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Build a Brand with Retail Customers Build a Brand with Retail Customers The Power The Power of of Power Doorway Power Doorway April 10, 2007

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Page 1: Powerdoorwaybusinessflow

Build a Brand with Retail CustomersBuild a Brand with Retail Customers

The PowerThe Power of of Power Power

Doorway Doorway ““PDWPDW””

April 10, 2007

Page 2: Powerdoorwaybusinessflow

As a Manufacturer how would you like to:

Free SamplesFree Samples is the is the #1#1 way to get way to get new users. Thenew users. The PDW Marketing System PDW Marketing System can distribute can distribute Free Samples Free Samples to to thousands of customers. thousands of customers. Mfg. is paid Mfg. is paid Full PriceFull Price even for samples distributed. even for samples distributed.

Cross promote Cross promote Your ProductsYour Products with with other other Quality ManufacturersQuality Manufacturers creating creating a compelling synergy to get a compelling synergy to get new customernew customer to buy to buy Your ProductsYour Products..

Increase your manufacturing profit from Increase your manufacturing profit from 25% 25% to over 100%to over 100% vs. selling to major chains. vs. selling to major chains.

A.

B.

C.

Your Customer receives a Your Customer receives a FREE GiftFREE Gift with with purchase every time they buy your products.purchase every time they buy your products.

D.

Page 3: Powerdoorwaybusinessflow

These are only a few of the many objectives These are only a few of the many objectives we can help manufacturers accomplish we can help manufacturers accomplish

when you become a when you become a

Power Doorway Client.Power Doorway Client.At a truly minimal cost! At a truly minimal cost!

A little further into the presentation A little further into the presentation you will understand the incredible you will understand the incredible

value of your participation.value of your participation.

A. A. More More ProfitProfitB.B. Mfg is Paid full price for Mfg is Paid full price for Free Free Sample DistributionSample Distribution

C. C. Cross PromotionsCross PromotionsD. D. Gift with Gift with PurchasePurchase

Page 4: Powerdoorwaybusinessflow

Build a Brand with Retail CustomersBuild a Brand with Retail Customers

Manufacturer

Most manufacturers if they Most manufacturers if they had the ability had the ability

they wouldthey would

JUST DO IT! JUST DO IT!

to make more profit to make more profit selling direct to selling direct to

end user retail customers end user retail customers

Page 5: Powerdoorwaybusinessflow

Manufacturer

Traditional RetailersTraditional Retailers

Buyer

Variety Store

Buyer

Grocery Store

Buyer

Drug Store

Buyer

Gas Station

Page 6: Powerdoorwaybusinessflow

Manufacturer

Traditional RetailersTraditional Retailers

Buyer

Variety Store

Buyer

Grocery Store

Buyer

Drug Store

Buyer

Gas Station

Traditional MediaTraditional Media

Page 7: Powerdoorwaybusinessflow

Manufacturer

Traditional RetailersTraditional Retailers

Buyer

Variety Store

Buyer

Grocery Store

Buyer

Drug Store

Buyer

Gas Station

Traditional MediaTraditional Media

Manufacturer Had the Power to Build Brands

Page 8: Powerdoorwaybusinessflow

1945 A New Retailer 1945 A New Retailer

Page 9: Powerdoorwaybusinessflow

Thousands of Retailers CloseThousands of Retailers Close

Traditional RetailersTraditional RetailersManufacturer

Build a Brand with Retail CustomersBuild a Brand with Retail Customers

Page 10: Powerdoorwaybusinessflow

Thousands of Retailers CloseThousands of Retailers Close

Traditional RetailersTraditional RetailersManufacturer

Build a Brand with Retail CustomersBuild a Brand with Retail Customers

Page 11: Powerdoorwaybusinessflow

Article Title: Article Title: ““Wal-Mart `Eats' MoreWal-Mart `Eats' More U.S. Manufacturers”U.S. Manufacturers”::

Forcing the closure of Forcing the closure of competing retail competing retail

stores is a stores is a Wal-Mart Wal-Mart specialty.specialty.

Page 12: Powerdoorwaybusinessflow

As well as theAs well as the

destruction of many of destruction of many of America's America's

leading textile and apparel leading textile and apparel

manufacturersmanufacturers

and and food companiesfood companies.”.”

