presentation 2013
TRANSCRIPT
Presentation
It's hard not to notice us…
The company
Promo PR LLC is one of the leading BTL companies in Armenia which collaborates with great number of international leading companies existing in Armenia. Promo PR is a full service advertising agency which focused onbrand building through below-the-line (BTL) services. This includes nonstandard advertising campaigns, promotions tostimulate sales and to increase recognition of a new product.
Our range of services includes promotion in Supermarkets, in theOpen air, Direct Sales, as well as the direction of HoReCa. Inaddition, we can offer you Merchandising services, OutdoorAdvertising, Stand Production and much more.
Our advantages
5 years of experience in promotions
experienced staff (BTL-managers, promoters)
responsibility and efficiency
regular staff training
personal, professional and creative approach
successful experience in handling a large number of orders
knowledge of the trade network of the city
maximum geographic coverage
promotions and special offers for partners
Services
Promotion in Supermarkets
Open airpromotion
Direct Sales
HoReCa
6, Outdoor Advertising
5, Printing
3, Stand Production
2, Merchandising
4, Branded Accessories
1, BTL Activity
Promotion in Supermarkets
Case studyBrand name JACK DANIEL’S
Objectives To increase sales
Activities Promotion and consulting in supermarkets
Coverage/time
Yerevan 15/09/2012-30/09/2012
Promotion in Supermarkets
Case study
Brand name NEMIROFF
Objectives To increase sales before New Year Eve
Activities Promotion and consulting in supermarkets
Coverage/time
07/12/2012-31/12/2012
Promotion in Supermarkets
Case study
Brand name KENT
Objectives To increase sales
Activities Promotion and consulting in supermarkets
Coverage/time
01/10/2012-27/10/2012
Promotion in Supermarkets
Case study
Brand name Martini
Objectives To increase sales before New Year Eve
Activities Promotion and consulting in supermarkets
Coverage/time
15/12/2012-31/12/2012
Open air leafleting
Case studyBrand name
Bruschette Maretti
Objectives To increase the brand awareness
Activities Tasting in the streets
Open air leafleting
Case study
Brand name PRINGLES
Objectives To increase the brand awareness
Activities distribution of leaflets
Coverage/time
01/06/2012/-04/06/2012
Open air leafleting
Case studyBrand name Mr. Gyros
Objectives To increase the brand awareness
Activities distribution of leaflets
Coverage/time
20/04/2012/-27/04/2012
Direct Sales
Case study
Client name
ORANGE ARMENIA
Objectives
To increase sales
Activities Door-to-door
Coverage/time
Yerevan2009-2012
HoReCa
Case study
Brand name
KENT presantation
Objectives represantative
Coverage/time
At Armenia Marriott 04/02/2012
HoReCa
Case study
Client name
Luxury - Sleep Comfort
Objectives Representative
Activities Luxury Sleep Comfort Birthday party
Coverage/time
29.07.2012
HoReCa
Case study
Brand name ARAME wine
Objectives To increase the brand awareness
Activities Tasting+branded accessories+musical gift
Coverage/time 01/08/2012-02/08/2012
HoReCa
Case study
Brand name BALLEYS
Objectives To increase the brand awareness
Activities Cheer in NEXT
Promo PR also produces branding
accessories and printing materials which
can be used during the campaign.
In addition
Our International Partner-Brands
Our Local Partner-Brands
Etc….
Cooperation with Colgate
Promo PR LLC is the only BTL agency whichOrganizes Colgate-Palmolive all BTL activities.
BTL activities for Colgate Palmolive include.
Printing materialsBranded accessories Branded promo standsUniforms Trainings for promo stuff Organization of promo activitiesRealization of promo activitiesControlling of promo activitiesSales and photo reporting
Sales report for Colgate last BTL activity
During this promo activity wehave sold about 8000 tooth-pastesand alsopromo gifts such astoothbrushes and toothbrushcontainers!!!
Duration
• 16/10/2012-11/11/2012
Supermarkets
•10
Working hours
•6
Photo report for Colgate in supermarkets
Photo reporting for Colgate-clinics
Other BTL activities for Colgate-Palmolive in 2008-2012
2008 2009 2010 2011 2012
1st time we have organized BTL activities in POS with sales plan
BTL activities in POS with sales plan
BTL activities in POS with sales plan
BTL activities in POS with sales plan
BTL activities in POS with sales plan
Idea to collaborate with International Association of Armenian dentists. They have worked in NKR and explained in kinder gardens and schools how to take care of teeth.
1st time in Yerevan we have our consultants in the best dental clinics who have explained to “clients” the main differences between toothpastes
1st time in Armenia we have created Mobile Dental Clinic!!!
Hot line Mobile Dental Clinic!!!
Hot line Mobile Dental Clinic!!!
Distribution of booklets
Distribution of booklets
Distribution of booklets
Distribution of booklets
Special offers in dental clinics
Promotion brief for order
1. Promotion name2. Promoting brands (product / service)3. Target Audience4. Promotion objectives5. Prospective location and the number of promotions 6. Promotion periods7. Budget8. Promotion mechanics (tasting, sampling, oral presentation,
distribution of leaflets, etc)9. Number of promoters10. Promotion schedule and duration11. Types of POS materials for the campaign12. Additional materials (degustation stand, branded accessories, etc.)13. Promotion scenario14. Additional information _______________15. Deadline for offers16. Dates of approval
Thank You!!!
Would you like such kind of promotion for your brand?
Visit us: Komitas st. 59 Yerevan, 0051 RACall us: 060-446964Mobile: 055-333305Send a request :[email protected]