

Follow

Nearby

Verse

One Direction at Acer Arena18th October 2013

Follow

Matt Corby at The Hordern Pavillion20th October 2013

Follow

Pink at the Entertainment Centre26th October 2013

Follow

Follow

UpcomingNearby Featured

Verse

Lana Del ReyFactory Theatre

Chet FakerSydney Opera Ho...

HiamThe Standard

Tame ImpalaThe Abercrombie

Boy and BearEnmore Theatre

Vampire WeekendHordern Pavillion

Nearby Featured Upcoming

OnSaleOnSale

PreSalePreSale

NewRelease

NewRelease

NextWeek

NextWeek

Nathan Streater

1m

Home

Browse

Artists

Venues

Festivals

Reminders

Change Location

Settings

30m

5h

17h

2d

1w

View Profile

Logout

1m

Home

Browse

Artists

Venues

Festivals

Change Location

Settings

30m

5h

17h

2d

1w

Login

Create an Account

Q W E R T Y U I O P

A S D F G H J K

Z X C V B N M

L

Search for an Artist Or Venue Cancel

Arctic Monkeys

The Rubens

Manning Bar

The Enmore Theatre

The Japandroids

Metro

Alt-J

Chet Faker

Cloud Control

Search above or use the trendingsearches below

Alternative

Rock Blues FolkHip-Hop

Electronic

likes the following genres

Search for an Artist Or Venue Cancel

Sorry, we didn’t find anythingTry again.

Met Cancel

The Metro Theatre

Metric Tour December 2013

Nearby

Metric

Metallica

Method Man

Artists

Places

Q W E R T Y U I O P

A S D F G H J K

Z X C V B N M

L

Alt-J

Alt-J

Playing at The Hordern Pavillion12th October 2013 at 8.30pm

1 Driver Ave, Moore Park NSW

Follow

Add Reminder Buy Tickets

Discography PhotosConcerts

OnSale

Supported by Vampire Weekend & Foster The People.

This would be some copy about the tour lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

RUNNING TIMESDoors: 4:30pmFoster The People: 5:00pm – 6:00pm Vampire Weekend: 6:30pm – 8:00pmAlt-J: 8:30pm – 10:00pm

Alt-J

Alt-J Follow

PhotosConcerts Discography

An Awesome WaveDeluxe Version An Awesome Wave

English indie rockers Alt-J, named for the triangle that appears when pressing “Alt” and “J” on a Mac, formed in 2008 under the monikers FILMS.

The quartet members, all of whom met at Leeds University, spent two years rehearsing before inking a deal with Infec-tious Records in 2011. The group’s signature bled on layered, folk-inflected dub pop and soaring alternative rock, which has been compared to everyone from the Wild

Read More

About Alt-J

Alt-J was formed when Gwil Sainsbury (guitar/bass), Joe Newman (guitar/vocals), Gus Unger-Hamilton (keyboards) and Thom Green (drums) met at Leeds Metropolitan Univer-sity in 2007.

Unger-Hamilton studied English Literature, the other three Fine Art. In their second year of 'studies', Newman showed Sainsbury a handful of his own songs and, inspired by his guitar-playing dad, the pair began recording in their hall's room with Sainsbury acting as producer on GarageBand.[3] The band's unusual sound stems from the fact that due to living in student halls, noise had to be kept to a minimum and so they were unable to use bass guitars or bass drums.

After graduating, they moved to Cambridge; however, they recorded their debut album in Brixton, playing tracks as it fit into the recording studios spare time. The quartet spent two years rehearsing before signing a deal with Infectious

Also known as ∆Origin: Leeds, EnglandGenres: Indie rock, alternative rock, art rockYears active: 2007–presentLabels: Infectious Records & Canvasback MusicWebsite: altjband.comMembers: Joe Newman Gwil Sainsbury Thom Green Gus Unger-Hamilton

Alt-J

Alt-J Follow

Concerts Discography Photos

An Awesome Wav...

