Zain MasterZain Master

Product & Marketing

Portfolio

Product & Marketing

Portfolio

Role: Product Manager

Product Owner

Web & Mobile Web Portals

Role: Product Manager

Product Owner

Web & Mobile Web Portals

MercuryLoyaltyMercuryLoyalty

MercuryLoyalty –Web PortalMercuryLoyalty –Web Portal

Merchant Portal• Broadcast Revenue

• Social media Reach

• Subscriber Count

• Merchant Billing

• New Registrants

• Member visits

• Rebranding

• Reporting

Merchant Portal• Broadcast Revenue

• Social media Reach

• Subscriber Count

• Merchant Billing

• New Registrants

• Member visits

• Rebranding

• Reporting

Consumer Portal• Merchant Branded consumer Portal

• Communication Preferences

• Social Media Integration

• Gift & Loyalty Card

• Current Offers

• Reward Level

• Surveys

Consumer Portal• Merchant Branded consumer Portal

• Communication Preferences

• Social Media Integration

• Gift & Loyalty Card

• Current Offers

• Reward Level

• Surveys

MercuryLoyalty – Mobile Web PortalMercuryLoyalty – Mobile Web Portal

Mobile Web Portal Design Concepts• Feature Reward for Registration

• Facebook Integration

• Available Offers

• Reward Level

• Locations

• Gift Card

Mobile Web Portal Design Concepts• Feature Reward for Registration

• Facebook Integration

• Available Offers

• Reward Level

• Locations

• Gift Card

Registration/LoginRegistration/Login

Dashboard 1Dashboard 1

Dashboard 2Dashboard 2

MercuryLoyaltyMercuryLoyalty

http://www.mercurypay.com/merchant-solutions/marketing-solutions/loyalty/

Marketing Collateral example– Epipheo Animated Video Pitch • Character Choice & Voice

• Product Features

• Animation Flow

• Pitch Script

• Story Plan

http://www.mercurypay.com/merchant-solutions/marketing-solutions/loyalty/

Marketing Collateral example– Epipheo Animated Video Pitch • Character Choice & Voice

• Product Features

• Animation Flow

• Pitch Script

• Story Plan

Role: Product Manager

Product Marketing

User Interface Designer

iPhone, iPad, & Anroid

Role: Product Manager

Product Marketing

User Interface Designer

iPhone, iPad, & Anroid

RigWatch PulseRigWatch Pulse

Original Application – Released to

Gain First Mover Advantage

Original Application – Released to

Gain First Mover Advantage

Summary PageSummary Page

Well List PageWell List Page

Login PageLogin Page

Revised Application V1.1Revised Application V1.1

Summary PageSummary Page

Icons Report StatusIcons Report Status

Enhanced LoginEnhanced Login

Revised Application V1.1Revised Application V1.1

Live DataLive Data

Location MappingLocation Mapping

Report GenerationReport Generation

Concepts tested with Customer

(internal/external) and against Heat Maps

iPhone & iPad

Concepts tested with Customer

(internal/external) and against Heat Maps

iPhone & iPad

RigWatch Pulse –Wire-Frame RigWatch Pulse –Wire-Frame

Login Page Wire-FrameLogin Page Wire-Frame

For Application Support Contact: (866) 433 4345

Support@canrig.com

www.canrig.com

Interactive:

1. Call Support for activation

of subscription or for

additional information

2. Email or launch website

Brand Consistency:

1. Use company approved

logo (size, shape, color) on

black background.

iPhone Well List Wire-FrameiPhone Well List Wire-Frame

Navigation Tray:

1. Well List Configuration

2. Feedback

3. Help

4. Refresh

Background:

1. Static Swoosh is still present

2. Logo of company if allowed

3. White on grey readout

4. Dark line Well Separator

Well List Refresh:

1. Use pulse instead of wheel

2. Emulate beating of heart

Alerting:

1. Should alert on the well list

Please refer to the

icons chosen

Well List Parameters:

1. Smaller list of parameters

2. Truncated to fit

Search Bar:

1. On top of well list

2. Place it right where

the arrow is at

•16 RAINBOLT 1-9H

•16 RAINBOLT 1-9H

•16 RAINBOLT 1-9H

iPadWire-FrameiPadWire-Frame

Casing Pressure

Depth - Bit

ENG – Fuel ConsumptionENG – Hours MeterENG – Load at Speed

Depth Pulse

Activity: REAMING

Spud Date:

Current Depth:

24Hr Footage: 405 ft

12/15/2010

12,500 ft

Proposed Depth: 10,500 ft

Rig X35

Company Man:

John Doe (281 555 XXXX)

Pusher:

John Smith (281 555 XXXX)Days Vs. Depth

16 RAINBOLT 1-9H

Well List

Well List

Well List

(Static on this page only)

Well Status Icon

(Drilling, Directional, Circulating, Trip in/out)

Well Name Days Vs. Depth Graph

Activity:

Current Depth:

24Hr Footage:

Proposed Depth:

Company Man:

John Doe (281 555 XXXX)

John Smith (281 555 XXXX)

12/15/2010

10,500 ft

Rig X35

Spud Date:

Pusher:

REAMING

12,500 ft

405 ft

Days Vs. Depth

Format:

Background - Shade of Gray (like iPhone)

Font - Well Name (White Bold)

Parameters (White)

Chat / Email / Text option

Well List Search Well Name

Navigation Tray

Directional

Chat

Maps

Alerts

RTSG

Reports

Annunciator

More

Well List

Field Change

Refresh/Indicator

iPhone Application Rating on CNET.com (9/23/2011)iPhone Application Rating on CNET.com (9/23/2011)

RigWatch Suite (Brochure)RigWatch Suite (Brochure)

Role: Creation of Taglines, Contents, layout, Brand consistency and Story.Role: Creation of Taglines, Contents, layout, Brand consistency and Story.

