pono home franchise kit

Download Pono Home Franchise Kit

Post on 21-Jul-2016




0 download

Embed Size (px)




  • What if you could create a better future for yourself

    and the planet at the same time?

    Franchise Kit

  • Own your own green service business based on a proven model that comes with support, infrastructure, a terrific team and a powerful mission!

    Pono Home is a turnkey green home service that is a wonderful career opportunity. Becoming a Pono Home franchisee means you go to work each day to make the world more sustainable, work with your hands, and help people reduce their consumption of fossil fuels, GMOs, and petrochemicals. You get to have a positive impact every day as you: cut peoples electric, water and

    gasoline bills reduce carbon footprints in a

    significant, tangible, and long-lasting way

    help people identify and eliminate GMO and petrochemical ingredients in their food and personal care products

    educate people to live greener and healthier, for life!

    Start a business...save the world?

    Becoming a Pono Home franchisee also means you can take control of your own destiny and achieve your dream of owning your own business while making the planet a better place to live.

  • Pono Home was founded by Scott Cooney in 2014 in Honolulu, Hawaii, and the Hawaiian value of pono is central to our identity and everything we do. We strive to make the world more pono, for families and for the environment, one home at a time. Making a home pono basically means making it a good host to the people living there, a good neighbor, and a part of a just, fair and equitable community. Join us, and lets make it happen!

    Pono [poh-noh]

    A Hawaiian word now incorporated into English vernacular, commonly rendered as righteous and good. Synonyms: just, moral, neighborly, virtuous, fair, right.

    Theres No Place Like a Pono Home

    energy efficiency

    water efficiency

    nutrition and personal care

    ingredient education

    appliance optimization

    indoor air quality


    vehicle efficiency and fuel-saving


    The Pono Home service is a comprehensive sustainability service with a 200+ point checklist to help make homes more efficient, healthier, and more comfortable for both homeowners and renters. Our service is both convenient and affordable, allowing our customers to earn a high re-turn on their investment and live more sustainably with-out any interruption to their every day lives.

    What is Pono?

    Our service includes:

    Each and every Pono Home service is an opportunity to reduce water and energy usage and carbon emis-sions in your community and educate your customers how to live greener and healthier, for life, while also saving money on their utility bills. Becoming a Pono Home franchisee is an amazing opportunity to make a real, tangible difference and join a global move-ment toward sustainability while owning your own business.

  • Meet Our Company Founder: Eco-Entrepreneur Scott Cooney

    Scott Cooney, MS, MBA Founder and CEO

    Since 2004, Scott Cooney (M.S., M.B.A.) has been a sustainability educator focusing on helping people help themselves to live better and healthier while reducing their impacts. An Adjunct Professor in the MBA program at the University of Hawaii at Manoa, Cooney has launched five sustainability education companies including Important Media, one of the top sustainability media companies in the world. He has published two sustainability focused books: Green Living Ideas for Your Pono Home in 2015 and Build a Green Small Business (McGraw-Hill) in 2008. Cooneys expertise in green business is the foundation of the company, and also led to Pono Home being selected for the 2014 cohort of the highly competitive Energy Excelerator, a Hawaii-based clean tech incubator with a mission to wean Hawaii, and the world, off fossil fuels. Cooney also walks the talkhis utility bills are 1/5th the average in his area, and through this and other green living ideas, he estimates hes saved well over $100,000 in post-tax income over the last 20 years.

    As an educator, Cooney realized that creating an army of sustainability educators that could simply green a home from top to bottom in a one-time service could have a tremendous impact on the environment and shift the global economy toward sustainability. Creating jobs for that army and a financial model to sustain them was the challenge, and Pono Home is the solution.

    Press In its first six months in business in Honolulu, Pono Home was featured in the newspaper three times, Hawaii Business magazine, Green magazine, two local morning news shows, and two radio shows.

