tomboy tarts media kit_april2015 [compressed]
TRANSCRIPT
MEDIA KIT 2015
tomboy ˈtɒmbɔɪ/ noun
A tomboy is a free-spirited, independent woman/girl who breaks the rules of gender conventions. She isn’t afraid to be herself and enjoys stealing looks from a man’s wardrobe whenever she can. She is the ultimate female rebel.
A tart is a baked dish consisting of a filling over a pastry base with an open top not covered with pastry but it’s also a slang word used in England to describe an attractive, feminine, free-spirited, cheeky, playful woman who dresses or acts sexy, flouts rules and doesn’t give a hoot about society’s conventions...
tart noun/adjective
COMBINE THE TWO AND WAS BORN… for the tomboy who wants to celebrate her classic tomboy spirit
INTRODUCTION
• CREATIVE & BUSINESS DIRECTOR • TOMBOY TIRADE PODCAST CO-HOST • WRITER
• FINANCE & MARKETING DIRECTOR • TOMBOY TIRADE PODCAST CO-HOST • WRITER
PERSIS SHANKER RAVEN LIM
MEET THE FOUNDERS
A TRULY LOCAL AND GLOBAL OUTLOOK ON TOMBOY CULTURE AND LIFESTYLE.
PROUDLY BORN AND BRED IN SINGAPORE AND MALAYSIA WITH
Tomboy Tarts is a lifestyle site in Asia for women celebrating the classic tomboy spirit.
We are not a ‘girly – girl’ brand. We’re woman who defy the trivialities of gender stereotypes.
It is an opportunity for every tomboy to share
their tomboy experiences with the rest of the
community.
We are reviving the true tomboy spirit; something more than just women wearing men’s clothing. It‘s an attitude. A mindset. A lifestyle - the kind that classic tomboy greats like Coco Chanel, Marlene Dietrich & Amelia Earhart embodied.
Tomboy Tarts is a platform to reclaim the word ‘tomboy’ which was all about being the rebel; it wasn’t a sexual orientation or lifestyle. It is about the woman who isn’t afraid to break the rules and follow her dreams...
WHAT MAKES A TOMBOY TART?
! the rebel !
! practical !
! loves comfortable styles !
! curious !
! fiercely independent !
! dreamer !
! goofy ! ! intelligent !
! a big heart !
! passionate ! ! creative !
! funny & witty !
! genuine ! ! adventurous !
! a true blue original !
! rad !
! geek!
! innovator !
Just what is that classic tomboy spirit? Click below to watch the video.
OUR CONTENT ECOSYSTEM
CONTENT IS NO LONGER AN ASSET – IT’S A MINDSET Social media content must actually be worth sharing to be successful. It is no longer just about shouting your messages on social media - it’s about creating content that is personal and most of all memorable. At Tomboy Tarts, our content currently remains niche and we know that, which is why we maintain a tight content ecosystem whereby great content can be shared on a pipeline that will talk to its audience today and long into the future...
THE WEBSITE
QUARTERLY NEWSLETTER
YOUTUBE CHANNEL TOMBOY TIRADE PODCAST
SOCIAL MEDIA
Tomboy Tarts has a fully integrated content ecosystem that aims to maximise engagement among our niche audience(s).
THE WEBSITE
Tomboy Tarts straddles genres like entertainment, fashion, features, sport, geek/tech news, opinions and travel. Our current traffic flow is 8-12K per month but we are aiming to achieve a monthly projected growth of 500K by the end of 2015.
COLLABORATERS We collaborated with tomboy lookbook and lipsticklookbook - popular Instagram tomboy sites to create a monthly photo feature, Tomboy Tarts of the Month, featuring six women with their own tomboy styles from all around the world.
Our controversial resident movie reviewer, AMAN BHONSLE ‘The Movie Rogue’ reviews the latest blockbusters & it’s not pretty.
Our resident mobile apps junkie from Kansas City, CHRISTINE HARDWICK is our ‘App iInsider’ who reviews apps of interest to tomboys.
ADAM E is a fanatic retro movie & film critic who is our monthly television show reviewer writing our ‘Retrocritic TV Review’.
Our resident travel contributer, FANNY YAP is a homespun tomboy who grew up believing Ghostbusters were cooler and sexier than Barbie.
REGULAR CONTRIBUTERS
28%
33%
16%
13%
6% 6%
18-‐24
25-‐34
35-‐44
45-‐54
55-‐64
65+
54% 46% female
male
GENDER AGE
*figures obtained from TOMBOY TARTS’ google analytics statistics (aug 2014)
5.49%
3.94%
INTEREST CATEGORY
sports/individual sports, running & walking
computers & electronics/tech/consumer electronics & accessories
3.05%
2.96%
2.95%
sports/individual sports/cycling
food & drinks/cooking & recipes/soups & stews
travel/tour destinations/historical sites & buildings
OUR AUDIENCE
UNITED STATES 34.94%
UNITED KINGDOM 10.20%
SINGAPORE 9.52%
6.86% CANADA
MALAYSIA 5.69%
AUSTRALIA 4.51%
GERMANY 2.91%
The voice of Tomboy Tarts is being heard far and wide. Our reach expands from the US, UK, Singapore, Canada and Malaysia to Australia, Germany, Philippines, Indonesia and Brazil with more on our radar that we are aiming for.
