exceda - product portfolio

EXCEDA PRODUCT PORTFOLIO

Dmitry VainshteinDirector, Sales & Business Development

What we do

Make Applications and Websites Faster

Distribute and Manage Online Content

Provide Cloud-based Security

on the Internet

Who we are

Established in 2002, Exceda is the biggest cloud solutions integrator in Latin America, now present in USA

Over 150 customers

California, Arizona, Texas, Florida, Virginia and New York offices

Head quarters in Brazil. Present in most important countries of Latin America

24/7 Multi-lingual support team

Akamai® is the leading cloud platform for helping enterprises provide secure, high-performing user experiences.

Akamai Intelligent Platform™ provides extensive reach, coupled with unmatched reliability, security, visibility and expertise.

Over 110,000 servers in 77 countries.

30% of the global internet traffic.

Over 4,000 clients.

EXCEDA AKAMAI

Just a few of our most expressive Clients

EXCEDA AKAMAI

Clients / Market Segment

E-COMMERCE MEDIA AND ENTERTAINMENT


FINANCIAL GOVERNMENTAL


CORPORATE

Companies that trust Akamai: Financial Sector

7 of the 10 biggest global banks (Source: The Banker)

8 of the 10 biggest banks in the United States(Source: The Banker)

8 of the 10 biggest global asset managers(Source: Towers Watson)

8 of the 10 biggest asset managers in the U.S.(Source: Institutional Investor)

“I want to put everything I can on the Akamai network, just show me how.”

TOP 5 Financial Institution Executive

Companies that trust Akamai: Media and Entertainment

29 of the 30 biggest media groups in the world

Over 150 news portals

9 of the 10 biggest newspapers in the U.S.

8 of the 10 biggest advertising agencies in the world

4 of the 5 biggest online video companies in the world

7 of the 10 biggest social networks in the world

• The 4 biggest sports

leagues in the U.S.

Advantages

Increases adoption of application, ensuring loyal customers, increasing productivity and reducing costs.

Infinite scalability.

Contractual guarantee of performance gain.

Global reach.

100% platform SLA.

Distributed protection against attacks.

Companies that trust Akamai: E-commerce and software

All 20 biggest e-commerce sites in the world

90 of the 100 biggest retailers in the U.S.

4 of the 5 biggest online auction sites

9 of the 10 biggest anti-virus companies in the world

Big players in the gaming industry, such as Nintendo

4 of the largest online tourism agencies

APPLICATION PERFORMANCE

Web Application Accelerator

Application Optimization Service

CONTENT DISTRIBUTION

Dynamic Site AcceleratorDynamic Site DeliveryGlobal Traffic Management

DIGITAL ASSETS

Akamai Media DeliveryElectronic Software DeliveryHD Network

SECURITY

Web Application FirewallEnhanced DNSSite ShieldGlobal Traffic Management

Portfolio

Exceda Products for:

Why leading institutions choose Exceda

To Reduce Costs

Consolidate Data Center servicesReduce Data Center costsEnhance the adoption of a low-cost channel

To Increase Gains

Making new products available online quicklyIncrease the attraction of new customer Increase the volume of online transactions

To ensure availability and protect the Client and brand

DDoS protectionPrevention of data loss

To improve Customer Experience

Improve the performance for remote usersImprove Customer SatisfactionImprove market positioning

How the Akamai platform works› Web Applications› IP Applications

Application Server

Users

“Edge” zone, near the end-user

“Edge” zone,near the source

High-PerformanceGlobal Network

“SureRoute” and Akamai Protocol optimize routes and reduce

“round trips”

Acceleration Components

IP / RoutingDynamic MappingRoute Optimization - Sure Route

LAYER CHARACTERISTICS

Traveling through the Internet WITHOUT Akamai

Source Website

User

BGP › Non-performance› Easily manipulated› Long error recovery time

Rota BGP

Akamai Sure Route – Route Optimization

Source Website

User

Sure Route› Finds low latency paths

10 ms

15 ms

125 ms

200 ms

100 ms

The two best paths are chosen

A race for object requests determines the path to be used

Akamai Sure Route vs. BGP

Source Website

User

Sure RouteLowest latency path is chosenRound trip times are reducedPackets arrive fasterPage loading times are reduced

10 ms

15 ms

125 ms

200 ms

100 ms

Akamai

BGP

Page Load


IP / RoutingDynamic MappingRoute Optimization - Sure Route



IP / Routing

TCP / Transport

Dynamic MappingRoute Optimization - Sure Route

Automatic Failure DetectionConnections OffloadTransport Optimization


Automatic Failure Detection

Source Website

User

10 ms

15 ms

Persistent Connections WITHOUT Akamai

Source Infrastructure

Persistent Connections WITH Akamai

Source Infrastructure

TCP Optimization

Source Website

10 ms

15 ms

125 ms

200 ms

100 ms

TCP OptimizationWider communication windowsFaster communication initializationFaster resending in the event of lost packetsMore packets per round tripHigh-quality connections

User


IP / Routing

TCP / Transport





IP / Routing

TCP / Transport

HTTP / Protocol



Data CompressionCaching on Edge


Compression

Source Website

10 ms

15 ms

125 ms

200 ms

100 ms

CompressionDynamic content compressionFull support for browsers and JavascriptReduces round tripsImproves page loading performance

Users

Caching on Edge

Source Website

10 ms

15 ms

125 ms

200 ms

100 ms

Caching on EdgeRules for caching on edgeExtremely granular controlImproves page response timeWeb service available for automatic cache clearing

