General Worldwide Key figuresWith a focus on Europe and FranceAll figures you can find in the following slides have been agregated from multiple sources. In order to be fair and help you to better understand them we have added all our sources and their date of publication.

Number of screens per houslhold (Souce Ipsos Sept 2011

Equipment rate by householdand per type of connected devices

(Souce Ipsos Sept 2011

Screens & Connected Devicesalready invaded our households

5,2 screensper households

Entering the Post-PC eraInternet Users (MM)

Morgan Stanley Study

Equipment rate in the USSource Nielsen 2011

Use of the mobile app Vs Web Consumption (min/day)Source Nielsen 2011

Consumer Insights & BehaviourWith a focus and FranceAll figures you can find in the following slides have been agregated from multiple sources. In order to be fair and help you to better understand them we have added all our sources and their date of publication.

University

48% 25%11% 8% 2%

71%

16%

8%

3%2%

Higher professional eduction

Senior secondary eduction

General secondary eduction

Lower eduction

63%

16% 11%

Sanoma media sept 2011

59%

23% 18%

+75k$ / household

+75k€ / household

30/75k$ / household

30/75k$ / household-30 k$ / household

-30 k$ / household

Smartphone / Tablets Compared Profiles !

Preferences of use of your devices regarding your location ?

Friends & Family Publc

Company

Home

Transport

95%

71%63%

34%

52%45% 68%

12%24%

8%

-%

44%25%59%

49%

iPad a successful personalexperience for a shared device!

Which device do you prefere to use to access internet when you have

the choice ?

How many iPads is therein your household currently ?

79%

17% 4%

Do other people around you actively use your iPad

? 67%

81%

17%

2%

Other people using your iPad …

87%61% 50% 27%Childrens

You Partners

Friends Colleagues

Sour

ce S

anom

a M

edia

Sep

t 20

11

General context of use

During the night in the living room

In the morning

In the bed before

sleepingWhile

WaitingIn the toilets

During lunch break

Traveling from & to

work

While work

meeting

While busy day

break

others

85%70%67%66%

33%29%27%27%24%

6%

Sour

ce S

anom

a M

edia

Sep

t 20

11

Where do you use the iPad ?

When do you use the iPad ?

100%

80% 67%

92%

80%

Home Holydays,/ Travelling

At family / friends

On the Go

At Work

Focus On The French Market

2H402H00 in 2010

Sept 2011

54%46%

14€ / Monthfor content and app

For more than6 times

in the hands

90%Use it

frenquently in front of the TV

59%Declare they much reduced they computer consumption

Even if 74% preferes free apps

2011

31% l 69 %In 2010

Daily time spent using their

tablets

Multitasking !A deep trend applied to connected TVAll figures you can find in the following slides have been agregated from multiple sources. In order to be fair and help you to better understand them we have added all our sources and their date of publication.

Of iPad owners use it regularly while watching TV

Of smartphone owners use it regularly while watching TV70 % of multitaskers do so at least once a week (49% almost everyday)60 % check their phones at least “once or twice” during the course of the program15 % stay on the mobile Web for the full duration of the show.

59%Of the TV Watchers are «Multitaskers»

38% says -«Multitasking enhances my viewing experience-«Multitasking is distracting »

-44% of the content that multitaskers consume is unrelated to what’s on TV compared to 38% that’s related

- 36% look up information about a commercial they just saw. Most multitasking activity, overall, happens during commercial breaks.

86%

98%

Source : Médiamétrie Q1 2011 + Razofish/Yahoo November 2011Source : Nielsen Janvier 2011

How big is multitasking

Time spent on your smartphone or tablet while watching TV

Source : Nielsen Q1 2011 (mobile Connected Device Report) Source : Nielsen Q2 2011 (mobile Connected Device Report)

+35%

+35%

Checked email(during program)

Checked email(during

commercials)Surfed for

unrelated info (during program

Surfed for unrelated info (during

commercials)Social networking(during program)

Social networking(during commercials)

Checked Sport Scores

Looked up info related to TV program

Looked up product info for an ad

Looked up coupons or deals related to an Ad i

saw

60%59%60%59%59%60%

46%46%46%

45%46%44%

42%35%48%

42%36%47%

30%44%17%

29%30%28%

19%21%17%

13%12%15%

Tablets & Smartphones OwnersMale OwnersFemale Owners

86%

The main challenge for TV Channels : Get back the attention already gone

51,6%36,9%-14,7 points

Total attention while the TV program

Total attention while the TV Commercials

Source IPG / Medialab pour YUME Avril 2011

To be known about the future of TVOverview of the Connected TV and its subjectsAll figures you can find in the following slides have been agregated from multiple sources. In order to be fair and help you to better understand them we have added all our sources and their date of publication.

Connected TV : not a device, an ecosystem !

Way of use Sharibility

Way of use Sharibility

Way of use Sharibility Way of use Sharibility

Way of use Sharibility

Connected TV main related Topics

Unlinearisation Content Organisation Socialisation

StandardisationGamification Monetization

Focus on the unlinearisation

Shown at their regular time

Recorded on your DVR

Available online from the Internet(any connected devices)On DVD or Blu-Ray Discs

From VOD or Pay Per View

44%

16%

24%

12%

4%

38%

35%

18%

7%

2%

66%

17%

6%

10%

1%

Gen Y13/31

Gen X32/46

Boomer46/64

Source Connected TVs : A how people use® Media Report / june 2011

First Choice for watching TV shows ?

