dmi-franchise experts media kit
TRANSCRIPT
Direct Mail Works When Done Intelligently
Direct Mail Intelligence
THE FrancHisE MarKETinG EXPErTs
For more information or to get your franchise marketing campaign started today,call Jay Cummings at 561-255-5605 or send an email to [email protected].
Table of ContentsTa
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About DMI1 True Value Proposition2 Value Added Digital Services3 Turn-Key Direct Mail5 Creative Examples6 DMI360o Customer SnapShot7 Outreach & Awareness8 Online Response Workflow
Identifying Risk Indicators4
9 Client Testimonials10
For more information or to get your franchise marketing campaign started today,call Jay Cummings at 561-255-5605 or send an email to [email protected].
About Direct Mail IntelligenceDirect Mail Intelligence (DMI) provides simple and effective marketing solutions for franchisors/franchisees to help increase sales, provide more inbound leads, and lower cost per acquisition.
We build response-driven databases that perform at a high level for direct mail, email and telemarketing campaigns.
DMI has built an easy-to-use marketing platform that enables clients to create, launch and manage enrollment and/or on-demand marketing campaigns within minutes.
Further, DMI’s direct mail coordination and project management, together with our network of logistics partners around the country, ensures accurate in-home delivery. Our highly responsive customer support team helps coordinate and manage mail campaigns for hundreds of companies and thousands of clients on a local, regional and national level.
ThE DIffEREnCE IS In ThE DATA
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For more information or to get your franchise marketing campaign started today,call Jay Cummings at 561-255-5605 or send an email to [email protected].
How we Help franchisors
How we Help franchisees
True Value PropositionDMI is a preferred direct marketing partner for many household name franchises nationwide and we serve all franchise verticals ranging from hair salons to home services companies. We provide franchisors and franchisees with a variety of marketing and data services tailored specifically to their needs. Further, we understand the complexities and challenges corporate owners and individual franchisees face. Please find specific information about our true value proposition for franchisors and franchisees below.
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one of the biggest challenges franchisors face is finding new franchise owners. DMI has developed a simple yet highly effective process, powered by smart data and proven marketing techniques, to help franchisors attract potential owners.
Although DMI provides a wide range of marketing and data services, our recipe for success when it comes to helping franchisors find franchise owners centers around two specific elements:
1. we provide franchisors with the data and creative pieces that will reach the individuals who meet your franchise criteria such as age, net worth and creditworthiness.
2. we will also target all individuals who have already bought into a franchise similar to yours.
while this approach may seem simple, the engine behind this strategy is powerful data and proven marketing collateral… and we get results.
Finding the right franchise owner is only part of the equation. once a franchisee takes ownership, the process of marketing the franchise and growing the customer base becomes critical. Here’s how DMI helps franchisees accomplish these goals:
1. DMI will help raise brand awareness through cost effective targeted direct marketing campaigns.
2. Methods include DMI’s custom Brand Awareness mailers, which will target prospects based on a desired radius around the franchise’s location; or the utilization of a targeted direct mail campaign using specific criteria such as household income, presence of children, square footage of home, new worth, new mover, etc.
DMI’s goal is to help you achieve a higher success rate for your clients, which in turn will make your job of selling the franchise much easier in the future. To learn more about our services, contact us today.
For more information or to get your franchise marketing campaign started today,call Jay Cummings at 561-255-5605 or send an email to [email protected].
client profiling & triggersKnow your client! View your clients’ financial makeup and lifestyle interests to guide your sales process. learn about major events in your clients’ life first, so you can provide assistance.
neWsletterAn email Newsletter, written by industry experts, is sent monthly to your clients and prospects to educate and cross-sell your services.
telemarketing Datalet your producers choose and order prospects they may want to reach by phone for all types of products and services.
WeBsitepresent yourself as the expertly Informed professional. This personalized website is your launch pad to increasing your income. let your community know you exist. prospects can find and contact you directly.
hosting, moDeling, tracking, reporting & analysisTrack client actions to generate more income. The system identifies interested prospects and drives unique leads directly to you.
secure customer Data managementThe system protects your customer list securely and privately. This system uses industry leading data protection and best of breed practices to safely secure your customer data.
Value Added Digital ServicesThe DMI Digital Marketing System provides the infrastructure you need to be the expert in your community. This marketing system provides more than 16 touches to your customers and prospects each year and unlimited access to your website and digital marketing information. As a client of DMI, you can now receive Fortune 500 quality marketing, for a fraction of the actual cost. This turn-key system gives you all the benefits with none of the work, so you can focus on SELLING!
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Using risk indicators to target the credit quality of prospects without the hassles of pre-screen credit dataIn response to our clients’ needs, DMI has developed a risk indicator assessment system that helps identify areas that may be more likely to fit prospect credit risk categories. Statistically derived from factors such as demographic, lifestyle, behavioral and other credit trade line information, DMI aggregates its risk indicator categories at the ZIP+4 level.
