powerpoint-präsentation

© Ocilion IPTV Technologies GmbH

Confidential and Proprietary

An Interactive

IPTV Solution

as a strategic Concept

Jürg CaluoriAccount Manager



Ocilion IPTV Technologies

Ocilion IPTV Technologies GmbH

Schärdinger Straße 35

A-4910 Ried im Innkreis

Tel +43 7752 2144-0

Fax +43 7752 2145

[email protected]

http://www.ocilion.com

mailto:[email protected]

http://www.ocilion.com/



Ocilion IPTV Technologies

• Software development

• Consulting IPTV, Network, IT

• Systemintegration and installation (end-to-end solution)

• Hardware procurement

• Service and support

• Training

“End-to-End IPTV Solutions”



Whats in Interative TV? (1/2)

• Much more then only „Live TV“!!!

• Set-Top-Box keeps up the connection to the Server at any time

• Content is „on demand“ automatically transmitted from the

Server to the Box

• Video content is transmitted via IP or for Cable operators via

dynamic DVB-C

• Interactive Services can be deployed centrally more efficient

- Examples are: EPG, Teletext, etc.

• User guidance can be done via an interactive highly comfortable

User Interface



Whats in Interative TV? (2/2)

• Functionalities can be:

– Video-On-Demand, Catchup-TV, Pause/Resume

– Network Private Video-recorder with Programming over TV,

Web or Mobile

– Quick booking for Additional Packages directly at the TV

Screen – permanent or daily

– Connection to Email, SMS, FaceBook, Photo Services, Shop

integration, Integration VOIP,….

– Ingesting local content

– Internet on Screen

– Info Services from the Region / The City ,...

– And a lot more…….



Motivation: Why to deploy an

Interactive IPTV Solution?

Why to think about implementing an interactive IPTV Solution:

• Competition (i.e. IPTV Solutions of national telco incumbants)

• Evolution of Multicast Solutions

• Customer Loyalty

• Deployment of Auto-Upselling Services

• Creating a Service for an existing Fibreoptical Network

• Using a Cable Network more efficiently –

Saving Bandwidth, get interactive



Competitors and Differentiation

Productgroup Competitors Differentiation

Internet DSL

Mobile

Speed

Stabiility

Mobility

Finally: Price

Telephone Fixed line (Copper)

Mobilfunk

Voice quality

Mobility

Finally: Price

Television Satellite

Operator IPTV (i.e. Magio TV)

Open Internet IPTV

Quality und Stability

Content

User Interface

Intelligence of Solution

Flexibility of Solution



Upselling Potentials

for Operators

Productgroup Upselling Potential Estimation

Internet More Bandwidth

More Data volume

Pricing pressure

generates rather

„Downselling“

(---)

Telephone More minutes

Additional telephony Services

Prices rather stabile, but

upselling hardly

impossible (0)

Television Changeover to Interactive TV

•Extra Content

•Better Content (HD)

•Commercial, Transactionfees,

And a lot more

Benefit from the

possibilities!!!

„Portal-to-the-

Livingroom“

(+++)



Keypoints for a

Sucessful IPTV Project

• Strategic Consulting

• End-to-End Solution

• Only one partner for the project

• A solution which allows one to be flexible in creation of services

• Scalability in technical and financial terms

• Multiple Operator Identies – Wholesale Ready Plattform

• Professional Project Management

• A strong and highly qualified partner

• Qualified Support during the deployment,

at the Rollout and in operation



Technical Deployment - Benefits

• Delivering to several Distribution Networks from one platform

xDSL

Cable (both via EdgeQAM, and/or DOCSIS)

FTTx

(In house-)Ethernet

• Individual Services/ Packages and User interfaces thanks to the

flexibility of the Solution

• Wholesale ready

• Centrex Hub for hotels, hospitals, businessbuildings…

• Hotel Package with additional services as Centrex Hub or

Standalone solution, and a lot more…..

• Optional full Unicast Approach

– Ultrafast Zapping, Full Error Correction, Line Quality Indication




• Standards based hardware platform

• All servers are based on Linux operating system

• Low priced and easy to administer Access Network

• The “Thin Client Approach“

• Full “Unicast” approach, not only “Multicast“

• The system works well with limited bandwidths (eg DSL)





Graphical User Interface (GUI) is flexible

At any time, the GUI can be self developed,

updated or newly matched to novel

requirements, totally independent of

software suppliers.

Several GUIs can be operated in

one system at the same time.






User Interface – An Example



Example Implementation

- cable network

Settopbox

DVB-C Tuner

Modem

CMTSEdge QAM

IPTV Backend

and Video Server

Cable

Live Signals

TV

Live TV & Radio, On Demand Streams

User Interface,

Tuner Control,

EPG Data,

Images, Texts, ...

HomeOperator



Hybrid Set Top Box

DVB-C

Tuner CPU

GPUDOCSIS

Modem

TV

Remote

ControlCable Network

Home Network

SetTopBox



Hybrid Set Top Box

compact all in one design

featuring:

- DVB-C Tuner- Cable Modem



Strategic Advantages

- Cable Network

• Easy Installation

– wall jack exists at the TV set

– Plug in Power Cord and Coax Cable, you’re good to go

• Existing Customers

– Enables upselling from analog TV

– Enables upselling from linear Digital TV

– DSL/FTTX: Customers have to be acquired first



Strategic Advantages

- Fttx / DSL Network

• Easy Installation

– Ethernet Cabling exists or is cheap to put in place

– Connect your STB to the CPE, you’re good to go

• Existing Customers

– Enables you to offer full triple play solution

– Eases up customer binding with your company

– Acquire new customers



DRM Systems Support



See what you heard

Live System Demonstration



Sucess Storys

Telecom Liechtenstein ( National Incumbent)

Project start:

January 2009

Project acceptance:

April 2009

Project startup:

1000 Customers

Services:

SD/ HD Signal Transcoding

Catchup-TV Service

Network PVR

Video on Demand

Internet on Sceeen

Windows Client - DMC



Sucess Storys

Stafag – Frauenfeld, CH

Project start:

June 2009

Project acceptance:

November 2009

Project startup:

500 Customers

Target: 25´000 in 3 years

Deaployment:

1. FTTH Network

2. HF Network (EdgeQAM)

Services:

SD/ HD Signal Transco ding

Catchup-TV Service

Network PVR

Web Programming

Video on Demand

Internet on Screen

Individual Customer Pages

interactive booking



Sucess Storys

Finecom (1/2)

Project start:

August 2009

Project acceptance:

Planned for April 2010

Project startup:

3000 Customers first year


Possible 400 K

Deaployment:


2. Swiss City FTTH Networks



Sucess Storys

Finecom (2/2)

Services:

• Several different Program

Buquet

• Catchup-TV Service

• Network PVR

• Web Programming

• Video on Demand

• Internet on Sceeen

• Individual Customer Pagaes interactive booking

• Several Shops and Information Portals

• Social Networks (Face Book) implementation

• Regional Content

• National Television „Catchup TV“ Portal



Sucess Storys

Liwest – Austrian Cable Operator

Project start:

June 2006

Project acceptance:

November 2006

Project startup:

500 Customers


Target 120 K

Deaployment:




Thanks for your attention

Get interactive and contact us!

Jürg Caluori Bernahrd Ertl

Account Manager Presales Manager

Tel +43 7752 2144 325 Tel +43 7752 2144 521

Email: [email protected] Email: [email protected]

http://www.ocilion.com http://www.ocilion.com





powerpoint-präsentation

Technology

interactive iptv solution

upselling services

standalone solution

additional services

photo services

user guidance

cable network

interactive tvbenefit