www.SpotsnDots.com

www.spotsndots.comSubscriptions: $350 per year.

This publication cannot bedistributed beyond the office

of the actual subscriber. Need us? 888-884-2630 or

sales@spotsndots.com Copyright 2017.The Daily News of TV Sales Tuesday, February 28, 2017

PREMIUM EDITORIAL MORE ENGAGING THAN SOCIALVIDEO ADS BENEFIT FROM TOP CONTENT Research conducted for video advertising company Teads finds that that premium editorial engages viewers with highly memorable content that has a greater impact for video advertisers. The study was conducted by Neuro-Insight, which is known for neuroscience-based market research. The 100 respondents recruited were split in two groups for the study, each of whom were outfitted with neuro-mapping caps used to measure brain response. Both groups were exposed to eight identical mobile video creatives on either their Facebook newsfeeds or outstream video ads from Teads that appeared across several of Teads’ premium publisher customers—including Time Inc., Condé Nast, Forbes and The Atlantic. Through testing editorial articles from the publisher partners, the study discovered that premium editorial’s unique value lies in delivering greater effectiveness. Premium editorial content was found to be 16% more personally relevant, or engaging, than social news feeds. Among the findings were that for the rational/detailed-oriented (left) side of the brain, premium editorial was found to have a 19% greater impact on memory. For the emotional (right) side of the brain, premium editorial had an 8% greater impact on memory. Video ads within premium editorial performed better than 8 out of 10 online ads tested when measured by detailed memory encoding, a key metric for ad impact. Teads says premium editorial also helps create more memorable peak “hero” moments that influence consumer behavior. Peak memory describes the highest level of detail memory (correlated with purchase behavior) achieved. The video ads within premium editorial content had a 15% higher impact on peak detail memory, which the researchers say has a validated correlation with purchase intent. “As our partners look for ways to allocate their budgets, this study reinforces the effectiveness and engagement of video advertising within premium editorial content,” said Jen Wong, COO and President of Digital, Time Inc. “Advertising within high-quality content is a win-win for our partners who want the highest ROI.” Creative also matters—a lot—and the researchers emphasize that the right creative strategy can boost long-term memory. Teads’ study found that ads featuring individuals are star performers on premium editorial, whereas ads showing complexity and movement perform well on social. Lastly, overt branding, often thought to be a way of delivering a strong branding effect, may have the opposite impact on memory encoding.

ADVERTISER NEWS A report from Bloomberg says hhgregg could file for bankruptcy protection in March. The chain which operates 220 stores has previously announced it would look at a range of strategic and financial options, and the report also notes gregg would like to find an out-of-court settlement that could avoid Chapter 11……Jack in the Box systemwide same-store sales outpaced the general industry in the quarter that ended on 1/22 with a 3.1% sales gain and the average check up close to 5%.

Sibling Qdoba didn’t do as well—same-store sales were down 1% on a 2.5% decrease in transactions. The company is also warning February may be negatively impacted due to rain and flooding at its California locations……Spurred by increased delivery, Cheesecake Factory reported its 28th straight quarter of

same-store sales growth, with a 1.1% gain for the period that ended on 1/3……Sprouts Farmers Market managed a 0.7% same-store increase in its fiscal fourth quarter based on a 0.4% increase in store traffic and a 0.3% improvement in the average check, despite retail deflation the chain estimates amounted to a 2.5% negative factor. The chain attributes much of the success to the expansion of private label SKUs, which are outpacing branded items in growth and comps. Sprouts expects to add 32 stores to the roster this year……Honda’s Clarity all-electric model will reach dealers this spring, but Automotive News reports “in a surprise twist” the vehicle will only have about 80 miles of range on a single charge, well below competitors such as the Chevrolet Bolt that can do about 200 miles. Still, Honda is optimistic about sales, expecting to outsell its Fit model “by a whole lot” because the Clarity will be larger……Mercedes is reported to be considering bringing a midsize pickup to the U.S. market after that segment produced a resurgence in sales. The segment sold close to 450,000 trucks last year, with the Toyota Tacoma the leading seller in the segment.

