portfolio madison carroll

7/23/2019 Portfolio Madison Carroll

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PortfolioMadison Carro



ContactMadison Carroll125 E 2nd SRexburg, ID [email protected]



Table of ContentsLogoMontagePhotography Photo design

Stationery FlierBrochureWeb page

Event ad



LogoDescription: Tis is a logo I made or an old boutique my mom use

to own when we lived in Alabama. I kept in mind the style o clotheand items the store carried when I was designing this logo. I wantedto keep it simple but also have personality to it.Process (Programs, ools, Skills): I used Adobe Illustrator to designthese logos. I used the circle tool to create the outline. I then made asmaller circle inside and used the rotation tool and duplicate contro

to make the smaller circles go all the way around. I then deleted thebigger circle to leave the small circles by themselves. I added the texand oval or the small saying next to ‘charm.’Message: Te message is to advertise or the boutique and hopeullyattract the people who would be interested in shopping in the store.Audience: Te audience is anyone who would like to shop at thesouthern boutique. Te name o the shop itsel gives a good description o what kind o style the store has, and I think the ont I chosealso portrays that.op Ting Learned: I learned how to work Illustrator or the firsttime. I also learned how to use the rotation tool and how to multipleselect eatures to add color, move, etc.Color Scheme and Color Names: ertiary – Green/Yellow

itle / Body Font Names & Categories:itle: Eccentric StdBody: SignPainter-HouseScript



MontageDescription: A montage with an inspirational quote with twoblended photos and the correct use o typography.

Process (Programs, ools, Skills, Steps taken while designing): Iused Adobe InDesign to upload and edit the photos. I used themagnetic lasso to cut the photo o Mick Jagger out and then ap-plied a mask to blur the edges and to make the photo appearslightly translucent. I added the text and then added an overlay togive the letters a translucent look. For the word ‘need’ I applied a

ew more layers to make it lighter than the rest o the words.Message: Te message is directed towards everyone.Audience: I thought the city lights would attract younger viewsand the quote rom Mick Jagger could also attract older audiencesas well.op Ting Learned: Te top thing I learned was how to blendtwo photos together and how to apply affects to the text that com-

pliment the blending o the photos.Filter / Colorization used and where it was applied: I selectedthe city lights and added the sharpen eature to make the colorsmore vibrant.Color scheme and color names: ertiary/eal, Indigo, Violet,Gold, Lime

itle Font Name & Category: (First Font) Noteworthy LightCopy Font Name & Category: (Second Font) Monospace 821 BRomanSources (Links to images on original websites / with title o site):Jagger: https://www.pinterest.com/pin/212865519860170167/[Pinterest]

City Lights: http://riveroones.c/post/131700620048 %5Bum-blr%5D



Photography

For this project, I took pictures outside o my apart-ment because the trees around the building arechanging colors and it turned out really nice in thepictures. I tried to take pictures o already vibrantcolors and use the building as a contrast. Composi-tion 2 is a picture o my roommate and she really lis-

tened when I told her to look serious.

o edit the photos I used Adobe Photoshop usingthe eatures Levels, Vibrance/Saturation, SelectiveColor, and Sharpen. Beore I edited the pictures, I

thought the colors were already bright but the vi-brance/saturation eature really made the colors pop.Also, the selective color eature made a bigger differ-ence with making the colors richer than I originallythought it would.



Photo DesignDescription: Tis is a project showing my skills with Adobe Photo-shop working with photography and photo editing.

Process (Programs, ools, Skills, FOCUS principles): I first decidedon a color scheme that I wanted or my project and went and tookphotos that matched that theme. I edited the photo to enhance thecolors using the eatures levels, vibrance, selective color and sharp-ness. Ten using the color scheme Orange – Monochromatic, I add-ed colors rom the color wheel using the eyedropper tool to add put

them into the design. I used the oval shape and added layers on topo that to incorporate the color and create a design that went wellwith the pumpkin. I added three additional ovals with the colorswatches and put the color scheme beside that.Message: I wanted to create a project that was fitting or the seasonwe are in. I wanted it to appeal to anyone who would be interested inall activities in the community.Audience: Te audience is anyone in the community who would beinterested in all activities. Te place ‘Juniper Park – West Bend’ is inBend, OR.op Ting Learned: I learned my way around Adobe Photoshop:how to edit photos, add media to the image and how to add colorsrom an outside image into the design.