RigWatch Suite (Brochure)RigWatch Suite (Brochure)

Role: Creation of Taglines, Contents, layout, Brand consistency and Story.Role: Creation of Taglines, Contents, layout, Brand consistency and Story.

Trade Show PlanningTrade Show Planning

Role: Product Marketing

Responsibilities: planned

shows, campaigns,

Interactive media and

developed targeted

collateral/presentations

with unique value story to

demonstrate value in mind

of customer base.

Role: Product Marketing

Responsibilities: planned

shows, campaigns,

Interactive media and

developed targeted

collateral/presentations

with unique value story to

demonstrate value in mind

of customer base.

Role: Product Definition ManagerRole: Product Definition Manager

CaterpillarCaterpillar

Hazardous Area Shifter (collateral Sample)Hazardous Area Shifter (collateral Sample)

Role: Product Manager

Responsibilities: Defined

and introduced new

product to position

Caterpillar as an

integrated solutions

provider into the Well

Service market segment.

Also defined and

developed Electronic

control systems for

other market segments

(Onshore, Offshore, Gas

Compression).

Role: Product Manager

Responsibilities: Defined

and introduced new

product to position

Caterpillar as an

integrated solutions

provider into the Well

Service market segment.

Also defined and

developed Electronic

control systems for

other market segments

(Onshore, Offshore, Gas

Compression).

Off-Shore Control System (collateral Sample)Off-Shore Control System (collateral Sample)

Role: Product Manager

Responsibilities: Defined

and developed control

system that integrated

with customer systems

into the Off-Shore (Marine

& Oil and Gas) market

segment.

Also defined and

developed Electronic

control systems for

other market segments

(Onshore, Well Service,

Gas Compression).

Role: Product Manager

Responsibilities: Defined

and developed control

system that integrated

with customer systems

into the Off-Shore (Marine

& Oil and Gas) market

segment.

Also defined and

developed Electronic

control systems for

other market segments

(Onshore, Well Service,

Gas Compression).

Role: Sr. Baseband EngineerRole: Sr. Baseband Engineer

MotorolaMotorola

Phones worked on and shipped at MotorolaPhones worked on and shipped at Motorola

V3231

Role: Senior Baseband Engineer

Responsibilities: ESD, Prototype

Certification, Current Drain,

Battery Qualification, Camera

Testing, RF Parametrics (Rx/Tx),

Displays, Power Management, and

Circuit Design.

Role: Senior Baseband Engineer

Responsibilities: ESD, Prototype

Certification, Current Drain,

Battery Qualification, Camera

Testing, RF Parametrics (Rx/Tx),

Displays, Power Management, and

Circuit Design.

Collaborated with Motorola CXD

(consumer experience design) Group

on the light diffusion, design, and

layout of the elements on the

keyboard to match customer brand.

Collaborated with Motorola CXD

(consumer experience design) Group

on the light diffusion, design, and

layout of the elements on the

keyboard to match customer brand.

New Product Introductions / LaunchesNew Product Introductions / Launches

Motorola – New Product Introduction• V323i, V195

• V3, V3i, V3x, V3xx

• E770v, K1, K1m, Z3

Caterpillar – New Product Development• Load Share Controller

• Hazardous Area Shifter

• C13/C15/C18 Tier 4i Engines

• 3500/C280/C175 Genset Control System

Canrig – New Product Development• RigWatch Pulse (iOS & Android)

• myWells.com (ver 3.3 – ver 3.5)

• FuelTool/Equipment Condition Monitoring System

• Re-engineered CanrigOne New Product Development Process

Mercury Payment Systems – Product Management• MercuryLoyalty (ver 1.0 – ver 3.0)

• MercuryLoyalty & Gift

Motorola – New Product Introduction• V323i, V195

• V3, V3i, V3x, V3xx

• E770v, K1, K1m, Z3

Caterpillar – New Product Development• Load Share Controller

• Hazardous Area Shifter

• C13/C15/C18 Tier 4i Engines

• 3500/C280/C175 Genset Control System

Canrig – New Product Development• RigWatch Pulse (iOS & Android)

• myWells.com (ver 3.3 – ver 3.5)

• FuelTool/Equipment Condition Monitoring System

• Re-engineered CanrigOne New Product Development Process

Mercury Payment Systems – Product Management• MercuryLoyalty (ver 1.0 – ver 3.0)

• MercuryLoyalty & Gift

University of Houston – Bauer Advisory BoardUniversity of Houston – Bauer Advisory Board