DMI developed this model, which is geared toward direct marketers, based on years of experience in the credit direct marketing industry. Our risk indicator system utilizes property, demographic and summarized credit statistics, and DMI has crunched millions of transactions to validate each category.
The use of summarized consumer credit data as part of risk indication removes the burden of making a pre-approved offer of credit while still retaining the accuracy of the data for list selection and high level risk management.
DMI’s risk indicator assessment system is a core feature of our data analytics capabilities, and is available through our proprietary online marketing platform. Additional selects include demographic, geographic, lifestyle and, modeled scores and more.
risk inDiCaTors FEATURES
CaTegoriesDeep Subprime (519 and below)
Subprime (520 to 619)
Near Prime (620 to 679)
Prime (680 to 719)
High Prime (720 and above)
benefiTsCorrelated with “Traditional”
Risk Score (80%+)Alternative to Traditional
Credit ScoresIncreased Conversion
Data StratificationApplied to the Zip+4 Level30MM Zip+4 Geographies
For more information or to get your franchise marketing campaign started today,call Jay Cummings at 561-255-5605 or send an email to [email protected]
Identifying RiskIndicators
Direct Mail Works When Done Intelligently
Direct Mail Intelligence
For more information or to get your franchise marketing campaign started today,call Jay Cummings at 561-255-5605 or send an email to [email protected].
Turn-key Direct MailDirect mail is one of the best marketing resources for generating high-quality, targeted leads. A turn-key direct mail campaign enables you to deliver the right message directly to your audience with precision accuracy.
DMI employs its years of direct marketing expertise to help clients in the franchise space maximize their opportunity for growth through each customized turn-key direct mail campaign.
DMI creates, prints and mails millions of high impact, high response marketing pieces monthly for our clients ranging from individual agencies to Fortune 500 companies. Our network of printing facilities throughout the country allows us to offer direct mail campaigns at a competitive price with the ability to expedite jobs on an as-needed basis.
We understand that the productivity of each franchisor/franchisee depends heavily on the effectiveness of their marketing campaigns. Rely on DMI’s direct mail experience to help increase your response rates and more importantly, your return on marketing investment.
DMI’s turn-key direct mail campaigns get results.
With years of direct marketing experience, DMI’s team of sales and marketing professionals will work with you to create customized direct mail campaigns tailored specifically to your needs.
All turn-key direCt mAilCAmpAigns inClude:
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For more information or to get your franchise marketing campaign started today,call Jay Cummings at 561-255-5605 or send an email to [email protected].
Creative Examples
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Air Conditioning Repair, Services & InstallationServing all major brands in <city>, <state>. Over 20 years of A/C Repair experience.
For a Free estimate, call Us today!
<phone>
monthsInteRest FReeFinancing12 additional charges
FOR WeeKenD AC RePAIRsor serVice calls
$0 system checkFree
<logo>
we design simple elegance
Johnson Design888.888.8888
REMODELINGWe make
Easy
888.888.8888www.smi thremodel ing.com
Living Spaces | Kitchens | Bathrooms | New Additions | More
10%OFF any
Renovation
FREEIn-Home
Consultation
SmithRemodeling
(STOP)living
Painwith
<company_name><phone> | <company_address>
50OFF
Any Service*
$20% Off Any ServiceNew Customers Only. Limit One Coupon Per Visit.
free HAir BOtOxWith Full Price Haircut. Limit One Coupon Per Visit.
free PArkingOn-Site Parking Is Readily Available.
YO URH a i r S t u d i o S
<Company_Tagline>
<c_address><c_city>, <c_state> <c_zip>
P. <phone>W. <website>
viSitOur NewLocation
For more information or to get your franchise marketing campaign started today,call Jay Cummings at 561-255-5605 or send an email to [email protected].
DMI3600 Customer SnapShothOw TO GET ThE MOST OUT Of YOUR CUSTOMERSThe DMI3600 Customer Snapshot helps you understand your customers and how to find more just like them. In three simple steps, you can find your target prospects that look just like your best customers and deploy an effective marketing campaign.
Upload a minimum of 2,500 to a maximum of 100,000 of your best customers.
We run our DMI3600 Customer SnapShot—a comprehensive customer profile and match report of like-minded prospects.
Order your data and/or direct mail campaign.
Review your target prospect report and place your order. Your order will be fulfilled to your specifications. Data orders are typically completed within hours; and mail campaigns are generally fulfilled within 72 hours of payment and final proof approval.