User


IP / Routing

TCP / Transport

HTTP / Protocol






IP / Routing

TCP / Transport

HTTP / Protocol

HTML / Presentation




Prefetching of ObjectsJavascript Parsing


Prefetching

Source Website

User

10 ms

15 ms

HTMLOBJECT 1OBJECT 2OBJECT 3OBJECT 4


IP / Routing

TCP / Transport

HTTP / Protocol

HTML / Presentation




Prefetching of ObjectsJavascript Parsing


User

Streaming OnDemand

Streaming HTTP Transfer

ServidorAkamai

DNS

Site A

Site B

Source Client

DNS

Streaming Live

User

EntryPoint

DNS

Source Client

Encoder Reflectors

Denial of Service – The threat is real...

Website Without Akamai

End user

Client’s Data Center

DSA and Secure DSA are “DDos Defense”

Client’sData Center

End user

Site Shield

Client’sData Source

End user

Reliable connection

AkamaiSite Shield

WAF: Web Application Firewall

Client’sData Center

Endusers

Reliable connection

Akamai Site Shield

Web application Firewalldistributed by Akimai

› SQL Injection› Cross Site Scripting› Other HTTP attacks

Protection of network and application layers at the edge of the Internet and

away from its infrastructure.

EDNS

Client’s Data Center

End user

AkamaiDNS Servers

Akamai Site Shield

Cases: Financial Market

Rabobank4-stage transaction service reduced the time from 14.3 s to 7.3 s;100% proven availability of application

Standart Chartered Bank Website 500% faster;Transaction services saw a 100% increase in speed;As a result of the increased speed, the number of transactions on the Internet grew 20%.

Bank of AmericaTransaction service with several stages saw a reduction in time from 34 s o 6 s;Performance in Asia increased 900%, and in Europe 200%;Percentage of transactions completed in 21 s jumped from 18% to 99%;Reduction in data center costs of over 38%.

Banif – Online Broker (Brazil)Transaction Service 40% faster;Availability went from 98.5 to 99.9%.

Example 1

Online Services Acceleration

Increased Performance

Solution:

Objective:

Period of problems:

Measuring tools:

Dynamic Site Accelerator

To demonstrate the impact of acceleration and content availability in a non-secure environment (public)

From April 16 to June 19, 2011

Gomeznetworks.com – Compuware Division with problem points in Brazil, Argentina, Miami e Japan.

WPT – Web Page Test (webpagetest.org)

Measurement: Response time (All nodes)After switching to Exceed & Akamai network, the site started to respond in just 7.6 seconds. That amounts to acceleration of approximately +50%, following an average of nearly 8.7 seconds during the entire evaluation period. On average, the service was 17% faster than site B, which is delivered from the same server.It is worth mentioning that Akamai can deliver only 40% of the objects within the page, not being responsible for 60% of the remaining objects (served by site B), nor for the Html content.

Source: Gomez Network

Measurement: Availability (All nodes)Previous availability was 97.75%, and increased to 99.88%. 32 out of 36 measurements were at 100%.


Much more availability, most of the time.

Average time of all measurement points


Benchmark - Comparison Site A vs. TOP Banks at 9 global points

Conclusion:The website jumped from next-to-last to

first place.

Proven Results

1. Increased speed and service availability

Independent tests proved that even when delivering only 40% of Site A’s content (since the remaining objects are delivered by other domains), the site’s global speed improved by 44%, and service availability increased from 97% to 99%.

2. Reduced use of infrastructure

Akamai’s graphs proved that, during the tests performed on Site A, that infrastructure offloading was over 98%.

Making a projection for the Bank’s global traffic, the economy of bandwidth alone (not considering hardware, software, processing, cooling, energy, etc.) could be as much as 1 Gbps.

Example 2

Protection Against Attacks

Website protection for banking services

Solution:

Objective:

Emergency Implementation:

Complete Solution:

Security Services Suite

To mitigate the effects of DDoS-type attacks on an emergency basis and expand to full protection

2 days (DSA)

e-DNS

WAF

Anti-DDoS

Site Shield

Measurement of Results - TrafficFirst day of traffic, following service implementation

Peak traffic of more than 60 Mbps, with an efficiency rate of over

78% of bandwidth offload.

That is, for an intake of approximately 70

Mbps of the source it requires only 15

Mbps.

Measurement of Results - Requests

Request offload of 88%, that is, only 12% were sent to

source.

Post-attack behavior

In half an hour, the traffic increased from 60 Mbps to 1.5 Gbps.A very small portion of the requirements was sent to source

website.

Post-Attack behavior

During the attack, only 1% of the

requirements were not met by the

source website, the same percentage as

the previous day.Clients didn’t realize the site was under attack, since the

availability hadn’t decreased.

Proven Results

1. Reduced use of infrastructure

Using Akamai's services generated an offload of 78% of bandwidth and 88% of requests at the source.

2. Capacity of absorbing attacks and protecting the website

The increase in traffic of approximately 2,500% as a result of the attack did not generate blockages or operational impacts in the services.

3. Availability and quality perception

All services continued operating as usual, with no impact felt by the bank’s clients, generating trust and protecting the brand.

THANK YOU!

www.exceda.com

exceda - product portfolio

Technology

biggest banks

biggest sports

biggest newspapers

biggest retailers

akamai platform

biggest online video

akamai network

biggest media groups