project 1st sem

8/7/2019 Project 1st Sem

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Customer experience & satisfaction survey at DRESSLAND

retail store in Varanasi

SUBMITTED TO: SUBMITTED BY:

MR. SANDEEP SINGH ARABINDA KUMAR JAIN

READER, SMS PGRM/03/05


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ACKNOWLEDGEMENT

Nothing can be gained or acquired without hard work which leads to success.

The success of my survey work is the amalgamation of my hard work and co-operation of respondents, who delivered their precious time without anyhesitation.

I do not have adequate words to convey my emotion rather than feeling ofgratitude, for the people who helped me in making my survey report purposeful.

I take the opportunity to convey my sincere gratitude to my research mentor Mr.Sandeep Singh for his helpful guidance during my survey period.

First of all I would like to thank god and my parents who showered their blessingupon me in each step of my survey & I express my deep sense of gratitude toprof. P.N Jha, Director General of SMS, Varanasi, for providing me goldenopportunity to bring up talent.

I am highly thankful and immensely obliged for his constant guidance and words

of inspiration.

Last but not the least, I specially wish all my friends a vote of thanks as withouttheir valuable supports this report would have not been possible.


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DECLERATION

I, ARABINDA KUMAR JAIN student of PGDM (RM) 2nd Semester at SMS, Varanashereby declare that the project on customer experience and satisfaction survey atDRESSLAND retail store in Varanasi Is the result of my own effort, is raised oninformation collected, guidance given by my mentor & faculty member.The analysis of the project is correct to the best of my knowledge this report so far hasnot been published anywhere else.

ARABINDAKUMAR JAIN

PGRMRM/03/05


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PREFACE

Industry profiling is finding of data, relevant to specific industry. This project is a writtenpresentation with observation and references derived from the secondary data.

The report starts by giving an industry profile, internal view about the company andtheir product line. In order to achieve the objective and better understand the problemof industry, it was decided to collect the secondary data concerning to particularindustry.

Industry profiling was aimed to know the status of different Garment firms. All thefindings are analyzed through tabulation data, graph, chart and percentage. At the lastof the report you can find the suggestions and the recommendations based on theinformation gathered by data.

ARABINDA KUMAR JAIN


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CONTENTS

1. INTRODUCTION

2. INDUSTRY OVERVIEW

3. GARMENTS INDUSTRY IN INDIA

4. REVOLUTION IN GARMENT WEARING

2. RESEARCH OBJECTIVES

3. RESEARCH METHODOLOGY

4. PRODUCTS AND BRAND

5. BRANDS PROVIDING BY DRESSLAND

6. FINDINGS

7. CONCLUSION

8. LIMITATION

9. BIBLIOGRAPHY

10. ANNEXURE


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INTRODUCTION

Varanasi Old city the quarter near the banks of Ganga has crowded narrowwending lanes that are flanked by road, side shops and scores of Hindu temples.Varanasis labyrinthine old city is rich with culture and deservedly popular destination

for travelers and tourists. Most popular places of Varanasi city are Gadulia, Lanka,Ramnagar, Rathyatra, Lahartara, sigra. Out of all popular area sigra is center ofvaranasi where a DRESSLAND show room is situated.

DRESSLAND is a multiband store of garments. There is a lot non organized, semiorganized and organized garment stores in Varanasi. People from side areas alsocome here for their purchasing. There are a lot of traditional stores of garmentssituated in Varanasi which is running from 50 years ago. But people are moreinterested to purchase garments from DRESSLAND rather than the traditional stores

Because DRESSLAND provides quality, brand, customer experience and satisfactionto the customer.

Customer experience is the sum of all experiences a customer has withsupplier of goods or services over duration of their relationship with that supplier.

Customer satisfaction is a measure of how products and services suppliedby a company meet or surpass customer expectation.


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GARMENT INDUSTRY IN INDIA

Garment is regarded as one of the basic needs of human being. From the earlystage of human history it gained much more attention and developed overtime. Thenature of clothing is so obvious and its presence so universal that we often overlook

the brilliance of its invention. In considering what textile and clothing is, we mustremember that the origin of the earliest and humblest cloth is lost to us; it pre-dates ourrecorded history; it precedes the age of metals and the invention of the wheel. As ourcivilization have grown, so has fabric developed with us, an integral part of everycultural stage, a resource in every struggle, a comfort in the most personal anddomestic spheres of lives. Each of us has a relationship with fabric from cradle to grave(Gale and Kaur, 2002).

The term garment is used interchangeably with apparel and clothingThe garment includes readymade woven garments as well as knitwear and hosiery.The products of the garment industry are very diverse ranging from industrial work-wear to basic shirt. The concept of textile complex or textile chain includes theginning of fibre, spinning yarn, weaving fabrics and operations like dyeing, processing,printing, finishing the fibre and finally making the Readymade Garments (RMG).

Garment making is one of the worlds most globalized industries. Almost every countryirrespective of its stage of development, is involved in garment manufacturing andtrading. Many industrialized countries have had an important textile and garmentmanufacturing sector at some point in their history. In fact, almost without any

exception, textile/garment was the first industry which a country was able to developand eventually led to the development of other industries. Frequently, the growth of thegarment sector has been seen as a first step on the road to industrialization, bringinggrowth and prosperity (war on want 2001).Growth in textile sector benefits other sectorthrough increased demand for material inputs or machinery and equipment. In additionthe textile and apparel sectors depended on the presence of many modern economicactivities. Through developing export- oriented textile and apparel industries, a countryacquires crucial knowledge and skill such as marketing, advertising, transportation, andcommunication. These advances highlight the importance of the textile and apparelindustries to a countrys development process (siddiqi, 2005).

The apparel industry is one of India's largest foreign exchange earners,accounting for nearly 16% of the country's total exports. The 1996 Indian textile exportsapproximately amounted to Rs.35,000 crores of which apparel occupied over Rs14,000crores.

It has been estimated that India has approximately 30,000 readymadegarment manufacturing units and around three million people are working in theindustry. Today not only is the garment export business growing, enthusiasm in the


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minds of the foreign buyers is also at a high. Today many leading fashion labels arebeing associated with Indian products. India is increasingly being looked upon as amajor supplier of high quality fashion apparels and Indian apparels have come to beappreciated in major markets internationally. The credit for this goes to our exportercommunity.

Consistent efforts towards extensive market coverage, improving technical

capabilities and putting together an attractive and wide merchandise line has paid richdividends. But till today, our clothing industry is dominated by sub-contractors andconsists mainly of small units of 50 to 60 machines. India's supply base is mediumquality, relatively high fashion, but small volume business.

Recent recession in Europe and the South Asian currency crisis have alsocontributed their own bits to the decimating Indian exports. Though these are expectedto fizzle out soon, there is no reason for complacency on the part of Indian exporters orof the garment industry. The industry will be soon faced with open competition shorn ofquotas or tariffs. Thus the need of the hour is to enlarge both manufacturing as well asthe marketing base. Inculcation of a spirit of innovation by way of research anddevelopment and tapping new markets especially in South Africa, Central Africa, CISEast European countries, Latin America and Australia is also mandatory for exportgrowth.

With a modest beginning in early sixties, the export of readymade garmentsfrom India has registered a consistent and imperative growth rate of 30% over the lastthree decades. The exports of readymade garments alone contribute almost 15% tothe countrys foreign exchange revenue. Total contributions from exports of Textiles

constitute almost 30% of foreign exchange. On a rough estimate two million people areearning their living from the RMG (Ready Made Garment) trade earnings. In spite ofthese impressive statistics Indias share in international RMG trade is less than 3%which indicate the tremendous scope that exists for the growth of the Industry.

RMG industry in India is buoyant and after decades of exposure tointernational competition, it has identified its strength, weakness and constantlyendeavoring to upgrade the manufacturing facilities, boots the production and improvesthe quality of the merchandise. Government of India, under its liberalization policy has

also moved to remove the bottlenecks in the growth of industry and current decade cansee a speedy growth of the RMG industry. Target set for the export of textiles by theturn of the century is US$ 20 billion.

