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Monthly Trend Brieng - November 2012trendwatching.com | Infographics

Hong Kong basedZAOZAO, a "social

pretailer" for fashionlovers.

Makeably: US-basedmarketplace for

custom-madedesigned objects.

INNOVATIVE PRESUMPTION BRANDS

NICHE CROWDFUNDING PLATFORMS

Pie Corps: An artisanalpie company, launchedin Brooklyn

Tink: a third-personaction adventure gamefrom Mimimi Productions

A hyper-local crowdfundingplatform based in New York

A Netherlands-based crowdfundingplatform for video games

The Porthole glassinfusion vessel

raised $730,000

DemoHour is China's rstcrowdfunding platform.

US-based Kickstarter had launched over73,000 projects by September 2012.

Beijing bookstoreOne Way Street Library

raised $37,000

MASS CROWDFUNDING PLATFORMS

*Based on September 2012 data on Kickstarter users by Quantcast

Connecting with coolproducts and servicespre-launch means a greatSTATUS STORY to share.

Joining forces to fund andpromote a pre-launchproduct means a sense ofcommunity.

Choice saturated con-sumers want more,faster, better now. Whatbetter way to get thatthan consuming in thefuture tense .

IMPLICATIONS

PRESUMERS have opened the lid on a new consumer experience. Want to get going with thistrend? How about:

• Scan P RESUMER platforms for projects, rms, designers, entrepreneurs that you could orshould partner with.

• Establish a platform for new designs or products, and let PRESUMERS help you choose

which ones to make and sell.• Experiment with pre-sales models and special perks for enthusiastic PRESUMERS.

So start thinking PREDUCTION, consider becoming a PRETAILER, and get going! ;-)

……

Online, consumers talk, par-ticipate, contribute, act. Sowhy not ofine, too?

The product, the story, the status:why consumer involvement with products andservices pre-launch is set to go mainstream.

452April 2012100

0.53B2009

1.4B2011

2.8B2012

2007

Number of crowdfunding

platforms (worldwide):

Money raised oncrowdfundingplatforms:

*Source: Massolution/The Economist, May 2012

DRIVING THIS TREND:

PRESUMERSPRESUMERS1. FIR S TISM : 2. STORIES:

3. BELONGING:

4. OFF = ON:

Growth in crowdfunding platformsand the rise of small-time makersmean its easier than ever to be aPRESUMER.

5. NEW PLATFORMS:

WHO IS PRESUMING?

62% 38%

$ 50,00045% earn more than

a year.

48% are educated .

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