Page 13: Powerdoorwaybusinessflow

Face the facts:Face the facts:

One of One of Wal-Mart’s Wal-Mart’s objectives is to beobjectives is to be

In CONTROL In CONTROL of of

the the manufactures prices! manufactures prices!

Page 14: Powerdoorwaybusinessflow

That does not mean you are escaping That does not mean you are escaping the ripple effect of the down word the ripple effect of the down word pressure on yourpressure on your

You say,You say, “We do “We do not sell to not sell to Wal-Mart.”Wal-Mart.”

compete with compete with Wal-Mart.Wal-Mart.

priceprice and and profit.profit.

Your customers will demand Your customers will demand concessions because most mustconcessions because most must

Page 15: Powerdoorwaybusinessflow

Manufacturer

Over $300 Billion in Sales World WideOver $300 Billion in Sales World Wide

Manufacturers Profits SlashedManufacturers Profits Slashed

Page 16: Powerdoorwaybusinessflow

Manufacturer

Over $300 Billion in Sales World WideOver $300 Billion in Sales World Wide

Manufacturers Profits SlashedManufacturers Profits Slashed

Many Go BankruptMany Go Bankrupt

Manufacturers Representatives NOT Wanted

Page 17: Powerdoorwaybusinessflow

Manufacturer

Over $300 Billion in Sales World WideOver $300 Billion in Sales World Wide

Manufacturers Profits SlashedManufacturers Profits Slashed

Many Go BankruptMany Go Bankrupt

NOW – Who has the Power to Build Brands

Manufacturers Representatives NOT Wanted

AND– Dictate Prices

Page 18: Powerdoorwaybusinessflow

A comment by a interviewed executive in A comment by a interviewed executive in June of 1990 correctly predicted theJune of 1990 correctly predicted the current manufacture’s profit crisis current manufacture’s profit crisis

with this statement. with this statement.

““If we keep bleeding these manufactures, If we keep bleeding these manufactures, we will see fewer products and we will see fewer products and

creative ideas.”creative ideas.”

Today the prediction is correct. Today the prediction is correct. More and more manufactures More and more manufactures

are making less profit because of are making less profit because of pressures imposed by big box retailers.pressures imposed by big box retailers.

Page 19: Powerdoorwaybusinessflow

There is a solution,There is a solution, Ed Thurman, Ed Thurman, Founder & President of Power Doorway Founder & President of Power Doorway

has been on teams that successfully has been on teams that successfully launched and marketedlaunched and marketed

Gatorade, Hamburger Helper,Gatorade, Hamburger Helper,  Estee Lauder Gift with Purchase, Estee Lauder Gift with Purchase, Goodyear Radials, Formula 409, Goodyear Radials, Formula 409,

and Bacardi 501, plus many additional and Bacardi 501, plus many additional successful product launches... successful product launches...

Ed states, Ed states, “It is time for manufacturers “It is time for manufacturers to take advantage of what belongs to them... to take advantage of what belongs to them... Branded Goods owned by the manufacturer.”Branded Goods owned by the manufacturer.”

Page 20: Powerdoorwaybusinessflow

Power Doorway Power Doorway MarketingMarketing

Is the solution that will stop the Is the solution that will stop the bleeding of manufactures profit.bleeding of manufactures profit.

It will revive the creative idea processIt will revive the creative idea process that will lead the way to that will lead the way to

new and better products.new and better products.

Page 21: Powerdoorwaybusinessflow

Old RetailerOld Retailer New Retailer “The InternetNew Retailer “The Internet

Page 22: Powerdoorwaybusinessflow

Old RetailerOld Retailer New Retailer “The InternetNew Retailer “The Internet

Power Doorway Power Doorway Direct MarketingDirect Marketing to toInternet Retail Customers. A marketInternet Retail Customers. A marketnow exceeding $100 Billionnow exceeding $100 Billion

Page 23: Powerdoorwaybusinessflow

Old RetailerOld Retailer New Retailer “The InternetNew Retailer “The Internet

Power Doorway Power Doorway Direct MarketingDirect Marketing to toInternet Retail Customers. A marketInternet Retail Customers. A marketnow exceeding $100 Billionnow exceeding $100 Billion