India possessed one of the largest modern textile industries in the worldbut relative isolation from markets during the phase of autarkic economic policy andState trade barter agreements (supplying goods to uncompetitive markets in the former


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Soviet Union and Eastern Europe) radically reduced the industrys internationacompetitiveness.

A regulation of the mid-1950s restricted RMG manufacture to the small-scale handloom sector and, as in China and Egypt, India was late in developingclothing industry. However, the hand-loom industry developed a .power loom. Sectorthat proved highly competitive in the domestic market, eating into the markets of mil

production.

The government in a misguided attempt to safeguard employmentprevented the bankrupt mills closing, keeping them as sick Industries with publicsubsidies. The policy failed to save the mills. By 1993, power looms produced 58 percent of Indian textile output (hand-looms, 21 per cent; knitting, 12.5 per cent; and theformerly dominant mills, 7.5 per cent). Between the second half of the 1980s and thefirst half of the 1990s, RMG production (exclusively from the small-scale sector)expanded at an average annual rate of 19 per cent, double the rate of growth of tota

exports, to become the largest earner of foreign exchange.

The decline of the old mill industry concentrated in two big cities,Ahmadabad (in Gujarat) and Mumbai (Maharashtra).was paralleled by the rise of thepower loom industry in smaller cities. In Surat (Gujarat) and in Bhiwandi, MalegaonIshalkaranj within range of the Mumbai metropolitan region. Tamilnad, the thirdimportant State in textile production, developed a different pattern. Modern mills inCoimbatore continuing alongside five integrated urban-rural clusters, of which one,Palladum-Tirupur-Somanur-Avanashi is one of the most important.

This is a complex of small-scale units that have developed slowly over along period of time (unlike Shenzhen and Mirpur-Dhaka), combining basic processingfrom originally locally grown raw cotton, spinning, weaving and RMG manufacture. Thesouthern centers now produce over half the national output of cotton yarn. Tirupur hasbecome known as a prototype of an industrial .cluster. a focus for both a mass of smalscale units at each stage of an integrated production line, and of a scatter of towns andvillages, a network of collaborative manufacture, linked to household productionBeginning historically with the elementary processing of raw cotton, a water shortagecut local raw cotton output and the peasants moved on to cloth production and

undergarment manufacture (while often retaining a foothold in cultivation), assistedfrom the 1960s by the adoption of power looms. From there, the producers developedthe manufacture of shirts for local consumption, and then sports and leisurewear. Fromthe early 1980s, they moved into exports.

A key factor here is the legal restriction of RMG manufacture to the small-scale sector, limiting how far a production unit or firm could grow. Instead of expandingexisting units, businessmen started new businesses when the old reached the legalsize limit. Concentration came not by unit but by family. Possibly a hundred firms


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(owned by a very much smaller number of families) produce the exports, with 1-2,000subcontractors.

The labor force consists of permanent or temporary migrants, commuters,and rural home workers. Thus the industry does not have any clear territorial limits.The pattern has allowed the town to grow without major migrant squatter settlementsas elsewhere, but still with severe problems of urban sewerage, water supply, solid

waste disposal etc. Local government has played very little role in this process ofgrowth, and the State and central governments have been late and limited in theirresponses. However, the business class, organized in the Tirupur Export Associationhas undertaken a wide range of improvement schemes.

Industrial estates, transport, education and design, and in its latest scheme,in infrastructure (in water and sewerage).Tirupurs industry lacks scale economies, hasdispersed weaving centers (often using antiquated machinery), poor transport etc., but

has still experienced remarkable output growth in a quite peculiar settlement pattern ofdevelopment, combining rural and urban economic growth.

Customer satisfaction

It is a businessterm, is a measure of how products and services supplied by a

company meet or surpass customer expectation. It is seen as a key performance

indicator within business and is part of the four of a Balanced Scorecard. In a

competitive marketplace where businesses compete for customers, customer

satisfaction is seen as a key differentiator and increasingly has become a key elementof business strategy. There is a substantial body of empirical literature that establishes

the benefits of customer satisfaction for firms.

Measuring customer satisfaction

Organizations need to retain existing customers while targeting non-customers

Measuring customer satisfaction provides an indication of how successful the

organization is at providing products and/or services to the marketplace.

Customer satisfaction is an abstract concept and the actual manifestation of the state

of satisfaction will vary from person to person and product/service to product/service.

The state of satisfaction depends on a number of both psychological and physical

variables which correlate with satisfaction behaviors such as return and recommend

rate. The level of satisfaction can also vary depending on other factors the customer

such as other products against which the customer can compare the organization's

products.
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Work done by Parasuraman, Zeithaml and Berry (Leonard L) between 1985

and 1988 delivered SERVQUAL which provides the basis for the measurement of

customer satisfaction with a service by using the gap between the customer's

expectation of performance and their perceived experience of performance. This

provides the researcher with a satisfaction "gap" which is semi-quantitative in nature.

Cronin and Taylor extended the disconfirmation theory by combining the "gap"

described by Parasuraman, Zeithaml and Berry as two different measures (perceptionand expectation) into a single measurement of performance relative to expectation.

The usual measures of customer satisfaction involve a survey[4] with a set of

statements using a Likert Technique or scale. The customer is asked to evaluate each

statement in terms of their perception and expectation of performance of the service

being measured.

Customer experience

It is the sum of all experiences a customer has with a supplier of goods orservices, over the duration of their relationship with that supplier. It can also be used to

mean an individual experience over one transaction; the distinction is usually clear in

context

Growing recognition

The concept of customer experience was first introduced by Pine and Gilmore in

their 1998 Harvard Business Reviewarticle. They believe that successfu

businesses influence people through engaging, authentic experiences that render

personal value (Pine and Gilmore 1998).Analysts and commentators who write about customer experience and customer

relationship management have increasingly recognized the importance of managing

the customer's experience.[2] Customers receive some kind of experience, ranging from

positive to negative, during the course of buying goods and services. Thompson and

Kolsky say that an experience is defined as the sum total of conscious events. As

such, a suppliercannot avoid creating an experience every time it interacts with a

customer (2004). Furthermore, it has been shown that a customers perception of an

organisation is built as a result of their interaction across multiple-channels, not throughone channel, and that a positive customer experience can result in increased share of

wallet and repeat business.

A company's ability to deliver an experience that sets it apart in the eyes of its

customers serves to increase their spend with the company and, optimally, inspire

loyalty to its brand. "Loyalty," says Jessica Debor, "is now driven primarily by a

company's interaction with its customers and how well it delivers on their wants and

needs."
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To create a superior customer experience requires understanding the customer's point

of view, say Don Peppers and Martha Rogers, Ph.D in Rules to Break and Laws to

Follow. "What's it really like to be your customer? What is the day-in, day-out 'customer

experience' your company is delivering? How does it feel to wait on hold on the phone?

To open a package and not be certain how to follow the poorly translated instructions?

To stand in line, be charged a fee, wait for a service call that was promised two hours

ago, come back to an online shopping cart that's no longer there an hour later? Orwhat's it like to be remembered? To receive helpful suggestions? To get everything

exactly as it was promised? To be confident that the answers you get are the best

ones for you?"

Emerging Business Requirement

With products becoming commoditized, price differentiation no longer sustainable and

customers demanding more, companies and communication service providers

(wireline, wireless,broadbandcable, satellite) in particular are focusing on delivering

superior customer experiences. A 2009 study of over 860 corporate executives

revealed that companies that have increased their investment in customer experience

management over the past three years report higher customer referral rates and

customer satisfaction. This finding is also supported by research completed by

software company Chordiant in 2008 into the customer experience managemen

performance of large organisations across Europe. The research surveyed 450 large

organisations to create a maturity model and the results showed that over of the

organisations surveyed achieved level 3 (of 5) or less for CEM performance (5 being

best possible result). The results also showed that performance in four key businessareas (market share, retention, profitability, and customer satisfaction) was directly

related to CEM performance.

