presentation for b2b marketing day in denmark, 2014

LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert

How to Find, Engage With, and Manage Leads on LinkedIn

\ Presented by Viveka von Rosen

B2B Marketing Day


5 Ways to Literally Kick Ass and Take Names on LinkedIn


My Book

http://linkedintobusiness.com/B2B14DK/

LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpertLinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert



• More than 332 million members in the world

• 1,717,794+ members in Denmark• 678,596 of those members are women • 832,466 are men

• 206,732 are????


33% of Denmark’s residents are on LinkedIn


1 out of every 3 professionals on the planet is on LinkedIn - making LinkedIn the more effective social network for delivering B2B content.

“

”The Sophisticated Marketer’s Guide to LinkedIn


LinkedIn is the number one social network for driving traffic to corporate websites…

#1

The Sophisticated Marketer’s Guide to LinkedIn

Hubspot


91% distribute

content

•91% of Marketers use LinkedIn to distribute content


93% generate

leads

• 93% of Marketers rate LinkedIn as effective for generating leads


LinkedIn drives more traffic to B2B blogs and sites than Twitter, Facebook and G+ combined

“

The Sophisticated Marketer’s Guide to LinkedIn

“


65% acquire

leads

LinkedIn members are 50% more likely to engage with a Company they engage with on LinkedIn

65% of companies acquired B2B leads through LinkedIn


How many of you can directly attribute a “sale” to your presence on LinkedIn?

14


LinkedIn is the only platform that the majority of B2B marketers consider to be effective.

“

”Content Marketing Institute


What is a Lead?

A lead is someone who you find - or attract - in a company, business, industry or organization that has a need for your product or service and the desire and ability to purchase it.


Strategies We’ll Cover1. Are you an undercover agent? Branding strategies

that work

2. Being “unfindable” is NOT the new black – keyword strategies that work

3. Advanced search strategies to find the BEST leads

4. Best practices on which tools to use and how to best connect with prospects

5. Once you find them – don’t throw them back! How to engage and keep your prospects in the loop


1: Advanced Branding Strategy

Create a unified brand!•Personal Branding•Group Branding•Company Page Branding


Personal Profile

• Personal Profile Hero Image• Company Logo• Media


Group

• Banner


Company Page

• Company Hero Image• Showcase Hero Image


2: Advanced Keyword StrategyLike Google, your profile must be optimized if you want to be found by prospectsUse the New LinkedIn Keyword app (Premium)Focus on your Profile’s CONTENT


Who’s Viewed Statistics Prove It!


Add Your New Keywords To:

• Professional Headline (120 Characters)• Descriptions in Experience (1000)• Summary Section (2000)• Interests (1000)

Ninja Trick: Make sure your name, your location and your competition are keywords you use (in Interests)


Do (At Least)These 3 Things!

1. Make a Keywords List

2. Create an Awesome Headline

3. Add Keywords To Interests


3: Advanced Search Strategy

• Boolean Search• Saved Search• Ninja Trick


Advanced Search Strings

© Linked Into Business, LLC 2007-2013

• Use Advanced and Saved Search


Boolean Search+ keeps the words together

OR when either will do

AND when you are clarifying an audience, industry or niche

NOT to ignore an audience



NINJA TRICK!Request and Archive of your Data and you’ll

have your Whole Search History!



• Try a Boolean Advanced Search • Save it• Download your LinkedIn Data


4: Connecting Strategy• LinkedIn Connected App• See what you have “in common”



LinkedIn Connected - CRM

• Tag• Take Notes• Set Reminders



Tag Your Connections



Keep Notes and Reminders


In Common• See what you have in common, and use that to ask for

introduction



1. Tag your connections

2. Check out the In Common feature


5: Advanced Engagement Strategy• Updates (Free and Paid)• Publisher• Ads


Updates

• Mentions, Files and Links• Company Page Targeted and Sponsored Updates


PublisherWhat are the 6 key elements of a good Published post? The same as they are for your blog:•A catchy title•Attractive images (and video if you have it!)•Brief but engaging content (300 – 600 words)•Keywords•Good marketing/sharing strategy for your post•Luck


Ads• Hyper-focus (as close to 1000 as possible)• PPC• Split Test• Ads for Funnels and Services• Sponsored Updates for Page Views


Wrapping Up

Is your branding cohesive? Are you using your keywords

effectively (content)? Are you targeting and finding the

right market? How will you engage them? What are three steps you’ll take

within the next 24 hours?


Let’s Connect!

• www.facebook.com/LinkedInExpertTraining

• www.twitter.com/linkedinexpert

• www.linkedin.com/in/linkedinexpert

• www.amazon.com/author/linkedinexpert

• 970 279-1710

• LinkedIntoBusiness.com