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For more information or to get your franchise marketing campaign started today,call Jay Cummings at 561-255-5605 or send an email to [email protected].
aWareness
ouTreaCh
COMMUNICATION TYPE CHANNELPlatform | Email | Phone | Webinars/Videos
FrEqUENCY
Pre-Campaign Enrollment Prior to Enrollment
Address Verification Email 2 Weeks Prior to Mail Drop
Credit Card Charge/ Mail Drop Notification 1 Week Prior to Mail Drop
Real-Time Lead Delivery Ongoing
Lead Archiving Ongoing
Reporting: Sales Manager & Sales Person Participation Ongoing
Post CampaignEnrollment Status Ongoing
Client Strategy &Logistics Call Weekly
Outreach & Awarenesso
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For more information or to get your franchise marketing campaign started today,call Jay Cummings at 561-255-5605 or send an email to [email protected]
Online Response Workflow
prospect name aDDress city st Zip unique iD phone name aDDress city st Zip email
Gary Sitler 2526 BRIARDAle DR Detroit MI 48917 71189A (517) 555-1212 Mary owner 15 oregon Ave Ste 207 Detroit MI 48917 [email protected]
John Henry 2527 BRIARDAle DR Detroit MI 48918 71189B (517) 555-1213 Mary owner 15 oregon Ave Ste 207 Detroit MI 48917 [email protected]
Bill Sanford 2528 BRIARDAle DR Detroit MI 48919 71189C (517) 555-1214 Mary owner 15 oregon Ave Ste 207 Detroit MI 48917 [email protected]
Sandy Rae 2529 BRIARDAle DR Detroit MI 48917 71189D (517) 555-1215 Mary owner 15 oregon Ave Ste 207 Detroit MI 48917 [email protected]
Marcus Culpaper 2530 BRIARDAle DR Detroit MI 48918 71189e (517) 555-1216 Mary owner 15 oregon Ave Ste 207 Detroit MI 48917 [email protected]
Shawn Jones 2531 BRIARDAle DR Detroit MI 48917 71189F (517) 555-1217 Mary owner 15 oregon Ave Ste 207 Detroit MI 48917 [email protected]
lead formlanding pagesurvey letter
Prospects access their Personalized URL (PURL) by going to the predetermined website address and entering their unique Personal Code (on the mail piece they receive), followed by entering a phone and/or zip code for verification purposes (depending upon the campaign type).
Once logged in, each prospect then fills out the online form and submits the form upon completion. Form fields include basic yet intuitive questions designed to glean the most pertinent information from each prospect.
Upon submitting the form, prospects are directed to a Thank You page, and the lead information - including all fields filled out by the prospect - is sent via email in real-time.
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For more information or to get your franchise marketing campaign started today,call Jay Cummings at 561-255-5605 or send an email to [email protected].
What Some of OurCustomers are Saying“We reached out to DMI in 2010 and asked if they could build a marketing automation tool for our sales force. They developed the platform in just 60 days and four years later they’ve processed more than 50 million mail pieces, and have generated more than 31% of our business over the past two years.”
Tim J., – Delray Beach, FL
“DMI has been an integral part of our company’s marketing for over 4 years. Their staff’s expertise in data, ad copy, creative and overall Marketing is second to none. They’re responsible for more than 30% of our business.”
Lisa F., – Cooper City, FL “This note is way overdue, but I wanted you to know how much I appreciated the hard work from the entire DMI staff. I am a long time customer and your years of excellence in customer service remains true today. My Account Manager is outstanding. The marketing calendar they’ve mapped out for us is to easy use and follow. I cannot recommend them highly enough.”
Ron B., – Miami, FL
“The quality of our inbound phone calls has dramatically increased since we switched to DMI for our direct mail marketing efforts. Our sales people get excited when I tell them a new mail campaign is dropping. Overall business volume has increased and we are now hiring new sales people as we grow.”
Sarah L., – Seattle, WA
“Running a region that never did Direct Mail I was somewhat skeptical. Now having worked with DMI on several different marketing initiatives over the past 3 years, I’ve become a huge fan. Their team very quickly grasped our marketing needs and have met and exceeded our goals. I would highly recommend them.”
Bill Z., – Nashville, TN
“We’re lucky we found them, they’ve always been our go to direct mail source. Their data, creative and production team have taken a huge weight off our shoulders. They’re not just a vendor, they’re a partner.”
laura T., – Boston, Ma
“I am impressed with the level of knowledge DMI has in regards to their marketing services. I am quite pleased with the fast turnaround and competitive pricing. DMI has significantly helped grow our client base over the past 4 years.”
Ted T., – Miami, FL
“DMI has this stuff down to a science. Our phones are ringing off the hook with qualified prospects.” Jonathan R., – Raleigh, NC
“I just wanted to thank you guys, our inbound call volume has increased substantially and our mail costs have decreased by more than 14%. We’ve used just about every major marketing company out there, but DMI is the one we keep going back to.”
Barbara P., – Port St. Lucie, FL
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THE FrancHisE MarKETinG EXPErTs
6883 spider lily lanelake Worth, Fl 33462
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561-255-5605
analyze » strategize » execute » repeat!
Direct Mail Works When Done Intelligently
Direct Mail Intelligence