The customer experience has emerged as the single most important aspect in

achieving success for companies across all industries (Peppers and Rogers 2005). For

example, Starbucks spent less than $10MM on advertising from 1987 to 1998 yet

added over 2,000 new stores to accommodate growing sales. Starbucks popularity is

based on the experience that drove its customers to highly recommend their store to

friends and family.

Customer Experience Management

The goal of customer experience management (CEM) is to move customers from

satisfied to loyal and then from loyal to advocate. Traditionally, managing the customer

relationship has been the domain of Customer Relationship Management (CRM)

However, CRM strategies and solutions are designed to focus on product, price and
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enterprise process, with minimal or no focus on customer need and desire. The result

is a sharp mismatch between the organisations approach to customer expectations

and what customers actually want, resulting in the failure of many CRM

implementations.

Where CRM is enterprise-focused and designed to manage customers for maximum

efficiency, CEM is a strategy that focuses the operations and processes of a business

around the needs of the individual customer. Companies are focusing on the

importance of the experience and, as Jeananne Rae notes, realizing that building

great consumer experiences is a complex enterprise

involving strategy, integration oftechnology, orchestrating business models, brand

management and CEO commitment.

According to Bernd Schmitt, "the term 'Customer Experience Management' represents

the discipline, methodology and/or process used to comprehensively manage a

customer's cross-channel exposure, interaction and transaction with a company

product, brand or service."

Customer experience solutions provide strategies, process models, and information

technology to design, manage and optimize the end-to-end customer experience

process.

REVOLUTION IN THE GARMENTS WEARING
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Mod-inspired styles became popular in 1995 among teenaged girls and young women

These included straight leg jeans, baby t-shirts, plaid miniskirts, and short jackets with

oversized zippers. A variation on the chelsea boots of the 1960s, with chunky 1970s

inspired platform heels, also became popular through the early 2000s. Other black

shoes with chunky 1970s inspired platform heels were also popular.

In Europe, slinky, floor-length dresses, often made ofLycra, were worn in the daytime

as well as the evening. The all-girl pop group the Spice Girls became a major influence

on British fashion in 1996, and North American fashion in 1997.

Following on the outdoor trend set by grunge clothing, other outdoor clothing enjoyed

increased popularity in the late 1990s along with the increased popularity of wilderness

recreation. Chief among these were jackets and shirts made of a material called polar

fleece. Also popular for wildrness activities were military surplus items, notably olive

green military sweaters and tan coloured military cargo pants.

Styles inspired by the mid to late 1970s were popular from 1996 through the end of thedecade. Orange and yellow, colours both popular in the 1970s, became popular in

1996 among both men and women, and later other bright colours that were popular in

the 1970s became popular among women. Stretch polyester shirts in 1960s and 1970s

prints were worn by women. Knee-high boots came back into fashion, as part of the

60s/70s revival.[2] Women's spaghetti strap tank tops became more popular than when

they were first popular in the late 1970s. Shiny men's buttoned shirts enjoyed moderate

popularity. Flared pants and jeans also became popular. T-shirts with a happy face

design were briefly popular.

Around 1996, cords became popular, initially in brown, and later in colours such as

black tan, and grey. Corduroy continued as a trend through 2001.

Typical men's suits of this era featured long draped double-breasted jackets and

pleated pants. Sweater vests became popular as men's business casual wear. Many

men began wearing dress shirts without ties, a style that continues to be worn by many

men to this day. Women began increasingly wearing pantsuits to the office. By the end

of the decade, Casual Fridays became the norm in many offices, with both men and

women wearing jeans to the office on Fridays.

Goth fashion in the late 1990s. This would morph into emo fashion in the early to mid

2000s, and as of 2010 is still common though in decline. Punk and alternative styles

were popular by 1996. These included spiky hair, black t-shirts, black work pants

wraparound sunglasses, and skater shoes. Many punk and alternative teenagers dyed

their hair colours like blue, green, and fuchsia, and adorned body piercings such as

eyebrow rings, lip rings and tongue studs. In 1997, the 1980s goth trend made a

comeback, with black clothing and make-up (both females and males), long or back-
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combed black hair, studded bracelets and black boots. The Punk and goth styles

survived into the mid 2000s in modified forms.

A late 90s version of preppy clothing became popular in 1997. Shirts, sweatshirts, and

jeans of the popular clothing brand Tommy Hilfiger were closely associated with the

preppy look. Sweater vests were also part of the preppy look. By 1998, Khakis became

a popular part of the preppy look for teenaged boys, due to the popularity of golfer

Tiger Woods; and wool scarves became a part of the preppy look for teenaged girls.

After a dip in popularity in the mid-90s, sporty styles became increasingly popular later

in the 90s. The late 90s sporty look was dominated by tearaway track pants with

buttons on the side that could be torn open. Teenaged guys wore these tearaway

pants with t-shirts, polo shirts and sweatshirts. Teenaged girls also wore these with

baby t-shirts, spaghetti strap tank-tops, and cropped tank tops. Tearaway pants were

also worn as part of track suits in the late 90s.

In the late 90s, Hip-hop fashion developed into a style more distinct from other sportystyles. Baggy jeans, hooded sweatshirts, football jerseys, puffy jackets, and large gold

chains became staples of the hip-hop look. African-American youth of both sexes

braided their hair in imitation of hip-hop performers such as Snoop Dogg and Lauryn

Hill.

Punk, goth, preppy, sporty and hip-hop styles continued to be popular at the

close of the 1990s. Some of the more overt 70s influences waned in 1998, although

other 70s influences continued to be felt at the close of the decade. In women's

fashion, baby t-shirts and spaghetti strap tank tops continued to be popular, and long

wraparound skirts were popular from 1998. Dark rinse-wash denim beame fashionable

for both men and women, and the low rise jeans phenomenon began in women's

fashion.

In 1999, Aloha shirts (Hawaiian shirts), became a major fad. Capri pants, a tapered

pant that ends mid calf, became popular with girls and women, and Kakhis became

popular in women's as well as mens fashion. Pink became the dominant women's

clothing color. Fishnet dresses became popular with their low cut on the back.

Early 2000s

The minimalist aesthetic of 1990s fashion continued in the first years of the 2000s

Fashion began to move away from the minimalist aesthetic in 2003, with the rise of

Boho in women's fashion, as well as distressed denim. With the exception of black
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miniskirts, skirts and casual dresses were both de-emphasized during the early 2000s

until the advent of Boho fashion in 2003. The sophisticated urban look, one of the key

trends of the latter half of the decade, began in 2004.

Dark denim was popular in the first half of the decade. This trend culminated in 2004,

as light denim became scarce. Denim in the early part of the decade was dominated by

wide straight leg styles. Women's denim was generally fitted through the seat and thigh

down to the knee, with the leg opening being either boot-cut or flared. Low cut waists

became increasingly popular in women's denim over the first half of the decade. In

2002, women's denim with no pockets became fashionable. Some of these pocketless

jeans featured a built-in denim belt. Women's jeans with an elastic strip down the side

(generally a white strip with either a black or red stripe down the middle) became

popular in 2003-2004.[citation needed] Women's jeans with a built-in nylon belt were popular

from 2003-2005.

After a moderate trend in the late 1990s towards women wearing pantsuits to some

formal functions, the pendulum swung in the opposite direction in the early 2000s, asdresses again became the norm for women at formal functions. This even as pantsuits

peaked in popularity as women's business wear in the years between 2000-2002.

Women's formal dresses in this period often featured plunging necklines and backlines

wide straps instead of sleeves, and shiny fabric. Red was the most popular colour for

formal women's dresses in the early 2000s, although various shades of blue were also

popular.