An Awesome Wave

Track ListingAbout the Album

An Awesome Wave, was released on 25 May 2012 by Infec-tious Music, and drew on multiple musical genres and sensi-bilities (folk, rock bass, catchy pop, hip-hop beats, trip-hop atmosphere, indie-rock quirkiness, electronic heavy synth riffs). They were wedded to intimately personal, sometimes confessional lyrics, peppered with film and half-baked literary references including allusions to The Good, the Bad, and the Ugly, Luc Besson's Léon: The Professional and Maurice Sendak's Where the Wild Things Are. It was completed over three weeks in January 2012, the band adding six or seven songs to the pool of already recorded material.

In February 2013 the band announced they would be com-posing the soundtrack for Toby Jones' new film Leave To Remain.

An Awesome Wav...

An Awesome Wave

Track ListingAbout the Album

1. Intro 2:37

2. (Ripe & Ruin) 1:12

3. Tessellate 3:02

4. Breezeblocks 3:47

5. Guitar 1:17

6. Something Good 3:38

7. Dissolve Me 3:59

An Awesome Wav...

BreezeblocksShe may contain the urge to run awayBut hold her down with soggy clothes and breezeblocksCetirizine your fever's grip me againNever kisses, all do you ever send are full stops, la, la, la

Do you know where the wilds things go?They go along to take your honey, la, la, laBreak down now, weep, build up breakfast nowLet's eat my love, my love, love, love, la, la, la

Muscle to muscle and toe to toeThe fear has gripped me but here I goMy heart sinks as I jump upYour hand grips hand as my eyes shut

Do you know where the wild things go?They go along to take your honey, la, la, laBreak down let's sleep build up breakfast nowLet's eat my love my love, love, love, la, la, la

She bruises, coughs, she splutters pistol shotsBut hold her down with soggy clothes and breezeblocksShe's morphine, queen of my vaccineMy love, my love, love, love, la, la, la

Muscle to muscle and toe to toe

Artists

Alt-J

Thumbnail | List View

Angus Stone

Asta Big Scary

Bleeding KneesClub Blue Juice

FollowingAll

Artists


Alt-J

Angus Stone

Asta

Big Scary

Bleeding Knees Club

Blue Juice

Chairlift

The Cure

Dappled Cities

Foster The People

ABCDEFGHIJKLMNOPQRSTUVWXYZ

FollowingAll

Enmore Theatre

Enmore Theatre

The Foals are playing hereTomorrow Night at 7.00pm

18-132 Enmore Rd, Newtown NSW

Follow


Venue Details PhotosConcerts

OnSale

Supported By Alpine.

Reckless And Exhilarating, Oxford Indie Superstars Foals Are Back! In The Country Earlier This Year For The Big Day Out, Demand For Tickets Saw Foals Sell Out Two Intimate Sydney Club Shows In Less Than 10 Minutes.

Doors: 7pmAlpine: 8pmFoals: 9:15pm

Venues

Acer Arena


Abercrombie

Basement Beach Road

Beresford Hotel Enmore Theatre

FollowingAll

Venues


Acer Arena

Abercrombie

Basement

Beach Road

Beresferd Hotel

Enmore Theatre

Entertainment Centre

Factory Theatre

FiveOFive

Hordern Pavillion


FollowingAll

Enmore Theatre

Enmore Theatre Follow

PhotosConcerts Venue Details

The Enmore Theatre is located in the Newtown Entertain-ment Precinct, Sydney's unique heartland of live perfor-mance, music cinemas, restaurant, bars, cafes and hotels. Historic King St and Enmore Rd play host to this vibrant nightlife.

Operating Hours9am-6pm Monday to Friday, and 10am-4pm on Saturday, Sundays Closed

Disabled SeatingFor Wheelchair bookings please call our Box Office on 02 9550 3666 and speak to the Box Office Manager.