Organisation the way to find our content

ADSL & Internet

64% of theFrench TV Programsare availablein Catch-Up

15000 programs permanently available

55 VOD Platforms50 000 Films available

Cable &satelites= 250 TV Channels

DTV18 Free Channels

42% of the peoplecheck a Program Guide(of any kind)before watching TVat the prime time

40% of the peopleare getting the informationdirectly from the TV cast(33% from the teasings)

15,5% of the peopleare getting the informationfrom the word of mouth(5% from Social Networks)

Les téléspectateurs âgés de 25 à 34 ans sont les plus nombreux à s'informer sur les programmes TV : 93% d'entre eux avaient connaissance du prime time avant de regarder un programme contre 88% en moyenne3,6 sources en moyenne contre 3,1 pour l'ensemble de la population

Focus on Social TV

Goes everyday on Internet while watching TV

Use Social Networks like Facebook & Twitter while watching TV

Have already chatted about a TV content they were watching

Have already shared on Social Networks a TV Content they were watching

Use the Social Networks to improve their TV experience !

37%

44%

37%

19%

44%

Social Media Commentary

While Watching

I talk about theshow i’m watching

I talk aboutSomething

else Before

the showDuring

the showAfter

the show

Retweet celebrs

Reply celebrs

Retweet TV ShowsComment on TV Show fan PageComment on theCelebs fan Pages

TV Guide : July 2011

An episode of the Fox TV comedy-drama“Glee” generates an average of about 82.4 millionsimpressions on social networks such as Facebook and TwitterSource : April 2011 Networked Insights

Standardisation is a succes key for the video market !

• Users expect from us : – More ubiquity « I can access the same content from any devices »– More fluidity « I want to swtich from one device to another during the same

experience »– More practicity « I want everything to be simple and easy »– More services « I eager innovation and expect always more »

– To do so, we need standardisation over : • OS• Video Formats• Metadata Videos

OS > currently like an oligopole (Android, iOS, Windows)Video Format > H264 and HTML5 won the warMetadata > Everything is like hell !

However, monetization goes firstly with metadata

73% of adults 18-34 report that they have higher opinions of content providers who create consistent experiences across screens; 56% of adults 35-64 say the same

Business IssuesSizing the market of what we are speaking about !All figures you can find in the following slides have been agregated from multiple sources. In order to be fair and help you to better understand them we have added all our sources and their date of publication.

Upgrade The TV Ad Experience

Yesterday

• Brand awarness• Brand equity

Today

• Brand awarness• Brand equity

Engagement Shopping

ProfilingRecruitming

• Advertising• E-couponing• Product Linking• WebCall Back• Sweepstake• Collector• Give aways• …

The leitmotiv for TV Ad marketers !

TV Ad Time = Mobile Prime Time !Respondents of the Razorfish+Yahoo study were more likely to state that they frequently engaged in

multitasking during ad breaks.

What people do during this time doesn’t change all that much. It’s still communication first and content second

36% look up information about a commercial they just saw. Most multitasking activity, overall, happens during commercial breaks.

Uses while TV Ad Funnel

I watch the ad when i’m interested

I skip the Tv Ad

I watch it but without any attention

I switch off the volume

I chat with the people around me

I do my home stuffs

I speak on the phone

I read (a magazine, a newspaper, a book)I switch the channel

I use my computer and go on internet

53%

41%

40%

34%

54%

58%

32%

26%

56%

29%

What are you usually doing while the TV Ad Funnel (Select the mentions matching to you)

Source : Nielsen Q1 2011 (mobile Connected Device Report)

A new Advertising Market chasing over big markets !

60 Billions 2,1 Billions 30 Billions 3,3 Billions Sky Rocketing to

$20,6Billions in 2015

US TV Ad Market US Direct Response MarketUS Internet Ad US Mobile Ad

2sd Screen AdMarket

But other direct business have to be considered

Source Juniper July 2011

Who Are We ?An innovative company on the 2sd Screen MarketAll figures you can find in the following slides have been agregated from multiple sources. In order to be fair and help you to better understand them we have added all our sources and their date of publication.

Emerging topics Sync To TV app

1st / 2sd synchronySync-to-TV apps increase viewer loyaltySource Nielsen Study August 2011• 85% said they had been watching the same amount or more regularly scheduled TV

since they began using video apps

Study CTAM • The study also found that users enjoy sync-to-TV apps, increasing on-air

engagement instead of distracting from it. And users are generally “open to advertisements on apps in exchange for a free or a lower costs service and generally even more receptive to ads on tablet apps,” said Indira Venkat, a researcher working with CTAM and Nielsen on the study.

Our mission

Our Mission

Grab back the already gone attention from TV to Smartphone/Tablets

by offering a friendly, simple and useful augmented TV experience

through 2sd screen.

• Strategic Goal : “Make 2sd Screen a profitable tool for the value chain”• Tactical Goal : “Collect, create, harmonise, manage and monetize video

metadata !”• Operational goal : “Propose a range of marketing tools to address the market”

Our position

TV Channels& VOD platforms

TV manufacturers

Producers

Media Agencies

Internet Service Providers

BroadcastingCompanies& Labs

Skills & Applications

- Neutral position- Supply Chain- Sync to TV tech- Datamanagement- Design & Ergonomy- Development

AutomaticProgramRecognition

AutomaticProgramssynchrony

TV Game Play Remote Controle Profil Management

Ecouponing &Loyalty program

Click To BuyProduct Linking

Social TVSponsoredtweets

Tracking &Audience measurement

SyncTV and interactive Advertising

Skills