Hip hop fashion progressed a lot during this decade. Hip hop culture fashions

(especially hoodies and sweatpants) influenced many subcultures includingchav,juggalo and gangsta.[3]Within hip hop clothing, baggy jeans, denim-jean jackets

with matching jeans were popular,along with track suits (primarily made of fleece that

matched top and bottom usually worn with a headband for men). Bandanas with

rhinestones were popular from late 2000 to early 2002 and Phat Farm shoes and

apparel were popular during this time. The "tough guys wear pink" craze hit young

members of the hipster, preppy and British chav subculture.[4]. This continued on unti

about 2007. In 2003, trucker hats and vintage t-shirts from American Eagle and its

many counterparts became highly popularly. Mitchell & Ness throwback jerseys weremade popular by the rapperFabolous.

Heavy metal fashion was worn by a notable subculture of teenagers, based on the

biker, rocker and leathersubcultures. Nowadays, heavy rock remains common among

the youth in the US, and parts of Europe.

Pop punk fashion characterized by wearing baggy jeans, wristbands, spikey hair, patro

caps ortrucker hats, Aviator sunglasses, and full-zip hoodies (which are now urban
http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Hip_hop_fashionhttp://en.wikipedia.org/wiki/Sweatpantshttp://en.wikipedia.org/wiki/Juggalohttp://en.wikipedia.org/wiki/2000s_in_fashion#cite_note-2http://en.wikipedia.org/wiki/Phat_Farmhttp://en.wikipedia.org/wiki/Hipster_(contemporary_subculture)http://en.wikipedia.org/wiki/Chavhttp://en.wikipedia.org/wiki/2000s_in_fashion#cite_note-3http://en.wikipedia.org/wiki/Trucker_hathttp://en.wikipedia.org/wiki/Mitchell_%26_Nesshttp://en.wikipedia.org/wiki/Faboloushttp://en.wikipedia.org/wiki/Heavy_metal_fashionhttp://en.wikipedia.org/wiki/Leatherhttp://en.wikipedia.org/wiki/Subcultureshttp://en.wikipedia.org/wiki/Pop_punkhttp://en.wikipedia.org/wiki/Baggy_jeanshttp://en.wikipedia.org/wiki/Wristbandshttp://en.wikipedia.org/wiki/Spikey_hairhttp://en.wikipedia.org/wiki/Patrol_caphttp://en.wikipedia.org/wiki/Patrol_caphttp://en.wikipedia.org/wiki/Trucker_hathttp://en.wikipedia.org/wiki/Aviator_sunglasseshttp://en.wikipedia.org/wiki/Hoodieshttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Hip_hop_fashionhttp://en.wikipedia.org/wiki/Sweatpantshttp://en.wikipedia.org/wiki/Juggalohttp://en.wikipedia.org/wiki/2000s_in_fashion#cite_note-2http://en.wikipedia.org/wiki/Phat_Farmhttp://en.wikipedia.org/wiki/Hipster_(contemporary_subculture)http://en.wikipedia.org/wiki/Chavhttp://en.wikipedia.org/wiki/2000s_in_fashion#cite_note-3http://en.wikipedia.org/wiki/Trucker_hathttp://en.wikipedia.org/wiki/Mitchell_%26_Nesshttp://en.wikipedia.org/wiki/Faboloushttp://en.wikipedia.org/wiki/Heavy_metal_fashionhttp://en.wikipedia.org/wiki/Leatherhttp://en.wikipedia.org/wiki/Subcultureshttp://en.wikipedia.org/wiki/Pop_punkhttp://en.wikipedia.org/wiki/Baggy_jeanshttp://en.wikipedia.org/wiki/Wristbandshttp://en.wikipedia.org/wiki/Spikey_hairhttp://en.wikipedia.org/wiki/Patrol_caphttp://en.wikipedia.org/wiki/Patrol_caphttp://en.wikipedia.org/wiki/Trucker_hathttp://en.wikipedia.org/wiki/Aviator_sunglasseshttp://en.wikipedia.org/wiki/Hoodies


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and preppy in the late 2000s) was very popular in the early to mid 2000s. This was due

to the success of bands such as Blink-182, Lit, Sum 41, and Green Day.[5]

Clothing worn by left activists enjoyed moderate popularity during the early 2000s.

These included Che t-shirts, Keffiyehs (associated with Palestine activism), and t-shirts

supporting various other activist causes and groups. The popularity of activist fashion

peaked during the protests prior to the start of the Iraq war in early 2003. Activist

fashion has declined in popularity since 2003, although it has not entirely disappeared

In a notable exception, Keffiyehs have become a mainstream fashion item in the latter

half of the decade, appearing in upscale clothing boutiques beginning in 2005.

The gypsy/Bohemian style, commonly known as Boho orBoho-chic, began as an

underground fashion style in 2000, and emerged in mainstream women's fashion in

2003 as influenced by Kate Moss. This style peaked in popularity in 2004-2005, and

was commonly associated with Mary Kate & Ashley Olsen. The popularity of boho

began to wane in 2006, but the influence of boho continued to be felt as late as 2008.

Boho featured loose, flowing tops; loose flowing a-line skirts, often with unevenhemlines; and loose flowing a-line dresses, often with only one shoulder strap and/or

an uneven hemline.

2004 witnessed both the culmination of certain trends of early 2000s fashion (notably

the trend towards darker denim), as well as the introduction of a few fashion trends that

would continue into the latter half of the decade. Building on the distressed denim trend

that began in 2003, acid-washed denim began to make a comeback in 2004. 2004 also

saw the beginning of the trend towards brighter colours, as well as the beginning of the

sophisticated urban look with striped dress shirts and black dress pants.

Late 2000s

Women's fashion in the late 2000s became increasingly feminine, and dresses and

skirts enjoyed ever increasing popularity. The sophisticated urban look became popular

among professional men, and featured striped dress shirts, black dress pants, and

black dress shoes. There was a move away from dark denim towards a greater variety

of denim colours and washes. Narrower, more fitted clothing became popular with both

sexes, but especially among women.

The Sophisticated Urban Look became popular among many urban professional men

beginning in 2004. The look featured pinstriped dress shirts, black dress pants, and

black dress shoes. There was a general shift in popularity away from Khakis and

towards black dress pants. Black suits became increasingly popular. Charcoal grey

pinstripe suits also enjoyed popularity. There was a move away from 'casual Fridays' in

some professional offices and towards 'formal Fridays,' though casual Fridays still

remained the norm in some professional business environments.
http://en.wikipedia.org/wiki/Preppyhttp://en.wikipedia.org/wiki/Blink-182http://en.wikipedia.org/wiki/Lit_(band)http://en.wikipedia.org/wiki/Sum_41http://en.wikipedia.org/wiki/Green_Dayhttp://en.wikipedia.org/wiki/2000s_in_fashion#cite_note-4http://en.wikipedia.org/wiki/Boho-chichttp://en.wikipedia.org/wiki/Preppyhttp://en.wikipedia.org/wiki/Blink-182http://en.wikipedia.org/wiki/Lit_(band)http://en.wikipedia.org/wiki/Sum_41http://en.wikipedia.org/wiki/Green_Dayhttp://en.wikipedia.org/wiki/2000s_in_fashion#cite_note-4http://en.wikipedia.org/wiki/Boho-chic


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In hip hop, the throwback jersey and baggy pants (popular in the '90s to 2004) look

was replaced with the more "grown man" look which was highly popularized byKanye

West around the year 2005.

Leggings returned as a women's fashion item in 2005. Leggings rose in popularity in

2007 after introduction by brands such as American Apparel. Initially available mostlyin black and grey, leggings gradually became available again in a wide variety of

colors. These were often worn with long, fitted tunic tops, or baby-doll dresses and

shirts with empire waists. As in the 1980s, they were sometimes paired with mini skirts

Sometimes also worn with shorts dress type or athletic type.

Opaque tights footed or footless also became common legwear from 2005 through

now. Worn mostly with skirts and dresses and flats or sometimes canvas sneakers

Also worn sometimes with shorts or sometimes undercapris.

Layered tees, shirts, polos and blouses have become popular again and still are today.Shortalls and skirtalls are popular again since 2007.

