prisync blog: e-commerce analytics - tips for your business
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COMPETITOR PRICE TRACKER
BLOG POST: E-‐Commerce Analy/cs: Tips for Your Business
link: h"ps://blog.prisync.com/e-‐commerce-‐analy5cs-‐5ps-‐for-‐your-‐business/
E-‐Commerce is all about the numbers when it comes to being ahead of the game.
Analy/cs enable businesses to measure their performances, conversion rates and engagements with your customers.
Thanks to big developments and affordable programs analy6cs has become an easy way to keep up with your metrics.
AnalyGcs programs work by collecGng data and analysing the outcomes in order to provide you with a report.
It can be used to increase sales, drive more visits, generate more leads and improve your brand image.
FREE Google Analy6cs, Yahoo! Web Analy6cs, Metrica from Yandex PAID Adobe Site Catalyst, WebTrends or CoreMetrics
First, you need to decide on the metrics that you’d need to follow with an analyGcs tool.
Important metrics you will want to follow are:
Visitors, Page views, Referrals, bounce rate, Keywords.
AnalyGcs allows you to do A/B tesGng as well.
You can measure the outcomes right away and create new strategies.
You can check out the Behavior sec>on to learn which pages are showing a pa@ern of losing visitors. If it is the checkout page you can detect the problem from analy>cs and fix the problem.
You can segment your customers into groups to improve your strategies.
Customer segmenta/on will help you improve your business and increase your conversions as well.
Age group Gender Loca>on Language Areas of interest
AnalyGcs tools are great to opGmise your business and improve your approach towards customers.
You will be able to fix the big problems which are not out there for you to see or get to know your customers beFer.
There are many useful reports to drive from analy>cs. Go on and sign up for one. Your business will be be@er than ever!
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