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

NETWORK NEWS CBS has pulled its freshman drama Doubt from its schedule after just two episodes. The series, starring Katherine Heigl premiered with a 0.8 18-49 rating and fell to a 0.6 for its next episode, and shed 45% of the total audience of the lead-in Criminal Minds. The network will air a rerun of Bull on Wednesday at 10 PM (ET) and will premiere Criminal Minds: Beyond Borders in the time slot going forward……. Freddie Highmore of A&E’s hit show Bates Motel has been cast to the lead role in the new ABC series, The Good Doctor. The pilot is based on a South Korean series that focuses on a brilliant, autistic young surgeon hired in the pediatric surgical unit at a major hospital……Rachelle Lefevre (Under the Dome) has been cast in the new ABC pilot Doomsday. Lefevre will portray a smart and shrewd Deputy Director of Homeland Security. She will join Jack Davenport (Smash) and Dan Byrd (Cougar Town) in the series cast……Cress Williams (Hart of Dixie) has been selected to play Jackson Pierce and his electrifying alter ego in the upcoming CW series Black Lightning. The new series is produced by Greg Berlanti who also produces Arrow, Flash, Supergirl and Legends of Tomorrow for the network……Producers of the new FOX medical pilot, The Resident, have cast Matt Czuchry (Gilmore Girls, The Good Wife) as a third-year resident at Kings County Hospital. Other Fox drama pilots in contention include a TV reboot of Behind Enemy Lines, a vampire thriller called The Passage and an X-Men pilot from Matt Nix and Bryan Singer…….ABC got a season high 1.5 18-49 Nielsen rating for the season finale of How to Get Away with Murder last Thursday, while the premier of NBC’s The Blacklist-Redemption only managed a 0.8 demo rating……ABC has cast the female lead in its new drama pilot, The Crossing. Sandrine Holt (House of Cards, The Walking Dead) has been signed and sources say producers are nearing a deal for the male lead……Jeremy Piven (Entourage) will play a charismatic visionary and tech innovator inspired by the notion that a million minds are better than one in the new CBS drama Wisdom of the Crowd. Piven’s character creates a cutting-edge crowdsourcing hub to solve his daughter’s murder, and revolutionize crime solving in San Francisco……Rebecca Rittenhouse (Blood & Oil) will play the female lead in Real Life, the half-hour hybrid comedy pilot at CBS. DONE DEALS Luken Communications has appointed broadcast veteran Art Lanham to the newly created role of senior vice president of sales and affiliate relations. Lanham will oversee management of Luken’s affiliate and advertising sales team, develop key accounts and collaborate with Luken’s leadership team on the company’s strategic plans. Most recently, Lanham served at VP-GM of WAAY Huntsville and was a board member of the Alabama Broadcasters Association. Prior to that, he managed WKPT-WAPK in Tri-Cities for Media General, and was GM of KMWB Minneapolis-St. Paul and GM of KARD in Monroe.

AVAILS WLBT, the Raycom-owned NBC and Bounce affiliate in Jackson, MS has a rare opportunity for a dynamic General Sales Manager. Candidates should have experience coaching, training and leading team members to consistently grow market share and new revenue streams. Three years television sales management experience preferred; college degree preferred. This is an excellent opportunity to work for a great station and company. Please apply

online by CLICKING HERE and send a cover letter, resume and references. No phone calls please. EOE-M/F/D/V KELOLAND, (Sioux Falls), one of the top CBS affiliates, seeks an experienced, high performing, multi-platform media seller who is interested in a rare opportunity to join the best team and sell the best platforms in the KELOLAND market. Candidate must be willing to move at a fast pace and be capable of successfully contributing to

all revenue streams with both new and existing clients. Our AEs are well compensated and perform at market leading levels. CLICK HERE for more information or to apply now. (Job ID: KLO-000048) Digital Sales Manager: Tribune Media / WGN-TV, Chicago’s Very Own has an immediate opening for an innovative leader and revenue generating catalyst. Join a highly successful sales team that sells some of the most powerful second screens in Chicago: wgntv.com,

TheWeatherChannel.com, and a multitude of audience extension / marketing services opportunities. If you have successful digital sales experience and you love to

lead, coach, create, sell and help businesses grow, send cover letter/resume to: wgntv-hr@tribunemedia.com EOE. ABC15, Phoenix, AZ is looking for an experienced local sales manager to lead and motivate the local sales team. You will be responsible for organizing and directing the local sales department plus negotiating ratings, rates and budgets. Four Year college degree or equivalent experience and 3 years minimum television or related sales required. Research techniques and ability to write “one-sheeters” preferred. For further details and to apply for this position, please CLICK HERE. Look for job 12763. EOE E.W. Scripps is seeking a qualified, dynamic, driven leader to join our market leading team. We are currently seeking a high-energy, multi-tasking Local Sales Manager to join our sales team at KMGH-TV in Denver. The LSM is responsible for leading and motivating the local sales team, and for developing new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile Minimum 3-5 years media sales experience, management experience strongly preferred. Apply at www.scripps.com. EOE

2/28/2017

Joke of the Day

Do you know how to tell the difference between a

crocodile and an alligator? One you’ll see in a while and the other one you’ll see later.