BookingsThe Enmore Theatre Box Office operates it's own phone

View on Map Call the Enmore

Enmore Theatre

Enmore Theatre Follow

Concerts Venue Details Photos

Homebake Homebake

Homebake Follow

Line Up Time and Map Photos

Festivals

Big Day Out


Blues and Roots

Falls Festivals Field Day

Future Music Homebake

FollowingAll

Festivals


Big Day Out

Blues and Roots

Falls Festival

Field Day

Future Music

Homebake

Laneway Festival

Listen Out Festival

Shore Thing

Splender in the Grass


FollowingAll

Browse

Top Charts New Releases

Rock Alternative

Pop Electronic

List ViewThumbnail View

Browse

Top Charts

New Releases

Rock

Alternative

Pop

Electronic

Blues

Country

Folk

Emo



Alternative

Muse

Nirvana

Foster The People

Weezer

Owl Eyes

Alt-J

The Black Keys

The Strokes

Of Monsters and Men

Death Cab for Cutie



Homebake

Homebake

At the Sydney Opera House6th, 7th and 8th of December 2013

Bennelong Point Sydney NSW

Follow


Time and Map PhotosLine Up

PreSale

Homebake, sees its 18th birthday in 2013. To celebrate Homebake 2013 has expanded to a 3-day event, moved to a fancy new location and dropped a line up more than worthy

Day 1

Day 2

Day 3

Day 1

Alt-J Gurrumul

Eskimo Joe Vance Joy

Thelma Plum Sheppard

Homebake

Homebake Follow

PhotosLine Up Time and Map

Day 1

Day 2

Day 3

11:30

12:30

1:30

2:30

3:30

Birds of Tokyo

Bernard Fanning

The Rubens

You Am I

Beasts Of Bourbon

Stage Name

Stage Name

Stage Name

Stage Name

Stage Name

Change LocationAlternative

Muse Nirvana

Foster The People Weezer

Owl Eyes Alt-J


We’ve got you at Sydney, 2000

Use your current location

You can change your location by searching thecity your in or using your current location.

Or

Search by Name or Postcode

Reminders

FoalsEnmore TheatreOn Sale 10th October

ON

Alt-JHordern PavillionOn Sale 12th December

ON

Arctic MonkeysEnmore TheatreOn Sale 12th September

ONEdit Profile

Push Notifications

Email Notifications

Connected Accounts

Feedback

Privacy

About

Settings

Nathan Streater

Sydney

Alternative, Electronic, Rock, Blues, Hip-H...

Edit ProfileYour Profile

Nathan StreaterSydney

Photos at Concerts

Following VenuesFollowing Artists

Edit Profile

Private Information

Change Password

[email protected]

Male

Born in 1985

Phone

Following Artists

Alt-J

Angus Stone

Asta

Big Scary

Bleeding Knees Club

Blue Juice

Chairlift

The Cure

Dappled Cities

Foster The People

Goyte

Following

Following

Following

Following

Following

Following

Following

Following

Following

Following

Following

Splash Screen

Logo and some music facts on load.

Onboarding 1/5

Brief description of the app, User has the ability to skip the intro.

Onboarding 2/5

Brief description about keeping up to date with concerts and gigs.

Onboarding 3/5

Brief description that everything is tailored to your current location.

Onboarding 4/5

Brief description that you can experience your favorites nights throughphotos using geolocation, time stamps and #Hashtags.

Onboarding 5/5

Brief description about a trustworthy discography.User can login and create an account.

Create and account

Join with Facebook, Twitter and Google+ or create an account with youremail. User can also skip without creating an account for limited use.

Login

Login with your email or with your synced social network.

Allow access to your social network

Prompt the user to allow access and tell the user we will access theirprofile details.

Forgot password

The user can enter their email address to create a new password.

Password reset confirmation

Password reset message. The user can go to Verse with limited accessor login again (once they reviece a email).

Reset password

User reaches this screen from the link provided in the email.

Verse home page (Nearby by default)

Populate by concerts nearby based on your demographic detailsand similar artists/venues you follow.

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Verse home page (Featured)

Content will be curated based on popularity and a advertising module.

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Verse home page (Upcoming)

A list of concerts based on the concert dates and by date of ticketrelease.

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Sidemenu logged in

User can navigate through the app by use of the side menu, view theirprofile and logout.

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Sidemenu logged out

User can navigate through the app by use of the side menu and login.

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Search

Predictive Search bar and accelerators.

Predictive search

Search is grouped into Nearby, Artists and Places.

No search results

Prompt the user that there are no results.

Artist page (thumnail view)

A alphabetic thumbnail listing of all artists, user can browse by all orfollowed artists.

