popdeem: marketing platform demo
TRANSCRIPT
Popdeem is managed from your admin dashboard at popdeem.com/admin From here, you can create and edit social reward campaigns.
The ‘Social Hub’ is your centralised dashboard. This is
where you get an overview of how many social accounts have been registered on your brand’s app.
The ‘Social Hub’ allows you to see how many social
actions have been generated from your reward campaigns and how many people that
have been reached.
To set up a new campaign, simply go to the ‘Campaigns’ section of your dashboard, and click ‘Create Campaign’.
1) Choose what social network you want people to complete a social action on.
For example, if you choose a ‘Check In’ on ‘Facebook’, a user must check-in to a location or venue of your choice on Facebook to redeem their reward.
2) Enter in the details of your
reward.
‘Coupon’ is an instant reward that can be redeemed
instantly in-store or online.
(e.g. Free Cappuccino)
’Sweepstakes’ is a larger lottery-type
reward. (e.g. Be in with a chance to
win tickets to New York)
3) Fill in the following
information:
• Reward details • When it is available • Terms and conditions • Quantity available • How long before a user
can redeem that reward again.
Click ‘Next Step’ to continue
4) Choose what type of group you want to target.
You can simply select ‘All Users’ or you can tailor rewards based on age, gender, social influence, loyalty, interests and advocacy.
Example If you’re running a campaign in partnership with a sporting event you could
reward young male influencers between the age of 21 - 25 for sharing a photo of their experience at the stadium.
Creating a new group is easy. Simply fill in your own parameters to define who you want to target.
5) Finally, choose if you want to notify your users of this reward. You can schedule the notification to be sent at a later date.
Analytics: Each reward has it’s own analytics page. From here, you can see how individual campaigns are performing.
Activity Feed: You also receive an activity stream so you can see the brand experiences that people are sharing on each campaign.
Profiling: From the profiling section you can create and manage groups for targeting. You can also see an overview of app users’ main interests.
Ruth Byrne
Additionally, on the profiling section you can get individual snapshots of your users.
