portico comm plan

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Portico Communication Plan30-Jul-11

Part I: Management Summary

Part II: Audience, Message, and OutcomeA. Positioning StatementB. Communication GoalsC. Target Audiences and Distribution ChannelsD. Primary MessageE. Major MessagesF. ApproachG. Programs/ChannelsH. MeasureI. Budget

Part III: Communication Events

[07/13/99 CJ updated for 09/15/99 worldwide release]

Part I: Management Summary

HP employees are presently overloaded with information that is unnecessary, irrelevant, untimely and incomplete.Searching for information and services at HP is a difficult and disjointed process. In addition, HP informationstorage expenses are very high.

Portico, the gateway to HPs global intranet, will address the information overload problem within HP and provideeasier and more efficient information access to HP information consumers, otherwise known as end users. (Endusers include everyone within HP, from individual contributors to high level managers who consume informationand services.) The first release of Portico is scheduled for July 1999 and will be targeted for testing audiences(E:BIS, internal HP communicators, Portico partners and sponsors), with worldwide release in September 1999.


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Integrates essential business processes.

Information Consumers will state that they cannot do their job as effectively and efficiently without continuousaccess to Portico.

Portico is intended to complement, rather than replace, other portal sites within the company. Portico will organizethe access to enterprise information and relieve functional, business and project portal site owners of the need to

provide this information. Long term, Portico will be seamlessly integrated with business and functional portals possibly presenting them visually in Portico, or perhaps sending Portico components to other portals, depending onthe business or functions needs.

B. Communications Goals (also see Communication Events in Section III)

Service Strategy: Create a strong awareness of Portico with end users and site/geographic IT organizations Introduce Portico to partner HP portal teams Increase usage over that of Sherlock , HP.Now and Persweb

Desired outcome for this communication plan: 60% of our target market will be using Portico by the end of FY00 Usage of Portico will increase to ~30,000 within the same time period All Geographic and Site IT groups support and promote Portico

C. Target Audiences and Distribution Channel(s)

There are several primary audiences for Portico:

End users - Anyone within HP who is, or could be, an information consumer, including individual contributorsthrough senior managers.

Partner HP Portal Teams - Other teams within HP that are presently managing portals or web sites focused on businesses, functions, sites and geographies (Roadmap, FinanceNet, ECSO home page, etc.)

Site and Geographic IT organizations - Not only are they a direct link to the end users, they are crucial to thesuccessful implementation of Portico and must be addressed in their own right. The primary distribution
http://sherlock.hp.com/http://sherlock.hp.com/http://hpnow.corp.hp.com/http://hpnow.corp.hp.com/http://persweb.corp.hp.com/http://sherlock.hp.com/http://hpnow.corp.hp.com/http://persweb.corp.hp.com/


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E. Major Messages

In addition to the key message above, we need specific messages for each audience.

Partner Portal Teams:

1. We want to work together to provide HPs information consumers with the best tools to find the informationthey need.

2. Portico will make your job easier, because it will provide access to company-wide information so you will nolonger have to provide that information.

3. In a future release, your portal can be integrated with Portico for your users

Site and Geographic IT organizations:

1. We need your help in letting HPs information consumers know about Portico (customer visits, communication)2. We want to work together to provide HPs information consumers with the best tools to find the information

they need.

Support Partners:

1. Portico integrates the existing Sherlock search engine into an enterprise portal format2. Well be using an email support model for receiving user inquiries

F. Approach

Because we want to reach all HP employees worldwide, we must rely on a variety of tools and resources. We willcapitalize on E:BIS contacts and relationships with IT managers worldwide. We will rely on them to help spread theword about Portico. In addition, we will communicate through standard HP employee communication channels,such as Newsgrams and site newsletters to distribute information more broadly. We will enlist the help of businessand site communicators to spread the word. We hope to visit all major HP sites to present information at coffee talksand demo Portico, as budget allows.

