place making raub 1-22062010

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Project


Raub Gold Mine TourismDevelopment Strategy Proposal for Peninsular Gold Ltd

PLACE-MAKING RAUBRaub Gold Mine Tourist Development

Strategy Proposal

| June 2010


Project


Raub Gold Mine TourismDevelopment Strategy Project Introduction & Brief | June 2010

PLACE-MAKING RAUBBRIEF RECAPINTRODUCTION • Raub Australian Gold Mine Sdn Bhd (RAGM) intends to promote the industry by developing a GOLD PARK in the area surrounding its

gold mine

• This project will be a PUBLIC and PRIVATE INITIATIVE where AGM will work with the Ministry of Tourism (MoT) to develop the GOLD PARK on both government and private land

• MoT will also set aside an allocation to upgrade and improve the existing GOLD MINE VILLAGE as part of tourism development for Raub

OBJECTIVES• To recreate the history of RAUB as the GOLD MINING AREA

• To promote tourism industry locally and internationally

RATIONALE• Preservation of History

• RAGM corporate social responsibility to improve the social and economic aspects of Raub

• Government effort to improve tourism

APPROACH• Improve the GOLD MINE VILLAGE by upgrading infrastructure, rehabilitate buildings and reorganize the activities to be more relevant to

gold mining concept

• Develop 20 acres belonging to DAK into a GOLD THEME PARK similar to Sovereign Hills in Ballarat, Australia

• Develop 70 acres government land into a GOLD SQUARE consisting of re-creation of Raub historical gold town, shops, handicrafts center, motel, educational GOLD COLLEGE

This documents looks objectively at conditions for obtaining strategies with developing the approach


Project


Raub Gold Mine TourismDevelopment Strategy Competitive Review

COMPETITIVE REVIEW

GOLD MINE TOURIST ATTRACTIONS

Sovereign Hill, AustraliaCentral Deborah Gold Mine, AustraliaEl Dorado Goldmine, AlaskaMascot Gold Mine, CanadaMollie Kathleen Gold Mine, USAThames Goldmine Experience, New Zealand

| June 2010


Project


Raub Gold Mine TourismDevelopment Strategy Competitive Review | Gold Mine Tourist Attractions

GOLD MINE TOURIST ATTRACTIONS

STUDIES ON CULTURAL HERITAGE TOURISM BASED ON MINING

| June 2010

GROUPS-TYPES/ DIFFERENCES

MININGCHARACTERISTICS

INTERPRETIVEFOCUS

HERITAGEINTERPRETATION

INTERPRETIVEEMPHASIS

GROUP 1

Mining of Low Value OresEg: Coal, Iron, Copper

Low value ores were mined on a large scale by major corporations

utilising large employee workforces

On the grimness of existence and/or machinery of the

workforce

Often focused on a nostalgic period

(just ‘before the war’) and/or including

technological advancements (in more

recent periods)

Processes & Technology (advancements)On extractive and

processing machinery, usually of large-scale

and/or recently closed mining operations

GROUP 2

Gold Miningand the great Gold

Rushes in history

The early gold rushes were characterised by

small groups of independent miners

(California, Yukon and Australian Gold Rushes)

On the exhilaration,optimism and colour of

independent miners seeking their fortune

Extending further back in time to the mid- 19th century, indeed often ‘freezing it in time’ (by

ignoring the present and more recent mining)

Mining Environment (on the towns) and Early Prospector’s Lifestyle

Most notably at Sovereign Hill Open Air

Museum and Columbia Historic State

Park in California


Project


Raub Gold Mine TourismDevelopment Strategy Competitive Review | Sovereign Hill Pt.1

SOVEREIGN HILLBALLARAT, AUSTRALIA

| June 2010


Project

SOVEREIGN HILLBALLARAT, AUSTRALIA


Raub Gold Mine TourismDevelopment Strategy Competitive Review | Sovereign Hill Pt.2 | June 2010

DESCRIPTION MAIN ATTRACTIONS EVENTS & ACTIVITIES ACCESS OTHER INFO

61.8 Acres (25 Hectare)

Site containing

60 historically recreated buildings

and period-costumed staff and

volunteers

Award-winning ‘outdoor museum’ recreating an authentic 1850’s

Australian Gold Rush town set with period costumes, horse-carts, etc.