During most of the early and mid 2000s the smart casual style made it unfashionable to

wear formal clothing except in businesses and churches or at special events. [6] This

changed in the autumn of 2006, when the power suit received worldwide popularity

amongst young men for its structured design. Men's suits of this era moved about the

late 1990s style of bulky double-breasted jackets and towards single-breasted tailored

jackets with thinner lapels, a higher gorge and low two-button stance.[7]

Skirts and dresses became especially popular in Women's fashion during the secondhalf of the decade. Boho-chic continued to be a significant source of inspiration

although non-boho influenced styles were also popular. Teenaged girls wore both fitted

denim mini-skirts and ruffled skirts, the latter being worn by all the main characters in

the 2004 movie Mean Girls. Women's skirts were predominantly mid-length, both

straight and a-line, ruffled and non-ruffled. Dresses were popular in both straight and a-

line cuts. Thick straps and ruffles were popular with a-line dresses, and spaghett

straps were popular with more form fitting dresses. Many skirts and dreses had uneven

hemlines.

The early 2000s continued the grunge look of the early-to mid '90s in mens fashion

though with a more modern twist: flannel shirts worn with bright colored shirts

underneath, T-shirts worn with long sleeved thermal shirts, vans, beanie hats, work

boots and ripped loose-fitting stonewashed jeans.[18]Flannel and lumberjack tops are

worn with skinny jeans. Although in the 90s, flannel shirts were baggy and usually
http://en.wikipedia.org/wiki/Kanye_Westhttp://en.wikipedia.org/wiki/Kanye_Westhttp://en.wikipedia.org/wiki/Leggingshttp://en.wikipedia.org/wiki/American_Apparelhttp://en.wikipedia.org/wiki/Tightshttp://en.wikipedia.org/wiki/Skirtshttp://en.wikipedia.org/wiki/Dresseshttp://en.wikipedia.org/wiki/Flatshttp://en.wikipedia.org/wiki/Caprishttp://en.wikipedia.org/wiki/Poloshttp://en.wikipedia.org/wiki/Shortallshttp://en.wikipedia.org/w/index.php?title=Skirtalls&action=edit&redlink=1http://en.wikipedia.org/wiki/Smart_casualhttp://en.wikipedia.org/wiki/2000s_in_fashion#cite_note-5http://en.wikipedia.org/wiki/Power_suithttp://en.wikipedia.org/wiki/2000s_in_fashion#cite_note-6http://en.wikipedia.org/wiki/Boho-chichttp://en.wikipedia.org/wiki/Mean_Girlshttp://en.wikipedia.org/wiki/Grungehttp://en.wikipedia.org/wiki/Flannelhttp://en.wikipedia.org/wiki/Vanshttp://en.wikipedia.org/wiki/Beaniehttp://en.wikipedia.org/wiki/Work_bootshttp://en.wikipedia.org/wiki/Work_bootshttp://en.wikipedia.org/wiki/Stonewashedhttp://en.wikipedia.org/wiki/2000s_in_fashion#cite_note-17http://en.wikipedia.org/wiki/Flannelhttp://en.wikipedia.org/wiki/Skinny_jeanshttp://en.wikipedia.org/wiki/Kanye_Westhttp://en.wikipedia.org/wiki/Kanye_Westhttp://en.wikipedia.org/wiki/Leggingshttp://en.wikipedia.org/wiki/American_Apparelhttp://en.wikipedia.org/wiki/Tightshttp://en.wikipedia.org/wiki/Skirtshttp://en.wikipedia.org/wiki/Dresseshttp://en.wikipedia.org/wiki/Flatshttp://en.wikipedia.org/wiki/Caprishttp://en.wikipedia.org/wiki/Poloshttp://en.wikipedia.org/wiki/Shortallshttp://en.wikipedia.org/w/index.php?title=Skirtalls&action=edit&redlink=1http://en.wikipedia.org/wiki/Smart_casualhttp://en.wikipedia.org/wiki/2000s_in_fashion#cite_note-5http://en.wikipedia.org/wiki/Power_suithttp://en.wikipedia.org/wiki/2000s_in_fashion#cite_note-6http://en.wikipedia.org/wiki/Boho-chichttp://en.wikipedia.org/wiki/Mean_Girlshttp://en.wikipedia.org/wiki/Grungehttp://en.wikipedia.org/wiki/Flannelhttp://en.wikipedia.org/wiki/Vanshttp://en.wikipedia.org/wiki/Beaniehttp://en.wikipedia.org/wiki/Work_bootshttp://en.wikipedia.org/wiki/Work_bootshttp://en.wikipedia.org/wiki/Stonewashedhttp://en.wikipedia.org/wiki/2000s_in_fashion#cite_note-17http://en.wikipedia.org/wiki/Flannelhttp://en.wikipedia.org/wiki/Skinny_jeans


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unbuttoned, the 2000s flannel was usually tight, buttoned, and part of the scene or

emo look.

Within the mid part of the 2000s Emo and the related "Scene" became popular. The

Emo look was based around black clothes that included band T-shirts and skinny

jeans. This is a major departure from the early emo look of sweater vests and scarfs.

Scene was very similar, but bright colors were very common. The Scene style evolved

with the introduction of the Hipster look into mainstream and now there are many

similarites between the two including v-necks, plaid, and skinny jeans.

Hipster fashion, with ironic t-shirts, vintage clothing, tight low pants, and thick rimmed

glasses became fashionable. This includes duffle coats, pea coats, skinny jeans with

pumps or Converse All Star sneakers.

In 2009, the Jerkin' movement influenced much of the urban community to switch from

baggy pants and oversized shirts to fit/skinny jeans, fit clothing and brighter colors.

In late part of the 2000s v-neck shirts became popular among men.In Europe in the autumn and winter of 2009, stiletto-heeled shoes and ankle boots with

cone-shaped heels were very popular.[19]

The "Lads from 2000" look consisted of wearing Argyle socks over tracksuit bottoms,

Rockport boots and Lacoste tracksuits etc. This dress combination was popular

amongst British males during the early 2000s.[20]

Baseball caps, particularly flat billed designs by New Era, were popular for casual wear

among teenagers and college aged people. Once confined to the gangsta and

redneck subculture, these caps were popular among many different groups and

became more main stream. They also were called "fitted caps" which are caps that

don't bend and stay completely stiff. Many wearers kept the adhesive label on the peak

to show others their hat was brand new.

English singerAmy Winehousewith her trademarkbeehive hairstyle, 2007

In 2009 a recent imagining of the dapper 1950's style as espoused by Buddy Holly was

merged with the Punk fashion of the 1970s.This was,in part,inspired by the English

Power Pop/Punk collective which esounced The Librarians.

RESEARCH OBJECTIVES
http://en.wikipedia.org/wiki/Emohttp://en.wikipedia.org/wiki/Jerkin'http://en.wikipedia.org/wiki/2000s_in_fashion#cite_note-18http://en.wikipedia.org/wiki/2000s_in_fashion#cite_note-19http://en.wikipedia.org/wiki/Baseball_capshttp://en.wikipedia.org/wiki/New_Era_Cap_Companyhttp://en.wikipedia.org/wiki/Gangstahttp://en.wikipedia.org/wiki/Redneckhttp://en.wikipedia.org/wiki/Amy_Winehousehttp://en.wikipedia.org/wiki/Beehive_(hairstyle)http://en.wikipedia.org/wiki/Emohttp://en.wikipedia.org/wiki/Jerkin'http://en.wikipedia.org/wiki/2000s_in_fashion#cite_note-18http://en.wikipedia.org/wiki/2000s_in_fashion#cite_note-19http://en.wikipedia.org/wiki/Baseball_capshttp://en.wikipedia.org/wiki/New_Era_Cap_Companyhttp://en.wikipedia.org/wiki/Gangstahttp://en.wikipedia.org/wiki/Redneckhttp://en.wikipedia.org/wiki/Amy_Winehousehttp://en.wikipedia.org/wiki/Beehive_(hairstyle)


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The main objective of field survey is

To know about the various facilities provided by DRESSLAND.

To know the satisfaction level of the customer of the DRESSLAND.

To know about the perception of customer regarding DRESSLAND.

