inpost postech 2011
TRANSCRIPT
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Using technology
to enter new markets
Marcin Bosacki
Head of International & Social Media
InPost
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InPost – who we are?
To e- or not be!
InPost’s solutions to enter new markets
easyPack 24/7 – case study in Poland
Using Facebook to gain new customers
Agenda
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Largest private postal group in Poland
30% of unaddressed mail
10.5% of addressed mail
entering e-commerce
Part of Integer.pl Capital Group
Stock-listed on Warsaw Stock Exchange
WMA winner for Growth Category
141 mln addressed items compared to 74.84
mln in 2009
InPost – challengers from Poland
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Social mail
Transactional
Direct Mail
Parcels
Less mail is being sent
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591 billion euros – world e-Retail spend in 2010
> 2 billion internet users
585 million Facebook users
50% of them logged in on any given day
28% check their Facebook on smartphone before getting
out of bed
Brands are now thinking how to monetize Facebook
58% of Japanese used mobile phone to browse internet at
least monthly
Increasing role of e-, m- and f-commerce
Source: IMR World, Socialbakers.com, Asia-Pacific Technographics Survey
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30% of revenues to come from non-mail
Hybrid MailE-invoicing and Mobile
Payments
MVNO – free access
to internet via phone
easyPack 24/7
E-shops on
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420 machines in Poland
Self-service pick-up points for
collecting and sending parcels
SMS / email notification about
the parcel in the machine
800 machines in total in Poland
User and producer of the
machines
Shortly new machines for
Estonian Post
5 new countries in 2011
SizeNumber
of boxes
Max dimensions
(in cm)
Size A 32 8 x 38 x 64 cm
Size B 32 19 x 38 x 64 cm
Size C 12 41 x 38 x 64 cm
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37.45% of parcels collected
between 18:00 – 8:00 97% delivered day after posting
51% of parcels collected within 6
hours after leaving it in the
machine
* Source: InPost, data from October ’10 – February ‘11
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New opportunities for e-retailers
Case studies - selling „Avatar”
movie & „Killzone 3” game
500 parcels pre-entered into
selected machines
Customers – making a purchase,
confirmation of payment and
instand availability to collect
parcels
Sales starts from midnight
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~ 200.000 fans on Facebook
Paczkobranie – „Parcel-sweeping”
Pick up the box and win the physical
award from our e-commerce
partners
Best social media
campaign in 2010
in PolandStart 299 fans
End of 11th edition
184 515 fans
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~ 18.000 new customers – Parcel-riddle
Pick up the box and using
hints guess what award is
hidden in the parcel
Go to the easyPack 24/7 and
find out if you win the award
Only a few main awards but
each participant received a
discounts coupon for circa
400 euro to be used in 52 e-
retailers
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~ 5.000 – new users with InPost LOVE
InPost LOVE
Sending „Love letter” using
hybrid mail linked with FB
Pick up a friend to give a present
Friends to choose easyPack 24/7
for collecting their present
Member get member
Channels:
Radio
Outdoor
Social Media
5.000 new users in 3 days
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InFlavo – new sales channel via Facebook
InFlavo - Facebook application which
allows companies and individuals to sell
their products through via Facebook
Integrated with payments and delivery
options
easyPack 24/7 as a major delivery
channel – creating demand for the solution
InFlavo
InFlavo Commercial – 100 e-shops
InFlavo Friendly Shopping – 1456
individuals
InFlavo Market – all products listed
with a breakdown by categories and
prices
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FreeM – new MNVO with targeted ADs
Pick up the WWW AdvertisementStart Landing Page
Free surfing After 300 kB or after 30 minutes
next advertisement… and free surfing again
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Using technology to enter new markets
mobile ADs
m-commerce
e-commerce
f-commerce
mobile
payments
easyPack 24/7
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Thank you for your attention
Marcin Bosacki
Head of International & Social Media
InPost