Real gold panning experience

Gold pour demo - $50,000 of molten gold into a 3Kg bullion bar

Underground Gold Mine Tours with moving ‘holograms’ - 2 mines

Gold Museum - 4.4 Kg ‘Goldasaurus’ nugget on display

Hotels (2)

Photo Studio, Retail (Apparels, Jewelry, etc) and Gift Shops

Grocer, Confectionary & Bakery

Live Street Performances and Nightly Sound & Lights Show,

Victorian Theatre

Demos and Workshops (Saddlery, Blacksmith, Coach making, etc),

Galleries and Exhibitions

By Car, V-Line Train and Coach

90 mins drive from closest city (Melbourne)

Goldrush Special: a courtesy return service coach meets the V-Line

train at Ballarat station and brings visitors directly to Sovereign Hill.

Visitors receive a 10% discount off the entrance price as well as a free ‘Cobb & Co’ coach ride. 4.5 hour

duration each visit.

Purpose: to inspire an understanding of the significance of the central Victorian gold rushes

(through preservation of historic buildings and gold mining

heritage) in Australia’s national story

Contributes: estimated $35 million annually to the local economy

Judged: Victoria’s Major Tourist Attraction at the 2003 and 2004

Victorian Tourism Awards

Located on the site of one of Ballarat's major gold diggings. The "Welcome" nugget found at Sovereign Hill by a Cornish miner in 1858, and being the second largest gold nugget in the world - 69 kg in weight (2,200 ounces) that contained

99% pure gold valued at about 10,500 pounds when found (approximately $700,000 US now) Sovereign Hill produced approx. 11 million ounces of gold.


Project

CENTRAL DEBORAHBENDIGO, AUSTRALIA


Raub Gold Mine TourismDevelopment Strategy Competitive Review | Central Deborah Pt.1

Real mine, real people ...

... Truly authentic

| June 2010


Project

CENTRAL DEBORAHBENDIGO, AUSTRALIA


Raub Gold Mine TourismDevelopment Strategy Competitive Review | Central Deborah Pt.2 | June 2010


1.3 Acres operational

mine containing 17

levels underground

to a total depth of 412

metres

Australia’s “Best Underground Mine Tours”in a well-maintained mine with many original features

Surface Tours featuring a wide collection of vintage machinery

(1945 Winder - and only complete working example in Australia)

Interpretive Museums (Gold Treatment & Ray Beer Story Room -

110 year old working model)

Bendigo Vintage Talking Tram Tours (Departure Point)

Gold Pour and Gold Panning Demonstrations

Finder’s Keepers Fossicking Challenge

Cage Rider

22.5m Poppet Head (Climbable)

Gift Shop

“If The Walls Could Talk” Education Resource (supported by Australian

Department of Education)

Located in Bendigo CBD

Central Deborah Gold Mine is an asset of the City of Greater

Bendigo and is managed by The Bendigo Trust

Bendigo Talking Tram Tours incl stops at Discovery Science &

Technology Centre (Science Show, Lab Workshop, etc) and Bendigo

Joss House Temple

Mine’s founding legend of “Lady Deborah” who went missing

By the 1870s, Bendigo was renowned as the world’s wealthiest goldfield, containing 37 distinct, gold-bearing quartz reefs that

extend parallel underneath the Central Victorian city for an area equal to 3,600 acres. Between 1851 and 1954, Bendigo yielded

over 700,000 Kg’s of gold (worth almost $28 billion dollars) Bendigo is still the seventh largest producer of the world’s gold today.

We have exactly what you are looking for and you can book it all in one convenient place.

Are you looking for an entertaining and easy-to-arrange excursion for your students?

Explore Bendigo ...

A full day and night of activities, meals and accommodation for only:

$64.00 each!

Book now: (03) 5443 8255


Project

EL DORADOALASKA, USA


Raub Gold Mine TourismDevelopment Strategy Competitive Review | El Dorado Pt.1 | June 2010


Project

EL DORADOALASKA, USA


Raub Gold Mine TourismDevelopment Strategy Competitive Review | El Dorado Pt.2 | June 2010


Began as a placer mining claim in the early 1900s.

Rebuilt as an informational tour attraction

for Alaska visitors in the

late 90’s

Replica Steam Engine Tanana Valley Railroad Train

Mining Tours - Permafrost Tunnel, and Sluice Box

Gold Panning

Meeting entertaining mine personalities (Tour Leaders like ‘Yukon Yonda’ and Earl the train conductor who plays the fiddle)

Gold panning demonstrations

Custom-made gold souvenirs made from gold found during demo experiences (keepsake locket, necklace or earrings)

Historic photo gallery

Bakery-cafe

Gift Shop (Gold nugget displays incl. a 19 ounce nugget worth

$25,000)

By Car, Coach and Train (Replica Tanana Valley Railroad Engine departs from old train station -

visitors get to station by car or tour shuttles/coaches)

30 mins drive from closest city (Fairbanks)

Currently, the mine operates from May to September, offering tours of the mines and train tours several

times per day.