Color scheme and color names: Orange – Monochromaticitle Font Name & Category: Hobo S MediumCopy Font Name & Category: Helvetica Neue Light



StationeryDescription: Tis is a stationary and business card that I

designed or the boutique ‘Southern Charm.’Process (Programs, ools, Skills): I used Adobe Illustra-tor CC to design the logo, stationary and business card.I used the circle o dots rom the logo to create the wa-termark on the stationary background and applied the

transparent eature to make the dots ade more into thebackground. I used the line tool to create the line sep-arating the white space orm the logo and company in-ormation. For the card, I used the color rom the logoto use or all o the card. I used the same dots to separatethe inormation.

Message: Te message is to advertise the company’sname and inormation.Audience: Te audience is geared towards everyone.op Ting Learned: I learned how to create a box a cer-tain size (or the card.)

Color scheme and color names: Monochromatic; greenitle Font Name & Category:SignPainter-HouseScriptCopy Font Name & Category: Sinhala Sangam MN



FlierDescription: Black and white flier advertising a grad-

uate leadership conerence.Process (Programs, ools, Skills, FOCUS principles):I first sketched out my design then used Adobe In-Design to create it. I used the black and white createcontrast within the design while maintaining a good

amount o white space. I kept the important inorma-tion in the black boxes and made sure the logo andwebsite was easily seen. I was given the photo, imageand inormation.Message: o inorm graduating seniors o a lead-ership conerence that could help them with better

business and leadership skills.Audience: Recent graduates who are interested inleadership skills.op Ting Learned: Te basics o InDesign and howto properly apply contrast.



BrochureDescription: Tis is a brochure I designed in Adobe InDsign to advertise o a ‘Student Services’ service project.Process (Programs, ools, Skills): I used Adobe InDesignto design the body o the brochure. I used Adobe Photo-shop to edit some o the photos, as well as Microsof Worto eliminate the background o some images. I also usedAdobe Illustrator to design the ‘Student Services’ logo.

Message: Te message is to advertise or a ‘Student Ser- vices’ service project where the students are collecting unwanted recyclables at the the end o the semester.Audience: It is geared towards students leaving or the semester who have recyclable trash to dispose o but anyon

could donate.op Ting Learned: How to make the layout o a brochuand how to mold text around a picture.Color scheme and color names: Monochromatic- Redand Grey

itle Font Name & Category:Haettenschweiler – SansSeri Copy Font Name & Category:Ayuthaya – Seri Word Count of copy: 150 (used Word to count the word



Web PageDescription: Tis is an HML website using CSS to displaand describe the logo I designed.Process (Programs, ools, Skills): I manipulated the codeto create a design that complimented the logo. I used extWrangler to modiy the code and w3schools.com or tipsand tricks on how to get the look I desired. I briefly sketchout the design I had in mind and then tried to design that

online. I used the Adobe Color Wheel to get the HEX codo the colors I wanted.Message: Te message is to explain the processes I used todesign the logo and what my audience is or that specificlogo.

Audience: Everyone who interested in the logo, logo desigprocess, or the store itsel.op Ting Learned: I learned what CSS is and how it worI learned how to create different backgrounds and how tofind the colors I want.

Color scheme and color hex(s): Green and Yellow – Monchromatic ; #00B708 #FFFFFF #000000 #00B708 #F3F700itle Font Families & Category: Perpetua itling Mt –ModernCopy Font Families & Category: Gill Sans – Sans Seri Changes made to the CSS: I changed the note; backgroun

body: ont, border, background; heading: ont, color.



Event AdDescription: Tis is a flier advertising or a localpark 5K undraiser to raise money to renovate an oldpark pavilion. I made up the website and event inor-mation.Process (Programs, ools, Skills, FOCUS principles):I used Microsof Word with the eatures adding col-

or boxes and adding gradient. I inserted the scannedpicture and used the remove background eature tomake it into a circle. I also used the symbol tool toinsert the little circles between the dates and time.Message: Te message is to promote the 5K undrais-

er to renovate the old park pavilion or the public touse.Audience: EveryoneColor scheme and color names: Orange/ Brown andOrangeop Ting Learned: How to make the inormationflow and look presentable and appealing. I strugglewith coming up with designs and this did help in-crease my creativity.



Stationery Redo

M. E. C. photoaphy

850.776.6106 [email protected]

Madison Carroll125 E 2nd S

Rexburg, ID 83440

M. E. C. photoaphy

Madison Carroll

850.776.6106

[email protected]

portfolio madison carroll

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