To identify motive behind customer visiting DRESSLAND.

To find out the problems of DRESSLAND store.

RESEARCH METHODOLOGY


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The present summer training survey is an analytical study to have the knowledge ofconcern industry, with the help of primary data; therefore following methodology will beapplied to complete the project.

Type of Research: - Descriptive.

Descriptive Research: - This includes surveys & fact finding enquiries of different

kinds with adequate interpretation. Its major purpose is the description of state ofaffairs as it exists at present.

Analytical Research: - This includes the use of facts or information already available,and analyzes these to make a critical evaluation of the material.

Type of Data collected: - Primary Data.

Primary Data: - The primary data are those which are collected afresh and for the firsttime, and thus happen to be original in character.

Primary Data collection method: Survey method.

Survey method: - It is a fact finding study. It is a method of research involvingcollection of data directly from a population or a sample thereof a particular time. Datamay be collected by observation, interviewing, questionnaires.

Primary Data collection technique: Questionnaire.

Questionnaire: - A questionnaire is a set of number of questions printed or typed in a

definite order on a form or set of forms. This questionnaire is handed by the researcherto the concerned person/ respondent to answer the questions and return. Therespondents are expected to read and understand the questions and write down thereply in the space meant for the purpose. The respondents have to answer thequestions on their own.

Universe of the study: Varanasi city.

Varanasi City: - The population of Varanasi urban agglomeration in 2001 was1,371,749; the sex ratio was 879 females per every 1000 males. The literacy rate in theurban agglomeration is 61.5%.

Sample unit: - Individual (above 20 years)


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Individuals: - Individuals here are referred to those who are in the age group of 20 to65 years males or females. Their source of income is service(Govt./PSU,MNCs/private), self-employed , retired.

Sampling technique: - Convenience Sampling.

Sample size: - 100 respondents.

Statistical Tools: - Bar Graph, Pie Chart apart from these other tools like mean etc.could be applied if required.

BRANDS PROVIDING BYDRESSLAND..


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Branded Garments Provding ByDRESSLAND


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PRODUCTS AND BRAND

Manzoni is a luxury lifestyle brand offering the discerning customer asuper-premium range of formal wear and sportswear including shirts, suits, trousers, jackets, ties and leather accessories. Our exclusive designs provide customers thebest in contemporary international style & luxury. Each garment is crafted from themost exotic cotton silk, linen and superfine wool, the best-in-the-world liningsinterlinings and threads sourced from around the globe

Launched in 1986, Park Avenue is today, India's most admired formalwear brand. Itoffers stylish and innovative wardrobe solutions to gentlemen for all their dressingneeds, be it Business, Evening, Leisure, Travel or Heritage Wear. The brand hasreceived several awards. Recently, it had the honor of being the 'Most Admired Brandat the Lycra Images Fashion Awards 2007 for the third consecutive year.

Crossing the gender divide, Park Avenue launched 'Park Avenue Woman' - a completerange of Business Wear for women. Park Avenue Woman is designed especially forthe working women professionals of today.
http://us.levi.com/product/index.jsp?productId=4010438&cp=3146849.3146909.3146912http://us.levi.com/product/index.jsp?productId=3898720&cp=3146849.3146879.3146884.3146903http://us.levi.com/product/index.jsp?productId=3951941&cp=3146842.3146844.3146855.3146926http://us.levi.com/product/index.jsp?productId=3951938&cp=3146842.3146844.3146855.3146926http://us.levi.com/product/index.jsp?productId=3991639&cp=3146849.3146909.3146912http://us.levi.com/product/index.jsp?productId=3883548&cp=3146849.3146909.3146912http://us.levi.com/product/index.jsp?productId=3883547&cp=3146849.3146909.3146912http://us.levi.com/product/index.jsp?productId=3902192&cp=3146849.3146909.3146912


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ColorPlus is one of India's premium and most respected casual wearbrands offering customers a range of shirts, trousers, knits and survival gear. ColorPlusconstantly innovates processes and technologies offering buyers new worlds ofcomfort. Some of the technological innovations it is well known for; include thermo-fused buttons, golf ball wash, soft jeans, wrinkle free technology, stain-free fabric, and

the cone dyed techniqueAdding new color now to the womans wardrobe, ColorPlus recently launchedColorPlus Woman - An exclusive range of smart-casual clothing

Parx is a 'premium casual lifestyle' brand bringing customers a range ofstylish semi-formal and casual clothes that reflects the easy, relaxed attitude of theenergetic 22-30 year old. Parx was launched in 1999 to cater to the smart andfashionable clothingsegment

The burgeoning children's wear market has now turned stylish with Zapp! -our range of stylish and fashionable kids wear. The brand brings to 4-12 years a widerange of clothes, accessories, bed and bath linen and more. The first Zapp! store hasbeen launched in Ahmadabad with ten more on their way for kids across the country

Notting Hill reflects style and manifests originality of today's fashion-conscious and discerning young professionals at an affordable price. The brandcollection features a spectrum of men's lifestyle products comprising of suits, shirts,trousers, jeans, t-shirts and also accessories like ties, handkerchiefs and socks.

Since our inception in 1983 as Arrow Webtex, we have been manufacturing Elasticand Non-Elastic Tapes. We have grown steadily and gradually, expanding ourcapabilities as a Garment Trim Supplier by adding Woven Labels & PrintedLabels in 1992.

Merchandisers require that suppliers of trims have many qualities. To wit : quickturnaround of samples, perfect colour matching, colour fastness, ability to processmultiple deliveries daily, offer real-time information and origination of innovativeproducts.


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We have been perfecting systems on these very abilities. It is no wonder that weprocess more than 85 orders a day for customers in and around India and producemore than 10000 different items.

At Levi Strauss & Co., we market our products under leading brand names that areamong the most successful apparel brands in the world. Our Levi's brand is one ofthe most widely recognized brands in the history of the apparel industry.

From updating classics with the latest finishes, fabrications and colors, to reinventingfive-pocket jeans, we are always creating new, innovative products.

Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of theworld's largest brand-name apparel marketers with sales in more than 110 countries.There is no other company with a comparable global presence in the jeans and casuapants markets. Our market-leading apparel products are sold under the Levi'sDockers and Levi Strauss Signature brands.

Levi Strauss & Co. is privately held by descendants of the family of Levi Strauss.Shares of company stock are not publicly traded. Shares of Levi Strauss Japan K.K.our Japanese affiliate, are publicly traded in Japan

The-BlackBerry is a UK designer label. All garments are designed by designers whoexclusively design for The-BlackBerry only. We promise youthe "exclusive and unique limited edition" designs that make your purchase individual

and exclusive. The-BlackBerry designs each season are based on the latest highfashion trends usually found on the catwalk, the designers then blend the trendtogether with The-BlackBerry's own styles to create individual designs that stand out.As these designs are exclusively made for The-BlackBerry, you can be totally restassured when you purchase The-BlackBerry's garments, you don't only get the mostup to the minute high fashion but a genuine custom made designer piece which is notavailable on the high street, any other online shops or eBay shops. The-BlackBerrygarments certainly are not common.
http://images.google.co.in/imgres?imgurl=http://asiajin.com/blog/wp-content/uploads/2009/02/blackberry-logo.jpg&imgrefurl=http://asiajin.com/blog/2009/03/04/&usg=___sflnZTSBgb9PlUzIC78h2gS27w=&h=224&w=1063&sz=90&hl=en&start=1&um=1&itbs=1&tbnid=-xdbOm1A58YrqM:&tbnh=32&tbnw=150&prev=/images%3Fq%3Dblackberry%2Blogo%26um%3D1%26hl%3Den%26tbo%3D1%26tbs%3Disch:1


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2004

A new Wrangler European print campaign is launched, "Wanted", representing a

poweful modern expression of Wrangler's root. Wrangler also celebrates 100 years ofmanufacturing quality denim by producing Blue Bell by Wrangler, a Limited Edition

collection that reproduces the first Wrangler jeans right down to the last detail and is

only available at selected premium stores. Wrangler aso reworks the mainstream

collection, producing new fits using icons inspired by the very first jeans designed by

Rodeo Ben. The Wrangler brand is now recognized in 22 European countries.