BuildBuild YOUR YOUR Brand with Retail CustomersBrand with Retail Customers

Page 24: Powerdoorwaybusinessflow

Total Total U.S. U.S. RetailRetail SalesSales

$4.4 $4.4 TrillionTrillion

Wal-Mart Wal-Mart U.S. U.S. Retail Retail SalesSales

$242$242 BillionBillion

Internet Internet U.S. U.S. RetailRetail SalesSales

$100 $100 BillionBillion

5.4% 5.4% of total of total

U.S. U.S. RetailRetail SalesSales

Combined Combined Wal-Mart/InternetWal-Mart/Internet

U.S. RetailU.S. Retail SalesSales

$342 $342 BillionBillion

2.3% 2.3% of total of total

U.S. U.S. RetailRetail SalesSales

7.7% 7.7% of total of total

U.S. U.S. RetailRetail SalesSales

Retail Sales in the U.S. 2006Retail Sales in the U.S. 2006

Page 25: Powerdoorwaybusinessflow

Internet Retail Sales are growingInternet Retail Sales are growing

282.4% 282.4% faster than U.S. Retail salesfaster than U.S. Retail sales

Internet Retail Sales are growingInternet Retail Sales are growing

131.1%131.1% faster than U.S. Wal-Mart Retail salesfaster than U.S. Wal-Mart Retail sales

Are YOU Ready?Are YOU Ready?

Page 26: Powerdoorwaybusinessflow

Total Total U.S. U.S. RetailRetail SalesSales

$5.3 $5.3 TrillionTrillion

Wal-Mart Wal-Mart U.S. U.S. Retail Retail SalesSales

$352$352 BillionBillion

Internet Internet U.S. U.S. RetailRetail SalesSales

$370 $370 BillionBillion

6.6% 6.6% of total of total

U.S. U.S. RetailRetail SalesSales

Combined Combined Wal-Mart/InternetWal-Mart/Internet

U.S. RetailU.S. Retail SalesSales

$723 $723 BillionBillion

6.9% 6.9% of total of total

U.S. U.S. RetailRetail SalesSales

13.5% 13.5% of total of total

U.S. U.S. RetailRetail SalesSales

Retail Sales in the U.S. 2010Retail Sales in the U.S. 2010

Page 27: Powerdoorwaybusinessflow

Yes, by 2010Yes, by 2010 the Internet the Internet

US Retail SalesUS Retail Sales will Exceed will Exceed

Wal-Mart US Retail Sales! Wal-Mart US Retail Sales!

Page 28: Powerdoorwaybusinessflow

Yes, by 2010Yes, by 2010 the Internet the Internet

US Retail SalesUS Retail Sales

Some say it will be over 50%Some say it will be over 50%Are YOU Ready?Are YOU Ready?

will Exceed will Exceed Wal-Mart US Retail Sales! Wal-Mart US Retail Sales!

 Collectively Wal-Mart & the Internet

traditional grocery, drug, variety and department store segments.

 will have over 37% of the of the

Page 29: Powerdoorwaybusinessflow

By 2010 By 2010 Internet Internet Worldwide Worldwide Retail sales will be theRetail sales will be the

Is the Internet worth MasteringIs the Internet worth Mastering? ?

Worlds largest Retail Sales Worlds largest Retail Sales PlatformPlatform with over with over

ONE TRILLIONONE TRILLION Four Hundred BillionFour Hundred Billiondollars in Retail Sales.dollars in Retail Sales.

Page 30: Powerdoorwaybusinessflow

Yes!Yes! almost almost 44 timetime moremore Retail Sales thanRetail Sales than Wal MartWal Mart

By 2010 By 2010 Internet Internet Worldwide Worldwide Retail sales will be theRetail sales will be the

Is the Internet worth MasteringIs the Internet worth Mastering? ?

Worlds largest Retail Sales Worlds largest Retail Sales PlatformPlatform with over with over

Are YOU Ready? Are YOU Ready?

ONE TRILLIONONE TRILLION Four Hundred BillionFour Hundred Billiondollars in Retail Sales.dollars in Retail Sales.

Page 31: Powerdoorwaybusinessflow

5.6.7.

8.

Power Doorway Actual Client Product ExamplePower Doorway Actual Client Product Example

Page 32: Powerdoorwaybusinessflow

Point #1Point #195.5% 95.5%

more income tomore income to

ManufacturerManufacturer

5.6.7.