Artist page (list view)

A alphabetic list of all artists, user can browse by all or followed artists.

Artist page (concerts)

An overview of the artists most recent concert, based on your location.User can swipe left and right for more dates.

Artist page (discography)

A brief spell about the band with a CTA to read more and listing ofalbums and singles.

Full discography

A detailed discography with band members, labels, genre, years active,similar artists.

Artist page (photos)

A gallery of photos using geolocation, time stamps and #Hashtags.

Album page (about the album) Track Listing

Password reset message. The user can go to Verse with limited accessor login again (once they reviece a email).

Lyrics

User can swipe left and right for more songs.

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Venue page (list view)

A alphabetic list of all venues, user can browse by all or followed venues.

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Venue home page (Concerts)

An overview of the venues most recent concert, based on your location.User can swipe left and right for more dates.

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Venue home page (Venue details)

Details about the venue and the ability to find the venue on a map andand call the venue.

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Venue home page (Photos)


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Venue page (thumnail view)

A alphabetic thumbnail listing of all venues, user can browse by all orfollowed venues.

Day page

A alphabetic thumbnail listing of all artists playing at the festival

Festival page (Time and map)

A alphabetic list of all artists, user can browse by all or followed artists.

Browse (Thumbnail view)

A list of genres to start an artist search. Content will be organised bypopular genres.

Browse (List view)

A list of genres to start an artist search. Content will be organised bypopular genres.

A list of artists organised by the genre and popularity.

Genre (Thumbnail view) Genre (List view)

A list of artists organised by the genre and popularity.

Change Location

Use your current location or search by postcode or city name.

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Settings

Will handle your profile, notifications, accounts, feedback, T&C’s andabout the app.

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Profile Page

An overview of the account holders profile.

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Edit Profile

User can edit all their details from here.

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Following Artists/Venues

An overview of all the artsits you follow with the abilty to unfollow.

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Reminders

A list of reminders the user has set up. Either using push notifications orleveraging the the phones inbuilt calendar.

Festival page (thumnail view)

A alphabetic thumbnail listing of all festivals, user can browse by all orfollowed festivals.

Festival page (list view)

A alphabetic list of all festivals, user can browse by all or followed festivals.

Festival page (Line up)

An overview of the Festival based on your location. User can swipe left andright for more dates.

Festival page (Map)

A map showing your current location showing, stages, bathrooms, first aid,and food and drink bars.

Festival page (Photos)


Note: This document has been upload seperatly

THE LOGO


CREATING A BRANDTHE LOGO

LOGO EXPLORATION

1 - Using music notes to build a keyline or silhouette of the city.

2 - Sound frequency over the same representing sound and excitement.

3 - Similar to logo 2, but joining the frequency up so the sound never stops.

4 - Drop pin which plays of the theme of find venues and concerts near you.

5 - Using the V or Verse and sound frequency.

6 - Simplifying logo 5 to just the V itself.

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2

5

3

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FINAL LOGOTHE LOGO

VISUAL EXPLORATION


THE DESIGNVISUAL EXPLORATION

Nearby is the default landing page for the app.

When the user scrolls nearby in the segmented controls

will animate into the header.

Featured will include popular and advertising modules.

Upcoming is a list of all the concerts that fall under

upcoming; on sale now, pre sale etc.

Side menu give quick access to the main parts of the app. iOS7 animation and parallax

has been considered.



Search uses predictive search and accelerators to

speed up the searchingprocess and put less load on

the servers.

Predictive results will be cat-egorized into nearby,

venues, artists and festivals.

Artist page is a listing of all artists.

Artist page will show theconcert that is relevant to your location, peaks have

been used to suggest a swip-ing gestures is possible to

access more content.

Web view will be activated when the user tapspurchase tickets.

This is a Phase 1 solution.



This page will show case the artists discography, albums

and singles.

Photos will leverage other social networks API’s to

create a gallery of images through the use of geo

location, time stamps and hashtags.

This page will show casedetails about the album.

Track listing of the album. Lyric page.

THANK YOU

BY NATHAN STREATER@nathanstreater

project ux proposal

Documents