Hao Wu

THE PRODUCT

THE PRODUCT

Attachable Ergonomic

Portable Lightweight

THE TARGET

•  Man and Woman 15 to 45 •  Owners of Macbook/Pro/Air •  Tech Savvy and Technophiles •  Apple Product Aficionados •  Early Adopters •  Innovators •  Experiencers

THE TARGET

New York City: •  No.1 on the sales for

computer hardware, software and supplies.

•  Most TV household

and the third most cable household in the nation. (SRDS 2010)

THE BIG IDEA

•  Associate iUphold with Apple

•  Have iUphold carried at both online and physical Apple stores

•  Household brand names such as Amazon,

Barnes & Noble

THE BUDGET

•  Internet and mobile platform will be primarily utilized for unlimited budget

•  For 1,000,000 Dollar and 100,000 Dollar budget plans, Internet and mobile platform will be the sole media class.

THE COMPETITOR

•  Rain Design

mStand iLap

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THE WEBSITE

THE END