G. Programs/Channels


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III. Communication Events

Timing Audience ChannelIntermediary

Message Medium Cost Owner/Support

Draft Due Done

Mar99 End users HP Communications Teaser its coming! Measure magazine Kevin X

Apr99 Site/Busi ITMgrs; E:BIS

E:BIS Marcom Pre-announce Portico E:BIS Insight Newsletter

CJ X

Apr99 Site IT, RgnlTeams, CPT,IT Mgrs

CPT Marcom Portico is coming in JulyPositioning vs Sherlock

CPT Partner Forum

CJ X

Ongoing Partner PortalTeams

NA Introduce Portico, ask for feedback, Portico will make their

jobs easier

E-mail;Presentation for meetings, one-on-ones

JoanDebbieKhalid

Apr99 Web sitemanagers

HP Communications Introduce Portico, ask for feedback, Portico will make their

jobs easier

Audioconference

DebbieKhalid

X

Jun99 Site/Busi ITMgrs; E:BIS


CJ X

Jun99 WWemployees

HP Communications Announce user survey andrequest participation

Newsgram CJ X

Jun99 WW ITSupportMgmt

WWUSP Preliminary Portico SupportStrategy - similar to Sherlock support strategy

Email Lorna X

Jul99 WWemployees

E:BIS Marcom Remind users of Sherlock;Portico coming soon

Sherlock Poster ~$7k CJ X

Jul99 PreviewReleaseAudience I

E:BIS Marcom Introduce Portico and requestfeedback on Jul release

Email CJ X

07/30/11 Page 4 of 6 Portico Communication Plan


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Draft Due Done

Aug99 Site/Busi ITMgrs; E:BIS


CJ X

Wed Aug 11 PreviewReleaseAudience II

E:BIS Marcom Introduce Portico and requestfeedback on Aug release

Email CJ Wed Aug 04

Tue-ThuAug 17-19

CS-PRC;Geo. SupportCenters

C. Springs PRC Demo with Q&A Teleconference NetMeeting

CJ Mon Aug 02

Wed Sep 01 Site IT,RegionalTeams, CPT,IT Managers

CPT Marcom Present Portico to Partners CPT Partner Forum

CJ Mon Aug 23

Mon Aug 30 End users E:BIS MarcomSite IT

Pre-announce Portico. Build thestage with a message likecoming soon to a desktop near you

E-mail Post to Web

(Sherlock,HP.Now, E:BIS,CPT; servicecatalog)

Newsgram

JoanCJ

Mon Aug 23

Wed Sep 15 End users E:BIS MarcomSite IT

Announce Portico and its featuresand benefits

E-mail Post to Web Newsgram

JoanCJ

Fri Sep 03

Wed Sep 15 End users E:BIS Marcom Brochure/datasheet for distribution at road shows;Down loadable from web?

Brochure Datasheet

$4k for 15,000

CJ

Wed Sep 15-Thu Sep 30

End users E:BIS Marcom Announce Portico Portico Poster $7-10k CJ

Sep-Dec End users E:BIS MarcomSite IT, Site Mgmt

Road show - coffee talks; table incafeterias

Demo with Q&A Travel tosites

CJ, Joan,Teammembers

See road showschedule

Oct 99 Site/Busi ITMgrs; E:BIS

E:BIS Marcom Announce Portico E:BIS Insight Newsletter

CJ Sep 15?

Sep/Oct End users HP Communications Announce Portico and its featuresand benefits

Measure magazine --Dr. Cyberspace

Joan(Lila)

Jul 23

http://cupweb10.cup.hp.com/eroom/cpt/InformationManagement/143_7http://cupweb10.cup.hp.com/eroom/cpt/InformationManagement/143_7http://cupweb10.cup.hp.com/eroom/cpt/InformationManagement/143_7http://cupweb10.cup.hp.com/eroom/cpt/InformationManagement/143_7


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Draft Due Done

TBD GATMs E:BIS MarcomGATM channel

Presentation at GATM "Serviceof the Month" talks

Demo with Q&A CJ Determine dates

TBD End users E:BIS Marcom If budget permits, develop branding/name retention for Portico by developing collateralsuch as key chains, hats, shirts,magnets, mugs

Log-in contest

Incentive to attendroad shows

Shirts:$23-30 ea.

CJ CJ to investigate budget; check intodb count

TBD End users Portico engr Create a Portico screen saver thatusers can download

Portico site CJ

TBD End users HP Communications,Site/Businesscommunicators

Publicize a "Did you know"message that highlights thefeatures/benefits of Portico

InfoLine Joan

TBD Site IT,GATM's,SelectedAdmins

E:BIS MarcomSite IT, GATM's,Admins

Solicit help to create a "VirtualSales Force" (be very specific onactions requested and incentive)

E-mailPost to Web

TBD Site IT Mgmt E:BIS MarcomSite IT

Establish a partnership with keysites to have help desk/desktopagents promote Portico to endusers. Partner for Beta withRoseville and Colorado Springs.Employ an incentive scheme

Face-to-face mtgsEmail

TBD by APIT(05/98 lastyear)

Engr, First-line Mgrs, ITProfessionals

APIT Organization If budget permits, attend theAPIT Road show to showcase thevalue and benefits of Portico(98 show covered Australia,Singapore, China & Japan)

Demo


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