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    (DEPARTMENT OF ARCHITECTURE AND PLANNING)

    Placemaking

    IN

    Urban Design (AR-605)

    SUBMITTED BY:Sandeep Sharma

    Enrol No. - 11510012

    M.Arch, 1st

    Year,

    Department of Architecture &

    Planning, IIT Roorkee (UK)

    INDIAN INSTITUTE OF TECHNOLOGY,

    ROORKEE

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    Contents :-

    1.What is Placemaking?2.When you focus on place, you do everything differently.3.The Bedrock Foundation of Placemaking.4.Placemaking is not a new idea.5.Placemaking Grows into an International Movement.6.What Placemaking Isand what it isnt.7.CASE STUDIES.8.Eco-Logical Benefits.9.How Do We Start.

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    What is Placemaking?Placemaking is both an overarching idea and a hands-on tool for

    improving a neighborhood, city or region. It has the potential to be one of

    the most transformative ideas of this century. -Metropolitan PlanningCouncil of Chicago

    Placemaking is the process by which people transform the locations they

    inhabit into the places they live.

    Placemaking is a multi-faceted approach to the planning, design andmanagement of public spaces. Put simply, it involves looking at, listening to, and

    asking questions of the people who live, work and play in a particular space, to

    discover their needs and aspirations. This information is then used to create a

    common vision for that place. The vision can evolve quickly into an

    implementation strategy, beginning with small-scale, do-able improvements that

    can immediately bring benefits to public spaces and the people who use them.

    Placemaking capitalizes on a local communitys assets, inspiration, and potential,ultimately creating good public spaces that promote peoples health, happiness,

    and well being.

    True Placemaking begins at the smallest scale.

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    When you focus on place, you do everything differently:-

    For us, Placemaking is both a process and a philosophy. It takes root when acommunity expresses needs and desires about places in their lives, even if there is

    not yet a clearly defined plan of action. The desire to unite people around a larger vision for a particular place is often

    present long before the word Placemaking is ever mentioned.

    Once the term is introduced, however, it enables people to realize just howinspiring their collective vision can be, and allows them to look with fresh eyes at

    the potential of parks, downtowns, waterfronts, plazas,

    neighborhoods, streets, markets, campuses and public buildings. It

    sparks an exciting re-examination of everyday settings and experiences in our

    lives.

    Unfortunately the way our communities are built today has become soinstitutionalized that community stakeholders seldom have a chance to voice

    ideas and aspirations about the places they inhabit.

    Placemaking breaks through this by showing planners, designers, and engineershow to move beyond their habit of looking at communities through the narrow

    lens of single-minded goals or rigid professional disciplines.

    Cities ultimately fail or succeed at the "place" scale

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    The first step is listening to best experts in the fieldthe people who live, workand play in a place.

    Experience has shown us that when developers and planners welcome as muchgrassroots involvement as possible, they spare themselves a lot of headaches.

    Common problems like traffic-dominated streets, little-used parks, and isolated,underperforming development projects can be avoided by embracing the

    Placemaking perspective that views a place in its entirety, rather than zeroing in

    on isolated fragments of the whole.

    The Bedrock Foundation of Placemaking :-

    A Placemaking approach provides communities with the springboard they needto regenerate their communities.

    Community input is essential to the Placemaking process, but so is anunderstanding of a particular place and of the ways that great places foster

    successful social networks and initiatives.

    Using the 11 Principles and other tools weve developed for improving places(such as the Power of 10 and the Place Diagram, below) weve helped citizens

    bring immense changes to their communitiessometimes more than

    stakeholders everdreamed possible.

    The Place

    Diagram is one of

    the tools PPS has

    developed to help

    communities

    evaluate places.

    The inner ring

    represents keyattributes, the

    middle ring

    intangible

    qualities, and the

    outer ring

    measurable data.

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    Placemaking is not a new idea:-

    The concepts behind Placemaking originated in the 1960s, when visionaries likeJane Jacobs and William Holly Whyte offered groundbreaking ideas about

    designing cities that catered to people, not just to cars and shopping centers.

    Their work focused on the importance of lively neighborhoods and inviting publicspaces.

    Jane Jacobs advocated citizen ownership of streets through the now-famous ideaof eyes on the street.

    Holly Whyte emphasized essential elements for creating social life in publicspaces.

    Applying the wisdom of Jacobs, Whyte, and others, PPS gradually developed acomprehensive Placemaking approach for helping communities make better

    public spaces beginning in 1975.

    The term can be heard in many settingsnot only by citizens committed tograssroots community improvement but by planners and developers who use it as

    a fashionable brand that implies authenticity and quality even when their

    projects dont always live up to that promise.

    But using Placemaking to label a process that really doesnt focus on publicparticipation or result in lively, genuine communities dilutes the true value of this

    powerful philosophy.

