Visual Advice: Why you need video in

your B2B marketing.

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Brought to you by…

First, why you should care…

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Videos are 53 times more likely than text pages to appear on page one of search results.

Forrester

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B2B companies using video experience up to

a 36% annual sales increase

Brightcove

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Among internally produced materials, when evaluating a purchase, technology product buyers rank...

Eccolo Media

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People are

5 times more likely to click through on a blog post if it contains video.

Cisco

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Brightcove

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Now that you know why you should deliver video to your B2B audience, here

are some best practices to make the most of your investments...

Second, how to do it…

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1Keep it short.

Wistia

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2Use meta tags.

Tags and transcripts can drive up engagement rates between...

RAMP

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3Tell everyone.

Video in email drove an average of 21% higher conversion rate (CVR) when measured against using only a static image in the email linked to a video on a campaign landing page.

Experian Marketing Services

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3Tell everyone.

And putting video in your press releases can have a dramatic e"ect on viewership rates.

PR Newswire

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4

Provide a relevant destination.

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5Tell a story.

People love stories. Entertainment breaks the ice and makes you appear to be a fun company to work with. And stories get shared, boosting your exposure.

To get the right video content for your next B2B

initiative, visit:

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