Postcards from the Future Multi-media convergence

Phillip Allen

AGENDA

Introduction

Ford Nucleon

Three Forces Driving Change

Postcards from the Future

Homework

Phillip Allen MGSM Partnership Institute Manager

Past Researcher Think Tank ABF Technology Industry Analyst IDC

Masters eCommerce (eLearning) Deakin University

PhD Australian Graduate School of Management

Thesis – Technology Management and Innovation

Economics Degree - University of Newcastle

Objectives

Share vision of the future

Encourage your thinking about the future

Spark ideas

Have a dialogue as we step through the presentation

Example of “Future Bias” Ford Nucleon, a nuclear-powered concept car developed by Ford Motor Company in 1958

Three Forces Driving ChangeMultimedia, eLearning and Social Media

We live in a “pull” environmentThat is, you visit Web sites and request information, products, and servicesThe future is a “push” environment

Push technology – environment in which information flow is two way and businesses and training comes to you with information, services, and product offerings based on your interests and learning profile

Force 1: Push not Pull

In the next 5 years mobile devices will increase 6-foldNetworked content will increases 40-fold# commerce transactions growing 400-foldTrillions of devices communicatingIT traffic is more unpredictable, more real-timeMore two-way, push not pull

9-8

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2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

PushInteractive, upload-heavy payload

Petabytes/Day Worldwide

PullTraditional file and record-oriented payload

Changing Internet Traffic

Force 2: More Engagement

The concept of attention is closely related to other important concepts such as anxiety, and motivation.

Did I break your concentration?

High

Low

Low Optimum High

(distress) (distress)

Boredom from Optimum Distress from

Under-stimulation stress load overstimulation

Performance Vs. Arousal

Yerkes-Dodson law (1908) Journal of Comparative Neurology and Psychology

Yerkes – Dodson Law

This suggests that too little or too much stimulation tends to be ignored by individuals

Video andsharper displays

More computing power

Thousands ofApplications

Increased storage

GPS

Multiple input systems

Better size

Force 3: Mobility

Postcards from the Future

Films as Idea Generators

Augmented Reality

This isn’t spam or mass e-mailBusinesses will know so much about you that they can tailor and customise offerings

Now: PersonalisationGoogle AdWords, Amazon

Future: Film Minority Report

Personalisation

Virtual reality – three-dimensional computer simulation in which you actively and physically participateUses devices– Glove– Headset– Walker

Virtual Reality

3D virtual world where users can socialise, connect and create using voice and text chat

Second Life

Interactive environments, surfaces and digital paper

Pervasive Computing

Now, you use keyboards, mice, touchpad

In the future, interfaces that can actually capture and use your real body characteristics- Voice

- Iris scan

- Others?

Pervasive Interaction

Cisco Telepresence and HP Halo

Online access, Maps and YouTube Mobisodes – short one-minute video clips of TV shows designed for viewing on a small cell phone screen or iPad

Mobile eLearning

The end of books?

iPad

HomeworkAction learning

Feed your hungry mind