8.

Power Doorway Actual Client Product ExamplePower Doorway Actual Client Product Example

Page 33: Powerdoorwaybusinessflow

9.

10.

11.

12.

Point #2Point #225% 25%

Off SuggestedOff Suggested List PriceList Price

Page 34: Powerdoorwaybusinessflow

13.

14.

15.

16.16 Total Perceived Value $76.46

FREEFREE $30.33

$39.95

$70.28

$29.96Internet PriceInternet Price

Page 35: Powerdoorwaybusinessflow

13.

14.

15.

16.16 Total Perceived Value $76.46

FREEFREE $30.33

$39.95

$70.28

Point #3 Point #3 Customer SavingsCustomer Savings

$40.32$40.3257.7% Off57.7% Off

When combined with Free GiftWhen combined with Free Gift

$29.96Internet PriceInternet Price

Page 36: Powerdoorwaybusinessflow

The Marketing Fund is The Marketing Fund is 46.5%46.5% of Internet price. of Internet price.

Marketing FundMarketing Fund $13.95$13.95

$13.95 Marketing Fund $13.95 Marketing Fund on a on a

$29.96 $29.96 PurchasePurchase

$29.96$29.96Internet PriceInternet Price

Page 37: Powerdoorwaybusinessflow

75% 75% of Marketing of Marketing

Fund Is Fund Is $10.46.$10.46.

Marketing FundMarketing Fund $13.95$13.95

This money is This money is allocated to provide a allocated to provide a

Free Free Gift with Purchase.Gift with Purchase.

Page 38: Powerdoorwaybusinessflow

China MexicoIndia

Gift Cost toGift Cost to Perceived Perceived

ValueValueCost $1.00 Cost $1.00 Sell $2.90Sell $2.90

Gift Cost toGift Cost to Perceived Perceived

ValueValueCost $1.00 Cost $1.00 Sell $8.00Sell $8.00

Gift Cost toGift Cost to Perceived Perceived

ValueValueCost $1.00 Cost $1.00 Sell $5.00Sell $5.00

U.S.A.

Gift Cost toGift Cost to Perceived Perceived

ValueValueCost $1.00 Cost $1.00 Sell $7.00Sell $7.00

$30.33$30.33 $80.90$80.90 $70.80$70.80 $60.70$60.70These are the Gift Values PDW can offer when Gifts areThese are the Gift Values PDW can offer when Gifts are

Pick Pick & & Ship Ship from in Country from in Country 1 order at a time 1 order at a time direct to Internet Customer in the U.S.direct to Internet Customer in the U.S.

There is a $10.46There is a $10.46 Gift with Purchase Mkt. Fund Gift with Purchase Mkt. Fund

With a $29.96 With a $29.96 Internet Retail Purchase Internet Retail Purchase

Page 39: Powerdoorwaybusinessflow

25%25%of the Marketing Fund Is of the Marketing Fund Is

$3.49 Per Unit.$3.49 Per Unit.

Marketing FundMarketing Fund $13.95$13.95

This money isThis money is allocated for allocated for TV, Magazine, TV, Magazine,

Brochures & otherBrochures & other

Page 40: Powerdoorwaybusinessflow

Power Doorway Pays Manufacturer morePower Doorway Pays Manufacturer more

Page 41: Powerdoorwaybusinessflow

$0.63

$13.32

Power Doorway provides Power Doorway provides Increased Marketing FundsIncreased Marketing Funds

$13.95

Page 42: Powerdoorwaybusinessflow

Percent of price increase Percent of price increase paid to manufacturerpaid to manufacturer 95.5%95.5%

Customer SavingsCustomer Savings 57.4%57.4%

A.

Increased Increased Marketing FundsMarketing Funds 2108%2108%

C.

If you can find A Better Opportunity, If you can find A Better Opportunity, Just Do It!Just Do It!

B.

Page 43: Powerdoorwaybusinessflow

$600 million mark$600 million mark in one day. in one day.

12 days12 days during theduring the

November/December 2006November/December 2006holiday season salesholiday season sales

surpassing the surpassing the

Source: Source: MItechnews.ComMItechnews.Com

Page 44: Powerdoorwaybusinessflow

21%21% of total USA Population of total USA Population

Over 65 Million PeopleOver 65 Million People shopped on theshopped on the

Internet in the U.S. duering the Internet in the U.S. duering the 2006 Holiday Season.2006 Holiday Season.

