prisync blog: e-commerce analytics - tips for your business

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COMPETITOR PRICE TRACKER BLOG POST: ECommerce Analy/cs: Tips for Your Business link: h"ps://blog.prisync.com/ecommerceanaly5cs5psforyourbusiness/

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Page 1: Prisync Blog: E-Commerce Analytics - Tips For Your Business

COMPETITOR  PRICE  TRACKER  

BLOG  POST:  E-­‐Commerce  Analy/cs:  Tips  for  Your  Business  

link:  h"ps://blog.prisync.com/e-­‐commerce-­‐analy5cs-­‐5ps-­‐for-­‐your-­‐business/  

Page 2: Prisync Blog: E-Commerce Analytics - Tips For Your Business

E-­‐Commerce  is  all    about  the  numbers    when  it  comes  to    being  ahead    of  the  game.  

Analy/cs  enable  businesses  to  measure    their  performances,  conversion  rates  and    engagements  with  your  customers.    

Thanks  to  big  developments  and  affordable  programs    analy6cs  has  become  an  easy  way  to  keep  up  with  your  metrics.    

Page 3: Prisync Blog: E-Commerce Analytics - Tips For Your Business

AnalyGcs  programs    work  by  collecGng    data  and  analysing  the    outcomes  in  order    to  provide  you    with  a  report.  

It  can  be  used  to  increase  sales,  drive    more  visits,  generate  more  leads  and    improve  your  brand  image.  

FREE  Google  Analy6cs,  Yahoo!  Web  Analy6cs,  Metrica  from  Yandex  PAID  Adobe  Site  Catalyst,  WebTrends  or  CoreMetrics  

Page 4: Prisync Blog: E-Commerce Analytics - Tips For Your Business

First,  you  need  to  decide  on  the  metrics  that  you’d    need  to  follow  with  an  analyGcs  tool.  

Important  metrics  you  will    want  to  follow  are:  

Visitors,    Page  views,    Referrals,    bounce  rate,  Keywords.  

Page 5: Prisync Blog: E-Commerce Analytics - Tips For Your Business

AnalyGcs  allows  you  to    do  A/B  tesGng  as  well.  

You  can  measure  the  outcomes    right  away  and  create  new  strategies.  

You  can  check  out  the  Behavior  sec>on    to  learn  which  pages  are  showing  a  pa@ern    of  losing  visitors.  If  it  is  the  checkout  page    you  can  detect  the  problem  from  analy>cs    and  fix  the  problem.  

Page 6: Prisync Blog: E-Commerce Analytics - Tips For Your Business

You  can  segment  your    customers  into  groups    to  improve  your  strategies.  

Customer  segmenta/on  will  help  you    improve  your  business  and  increase    your  conversions  as  well.  

Age  group  Gender  Loca>on  Language  Areas  of  interest  

Page 7: Prisync Blog: E-Commerce Analytics - Tips For Your Business

AnalyGcs  tools  are  great    to  opGmise  your  business    and  improve  your    approach  towards    customers.    

You  will  be  able  to  fix  the  big    problems  which  are  not  out  there    for  you  to  see  or  get  to  know  your    customers  beFer.  

There  are  many  useful  reports  to  drive    from  analy>cs.  Go  on  and  sign  up  for  one.  Your  business  will  be  be@er  than  ever!  

Page 8: Prisync Blog: E-Commerce Analytics - Tips For Your Business

COMPETITOR  PRICE  TRACKER  

Enjoy  more  e-­‐commerce  Gps  on  Prisync’s  E-­‐Commerce  Blog!  Visit  blog.prisync.com!  

Subscribe  to  our  weekly  newsle"er!  

Page 9: Prisync Blog: E-Commerce Analytics - Tips For Your Business

BONUS:  COMPETITOR  PRICE    TRACKING  IT’S  A  MUST!  %2  of  online  prices  change  on  a  daily  basis.  

Be,er  get  automated.  email  alerts,  API  integra;ons  etc.  

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