postcards from the edge

25
Living on the Edge Susan Scrupski nGenera 2.0 Evangelist

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Post on 05-Dec-2014

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This presentation is a primer on the social web for CXOs who are familiar with the consumer 2.0 movement, but are unaware of how it relates to the enterprise. Some slides here on the pdf are actually links to web pages where I explain the phenomenon in real time. Also not depicted here is the embedded QuickTime file. Feel free to contact me for more information.

TRANSCRIPT

Page 1: Postcards From The Edge

Living on the Edge

Susan ScrupskinGenera 2.0 Evangelist

Page 2: Postcards From The Edge

Our working lives are grounded

Page 3: Postcards From The Edge

But, what if

we looked beyond

the physical world?

Page 4: Postcards From The Edge

Think of our

world as a small

part of a larger

universe

Page 5: Postcards From The Edge

A universe with billions of contributors

Page 6: Postcards From The Edge

Imagine the universe as the social web

Page 7: Postcards From The Edge

Each “star” with its own voice

Page 8: Postcards From The Edge

Connecting and sharing

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Sometimes self-organizing

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In June, 1,463,632,361 people were on the Internet.

Today? More.

Page 11: Postcards From The Edge

Technorati is tracking 112.8M blogs and 250m pieces of tagged social media.

There are over 175,000 new blogs every day.

Bloggers update 1.6m posts per day... 18 updates per second.

Page 12: Postcards From The Edge

August 26, Facebook announced its “First

100 million members.”

Page 13: Postcards From The Edge

1+ million Twitter accounts. 200,000 active per week posting 3 million tweets/day.

Page 14: Postcards From The Edge

Who are the Edglings?

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kids, professionals, grandmothers, CEOs,

hockey moms, students, tech geeks,

quilters, teens, athletes, media,

horse-lovers

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All that unites the cohort is a browser.

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How are the edglings working?, I wondered....

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Now, Show and Tell

w/2.0 gurus

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Thank you!