william sbarzaglia - real time analytics nell’e-commerce con magento
TRANSCRIPT
![Page 1: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/1.jpg)
![Page 2: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/2.jpg)
William Sbarzaglia
Digital marketing
Progettazione web 15 anni
SEO e Web Marketing
E-commerce
CMS
Clienti
Public Speaking
Parlamento europeo, Lamborghini, Istat
Web Marketing Festival, Search Marketing Connect
Real-time analytics
Marketing automation
Meet Magento Italy 2016 - William Sbarzaglia
![Page 3: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/3.jpg)
Search Marketing Connect - 20 e 21 Novembre 2015 - William Sbarzaglia
Il real time analytics
La web analytics nell’ecommerce
Sfruttiamo i dati
Oggi
Gli strumenti
L’approccio al real time marketing
Tecniche di interazione
Gli automatismi
Meet Magento Italy 2016 - William Sbarzaglia
L’evoluzione della web analytics
![Page 4: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/4.jpg)
Monitorare e analizzare
Meet Magento Italy 2016 - William Sbarzaglia
![Page 5: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/5.jpg)
Web analytics
Web analytics è la misurazione, la raccolta, l'analisi e report dei dati web per finalità di comprensione e di ottimizzazione dell'utilizzo di un sito web .
Web analytics non è solo uno strumento per misurare il traffico web, ma può essere utilizzato come strumento di ricerca di business, di mercato, e per valutare e migliorare l'efficacia di un sito web .
Meet Magento Italy 2016 - William Sbarzaglia
![Page 6: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/6.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
![Page 7: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/7.jpg)
Il più usato del web, attualmente in uso presso il 57% dei 10.000 siti più popolari
Meet Magento Italy 2016 - William Sbarzaglia
![Page 8: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/8.jpg)
Web Site Reporting • Log files • Hits and page Views [Web Master]
Web Site Analytics • JavaScript • Visist, Visitors, Funnels, UX,
Sources, Content [Web Analysis]
Digital Analytics • All sources of data • People, Campaigns, Engagement,
Outcomes and Social [Marketing and Analysis]
Paradigm Shift
(t) Time
(v) Value
Evoluzione della web analytics
Meet Magento Italy 2016 - William Sbarzaglia
![Page 9: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/9.jpg)
Perché monitorare?
Meet Magento Italy 2016 - William Sbarzaglia
![Page 10: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/10.jpg)
Perché monitorare?
Meet Magento Italy 2016 - William Sbarzaglia
Elementi di traffico
Ottimizzare il vostro sito
Incoraggiare a visitare
![Page 11: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/11.jpg)
Perché monitorare?
Meet Magento Italy 2016 - William Sbarzaglia
![Page 12: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/12.jpg)
Benefici
Segmentare i clienti per azioni di marketing
Ottimizzare la conversione
Garantire efficaci monitoraggi sull’utente
Meet Magento Italy 2016 - William Sbarzaglia
![Page 13: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/13.jpg)
Apps & mobile analytics
Social analytics
Ecommerce Analytics
La web analytics: tipologie
Meet Magento Italy 2016 - William Sbarzaglia
![Page 14: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/14.jpg)
La web analytics nell’e-commece
Meet Magento Italy 2016 - William Sbarzaglia
![Page 15: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/15.jpg)
Real time analytics
Meet Magento Italy 2016 - William Sbarzaglia
![Page 16: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/16.jpg)
Real time analytics
Real-time Analytics è l'uso o la capacità di utilizzare tutti i dati disponibili in un tempo che va dai millisecondi a pochi secondi.