OUR GLOBAL REACH
To be the no.1 go-to place for tomboy
related content & resources
To build up a global community of
women who share the same values,
thoughts & lifestyle with counterparts in the US, Asia Pacific
& Europe
To create a one-stop, multi-media platform for the modern tomboy woman of today.
To represent the Asian
voice for the new women of
today
EXPANSION GOALS
THE TOMBOY TIRADE COMEDY PODCAST
A no-holds barred comedy podcast with a lot of geek and humor thrown into every episode, which is an extension of the Tomboy Tarts brand.
Currently the most downloaded and ONLY all-female English comedy chat podcast in Asia, hosted by the founders of Tomboy Tarts, PERSIS and RAVEN.
ALL ABOUT TOMBOY TIRADE
Every episode features a noted, up and coming international television, web/entertainment personality or podcaster(s) from around the world. Just check out our guest list!
choy wan sharul channa anita kapoor launchbyte marcus ac
THE GUEST LIST
Tomboy Tirade is a situational comedy chat podcast which revolves around a theme that is relevant to the guest that is being featured for that week. The episode duration varies from 35 min to 55 min and is executed like a TV show with breaks.
the show’s structure
• Intro & storyline/theme set up • Guest intro • BREAK • 2 x news highlights • BREAK • Topic #1 • BREAK • Topic #2 • BREAK • Outro • Closer and Call-to-action
THE PODCAST FORMAT & STRUCTURE
New episodes of Tomboy Tirade are uploaded every alternate Thursday on the following platforms.
PLATFORMS
The Tomboy Tirade logo & banner reflect the fun and silliness within the show, just the way the audiences like it.
LOGO & BANNER
Monthly download totals for 2014* 3.5 – 5K per month "
*stats are based on 2 episodes a month
EP 20 2593
downloads
EP 22 2193
downloads
EP 36 4166
downloads
EP 28 6022
downloads
EP 30 13539
downloads
EP 29 2203
downloads
EP 18 1388
downloads
EP 19 2095
downloads
TOP PERFORMING PODCAST EPISODES
0 200 400 600 800
1000 1200 1400 1600 1800
United States Indonesia Singapore France Canada UK South Africa
PODCAST DOWNLOADS (BY COUNTRIES)
SOCIAL MEDIA
Tomboy Tarts maintains a strong presence on social media to engage audiences from around the world to build our ‘tomboy tribe’.
1870 669 108 677 100
SOCIAL MEDIA FIGURES (TO DATE)
EXPAND YOUR REACH
Tomboy Tarts can help your brand, product or service reach greater heights via brand integrations in the following ways: - collaborations - partnerships or - sponsorships Our content speaks to the brave, new women (and men) of today with stories ranging from entertainment, travel, tech, style and geek/tomboy culture.
ENTERTAINMENT TRAVEL
TECH STYLE
TOMBOY CULTURE
OPINION GEEK ZONE
CATEGORIES OF CONTENT
Targetted planning. Never a blind buy or collaboration.
Editorial and social media integration.
Focus on custom-branded content.
Engagement and brand interest.
OUR MODEL
We can leverage our creative, production, design & activation capabilities to
seamlessly integrate our brand partners into the Tomboy Tarts content ecosystem.
SPONSOR AN EPISODE
RUN PROMOTIONS DURING JINGLES
COLLABORATE ON AN EPISODE
RUN TOP & TAIL BRANDING
SPONSORED POSTS & REVIEWS
CONTEST/GIVEAWAY FEATURES
ADVERTISE ON SITE
TOP & TAIL BRANDING ON OUR YOUTUBE VIDEOS
PRODUCTION OF SPECIALLY SPONSORED VIDEOS
RUN CONTEST PROMOTIONS
ADVERTISE ON NEWSLETTER
CONTEST PROMOTIONS ON SOCIAL MEDIA
SPONSORED CONTENT ON INSTAGRAM, FB & TWITTER
PODCAST
WEBSITE
YOUTUBE CHANNEL
QUARTERLY NEWSLETTER
SOCIAL MEDIA
BRAND INTEGRATION
[email protected] www.tomboy-tarts.com
If you like what you’ve seen or heard, contact us for the following enquiries:
- Sponsorship or advertising queries. - Collaborations on the website or podcast. - If you have inquiries/comments on the site or podcast. - If you want to be featured on the site or podcast. - To contribute, guest blog or volunteer your creative/business/IT skills in any way to our site.
CONTACT US
thank you . THE END
2015 Tomboy Tarts. All Rights Reserved.