top soft launch strategies for awesome metrics
TRANSCRIPT
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YOUR HOSTS:
Mark Robinson Stefano Melucci
with
Top soft launch strategies
for awesome metrics
![Page 2: Top soft launch strategies for awesome metrics](https://reader031.vdocuments.mx/reader031/viewer/2022030311/58ee70b81a28ab400e8b458f/html5/thumbnails/2.jpg)
Why soft launch matters
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Testing processWhat to test
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Why players leave
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Why players leave
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Improving on-boarding
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Improving on-boarding
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Testing on-boarding
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Testing on-boarding
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Testing on-boarding
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Novice: set your strategy
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Grinder: set your strategy
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Expert: set your strategy
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Stefano Melucci
VP Product, Thumbspire
Thumbspire use case
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What is Thumbspire?
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Onboarding and retention - soft launch
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Ad frequency optimization
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Optimize monetization - upselling
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Optimize monetization - flash sales
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Optimize monetization - merchandising experiment
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Optimizing marketing spending
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Overall Optimized marketing channel
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We partner with developers for the whole cycle
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How to optimize your soft launch process and beyond
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deltaDNA: Powered by deep data
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YOUR HOSTS:
Mark Robinson Stefano Melucci
with