![Page 17: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/17.jpg)
Real time analytics
Analisi dinamica
Reporting
Azioni automaticheMeet Magento Italy 2016 - William Sbarzaglia
![Page 18: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/18.jpg)
Real time analytics
http://www.adobe.com/it/marketing-cloud/web-analytics.html#mcc317b1d2654cb406042dc43491f3a69
![Page 19: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/19.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
COME MONITORARE
![Page 20: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/20.jpg)
Definire gli obiettivi
Meet Magento Italy 2016 - William Sbarzaglia
1
Aumentare il numero di lead
Fidelizzare i clienti
Aumentare le vendite in determinate nazioni
Vendere di più
![Page 21: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/21.jpg)
Tracciare le metriche
Meet Magento Italy 2016 - William Sbarzaglia
Engagement
Importo medio acquisto
Ricerche interne
Convertion rate
2
![Page 22: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/22.jpg)
Azioni per aumentare il business
Meet Magento Italy 2016 - William Sbarzaglia
Investire sui canali che convertono di più
Azioni di web marketing su segmenti di clienti
Tradurre prodotti in una determinata lingua
Categorie prodotto in evidenza
3
![Page 23: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/23.jpg)
Strumenti real time analytics
Competenze
Risparmio di tempo
Spunti e linee guida
Meet Magento Italy 2016 - William Sbarzaglia
![Page 24: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/24.jpg)
Gratis VS Pagamento
VS
Meet Magento Italy 2016 - William Sbarzaglia
![Page 25: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/25.jpg)
Solido, facile da usare
Per piccole e grandi imprese
Chi sta iniziando l’analytics
Sperimentare il monitoraggio a costo zero
Gratis
Meet Magento Italy 2016 - William Sbarzaglia
![Page 26: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/26.jpg)
Solida comprensione di analisi
Reporting personalizzato
Più funzionalità
Monitoraggio approfondito
Canone mensile o tariffa in base utilizzoMeet Magento Italy 2016 - William Sbarzaglia
A pagamento
![Page 27: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/27.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
Il mercato dei tool web analytics
![Page 28: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/28.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
Il mercato dei tool web analytics
![Page 29: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/29.jpg)
Web analytics e-commerce GLI STRUMENTI
buon strumento di real time analytics+
Meet Magento Italy 2016 - William Sbarzaglia
![Page 30: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/30.jpg)
7 consigli per scegliere
1. Valutare le vostre esigenze
4. Analisi in tempo reale
2. Differenza tra strumenti gratuiti e a pagamento
3. Assistenza tecnica
5. Versione Software o ASP
6. Segmentazione dei dati
7. Titolarità dei dati
![Page 31: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/31.jpg)
http://www.andreavit.com/blog/e-commerce/data-layer-e-tag-management-system-per-e-commerce-larchitettura-dei-dati-per-tracciare-la-user-experience.html
Il data layer
Meet Magento Italy 2016 - William Sbarzaglia
![Page 32: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/32.jpg)
Una collezione di oggetti ed array messi a disposizione di piattaforme esterne via Javascript.
http://www.andreavit.com/blog/e-commerce/data-layer-e-tag-management-system-per-e-commerce-larchitettura-dei-dati-per-tracciare-la-user-experience.html
Meet Magento Italy 2016 - William Sbarzaglia
Il data layer
![Page 33: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/33.jpg)
Cosa deve fornire il datalayer?
Meet Magento Italy 2016 - William Sbarzaglia
![Page 34: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/34.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
![Page 35: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/35.jpg)
GoSquared: le metriche nelle visite
Meet Magento Italy 2016 - William Sbarzaglia
![Page 36: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/36.jpg)
GoSquared: le metriche nell’ecommerce
Meet Magento Italy 2016 - William Sbarzaglia
![Page 37: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/37.jpg)
GoSquared: gli utenti…nome, email, LA FOTO!!!
GoSquared: le metriche nell’ecommerce
![Page 38: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/38.jpg)
La mia scelta
Meet Magento Italy 2016 - William Sbarzaglia
![Page 39: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/39.jpg)
CARATTERISTICHE E FUNZIONALITA’
Meet Magento Italy 2016 - William Sbarzaglia
Profilazione Utenti Real-time Analytics Automatismi
![Page 40: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/40.jpg)
APP
Meet Magento Italy 2016 - William Sbarzaglia
![Page 41: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/41.jpg)
Facile setup e implementazione
Forte integrazione con le piattaforma di e-commerce come Magento
Meet Magento Italy 2016 - William Sbarzaglia
Fornire analisi finalizzate all’e-commerce
Con pochi clic senza scrivere codice
![Page 42: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/42.jpg)
Esempio report “checkout success”: reddito generato dai vai checkout
Report finalizzati per l’e-commerce
![Page 43: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/43.jpg)
Assistere i clienti in modo più personalizzato, vedere la cronologia degli acquisti, promozioni utilizzate e tutte le altre attività in tempo reale.