  • Steps to Owning a Pono Home Franchise Learn more about the Pono Home Franchise Opportunity1 Congratulations! By reading this document, you are already on your way. Con-tact us at (844) GO-PONO-1 or at info@ponohome.com if you have any additional questions before you take the next step in the process.

    Take our Franchisee QuizVisit http://greenbusinessowner.com/opportunities/is-green-franchising-right-for-you/ to take our franchisee quiz. This will help us get to know each other better and make sure that we are a good fit.

    2Receive Pono Homes Franchise Disclosure Document (FDD) and application You will have time to review this document and conduct your research, including meeting with the Pono Home team and talking to Pono Home franchisees.

    3Introductory call with our General Manager In our initial call, well learn more about each other, discuss your goals and interests, and answer any questions you may have as best we can. 4Introductory call with our Franchise Development Team In this interview, well discuss specific requirements, operations, finances, and our available opportunities.5Submit your application for approval and due diligence Once you are approved, your franchise agreements will be sent to you for you to review and sign. 6The fun begins!Once you have signed your agreement, youre officially a Pono Home franchisee. You begin your training, and our training and marketing support teams help you open your Pono Home business as efficiently and smoothly as possible.


  • Becoming a Pono Home Franchisee Your passionYouve been a sustainability advocate for years, helping friends and family save money, decrease their impact and improve their health. Youve either WWOOFd, gotten a degree in sustainability or a related field, worked a green job, volunteered for WorldWatch, or been an intern at an environmental or social justice non-profit. You have been wanting to do that kind of meaningful, impactful work as a career, while being your own boss. Now you can.

    Join our team Were folks just like you. We want to see the world become a better place, but we need to make a living. Joining our team gives you the opportunity to create the lifestyle and career you want, while every day that you work, you get to work with your hands (not in a cubicle), see the fruits of your labor, decrease our environmental impact, help people, and make money.

    Potential Impacts: One Home, One Year

    3583.47 kWh

    5,633 gal H20 $1,585.15

    5733.55 lb. CO2

    A Pono Home franchisee can save these amounts of water, energy, money, and carbon emissions by performing one service on a single home.

    Jennifer, Pono Home franchisee

    Potential Yearly Impacts: Pono Home in America

  • Becoming a Pono Home Franchisee

    During one year, a Pono Home franchisee working full time (with 2 weeks vacation and no overtime) can make the following impact. (Note: these figures would compound annually).

    Potential Impacts: One Franchisee, One Year

    2.7M kWh

    4.2M gal H20 $888, 415

    4.3M lb. CO2

    If we were to service every home in the U.S., heres what we could save. Annually.

    Potential Yearly Impacts: Pono Home in America

    137B kWh

    547B gal H20 $451B

    219B lb. CO2*Note: $ savings are based on Hawaiian Electric electricity rates. Local savings will vary.

  • Pono Home Coupons Pono Home Coupons help you make money while helping customers vote with their dollars by supporting local green and healthy companies.

    More Ways to Make a Difference In addition to making our customers homes greener, we also make them more pono by making them healthier and better for families to live in. Our service takes sustainability a step further as we teach our customers how to live healthier at home, from the food they eat to the cleaning supplies and personal care products they use. We also connect our customers to the community around them and support other local green businesses.

  • Educating Your CustomersPono Home franchisees are also trained to help customers identify ingredients they may want to avoid in their food and personal care products.


    Calories 150Total Fat 10g 16% Saturated Fat 1.5g 8% Trans Fat 0g Cholesterol 0mg 0%Sodium 250mg 10%Total Carbohydrate 13g 4% Dietary Fiber less than 1g 2% Sugars 1gProtein 2gVitamin A 0% Vitamin C 0%Calcium 0% Iron 2%Thiamin 8% Riboflavin 4%Niacin 4% Vitamin B6 2%

    Nutrition FactsServing Size 1 oz (28g/About 21 pieces)Servings Per Package 1

    Amount % Daily Value

    Ready to join us and make money while making

    the world a b