pre/post-workshop evaluations team of specialists on forest products markets and marketing annual...
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Pre/Post-Workshop Evaluations
Team of Specialists on Forest Products Markets and MarketingAnnual Meeting – Geneva
October 2, 2006
Richard Vlosky
Why Conduct Pre & PostWorkshop Assessments ?
• Identify participant expectations• Compare expectations vs. outcomes• Metrics for content delivery success• Compare workshop audiences• Improvements for the future
Which Workshop Did We Evaluate ?
• Multi-national capacity building workshop for the Balkan region countries
• Novi Sad, Serbia and Montenegro - April 2006
• Coordinated by ToS team member Dr. Branko Glavonjic
• 21 participants + speakers/coordinators
“Forest Products Marketing—from Principles to Practice”
Sponsors
AustrianGovernment
Participants from:– Albania– Bosnia and
Herzegovina– Croatia– The FYR of Macedonia– Romania– Serbia and
Montenegro
Participant Expectations
• Balkan countries markets• Case studies • Current situation in European • Demand trends in EU and US • Fundamentals of markets and marketing • Gain wider knowledge about marketing at all
levels • Get a regional perspective • How to become part of world market • Market information for private forest owners • Marketing in state companies • Marketing strategies - national and company
levels • Marketing tools to help to fix company problems
Participant Expectations
• Meet people, new contacts, network • Methodology of marketing research • New business, new markets • Organizing of promotion campaigns • Strategies to position my country in the wood
industry • The 4 Ps of marketing• Trading and marketing • Understand experiences in other countries • Ways to promote wood products • Wood and non-wood forest products
67% said the workshop met their expectations
Results for Matched Pre-post Responses
(n=15)
What is your current level of knowledge aboutForest Products Markets in:
1=Not knowledgeable at all2=Somewhat knowledgeable3=Very knowledgeable
Mean/PreMean/
Post Sig.
Balkans 2.4 2.6 0.43
European Union 2.3 2.5 0.34
North America 1.4 1.9 0.04
Familiarity with marketing concepts
1 = Not familiar at all2 = Somewhat familiar3 = Very familiar
Mean/PreMean/Post Sig.
Pricing 2.5 2.3 0.57
Distribution 2.3 2.5 0.32
Advertising 2.3 2.5 0.29
Promotion 2.1 2.5 0.26
Products 2.7 2.9 0.13
Channels 2.2 2.7 0.06
Results for Matched Pre-post Responses
(n=15)
1 = Not familiar at all2 = Somewhat familiar3 = Very familiar
Mean/
PreMean/Post Sig.
eBusiness (Internet Mktg.) 2.2 2.4
0.48
Customer Relationship Mgt. 1.9 1.9
0.79
Marketing Information Sys. 2.1 2.3
0.64
Organizational Behavior 2.2 2.21.00
Familiarity with marketing concepts
Results for Matched Pre-post Responses
(n=15)
What is your experience with:
1. Not experienced at all2. Somewhat experienced3. Very experienced
Mean/PreMean/Post Sig.
Short-termTactical Planning 2.5 2.3 0.57
Long-termStrategic Planning 2.3 2.5 0.32
Results for Matched Pre-post Responses
(n=15)
Where to Next?
• Croatia (December 2006)?
• Moscow, Russia (2007)?
• ???
Questions??
Comments??
Suggestions??