Meet Magento Italy 2016 - William Sbarzaglia
Customer Service personalizzato
![Page 44: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/44.jpg)
I connettori
Meet Magento Italy 2016 - William Sbarzaglia
![Page 45: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/45.jpg)
I connettori
Meet Magento Italy 2016 - William Sbarzaglia
![Page 46: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/46.jpg)
CONFIGURAZIONE In Magento
Meet Magento Italy 2016 - William Sbarzaglia
![Page 47: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/47.jpg)
CONFIGURAZIONE In Magento
Meet Magento Italy 2016 - William Sbarzaglia
![Page 48: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/48.jpg)
MONITORIAMO!
Meet Magento Italy 2016 - William Sbarzaglia
![Page 49: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/49.jpg)
![Page 50: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/50.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
Metodo di pagamento
![Page 51: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/51.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
Monitoraggio coupon
![Page 52: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/52.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
Prodotti aggiunti al carrello
![Page 53: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/53.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
Prodotti più redditizi
![Page 54: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/54.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
Prodotti comparati
![Page 55: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/55.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
Creazione account
![Page 56: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/56.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
Ricerche nel catalogo
![Page 57: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/57.jpg)
![Page 58: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/58.jpg)
Prodotti nella wish list
Meet Magento Italy 2016 - William Sbarzaglia
![Page 59: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/59.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
![Page 60: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/60.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
![Page 61: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/61.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
Woopra
![Page 62: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/62.jpg)
Utenti online
Meet Magento Italy 2016 - William Sbarzaglia
![Page 63: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/63.jpg)
Comportamento Real-time
Meet Magento Italy 2016 - William Sbarzaglia
![Page 64: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/64.jpg)
Le azioni
Sugli utenti più interessati
Su segmenti di utenti (per tipologia di prodotto,..)
Meet Magento Italy 2016 - William Sbarzaglia
![Page 65: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/65.jpg)
Real time marketing
Meet Magento Italy 2016 - William Sbarzaglia
E’ un approccio al mercato che fa leva sulla capacità aziendale di rispondere velocemente ad eventi e stimoli esterni
![Page 66: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/66.jpg)
La chat
Meet Magento Italy 2016 - William Sbarzaglia
![Page 67: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/67.jpg)
Real time marketing: live chat
![Page 68: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/68.jpg)
AZIONI real-time sui DATI real-time
Meet Magento Italy 2016 - William Sbarzaglia
Sfruttare i dati per attivare gli automatismi
Creare migliori esperienze d’acquisto e più personalizzate.
Utilizzare i connettori per automatizzare qualsiasi cosa, come mostrare un contenuto personalizzato ad utente.
![Page 69: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/69.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
AZIONI real-time sui DATI real-time
![Page 70: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/70.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
ACQUISTA!
![Page 71: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/71.jpg)
Meet Magento Italy 2016 - William Sbarzaglia
Si ma quanto costa?
![Page 72: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/72.jpg)
Il real time analytics
La web analytics nell’ecommerce
Sfruttiamo i dati
Gli strumenti: Woopra
L’approccio al real time marketing
Gli automatismi
L’evoluzione della web analytics
Riepilogo
Meet Magento Italy 2016 - William Sbarzaglia
![Page 73: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/73.jpg)
https://www.youtube.com/watch?v=w-F--E-9xGE
Osserviamo anche offline
![Page 74: William Sbarzaglia - Real time analytics nell’e-commerce con Magento](https://reader035.vdocuments.mx/reader035/viewer/2022062522/587236671a28ab102f8b50ff/html5/thumbnails/74.jpg)
william_sbarza
www.intera.itWilliam Sbarzaglia