POSTECH

TechnologyWhat is it ?

Sept, 2012

POSMIS Lab

POSMIS2

Technology-1

Four characteristics of technology Opportunity Appropriability Transferability Resources

Types of technology Base Key Pacing

MOT links engineering, science, and management disciplines to plan, to develop, and to implement technological capabilities to shape and accomplish the strategic and operational goals of an organization

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Technology-2

Relationship of technologies to scientific and engineering knowledge and to products process

Products

Technologies

Engineering and scientific knowledge

PVCpolymer sheet

PVCmolded parts

Formulation of PVC resins

Extrusion of thermoplastics

Continuous sheet extrusion of

thermoplastics

Free radical chemistry polymer rheology

vinylchloride chemistry

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Technology-3

The ‘technical system’ of the early 19th century

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Technology-4

Science, technology and industry : a few examples

Problems to be solved Scientific fields Existing techniques Technology

To produce energy while reducing the dependence on imported oil

• Nuclear physics

• Science of heat

• Transformation of thermal energy into electrical energy

• Nuclear electricity

To balance the brake system according to the grip of a vehicle’s wheels on the road

• Fluid mechanics

• Strength of materials

• Conventional brake system technique

• Microprocessor data analysis

• Transmission sensors

• ABS brake system

To obtain a photographic print right after taking the photograph, without having the film processed by laboratory

• Optics

• Chemistry

• Miniaturization

• Isolation of chemicals • Polaroid process

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Technology-5

The pace of technological innovation

1720 1740 1760 1780 1800 1820 1840 1860 1880 1900 1920 1940 1960

Photography (112 years)

Telephone (56 years)

Electronic Engine (65 years)

Radio (35 years)

Vacuum tube (35 years)

Television (12 years)

Radar (15 years)

Nuclear reactor (10 years)

Atom bomb (6 years)

Transistor (3 years)

Solar battery (2 years)

1980 2000

IC (1 years)

Pentium Chip (6 months)

iPod (3 months)

•Moore's Law : the power consumption of computer nodes doubles every 18 months•Metcalfe's Law: the value of a telecommunications network is proportional to the square of the number of connected users of the system•Hwang’s Law: the memory capacity of chips could be doubled every 12 months by Chang-gyu Hwang, former head of Samsung Electronics’ semiconductor business

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Technology and Competition -1

Technological evolution and industry growth potential

EMERGENCE Emergence of a new industry as

a result of a technological innovation

E.g.: Microcomputers, biotechnologies

TechnologicalInnovation

External

Internal

Industry(Formation of progress)

A

Growth

Time

A

REVITALIZATION Existing industry gains new

growth potential as a result

of a technological

improvement in the

production process or the

product itself

E.g.: Laser cutting of textiles (process),

electronic toys (product)

External

Internal

Industry B

Growth

Time

B

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Technology and competition -2

Technological evolution and industry growth potential (cont’d)

DECLINE Growth potential of existing industry declines as a result of a technological innovation concerning the very nature of the product

E.g.: Greater resistance of rubber in the tire industry

External

Internal

Industry C

Growth

Time

C

SUBSTITUTION Emergence of a substitute product contributing to the decline of an existing industry and the growth of a new industry

E.g.: Transistors v. Vacuum tubes, Laser discs v. LPs

External

Internal

Industry D

Growth

Time

DE