40% 40% of the spendable of the spendable income in the USA.income in the USA.

Page 45: Powerdoorwaybusinessflow

Source: Source: MItechnews.ComMItechnews.Com

it is manditory!

Understanding the Internet impact

is no longer optional–

Page 46: Powerdoorwaybusinessflow

The The NEW NEW WaysWays

The The NEW NEW WaysWays

TheThe oldold

fashionfashion wayway!!

Page 47: Powerdoorwaybusinessflow

The The NEW NEW WaysWays

The The NEW NEW WaysWays

Look at how the market

Look at how the market Will change by the time

Will change by the time she is she is 35 years old.

35 years old.

Page 48: Powerdoorwaybusinessflow

It is no longer the “Baby Boomer

When today’s 12 year old “Computer Boomer”

It is the “Computer Boomer” (now 12 - 20 years old)

15 to 100 times more on the internet reaches the age of 35 they will buy

than a 35 year old buys today!”

Page 49: Powerdoorwaybusinessflow

For $595. For $595.

We build your company a We build your company a Duel Duel

System Aggregation System Aggregation Website.Website. The cost The cost is well below the market is well below the market

cost of a cost of a similar site.similar site.Why?Why?

Page 50: Powerdoorwaybusinessflow

99% of our income 99% of our income is straightis straight

commission from commission from selling your products.selling your products.

If you are If you are not successfulnot successful

we are not successful.we are not successful.

Page 51: Powerdoorwaybusinessflow

Investment: Effective March 15 – June 30, 2007 –

$595 Initial fee for building Duel Aggregation WebsiteThe fees below can be paid in free goods as we sell your products. If we do not sell your products we do not get paid.

$ 500 60 days after manufacturer approves their website$ 500 150 days after mfg. approves their website

$1,595 Total cost.

$1,000 of the $1,595 can be paid with free goods as your products are sold. Other arrangement can also be made depending on cash flow needs of the manufacturer.

On July 1, 2007 price returns to our regular price of $3,900.

If you can find A Better If you can find A Better Combination of Value & Combination of Value &

Opportunity, Opportunity, Do It!Do It!

Page 52: Powerdoorwaybusinessflow

Working with Power Doorway Working with Power Doorway your companyyour company owns theowns the

Brand and the URLBrand and the URLYour new Doorway URL Your new Doorway URL does not does not

replace an existing website…replace an existing website… it will it will enhance any enhance any

existing sites!existing sites!

Page 53: Powerdoorwaybusinessflow

Each Power Doorway Each Power Doorway client client has a has a separate separate and distinctand distinct Marketing Marketing

Approach! Approach!

Page 54: Powerdoorwaybusinessflow

1. Order Processing1. Order Processing

2. Accepts Payment2. Accepts Payment

C.C.

A.A. All Client products are on a All Client products are on a Duel Aggregation Website System.Duel Aggregation Website System.

Client products are on Client products are on Their Their PDW WebsitePDW Websiteand the PDW Master Website. and the PDW Master Website.

Page 55: Powerdoorwaybusinessflow

2.2. Befor Client ships they are paid for Befor Client ships they are paid for theirtheir product product & & shipping cost.shipping cost.

1. After payment is collected the order is 1. After payment is collected the order is emailed emailed to client. to client.

Through the PDW Infrastructure:Through the PDW Infrastructure:

Power DoorwayPower DoorwayMarketing SystemMarketing System

3. 3. At clients optionAt clients option they are paidthey are paid either through a either through a trust accounttrust account or direct or direct credit card transfercredit card transfer to client’s account. to client’s account.

Page 56: Powerdoorwaybusinessflow

4.4. After payment After payment Client ships Client ships

the product to the product to their their

Internet Internet Customer.Customer.

Page 57: Powerdoorwaybusinessflow

Why Why You NeedYou Need The The Power DoorwayPower Doorway®® Internet Internet

ManufacturersManufacturers

Brand OwnersBrand Owners Importers

On Average Power Doorway® InternetOn Average Power Doorway® Internet Manufacturing Client’s Brand Profit Manufacturing Client’s Brand Profit

Increased fromIncreased from

25%25% to overto over 100%100% vs. selling to major chains.vs. selling to major chains.