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

THIS AND THAT The week of February 13 is the most “normal” week of the February sweep, with no Super Bowl and none of the major Awards shows offering advertisers unusually-large Reach opportunities. Despite that, Kantar Media reports advertisers spent $133 million on new creative for national TV during the week, which amounted to about 17% of overall national TV expenditures. Verizon led the spending on new creative at $14 million, with Dominos, Sprint, TGI Fridays and Google the rest of the top five. Verizon, TGI Fridays and Google devoted all of their spending that week to their new commercials....7UP is not normally one of the top TV spenders, but Kantar Media reports the brand spent $2.8 million on national TV to break a new campaign during the week of 2/13.

COMPETITIVE INFO Just as cable news networks have enjoyed ratings gains in the current political climate, News/Talk radio formats have also improved their competitive standing. In An analysis of January’s Nielsen radio ratings, Inside Radio reports, “Listeners tuned in for the Trump inauguration and they seemed to keep listening to the nonstop news that followed.” ACCOUNT ACTIONS Ad Age reports that Office Depot Office Max has returned its entire creative and media business back to Omnicom’s Zimmerman Advertising after two and a half years with Interpublic Group agencies. Creative had been at McCann New York and media at UM……High-end German appliance maker Miele has selected independent Barker, New York, as its first-ever agency of record in the U.S. MediaPost reports that the company has been increasing its U.S. advertising in recent years……The Museum of the Bible, set to open in the heart of Washington, DC, has selected JDA Worldwide as its advertising agency of record. The 430,000-square-foot museum is scheduled to open in November. HOME BUYERS FEEL RISING RATES The majority (53%) of current home shoppers consider rising interest rates to be among the top factors impacting their ability to purchase a home, according to a new survey from Zillow Group Mortgages. Mortgage rates increased following the U.S. presidential election and federal funds rate hikes in December. With several more federal funds rate increases expected this year, rising rates may have an impact on home buying activity and affordability for the first time in years. Rising rates were the second greatest concern in the survey (53%), topped by difficulties in finding an affordable home due to low inventory (65%). Despite rising concerns, most people (83%) planning to buy within the next three years will continue with their home buying plans even if rates increase their monthly mortgage payment by $100. Nearly half (49%) of home shoppers would move forward with a home purchase even if rising rates were to increase their monthly payments by at least $200.

AVAILS Do you like telling a story and digging into numbers and demographics? WNCN, Nexstar Broadcasting’s CBS affiliate in Raleigh-Durham has a Research Associate position available. This person will be a resource for the local staff and clients on the retrieval and massaging of research data. Candidates must possess the ability to format data and effectively present station in a sellable / advantageous position in a fast-paced environment. 2-3 years of working with NSI/Nielsen products and services WideOrbit Media Sales/Traffic and Kantar preferred. APPLY HERE. EOE.

Fox Television Oakland/San Francisco, KTVU & KTVU Plus, are looking for a Local Sales Manager who will be responsible for the sale of advertising time and digital assets to local/regional clients and agencies. We’re looking for a team player who is detail oriented and resourceful with the ability to motivate and develop a local sales team. 3 to 5 years major market broadcast sales experience and a Bachelor’s degree (B.A.) from four-year College or university or equivalent

work experience required. Got to http://www.ktvu.com/jobs to apply. EOE. Local Sales Manager: KXLT TV (FOX), Rochester, MN seeks a strong leader in sales management for our multi-platform sales team. This position includes a base salary plus commission AND a bonus opportunity to reward your success. Are you respected as a great motivator of people? Driven to over deliver? As the LSM at KXLT, you will do all of this and more while leading a team of experienced, professional producers. If you’re ready to join an award winning station, send your cover letter, resume and references to: jneyens@kttc.com. EOE

Got a job opening? Place it ONLINE, or send your listing to ads@spotsndots.com

2/28/2017

One Liners

I got caught in police speed trap yesterday. The officer

walked up to my car and said “I’ve been waiting all day for you.” Well I said, I got here

as fast as I could.

SUNDAY NIELSEN RATINGS - LIVE + SAME DAY