pop tarts
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Pop TartsAnish DesaiChapter 10
Principles of Business
History
Post Cereals first created the confection that would become Pop-Tarts in the early 1960s
Post adapted its process for enclosing food in foil to keep it fresh without spoiling—first used for dog food—to its new toaster-prepared breakfast food
Intended to complement its cold cereals, Post announced its new product in 1963 to the press, giving them the name "Country Squares”
History
Because Post had revealed Country Squares before it was ready, Post's biggest competitor, Kellogg, was able to develop its own version in six months
Kellogg's rushed their new pastry into the market very quickly and its name came from one of the hottest things at the time: Pop Art which Andy Warhol made a household name with his giant soup cans and Brillo boxes
Pop-Tarts advertised its new product by an animated toaster named Milton and could not keep the shelves stocked because it became so popular
History
Originally not frosted when first introduced, it was later proved that frosting could survive the toaster
The first frosted Pop-Tarts were officially released in 1967
The first Pop-Tarts came out in four different flavors: strawberry, blueberry, brown sugar cinnamon, and apple currant
Today, there are a wide variety of Pop-tart flavors, including Chocolate Chip, S'Mores, Raspberry, French Toast and Mint Chocolate Chip
Product Variation and Packaging
Brown Sugar Pop-Tarts
Product Variation and Packaging
Hot Fudge Sunday Pop-Tart
Advertisement Examples
Price
An average box of pop-tarts (12 pop-tarts) is about $5.00
Health Data
Calories: 219 Fat: 9.2 Serving Size:
Health Data- Ingredients
ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), BROWN SUGAR, VEGETABLE OIL (SOYBEAN, PALM, COTTONSEED AND/OR HYDROGENATED COTTONSEED OIL† WITH TBHQ AND CITRIC ACID FOR FRESHNESS), CORN SYRUP, DEXTROSE, HIGH FRUCTOSE CORN SYRUP, CRACKER MEAL, CONTAINS TWO PERCENT OR LESS OF SALT, LEAVENING (BAKING SODA, SODIUM ACID PYROPHOSPHATE, MONOCALCIUM PHOSPHATE), CINNAMON, WHEAT STARCH, CORNSTARCH, SOY LECITHIN, VITAMIN A PALMITATE, NIACINAMIDE, REDUCED IRON, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN HYDROCHLORIDE (VITAMIN B1), FOLIC ACID.LESS THAN 0.5g TRANS FAT PER SERVING
Where to buy it
Wal-Mart Kroger Heb Randall's Food Town Walgreens
Competitors
Post Cereal's Country Squares
Toaster Strudels