Marketing System Exclusively for:Marketing System Exclusively for:

Page 58: Powerdoorwaybusinessflow

• National BrandNational Brand

All are Important Market Segments!All are Important Market Segments!

• Private Labels BrandPrivate Labels Brand

• MLMMLM• Contract LabelsContract Labels

• Health StoresHealth Stores• National ChainsNational Chains• Wal-MartWal-Mart

• Internet BrandInternet Brand

Page 59: Powerdoorwaybusinessflow

The Power Doorway The Power Doorway Marketing SystemMarketing System

Does Not Does Not

suggest that manufacturerssuggest that manufacturers

Existing Business.Existing Business.

discontinue any discontinue any segment of theirsegment of their

Page 60: Powerdoorwaybusinessflow

We are saying manufacturersWe are saying manufacturers

MUSTMUST make sure they make sure they

do not restrictdo not restricttheir growth in the their growth in the

Internet Retail Market. Internet Retail Market.

Including the Including the consideration of consideration of

Manufacturing brands sold Manufacturing brands sold exclusively on the Internet exclusively on the Internet

Page 61: Powerdoorwaybusinessflow

What do all of these Companies What do all of these Companies

have in common?have in common?

Wal Mart,Wal Mart, Sears,Sears, Target, Target, eBayeBayOverstock.com Overstock.com & & Amazon.com,Amazon.com,

All participate in the spiraling down

Prices down ripple effects that drive manufacturers

downdowndowndown

downdown

Often an Adversarial Relationship!

Page 62: Powerdoorwaybusinessflow

The Future Four BasicThe Future Four Basic Brand CategoriesBrand Categories

MLM MLM Multi Multi Level Level

MarketingMarketing

Internet Internet The 4 The 4thth

BrandBrand

National National BrandBrand

Private Private LabelLabel

1.1. 2.2. 3.3. 4.4.

Page 63: Powerdoorwaybusinessflow

MLM Multi Level

Marketing

Internet The 4th

Brand

National Brand

Private Label

Retailer Controls

51.4%

Retailer Controls

93.7%

Retailer Controls

3.8%

MLM Controls

80.7%

vs.

Mfg.

48.6%

vs.

Mfg.

6.3%

vs.

Mfg.

19.3%

vs.

Mfg.

96.2%

Page 64: Powerdoorwaybusinessflow

MLM Multi Level

Marketing

Internet The 4th

Brand

National Brand

Private Label

Retailer Controls

51.4%

Retailer Controls

93.7%

Retailer Controls

3.8%

MLM Controls

80.7%

vs.

Mfg.

48.6%

vs.

Mfg.

6.3%

vs.

Mfg.

19.3%

vs.

Mfg.

96.2%Internet Retail Sales are growingInternet Retail Sales are growing 282%282% faster than U.S. Retail Sales andfaster than U.S. Retail Sales and 132%132%

faster thanfaster than Wal-Mart SalesWal-Mart Sales

Page 65: Powerdoorwaybusinessflow

With this With this Manufacturing advantageManufacturing advantage

Wal Mart,Wal Mart, Sears Sears & & TargetTarget

havehave over 75%over 75% of the of the Internet Retail Sales?Internet Retail Sales?

along with aggregation along with aggregation resellers like resellers like eBay,eBay, Overstock.com Overstock.com & &

Amazon.comAmazon.com

why why do do RetailersRetailers like like

Page 66: Powerdoorwaybusinessflow

They are They are

“ALL”“ALL”

Aggregation SitesAggregation Sites..

The dictionary identifies The dictionary identifies aggregation as aaggregation as a

group of things formed into a mass.group of things formed into a mass.

Sometimes referred to as aSometimes referred to as a Internet Shopping Mall.Internet Shopping Mall.

Aggregation SitesAggregation Sites are stores or are stores or products grouped into a mass.products grouped into a mass.

Page 67: Powerdoorwaybusinessflow

Wal-Mart can be referred to as a Wal-Mart can be referred to as a Drive TooDrive Too Aggregation location. Aggregation location.

Wal-Mart is an aggregation location with Wal-Mart is an aggregation location with thousands of product lines doingthousands of product lines doing

overover $300 Billion$300 Billion a year in salesa year in sales..