2008

Wrangler is now embarking on a whole new stage in its advertising journey. In today's

society, our animal instincts are smothered by daily modern life, city-living and constanttechnological developments. Wrangler's new strategic and creative platform seeks to

re-awaken our bottled-up instincts and to encourage who and what we fundamentally

are, by putting al that is pure, natural and instinctive back into Man. "WE ARE

ANIMALS": more than just a signature, a lasting statement.

Lee Apparel Company, Inc. is the second largest manufacturer of jeans in the UnitedStates. The company, which got its start in the dry goods business before moving intothe production ofdenim clothing, leads in sales of women's jeans and holds asignificant share of other clothing markets as well. After focusing its production on workclothes throughout the first half of the twentieth century, Lee took advantage of thesales boom in fashion jeans throughout the 1960s and 1970s. Although its marketdecreased considerably during the 1980s, the company has been rejuvenated throughits introduction of innovative new denim processing and finishing techniques.

Innovation in processing was complemented by development in equipment, asLee put in place computer technology to speed up its manufacturing processes. Thecompany opened a new distribution facility in Mocksville, North Carolina, in January,1990, to warehouse and ship its products. By 1992, an industry-wide return to basicshad pushed up sales of jeans once again, and Lee introduced "Lee Basics," designedto appeal to younger consumers. Anticipating higher sales, the company announcedthat it would add 570 jobs to its payroll.
http://www.answers.com/topic/denimhttp://www.answers.com/topic/payrollhttp://www.answers.com/topic/denimhttp://www.answers.com/topic/payroll


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BENEFITS OF THE STUDY

To increase the satisfaction level of customer in DRESSLAND STORE.

To give better experience to customer in DRESSLAND STORE.

The store will get benefit by the research.

It will give a better idea about the perception of the people.

To know the consumer expenditure on consumption on clothes.


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FINDINGS

Respondents were asked to choose among fourage group categories20-30, 30-40, 40-50 . The age groups were identified as key factors impacting

shopping and purchase decisions of men. By analyzing the responses to this

question we can identify the demographics of the peoples that visit retail outlets.

The highest number of respondents falls in the age group 20-30 as

well as the age group of 30-40 yrs. men approached were asked about their

frequency in visits to shops. The frequency points furnished were: Once a month

once in a week, daily. By analyzing the responses to this question, we can identify the

number of times a men is likely to shop in a months time.most of the customers are satisfied by shopping in DRESSLAND due

to the multi branded shop


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LIMITATION

There is the possibility of ambiguous replies from the respondents which can give

untrue or misleading result.

Few people did not have the time to fill up or answer the Questionnaire.

The responses are quite objective in nature.

Due to the time limitation, sample size could not more than 100. There is a limit

of the information that can be collected in a single survey.

There was low rate of return of the dully filled in questionnaire due to the

biasness of the respondents.

Few people were not responding as expected from them and they were

considering survey a useless activity.


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BIBLIOGRAPHY

RK SARMA- Research Methodology

Websites-

www.google.com

www.yahoo.com
http://www.google.com/http://www.google.com/


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CONCLUSION

The people are much aware about branded garments.

Customers prefer to purchase from any branded garments from DRESS LAND

because of its availability.

Dress land emerges as the best known multi branded store in VANARAS.

Maximum number of customers feel, satisfied with branded garments.

High pricing charges are the biggest barriers which dilute the low classcustomers choice for branded garments.


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The changing trend of fashion and quality is the biggest cause that shiftscustomers choice from unbranded to brand.

Exchange policies, variety, quality, favorites services that branded garmentsprovide to their customers.

SUGGESTIONS

The branded garments should give some discount on purchasing.

The branded garments should also emphasis over services offered along with

products.

Branded garments should keep range for each type of income group.

Companies should update & bring some changes to the schemes time to time.

Sales staff must improve and must pay more attention towards customers.


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Maturity of schemes, exchange policies & billing consume longer time of

customers. So, it should be improved.

QUESTIONNAIR

Dear Sir,

I am Arabinda kumar jain, student ofPGDM-RM 1st semester from School OfManagement Sciences Varanasi doing project on the topic Customer Experience &Satisfaction level at DRESSLAND retail store in Varanasi as part of my academiccurriculum. I promise that the data provided by you will be kept confidential.

LET US KNOW ABOUT YOU


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NAME:

IN WHICH PART OF VARANASI DO YOU LIVE

INCOME (yearly):

GENDER..

AGE:

OCCUPATION:

DATA INTERPRETATION

The tools and methods of data collection identified earlier were employed to gather

data on buying behaviour of men on organized retail in Varanasi. The data accrued,especially from the interviews and questionnaires circulated, are tabulated and

depicted on graphs in the following pages. The data thus gathered and tabulated is

analysed. The data is then scrutinized and relevant interpretations are drawn.

The major objectives of analysis of data are:


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1. To evaluate and enhance data quality

2. Describe the study population and its relationship

3. Examine effects of other relevant factors

4. Seek further insight into the relationships observed or not observed

5. Evaluate impact or importance

The data collection plan, including procedures, instruments, and forms, was designed

and pre-tested to maximize accuracy. All data collection activities were monitored to

ensure adherence to the data collection protocol and to prompt actions to minimize and

resolve missing and questionable data. Monitoring procedures were instituted at the

outset and maintained throughout the study, since the faster irregularities can be

detected; the greater the likelihood that they can be resolved in a satisfactory manner

and the sooner preventive measures can be instituted.

Age

0-30 years 3230-40 years 1240-50 years 2

more than 50 years 4


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Interpretation

From the tabulated data depicted above and responses of the people, it is evident that males aregoes more than the females towards DRESSLAND.

Income

1-2 lakhs 142-4 lakhs 164-6 lakhs 28No income 42


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Interpretation

From the tabulated data depicted above and responses of the people, it is evident that noincome groups ( mostly bachelor) are move towards to DRESSLAND.

1. What influences you to purchase the brand from garments fromDRESSLAND?

Multi Branded 28

Range of Product 14Environment 6Good quality 34Latest design 12Trust 6


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Analysis

From the table and pie chart depicted above, influence to purchase the garments on

DRESS LAND. Of the 100 respondents who answered the questionnaire, 28% of the peoples saidthat they preferred DRESSLAND because multi branded clothes available there.14% of peoples goesthere because of range of the product.6% due to the environment.6% of the peoples enjoyenvironment and most of the people (34%) preferred to shop at dressland for good quality.12%peoples goes for latest design and 6% of the people are of the view that dressland dive them trust.

Interpretation

This question is aimed at understanding the influence to purchase the garments on DRESS

LAND. From the tabulated data depicted above and responses of the people, it is evident that

a slightly higher number of respondents are agreeing to purchase the brand products because

of the environment of retail stores.

2. Are you satisfy with the parking space provided by them?

Highly satisfied 4

Satisfied 48Not satisfied 44Highly dissatisfied 4


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Analysis

From the table and bar chart depicted above, parking space on DRESS LAND. Of the 100respondents who answered the questionnaire, Only 4% of the peoples said that they are highlysatisfy with the parking space.48% of peoples are satisfy with space, 44% of the peoples are notsatisfy and 4% are highly dissatisfied.

Interpretation

This question is aimed at understanding the, parking space on DRESS LAND.

From the tabulated data depicted above and responses of the people, it is evident that a

slightly higher number of respondents are highly satisfied as compare to people who are not

satisfied of retail store.

3. Do you easily find that product which you are looking for in the store?

Always 36Sometimes 46Never 10Cant Say 8


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Analysis

From the table and bar chart depicted above, parking space on DRESS LAND. Out of the 100respondents who answered the questionnaire, only 36% of peoples says that they always able to findtheir desired product, 46% of the people says that they unable to get their desired product, 10% neverable to get their product and 8% of the peoples unable to answer.

