pinstripe media content marketing

WWW.PINSTRIPEMEDIA.COM.AU

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CONTENTMARKETINGIN BUSINESS & FINANCE

PINSTRIPE MEDIA


2Pinstripe MediaExpertise, Enthusiasm & Excellence

Our Approach to Content Marketing is based on thinking

about your business in terms of your customers’ needs first

and how the content we produced will engage, educate,

inform and inspire them on a daily basis.

Pinstripe Media provide leading Content Marketing

solutions for those businesses and organisations looking to

engage successfully with the business & finance sector and

the wider Australian audience online.

We look to understand your business goals and objectives,

define workable content marketing solutions and create

strategies which provide consistent, creative and ongoing

engagement with your target audience across all digital

channels.

Content Marketing is the backbone of

effective communication

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The Management TeamPinstripe Media understand the power of made for digital content and how it can work to grow your business

David KochExec Chairman

PINSTRIPE MEDIA

Work with a team of media and marketing professionals who have the experience and content marketing insights needed to ensure that your next content marketing campaign, video production or ongoing content channel engagement is a success. Our teams of account managers and production leads will work with you to guide the delivery of quality content set against clear and detailed Pinstripe Media content strategies based on years of industry experience.

AJ KochManaging Director

Jamie Trad Head of Business Development

Paul GilbertContent Marketing Director

Chloe McCormackAccount Manager


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With over 10 years experience in content marketing, video and TV production, Pinstripe Media prides itself on the production of quality digital content for the finance and enterprise sector looking to access the marketplace of small business owners and financially-minded individuals. Our team of media professionals specialise in all areas content creation, amplification and marketing.

Small Business, Startup & Finance Specialists

Our Objective

Pinstripe media have a deep understanding of the small business and finance sector, having worked with leading businesses and brands to provide content-led marketing campaigns, ongoing content creation and video first media

production. Our unique approach to the creation and amplification of digital content provides our clients with exclusive access to small business audiences, ensuring higher levels of consumer engagement and increased brand reach and

awareness.

To connect your business and brand to the right audiences online with expertise, enthusiasm and real engagement


5Our Media NetworkOur suite of owned assets connecting your business directly to ready made finance and business audiences

Pinstripe Media provide access to our owned media network targeting business and finance professionals, entrepreneurs, and aspirational individuals

Our team of social media and amplification experts work to shape your content for use across a wide range of digital and social media channels including mobile, video and image based platforms.

*Network reach: 800,000

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Our ClientsPinstripe Media work with a wide range of both local and internal brands and companies

Microsoft engaged us as content partner for a major marketing campaign involving an online mini-series and accompanying social content

For the ATO we produced content for various campaigns including video and editorial, and executed an extensive amplification strategy

We worked with Amex on multiple projects including Forex digital ads, small business hub development and content production

NAB’s small business digital content and amplification utilizing the KBB TV show, including case studies & thought leadership

Various projects for Intel and Intel Security including video production, amplification through TV integration, and content strategy

Production and amplification with Beyond Blue through small business network to promote mental health awareness

Braintree targeted startups through our Startup Daily network with an online series and extensive social and digital content

Australia Post have partnered across multiple TV and digital projects to communicate with small business audience, including video and editorial production & amplification

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The effective use of paid, earned and organic amplification tactics which ensure

content reach and ongoing audience engagement online are at the heart of what

we do.

Amplification

Our team of senior strategist work closely with your business to create the content

and social media marketing strategies required to achieve success within the

digital channel.

Strategy Creation

During the lifecycle of any digital campaign or content engagement, Pinstripe Media will continue to monitor, test, track and re-shape content to ensure it continues to meet your business goals & content objectives.

Tracking & Reporting

The Pinstripe Media production team are highly experienced at providing all types of content for use across TV and digital channels including video, editorial, social graphics, animations, meme’s and infographics.

Content Production

Our ApproachPinstripe Media work with your business to provide a content marketing solution that work

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The Engagement ProcessThe Pinstripe Media team work through a defined engagement process to ensure content marketing success

Continuous content, post and

engagement Tracking and

Reporting. Content review,

Content Reshaping, Traffic

Analytics, Content Reach.

