press release
DESCRIPTION
This sample Press Release, completed during a class excersize, details an upcoming "Cooking and Community" Barbeque hosted by the Columbia College student group Students United for Healthy Eating.TRANSCRIPT
News Release FOR IMMEDIATE RELEASE FOR MORE INFORMATION, CONTACT August 27, 2011 Paul McCormack Director of Media Relations 347-427-5280 (daytime), 718-354-5007 (evening) [email protected]
Students United For Healthy Eating Launch “Cooking and Community” campaign to eliminate local food deserts.
CHICAGO – Students United for Healthy Eating, a Columbia College student
organization, is hosting their first “Cooking and Community” barbeque in Mary
Richardson Park at 1 p .m. this afternoon for the south side neighborhood’s local
residents. Inspired by Michelle Obama’s “Let’s Move” healthy eating initiative and
supported by both Weber-Stephen products and Peapod LLC, this student organization is
serving healthy, easy-to-prepare food in order to raise awareness about the hazards
associated with these areas, and allow other individuals and organizations to help
eliminate Chicago’s worst food deserts.
Both Weber-Stephen and Peapod are assisting these Columbia Students through
providing cooking materials and fresh foods to a series of neighborhood barbeques this
autumn season. For these barbeques, which will be located in various food deserts
throughout the city, the students will be serving grilled vegetables in addition to tilapia
and Asian sea bass, chicken and turkey burgers, and various fruits. Since most local
residents are limited to fast food, Weber-Stephen and Peapod are encouraging other
companies to join their initiative to provide better quality eating options.
-more-
Cooking and Community Grill-‐ page 2
“The affects of being forced to consume such an unhealthy diet as those in food
deserts can have just as severe health effects as chronic hunger,” says club president
Henry Brubaker. “Fortunately, with the assistance of both Weber Grills and Peapod in
conjunction with future corporate sponsors, we would be able to provide thousands of
families access to healthy, natural food alternatives”
Food Deserts, or industrialized areas that lack access to grocery stores or
supermarkets, are home to over 500,000 Chicago residents, according to a recent Mari
Gallagher study. These neighborhoods are flooded with convenience stores and fast food
chains, but lack a legitimate food source.
The hazards of a processed diet can be just as severe as chronic hunger.
According to a 2009 study by the Center for Disease Control and Prevention, increased
access to convenience stores and fast food chains correlates with increased rates of
obesity. In addition, a recent USDA study links food deserts with increased rates of
diabetes, cardio-vascular disease, and even cancer. The food desert issue is only one part
of a nation wide obesity crisis: a problem to which Michelle Obama has become devoted.
“Personally speaking, I know that I was inspired by Mrs. Obama’s “Let’s Move”
Initiative,” says club president Henry Brubaker. “I have identified with her sense of
urgency about the child obesity crisis, and it is something I have definitely tried to
overcome through SUHE.”
Students United for Healthy Eating, or SUHE, is one of over 40 student
organizations formed by Columbia College Students. The organization has been striving
to eliminate local food deserts since 2006.
-end-