1. August 26, 2010 How Social Recruiting Supercharged the World's Premier Measurement Company

2.

Introductions and background

Partnership formation

Identifying need to improve current social media efforts

Process (methodology & strategy)

Implementation & initial roll-out

Lessons learned & enhancements

Results

Success stories

Whats Next

Agenda 3. Introductions & Background Greg Summers Business Development Director D: (215) 462-2838 C: (215) 834-4642 Michelle Krier Director of Marketing & Social Media D: (262) 439-1443 C: (414) 617-3103 4. Partnership Formation The partnership launched in June 2009 5. State of Social Media June 2009 Sporadic tweeting No engagement 6. Process for Crafting theSocial Recruiting Strategy 7.

Social Networking & Web 2.0

Career Site Optimization

Landing Pages & SEO

Agilents Social Recruiting Goals 8.

Create the methodology

• Who are we targeting?

• What is our objective?

• Whats our strategy?

• What social media tools will we use?

Process For Creating the Strategy 9. Implementation &Initial Roll-Out 10.

July 2009 launch

Started with:

Each site managed by different recruiter

Created best practices on how many times to post per day, tools to use, etc.

Implementation & Initial Roll-Out 11. Implementation & Initial Roll-Out 12.

Shorten URLs that are posted to track # of clicks and # of applications from job posts using the appropriate source code

Also monitor # of retweets, @reply conversation threads (CoTweet) and mentions of Agilent website (backtweets.com)

Implementation & Initial Roll-Out 13. Implementation & Initial Roll-Out 14. Implementation & Initial Roll-Out 15.

Other niche sites

Implementation & Initial Roll-Out 16.

Added social media links to email signatures

Added links to social media profile on Agilent careers

Implementation & Initial Roll-Out 17. Lessons Learned 18.

Single source to manage all 3 profiles is more efficient and allows for better engagement

Agilents community is passionate and engaged!

• 462 fans on

• 1,006 followers on

• 703 members on

• 2,171 members of our Talent Community

Lessons Learned 19. Results 20. Results Source Effectiveness: June 1, 2009 May 31, 2010 Source Jobseekers Candidates Hired Facebook 394 4 LinkedIn 987 15 Twitter 25 0 Social Media (general) 187 0 Viadeo.com 7 0 TOTAL 1600 19 21. Success Stories 22. Maryland Bio Breakfast 23. LinkedIn Job Posting Agilent Community to the Rescue! 24. Whats Next? 25. Questions?

Connect with Pinstripe!

www.pinstripetalent.com

@PinstripeTalent @PinstripeJobs @Recruitalicious @PinstripeHC

www.facebook.com/ pinstripetalent

www.linkedin.com/groups?gid=1774239

www.youtube.com/PinstripeTalent

www.pinstripetalent.com/HRpreneuring

www.pinstripetalent.com/RPOlosophy

www.pinstripetalent.com/recruitalicious

26. Thank you. Visit us at www.pinstripetalent.com or call 877-797-3379