Page 68: Powerdoorwaybusinessflow

Over 50%Over 50% of all of allInternet Retail Business Internet Retail Business interfaces with an interfaces with an

Aggregations Site forAggregations Site for

The The 50%50% is expected is expected to increase to to increase to

over over 75%75% within 5 to 7 years! within 5 to 7 years!

A. Product informationOr

B. To Purchase on line

Knowledge Strom Article Recap:Knowledge Strom Article Recap:

Page 69: Powerdoorwaybusinessflow

The Power Doorway InternetThe Power Doorway InternetMarketing System Marketing System

is an is an

PDW is thePDW is the ONLYONLY ExclusiveExclusive

Aggregation SiteAggregation Site. .

Internet Aggregation SiteInternet Aggregation Site forfor manufacturersmanufacturers on the Internet.on the Internet.

Page 70: Powerdoorwaybusinessflow

Within Within 5 – 75 – 7 years years Manufacturers Manufacturers

““not traditional retailers" not traditional retailers"

Face reality as it is…Face reality as it is… Jack WelchJack Welch

The Internet The Internet Retail BusinessRetail Business will will

Control of Manufacturers.Control of Manufacturers.dramatically shift to thedramatically shift to the

Manufacturers willManufacturers willcontrolcontrol 60%60% to to 70%70%

Of the Internet Retail Business.Of the Internet Retail Business.

Page 71: Powerdoorwaybusinessflow

Face reality as it is…Face reality as it is… Jack WelchJack Welch

ManufacturersManufacturers will learnwill learn

how to be how to be affiliated with aaffiliated with a

Aggregation Site Aggregation Site System. System.

Page 72: Powerdoorwaybusinessflow

Pick and Ship History:

In 2006 the top 100 e-retailers on the internet did 54.5% of the $109 billion.

Fifteen years ago over 50% were not even in business.

Page 73: Powerdoorwaybusinessflow

Pick and Ship History:

Twelve years ago only 5 of the top 100 were in the pick and ship business.

Over 80% of the top 100 e-retailers started in the pick and ship business less than 10 years ago.

Page 74: Powerdoorwaybusinessflow

PickPick and and ship ship is the power that is the power that

drives the Internet.drives the Internet.

Yes, by 2010Yes, by 2010 the Internet the Internet

USA Retail SalesUSA Retail Sales will Exceed will Exceed

Wal-Mart USA Wal-Mart USA Retail Sales!Retail Sales!

Page 75: Powerdoorwaybusinessflow

Why do 92% of Why do 92% of eCommerce eCommerce websites websites

lose money?lose money?

Why do 92% of Why do 92% of eCommerce eCommerce websites websites

lose money?lose money?Unique marketing requirementsUnique marketing requirementsUnique marketing requirementsUnique marketing requirementsRapid technology changesRapid technology changesRapid technology changesRapid technology changes

Face reality as it is… Jack WelshFace reality as it is… Jack Welsh

Page 76: Powerdoorwaybusinessflow

Aggregation Aggregation Site System. Site System.

And they are not And they are not

properly affiliated properly affiliated with anwith an

Page 77: Powerdoorwaybusinessflow

Allowing the fair price to go

Up!

There is an There is an Ally RelationshipAlly Relationship with with Power Doorway that developsPower Doorway that develops

High High Customer Perceived Value!Customer Perceived Value!

Using an Aggregation System.Using an Aggregation System.

Page 78: Powerdoorwaybusinessflow

The Doorway System protects Manufacturers from the downwards

ripple effect pressure

Manufacturer is paid prior to shipping.

on their prices & profits.

NO slow pay

NO bad debt

Marketing Benefits:

Page 79: Powerdoorwaybusinessflow

1.1. Repeat Purchase Cycle ProductRepeat Purchase Cycle Product offered for sell to Internet Customersoffered for sell to Internet Customers

Repeat Repeat Purchase Purchase

CycleCycle ProductsProducts

A Power Doorway Client can be:A Power Doorway Client can be:

Page 80: Powerdoorwaybusinessflow

A gift selected by a Internet Customer as their

Gift with Purchase

A Power Doorway Client can be:A Power Doorway Client can be:

Page 81: Powerdoorwaybusinessflow

A gift selected by a Internet Customer as their

Gift with Purchase

Comment:Comment: A Gift can be A Gift can be Gift SpecificGift Specific and cross promoted with a and cross promoted with a

A Power Doorway Client can be:A Power Doorway Client can be:

Specific Repeat Purchase Specific Repeat Purchase Cycle Product.Cycle Product.

