Bostock and Pollitt

15.02.12

BT Online ShowcasePresentation

Bostock and Pollitt

1The brief

0

__Provide a consistent, high-impact user experience across the on/offline Showcases

__Present an innovative, professional face which differentiates from your competitors

__Create a flexible platform to match broad user needs which is easily maintainable in-house

__Accommodate information relating to; varying regions, sectors, roles and requirements and make it feel relevant to all

What are the objectives of the new Online Showcase?

Bostock and Pollitt

2Our proposed approach

2

Defined criteria to tailor the experience to your audience’s needs:

ApproachUnderstand your audience

Where are you based?

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What sector do you work in?

>

How large is your company?

>

Do you have a core business need?

>And, provide the ability to give the ‘better informed’ quick access to what they want:

Know what you’re looking for?

2

Take learnings from the offline showcase and communicate your offering through targeted stories:

ApproachTake them on a relevant journey

acme ltd are a retail start-up based in London.

1.

They employ 20 people and are keen to provide a flexible approach and allow them to work from home.

2.

Explanation of BT mobility in practice.

3.

As the business grows, they open multiple locations.

4. 5.

With a burgeoning network they encounter a security breach.

6.

Explanation of BT assure in practice.

Etc...

0ApproachBut know when to stop.

__Introduce your core service offering

__Illustrate by contextual demonstration

__Provide supporting materials...

But...

__Leave them wanting more.

__At every point of the journey, provide a way of getting in touch

__Either contacting an Salesman or booking a visit to the Offline Showcase

0ApproachHow do we structure the stories?

Option 02

A collection of composite parts to dynamically create completely tailored stories.

Completely personalised to audience

Higher commitment

A series of self-contained, pre-defined stories covering a broad range of criteria.

Easier to set up

Less tailored to audience

Option 01

0ApproachHow do we bring the stories to life?

__Non-flash

__HTML 5 / Parallax scrolling

__Fluid, engaging experience...

...which encourages exploration through vertical scrolling

0

MahiFX Nest Vertu

ApproachHow do we bring the stories to life?

0ApproachHow do we bring the stories to life?

Preliminary creative exploration...

Bostock and Pollitt

3The details

3Estimated costs

Stage Activity Estimated fee

Blah Blah £6,000 - £8,000

Creation of core site Definition of creative/technical brief, final costs and timeline £3,000 - £5,000

Content creation Information architecture and wireframing £18,000 - £21,000

Creation of preliminary concepts £20,000 - £25,000

Design development Refinement of agreed concept and layout of all pages within site £18,000 - £23,000

Content planning Scoping of preliminary content requirements for launch £3,000 - £5,000

Build (front-end) Development of all front-end code £28,000 - £35,000

Estimated total £96,000 -£122,000

Approach 1

Please note, these costs are provided as an estimate based on our current understanding of the project requirements and would be confirmed following the scoping stage. All costs are exclusive of VAT.

3Estimated costs

Stage Activity Estimated fee

Blah Blah £6,000 - £8,000

Creation of core site Definition of creative/technical brief, final costs and timeline £3,000 - £5,000

Content creation Information architecture and wireframing £18,000 - £21,000

Creation of preliminary concepts £20,000 - £25,000

Design development Refinement of agreed concept and layout of all pages within site £18,000 - £23,000

Content planning Scoping of preliminary content requirements for launch £3,000 - £5,000

Build (front-end) Development of all front-end code £28,000 - £35,000

Estimated total £96,000 -£122,000

Approach 1

Please note, these costs are provided as an estimate based on our current understanding of the project requirements and would be confirmed following the scoping stage. All costs are exclusive of VAT.

Thank youAny questions?