Each tour is approximately 2 hours in duration.

Purchased by Andrew Wescott, a Fairbanks gold miner, in the late 90‘s realizing that the profitable days of solo mining in interior Alaska had passed, rebuilt the mine and eventually became such a

popular stop for tourists that Wescott could not handle the increased business by himself, so in 1990 Wescott entered a partnership with the Binkley family of Fairbanks in order to better develop the mine.

A few years later, Wescott sold his stake in the mine to the Binkleys.


Project

MASCOT MINEHEDLEY, CANADA


Raub Gold Mine TourismDevelopment Strategy Competitive Review | Mascot Mine Pt.1 | June 2010


Project

MASCOT MINEHEDLEY, CANADA


Raub Gold Mine TourismDevelopment Strategy Competitive Review | Mascot Mine Pt.2 | June 2010


40 Acres hard rock mine

containing mine buildings built on a cliff

almost 1 km off the valley floor

Location of mine, perched on a 1Km high cliff face overlooking

scenic Similkameen Valley

Journey to and fro mine (ascending-descending 589 stairs)

Explore authentic mine buildings (cookhouse, bunkhouse,

blacksmith shop, mine offices and mine operation buildings)

220m Main mine tunnel (with sound and lights - Voices of

Mascot multimedia production)

Gift Shop with selection of First Nations crafts, art and jewelry, one-

of-a-kind Mascot Gold Mine souvenirs, light snacks and

beverages

Snaza’ist Discovery Centre

Once a day, only by coach tours departing from Snaza’ist Centre in

Hedley (appoximately 34 mins drive)

4.5 hour tour includes 1Km hike on loose gravel road, ascending and

descending 589 stairs

Snaza'ist Discovery Centre: Explore the history of Similkameen

people and the Mascot Mine.

Interactive Exhibits - Photo Gallery

Theatre: short film of people and mining in the Similkameen Valley –

“From Ochre to Gold”

Archaeology Program: Guided tour of exhibits and learn about ancient aboriginal mining and

trade, cultural sediments, artifacts and pictographs

The Mascot Gold Mine operated from 1936 to 1949 – a short, but profitable, life. In all,7.1 tonnes of gold was extracted, worth close to $130 million (in 2005)

The First Miners: The Similkameen People have been mining in this Valley for thousands of years, mining by hand for ochre, chert, petrified wood, opal, quartz and gold, minerals

that have been important commodities to the aboriginal Similkameen people.


Project

MOLLIE KATHLEENCOLORADO, USA


Raub Gold Mine TourismDevelopment Strategy Competitive Review | Mollie Kathleen Pt.1 | June 2010


Project

MOLLIE KATHLEENCOLORADO, USA


Raub Gold Mine TourismDevelopment Strategy Competitive Review | Mollie Kathleen Pt.2 | June 2010


Approx. 1 Acre hard rock mine

located in historic Cripple

Creek Gold Mining District sited 10,000 ft

above sea level

America's Only Vertical Shaft Gold Mine Tour - 1,000 ft vertical

shaft descent

Last air-powered Tram-Air Locomotive Ride

Underground guided tours* with large underground exhibit

‘rooms’

Free ore specimen mined, hand sorted and screened to ensure

gold content

*Underground guided tours:

Exploring the overlapping evolution of all four mining phases

Operation demos of variety of air-powered gold mining equipment

Gold and mineral display - gold veins in original state, mineral samples, gold nuggets, etc.

Historic mining equipment

Gift Shop

By car or coach

45 mins drive from closest city (Colorado Springs & Manitou)

Cripple Creek Gold Mining District: 500+ gold producing shaft mines and 3000Km

of tunnels with over 100 underground interconnecting mine routes

Cripple Creek Heritage Center - 16,6000 sq ft hi-tech interpretive center on gold

mining, geologic and human history, etc.

