pilot mobile games soft launch report
TRANSCRIPT
Demo CaseWe help developers understand the potential of their game
WHAT IS PILOT?PILOT gives you everything you need to run your soft launch:
>1K PLAYERS
The PILOT DASHBOARD shows you how your game is performing: Retention, Conversion, DAU, ARPDAU, Session-time
The PILOT SAMPLE puts your game in front of a statistically relevant sample of players, providing you behavioral and empirical data so that you can make the right decisions for your game.
The PILOT PANEL provides you player feedback, pinpointing what users love about your game and highlighting user suggestions for features and improvements.
Demo Case - Executive SummaryJanuary 2016
CONTENT
Behavioural Metrics- Day 1 Retention- Day 7 Retention- Day 30 Retention
Empirical Data- Difficulty- Fun- Game Experience- Game Control- Worth Sharing
Summary
Day 1 retention
36.4%Current rate:Benchmark:
32% - 41%>55% (Top 20%)
BrandOnboardingEarly GameplayMetagameSocial ElementsDepth of content
RETENTION RATE
Comments:
The first few minutes are confusing for the user. The version contained a landscape video while the game is in portrait mode. Graphics are okay but do not impress. The onboarding is basic and there is little sense of achievement. Early gameplay is easy and allows a lengthy first session. Metagame and Depth of content are quite basic. Push notifications are non existent.
Potential used
Game A
Day 7 retention
8.3%Current rate:Benchmark:
5% - 12%>32% (Top 20%)
BrandMetagameSocial ElementsProgressionVarietyRe-engagement
RETENTION RATE
Comments:
Progress is very confusing and it quickly becomes unclear what you have to do to earn more soft and hard currency. You can not replay levels and you can not exchange hard currency for soft currency. The variety of gameplay is very limited and the strategic element feels too random.
Potential used
Game A
Day 30 retention
3.2%Current rate:Benchmark:
2% - 6%>15% (Top 20%)
BrandMetagameSocial ElementsDepth of contentProgressionRe-engagement
RETENTION RATE
Comments:
Reaching levels beyond 50 feel completely random and the game looses all sense of achievement. Core game becomes very repetitive and player is unable to unlock further features (level lock). Social elements are not used to increase competition or virality.
Potential used
Game A
ARPDAU
0.00$Current rate:Benchmark:
—> 0.08$
IAPAdvertisingRewarded videoOffer WallPlacementsSegmentation
ARPDAU
Comments:
Are currently not tracked. Using hard currency is almost pointless. Purchase experience is flawed. No special offers, noitem purchase. No rewarded videos, advertising or offerwall.
Potential used
Game A
Average Session Time
0.0 minutesCurrent rate:Benchmark:
—6-10 minutes
BrandMetagameSocial ElementsDepth of content
SESSION TIME
Comments:
Is currently not tracked.
Potential used
Game A
0%
10%
20%
30%
40%
1VeryEasy
2 3 4 5VeryHard
PILOT,2016
Howdifficultisthegame?Average Difficulty
2.36Current rate:Benchmark:
2 - 32.3
BalanceControlStrategy
DIFFICULTY OF THE GAME
Comments:
The match-3 playing field is responsive, colours and icons are easy to recognise and the help comes in time. The game does not feel well balanced. Strategic usage of buffs works well when there is enough time to make choices. In later levels it becomes impossible.
Potential used
Game A
0%
10%
20%
30%
40%
1Star 2 3 4 5Star
PILOT,2016
Howenjoyableisthegame?Average Rate
3.76Current rate:Benchmark:
3.5 - 44.5
SurpriseDelightUniquenessVariety
FUN
Comments:
The game mechanic doesn’t feel unique and overall fun factor is only slightly above average. Lack of variety and no sense of progress reduce delightfulness and there are hardly any surprises. Graphical level of detail and characters are basic.
Potential used
Game A
Consensus
Repetitive Time-Waster
Best positive:Worst negative:
42.3%55.1%
ProgressionVarietyDepth of contentControl
GAME EXPERIENCE
Comments:
Match 3 can push people into a zen-like mode and the game does achieve that. However randomness, lack of variety and no sense of progression are stopping this game from being an amazing experience.
0% 10% 20% 30% 40% 50% 60%
feelslikemychoicesdonotma9er
Iamconfused
itfeelslikeI'mincontrol
thegamefeelstoomuchthesame
Ibecomebored
IfeellikeIhavenocontrol
IfeelmoAvated
IforgettheAme
PILOT,2016
InthisgameIfeel
Potential used
Game A
0%
10%
20%
30%
1VeryEasy
2 3 4 5VeryHard
PILOT,2016
RatetheeaseofuseofthegamecontrolsAverage Handling
2.61Current rate:Benchmark:
2.2 - 32
ResponsivenessFlowAccuracy
GAME CONTROL
Comments:
The game responds well to the actions of the user. The flow can be optimised by adding a pause function and allowing users to play again without leaving the main play screen.
Potential used
Game A
Biggest group
MaybePositive:Benchmark:
36.6%>60%
Cool factorFun factorChallengeIncentive
WORTH SHARING
Comments:
There is currently hardly any incentive to invite a friend which could persuade the 44% to share. Due to the limits in fun and a lack of coolness of the brand the challenge should be the main reason to share (However due to the progression there is no immediate challenge possible).
36%
44%
20%
Wouldyourecommendthisgametoafriend?
yes
maybe
no
PILOT,2016
Potential used
Game A
SUMMARY
Game A is a match-3 adventure game that has a nice twist to it due to the time pressure.
➡ The core match-3 design is good with a responsive and clean mechanic. ➡ The initial game-play is fun.
➡ Onboarding, Brand and overall UI should be more polished➡ Meta-game is poorly executed and from a graphics perspective - so far - not very
polished. ➡ Monetisation mechanics are not well designed (should be tackled once the core
game is perfect)➡ Reason to share and to compete needs to be improved
➡ Balance, levelling and replay-ability need to significantly improve➡ Variety and progress need to be improved to increase long-term retention and fun
OUR SERVICES
• PILOT Soft Launch• ASO Report incl. Keyword Research• Game Design Review• LTV modelling• UI/UX Review (by Player Research)• Icon and Screenshot Test• Publishing Tools Report• User Acquisition• Marketing Automation• Ad Monetization
Contact us for more information or register with our FREE Publishing Clinic bit.ly/mobclinic
Contact us for more information
| Kenaupark 3 | 2011MP Haarlem | The Netherlands
www.mobilizemygame.comwww.pilotsoftlaunch.com
Follow us on Twitter:@mobilizemygame