Interpretation

This question is aimed at understanding the product availability looking for in the store on

DRESS LAND.

From the tabulated data depicted above and responses of the people, it is evident that a higher

number of respondents are unable to get their desired product

4. Do you satisfied with the behavior of the employee?

Satisfied 72Not satisfied 18Highly satisfied 10Highly dissatisfied 0


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Analysis

From the table and bar chart depicted above, parking space on DRESS LAND. Of the 100respondents who answered the questionnaire, only 72%of the peoples say that they are satisfied withthe behavior of the employees of DRESSLAND, 18% of peoples are not satisfied and 10% of thepeoples are highly satisfied with the behavior.

Interpretation

This question is aimed at understanding the, parking space on DRESS LAND.

From the tabulated data depicted above and responses of the people, it is evident that higher numberof respondents are highly satisfied as compare to people who are not satisfied of retail store.

5. Do you think that the employees of the store are able to directly handleyour problems?


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Analysis

From the table and bar chart depicted above, handle problem on DRESS LAND. Of the 100respondents who answered the questionnaire, only50%of the peoples say that employees of DRESSLAND always handle the problems of thecustomers, 34% of peoples says that sometimes, 12% of the peoples response that the employeesnever handles the problem and 4% cannot say.

Interpretation

This question is aimed at understanding the, handle problem on DRESS LAND.

From the tabulated data depicted above and responses of the people, it is evident that half numbersof respondents are highly satisfied with the handling problem in the retail store.

6. How is the speed of the cashier?

Always 50Sometimes 34Never 12Cant Say 4


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Very fast 14Slow 14Fast 68Very slow 4

Analysis

From the table and bar chart depicted above, about the speed of the cashier on DRESS LAND. Ofthe 100 respondents who answered the questionnaire, only Only14% of the peoples say that thespeed of the cashier is very fast, again 14% of the peoples say cashiers speed is slow,68% of thepeoples say that fast and only 4% people says that speed of cashier is very slow.

Interpretation

This question is aimed at understanding the, handle problem on DRESS LAND.From the tabulated data depicted above and responses of the people, it is evident that high numbersof respondents are agreeing that speed of cashier is fast.

7. Are you satisfied with after sales service?


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Analysis

From the table and bar chart depicted above, the influence of after sales service. Of the 100respondents who answered the questionnaire, 8% replied that they are highly satisfied with the aftersales service of DRESSLAND, 24% of peoples are not satisfied, 64% of the peoples are satisfied withthe after sales service and only 4% are highly dissatisfied.

Interpretation

This question is aimed at understanding the satisfaction of the people of after sales service at

retail shop.


slightly higher number of respondents are satisfied with the after sales service.

8. How much money do you monthly expend at DRESSLAND?

Highly satisfied 8Not satisfied 24Satisfied 64Highly not satisfied 4


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Below 1000 261000-2000 482000-5000 14More than 5000 12

Analysis

From the table depicted above, the influence of spent money for the shopping of product in

organized retailing. Of the 100 respondents who answered the questionnaire, 26% replied that

they are spent below 1000 in a month. This accounts for 48% of the respondents, who

indicated the choice 1000 to 2000, 14% are say they spent 2000 to 5000 and 12% are replied

that say they spent more than 5000.

Interpretation


slightly equal number of respondents are agreeing to spent 2000 to 5000 and more than 5000

spent for the products on retail stores.


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9. How many times you come for the shopping?

Once in a month 54Once in a year 8Once in a week 30Any other. 8

Analysis

From the table and bar chart depicted above, the influence of need for the shopping in amonth. Of the 100 respondents who answered the questionnaire, 54% replied that they are

going once in a month for the shop. This account for 30% of the respondents, who indicated

the choice once in a week, 8% are say once in a year and 8% are say any other.

Interpretation

This question is aimed at understanding the awareness and numbers of times which are

peoples come for the shopping at retail shop.


slightly higher number of respondents are agreeing to they come once in a month for the

shopping on retail stores.


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10. Would you like to visit the store again?

Analysis

From the table and pie chart depicted above, the influence of shopping at shopping malls or

branded store of men is evident. Of the 100 respondents who answered the questionnaire, 60

replied that they are agreeing to shop at DRESSLAND again. This accounts for 16% of the

respondents who indicated they will come for sometimes,14% of the people say no and 10%

says that cannt say.

Interpretation

From the tabulated data depicted above and responses of the respondents, it is evident that a

slightly higher number of respondents give much importance to Shopping at DRESSLAND

again. The numbers of other responses are very less.so we can easily say that most of the

respondents ends are satisfied with the DRESSLAND.

Yes 60Sometimes 16

No 14I cant Say 10


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11-Decide your whole experiences & satisfaction with these points atDRESSLAND

2 1 0 -1 -2

Goodambience

Bad ambience

Good relationof employees Bad relation ofemployees

Presence ofquality product

Absence ofquality product

Good range ofproduct

Bad range ofproduct

Best pricingstrategy

Wrong pricingstrategy

High variety of

products

Low variety of

products

11-Any suggestions for DRESSLAND


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11(a) ambience of the store

Analysis

From the table and pie chart depicted above, the influence of ambiance at dressland of

peoples is evident. Of the 100 respondents who answered the questionnaire, 52 replied that

the ambiance of the store is excellent, 18 replied that it is good,6 said bad and only 8 people

said that very bad,16 peoples replied that it has normal ambiance.

Interpretation


higher number of respondents like the ambiance of the store of the DRESSLAND. A very less

number of people said that they are not like the ambiance.

Excellent 2 52Good 1 18Normal 0 16bad - 1 6

Very bad - 2 8


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11(b) relation of employee

Analysis

From the table and pie chart depicted above, the relation of employees of dressland is

evident. Of the 100 respondents who answered the questionnaire, 28 replied that the

employees have excellent relation towards the customers, 52 replied that it is good,16 said

normal,2 peoples said that it is bad and 2 people are highly disagree in this statement.

Interpretation


less number of respondents like the relation of the employees of the store of the DRESSLAND

as compare to the people who are highly satisfied with the relation.

excellent 2 28good 1 52normal 0 16bad -1 2

Very bad -2 2


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11( c )Presence of quality product

Analysis


evident. Of the 100 respondents who answered the questionnaire, 34 replied that the

employees have excellent relation towards the customers, 40 replied that it is good,20 said

normal,6 peoples said that it is bad and no people are highly disagree in this statement

Interpretation

From the tabulated data depicted above and responses of the respondents, it is

evident that a less number of people are highly satisfied as compare to the peoples

who are satisfied with the product.

excellent 2 34good 1 40normal 0 20

bad -1 6Very bad -2 0


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11(d)Range of the product

Analysis


evident. Of the 100 respondents who answered the questionnaire, 28% replied that the store

have excellent range of products, 42% replied that it is good,12% said normal,16% peoples

said that it is bad and only 2% peoples are said that store has very bad range of products.

Interpretation


lesser number of respondents like the range of the product as compare to the people who said

it is just satisfied in the dressland.

excellent 2 28good 1 42normal 0 12bad -1 16

Very bad -2 2


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11(e)Pricing strategy

Analysis


evident. Of the 100 respondents who answered the questionnaire, 52% replied that the store

have excellent pricing strategy, 18% replied that it is good,16% said normal,6% peoples said

that it has bad and only 8% peoples are said that store has very bad pricing strategy.

Interpretation


higher number of respondents like the pricing strategy of the products and the store have good

pricing strategy.

excellent 2 52good 1 18normal 0 16bad -1 6Very bad -2 8


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11(f) Variety of the products

Analysis

From the table and pie chart depicted above, the relation of employees of

dressland is evident. Of the 100 respondents who answered the questionnaire,

32% replied that the store have excellent variety of the products, 36% replied that

it is good, 22% said normal, 10% peoples said that it has bad and no peoples said

that store has very bad variety in dress land.

Interpretation

F th t b l t d d t d i t d b d f th d t it i

excellent 2 52good 1 18

normal 0 16bad -1 6Very bad -2 8

project 1st sem

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