Establish legalized gambling in 1991, Cripple Creek is now a gambling and tourist town - Casinos occupy many historic buildings and successful in

bringing back revenue and vitality to a would be ghost town

In Spring 1891, Mollie Kathleen Gortner became the first woman in history to discover gold in the Cripple Creek Gold Mining District and strike a claim

The district's mines make the area the fourth largest producing gold camp in the world - produced about 23.5 million troy ounces (731 tonnes) of gold,

Cripple Creek & Victor mine (largest open-pit heap leach) is the leading gold producer in Colorado now - 283,000 troy ounces (8.8 tonnes) in 2006


Project

HPA GOLDMINE EXPERIENCETHAMES, NEW ZEALAND


Raub Gold Mine TourismDevelopment Strategy Competitive Review | HPA Goldmine Experience Pt.1 | June 2010

HOW LONG DOES IT TAKE? Allow at least 40 minutes for your visit. No need to book ahead,unless there are over ten in your group - see "group bookings"

WHAT DO I NEED TO GO UNDERGROUND? The tour underground can be muddy, especially during thewetter months. Bring closed-toe footwear and a water proofjacket just in case, your own torch if you have one, and plentyof luck to strike it rich!

FACILITIES:Snacks and cold drinks for sale on site, toilet facilities available,bus & car parking, postcards and gold for sale, and picnic area.

SMALL SPACES!If you or anyone else in your group, has a dislike for being inconfined dark spaces, then there are alternative activities for youto enjoy instead of the underground section of the tour -including gold panning!

Home >

SITE MAP


Project

GOLDMINE EXPERIENCETHAMES, NEW ZEALAND


Raub Gold Mine TourismDevelopment Strategy Competitive Review | HPA Goldmine Experience Pt.2 | June 2010


Approx. 3 Acres restored gold mine complex with new gold

discoveries

A guided tour: through an operational,19th century

Stamper Battery and underground into one of the

richest goldmines in NZ history - yield of 2,327,619oz bullion

A self-guided tour: explore the photographic museum, video

presentation, mining relics, steam-powered machines and Cave Weta tunnel mine colony

Gold panning experiences

Historic photos exhibition on NZ gold mining heritage

Video screening

Gold mining education resource

By car or coach

10 mins drive from Thames town centre

The Thames School of Mines and Mineralogical Museum, features a

stamper battery, laboratory, furnace, assay room, lecture rooms and a mineral collection and includes NZ’s first jailhouse

The authenticity of the complex is intact

The Thames school was one of over 30 schools opened up in the mining districts during the late 1880s-1890s and one of

the only two surviving examples in NZ now

Mine restored by The Hauraki Prospectors Association (HPA), a non-profit organization for preserving New Zealand’s mining heritage at

the richest hard rock gold fields site of the world famous Caledonian - Golden Crown -

Manukau claim at Thames


Project


Raub Gold Mine TourismDevelopment Strategy Competitive Review | Summary

SUMMARYGOLD MINE TOURIST ATTRACTION: COMMON DENOMINATORS

| June 2010

An important mine in a historic gold rush - California, Colorado, Yukon(Klondike) and

Australian Gold Rushes

Produced a large yield of gold while in operation (total quantity)

orSite of a find of a famous gold nugget

A gold mine from the 19th century

Fables and legends connected to the mine

Well-preserved and/or accurately recreated 19th century mine and/or mining community

environment (with working antique gold mining equipment and machinery)

Mine site is (with any or combination of):a. in a scenic location (countryside, hills, etc)b. with underground tunnelsc. accessed with uncommon transport and/

or journey (steam trains, hiking, stairs)d. connected with or in the greater area of

other non-mining significance (cultural, historical, past events, etc)

Actual mine with (and viewing) gold in natural geological state

Educational demonstration of all steps and processes of 19th century gold mining from

prospecting to extraction (with working antique gold mining equipment and

machinery from the 19th century)

Prospecting try-outs (gold-panning) and obtaining gold dust/nuggets for souvenir

Recreated period living with personnel/actors/performers in costumes, antiques,

props, etc.

Historic photo exhibitions, Gold nuggets displays, Mining-related and artifacts

exhibition, Short film, documentary and video screenings

Gold and retail shopping

Non-mining activities connected to significance of the greater area (cultural,

historical, past events, etc)

ATTRACTIONFOR TOURISTS

3. ACTIVITIES & EVENTS

1. LURE & (MIS)FORTUNE OF GOLD MINING

2. MINE SITE & ENVIRONMENT


Project


Raub Gold Mine TourismDevelopment Strategy Competitive Review

RAUB GOLD MINE

STUDIES

HistoryLocationSite and InfrastructureAudit of Raub Gold Mine Legacies

| June 2010

place making raub 1-22062010

Data & Analytics