Page 82: Powerdoorwaybusinessflow

Buy Buy Mega-Mega-RedsRedsas a as a

ProductProduct

Receive Eagle Night Receive Eagle Night

Light as a Light as a FREEFREE Gift with Gift with PurchasPurchasOrOr

Page 83: Powerdoorwaybusinessflow

Buy Buy Mega-Mega-RedsRedsas a as a

ProductProduct

Receive Eagle Night Receive Eagle Night

Light as a Light as a FREEFREE Gift with Gift with PurchasPurchas

Buy Buy Eagle Eagle Night Night LightLightas a as a

ProductProduct

Receive Mega-Reds Receive Mega-Reds as as

a a FREEFREE Gift with PurchasGift with Purchas

OrOr

Internet Customer will be selecting Internet Customer will be selecting their their Gift from over 3,000 itemsGift from over 3,000 items!!

Page 84: Powerdoorwaybusinessflow

In today’s world, In today’s world, two two

unimaginedunimagined giants are giants are

colliding:colliding:vs.vs.

Direct to ConsumerDirect to Consumer Internet Retail Internet Retail

SalesSales Are YOU Ready?Are YOU Ready?

Page 85: Powerdoorwaybusinessflow

$5.3 Trillion$5.3 Trillion2010 2010 U.S. Retail Market U.S. Retail Market

Page 86: Powerdoorwaybusinessflow

$5.3 Trillion$5.3 Trillion2010 2010 U.S. Retail Market U.S. Retail Market

By 2010By 2010 Internet Internet $370 Billion$370 Billion

U.S. Sales onlyU.S. Sales only

By 2010By 2010 Wal-Mart Wal-Mart $352 Billion $352 Billion

U.S. Sales only U.S. Sales only

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$5.3 Trillion$5.3 Trillion2010 2010 U.S. Retail Market U.S. Retail Market

The RealityThe Reality is by 2010 is by 2010 the the Internet Internet & & Wal-Mart Wal-Mart combined willcombined will

And And over 37%over 37% of the traditional of the traditional Grocery,Grocery, Drug Store, Drug Store, Varity Varity & &

Department Store segments.Department Store segments.

Have 13.5% Have 13.5% of Total U.S. Retail Salesof Total U.S. Retail Sales

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Face reality as it is…Face reality as it is… Jack WelchJack Welch

of Internet Retail Sales.of Internet Retail Sales.

Manufacturers willManufacturers willcontrolcontrol 60%60% to to 70%70%

PDW is thePDW is the ONLYONLY ExclusiveExclusive Internet Aggregation Site System Internet Aggregation Site System

forfor manufacturersmanufacturers only only

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The question is:The question is:

Will YOU be Will YOU be one of them?one of them?

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The Power Doorway Marketing SystemThe Power Doorway Marketing System

WARNS:WARNS: Slow to respond Manufacturers willSlow to respond Manufacturers willregret their circumstances in the regret their circumstances in the

near future if they do not near future if they do not take advantage of their take advantage of their

Internet Internet

““Window of OpportunityWindow of Opportunity””

NOWNOW while there still is one! while there still is one!

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““The Power Doorway Marketing The Power Doorway Marketing System for Manufacturers is the System for Manufacturers is the

way to way to stop the stop the bleedingbleeding.”.”It is a solution for Manufacturers It is a solution for Manufacturers on how to increase creativity on how to increase creativity and profits.” and profits.”

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99% of our income 99% of our income is straight is straight

commission from commission from selling your products.selling your products.

If you are not successful If you are not successful we arewe are

not successful.not successful.

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Synergy Synergy We will Be We will Be

RemarkableRemarkable!!

The Power of The Power of Power Doorway Power Doorway

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Thank you…Thank you…

 email [email protected]

Ed Thurman, CEO Call 972-258-8772

Power Doorway SiteWeb site http://www.powerdoorway.com

415 E Airport Freeway Suite 100 Irving, Texas 75062

®®