STRATEGIC AUDIENCE CONTENT AMPLIFICATION REPORTING

The Creation of made for channel digital content. including Articles, Graphics, Video Production, Animations infographics, memes and

whitepapers.

Understand and define the

Audience needs, behavior,

and use of channels. Audience

Research, Focus Groups, Social

Analytics, SEO and Keyword

metrics.

Content Workshops to define

your Business Goals & Content

objectives. Covering Content

Type, Persona, Policies, Pillars,

Themes, Amplification Tactics and

use of digital channels.

Organic and paid media

amplification across digital

channels and networks. Paid

media buying, Paid Social,

Influencer outreach, Organic

Amplification.

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Memes, Animated gifs, daily posts,

made for graphics…

SOCIAL MEDIA04Infographics, In display ads, EDM

creation, digital banners..

GRAPHICS03

Long form and short form Articles,

blogs and influencer interviews…

EDITORIAL02TV shows, YouTube Ads, Video

animation, live steaming…

VIDEO01

Content production: All video production and advertorial work is completed in house by a highly experienced TV production and

animation team allowing Pinstripe Media to offer full end to end content delivery services.

Content ProductionPinstripe Media production, editorial and creative teams can deliver in all areas of required content creation

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Content AmplificationThe ongoing amplification of content is the key to meeting your content marketing goals & objectives

Management of paid, earned and owned display media across all digital and social

media channels including Facebook, LinkedIn, Instagram, Out Brian, Ad serve and

programmatic.

PAID AMPLIFICATION

Resources dedicated to the continual posting and amplification of content across

Pinstripe Media owned and partner networks including social media channels. (250

thousand fans, followers and members)

ORGANIC AMPLIFICATION

Pinstripe Media will work with your existing content to re-shape and re-amplify your

content within content high trafficked content stream and across a range of digital

media channels.

RE-AMPLIFICATION

Work with Pinstripe Media to grow your existing site traffic and social media

audiences with daily channel building campaigns and activities, Increasing likes ,

members and followers.

CHANNEL BUILDING

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Made for Social content

posts that engage,

influence and educate

FacebookReal time image and

video posts, campaigns

and promotions

Instagramlink sharing in support of

content posts, live events,

and press releases

Twitter

Placement of post and

pre roll ads, made for

YouTube video content

YouTubeB2B content marketing,

Professional Branding

and lead generation

LinkedInCreation of content lead

EDM’s and email

marketing campaigns

Email

Working With SocialThe real time use of social media content to reach a target audience and grow your brand

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Paid, Owned and Organic

media planning and buying

services

Network Amplification

Creation of near real time

supporting social ready content

infographics & animations

Real Time Content

Long and short form articles

supporting campaign content

and site links

Articles

Creation of display

media for ad serve and

Programmatic

Display Media

Post and pre roll

video Advertorials for

YouTube

Video Campaign

Daily Social Posts and

Animated graphics for social

channel development.

Made for Social

Pinstripe Media work across all areas of content creation and digital campaign delivery, our team of strategists, media planners and creative resources work to create

an end to end content marketing approach that works for the digital channel.

Creating Content CampaignsProviding an end to end content marketing and campaign management solutions


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Pinstripe media have been producing leading TV and video based

content for some of the world’s leading brands and organisations for

over ten years.

Our belief in the power of video to reach your audience online is

supported by the continued growth of video consumption across all

digital, mobile and social media channels.

By 2019 it is estimated that over seventy percent of all content viewed

on line with be video and Pinstripe Media have the experience and

content marketing pedigree to ensure your content is not only digital

ready but has been made for channel.

Our team of creative, production and marketing professionals can

guide you in the creation of made-for-digital channel videos. Be it

short form advertorials, video animations, viral ready marketing

campaigns, promotional or educational content.

Working With VideoThe creation of mobile first video content

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THANK YOUThe Pinstripe Media Team

CONTACT

Paul Gilbert: Head of Content Marketing

EMAIL

[email protected]

TELEPHONE

02 8004 64640417 423605

ADDRESS

224 Riley Street, Surry Hills, NSW 2010

pinstripe media content marketing

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