    Placemaking is at the heart of PPSs work and mission, but we do not trademarkit as our property. It belongs to anyone who is sincere about creating great places

    by drawing on the collective wisdom of those who live, work and play there.

    We do feel, however, it is our responsibility to continue to protect and perpetuatethe community-driven, bottom-up approach that Placemaking describes.

    We believe that the publics attraction to the essential qualities of Placemakingwill ensure that the term does not lose its original meaning or promise.

    Making a place is not the same as constructing a building, designing a plaza, ordeveloping a commercial zone. When people enjoy a place for its special social

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    and physical attributes, and when they are allowed to influence decision-making

    about that space, then you see genuine Placemaking in action.

    Placemaking Grows into an International Movement

    As more communities engage in Placemaking and more professionals call theirwork Placemaking, it is now essential to preserve the integrity of Placemaking.

    A great public space cannot be measured simply by physical attributes; it mustserve people as a vital place where function is put ahead of form.

    Placemaking strikes a balance between the physical, the social and even thespiritual qualities of a place. Fortunately, we can all be inspired by the examples

    of many great Placemakers who have worked to promote this vision through the

    years.

    Placemaking belongs to everyone: its message and mission is bigger than any oneperson or organization.

    PPS remains dedicated to spreading the message of Placemaking, offering ourresources and experiences to all the other Placemakers out there.

    Teaching them to preserve and create successful places is the most importantpart of our mission.

    What Placemaking Isand what it isnt

    Placemaking IS:

    Community-driven

    Visionary

    Function before form

    Adaptable

    Inclusive

    Focused on creating destinations

    Flexible

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    Culturally aware

    Ever changing

    Multi-disciplinary

    Transformative

    Context-sensitive

    Inspiring

    Collaborative

    Sociable

    Placemaking ISNT:

    Imposed from above

    Reactive

    Design-driven

    A blanket solution

    Exclusionary

    Monolithic development

    Overly accommodating of the car

    One-size-fits-all

    Static

    Discipline-driven

    Privatized

    One-dimensional

    Dependent on regulatory controls

    A cost/benefit analysis, Project-focused, A quick fix

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    CASE STUDIES:-

    PLACEMAKING EXPERIENCE (Project Types)

    -USE & MARKETPLACE

    These are broadly discussed along with images of the cities:-

    WATERFRONT DESIGNS:-

    Georges Dock- Dublin, Ireland.

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    Bullhead City Waterfront - Bullhead City, AZ

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    MIXED-USE & MARKETPLACE MARKETPLACE :-

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    COMMUNITY:-

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    COMMUNITY

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    Eco-Logical Benefits:

    Pedestrian Oriented Development = Reduced Auto Use

    Less Highway & Roadway Infrastructure Required Less Roadway Infrastructure Maintenance Required Higher Densities Save Land, Reduce Sprawl Requires Less Utilities Infrastructure (Water, Sewer, Electrical) Reduced Utility Infrastructure Maintenance Cost Less Overall Fossil Fuel Use = Less Environmental Pollution Healthier Environment for People, Plants, & Animals

    How Do We Start ? Identify Stakeholders (ADOT, Corps of Eng., Developers, Citizen Groups,

    City,County, Large & Small Local Businesses, Interested Corporations )

    Establish Public Participation Process (Identify Champions) Define Your Goals (What Do You Want?) Create Shared Values (How Do You Want It?) Develop Your Placemaking Program (PPSs The Power of 10) Select Design Team (Preferably With Placemaking Experience & Philosophy) Envision The Future (Design Visioning Process) Identify Action Sub-Committees Begin By BEGINNING!! Take Some (ANY!!) Action

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    References

    Web Sites:-

    1.www.pps.org/placemakingis2.www.pps.org/placemaking/articles/placemaker_profiles3.www.pps.org/articles/jjacobs-24.www.pps.org/articles/creating-multi-use-destinations5.www.pps.org/the-power-of-106.www.pps.org/11steps7. e c o - l o g i c a l p l a c e m a k i n g-Catalyst Architecture

    http://www.pps.org/placemakingishttp://www.pps.org/placemakingishttp://www.pps.org/placemaking/articles/placemaker_profileshttp://www.pps.org/placemaking/articles/placemaker_profileshttp://www.pps.org/articles/jjacobs-2http://www.pps.org/articles/jjacobs-2http://www.pps.org/articles/creating-multi-use-destinationshttp://www.pps.org/articles/creating-multi-use-destinationshttp://www.pps.org/the-power-of-10http://www.pps.org/the-power-of-10http://www.pps.org/11stepshttp://www.pps.org/11stepshttp://www.pps.org/11stepshttp://www.pps.org/the-power-of-10http://www.pps.org/articles/creating-multi-use-destinationshttp://www.pps.org/articles/jjacobs-2http://www.pps.org/placemaking/articles/placemaker_profileshttp://www.pps.org/placemakingis