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For the 2011 Fire and Rescue show in Atlanta, Pierce Manufacturing/ Medtec Ambulance required a booth that would showcase the numerous eye catching fire trucks while allowing staff to educate attendees on the features that make Pierce trucks top of the class. Global Experience Specialists (GES) was engaged to design a 10,000 square foot space that would feature the innovative DASH CF truck prominently.

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Page 1: Pierce_GES

©2011 Global Experience Specialists, Inc. (GES)

ges.com | 800.424.6224

Featured Project | Manufacturing/Medtec Ambulance

Pierce Manufacturing/Medtec AmbulanceFor the 2011 Fire and Rescue show in Atlanta, Pierce Manufacturing/Medtec Ambulance required a booth that would showcase the numerous eye catching fire trucks while allowing staff to educate attendees on the features that make Pierce trucks top of the class. Global Experience Specialists (GES) was engaged to design a 10,000 square foot space that would feature the innovative DASH CF truck prominently.

The experience included:

• Realistic, eye-catching 20’ x 40’ fire house graphic.

• Bold signage directing attendees to the new, highly innovative DASH CF trucks.

• Floor plan providing plenty of room for attendee’s to experience, touch and sit in the trucks.

• Large, trendy central registration desk.

The realistic fire house graphic commanded the attention from every angle of the hall and drove attendees to the booth where the assembled firefighters were able to experience the trucks in an atmosphere that almost felt like home.

Page 2: Pierce_GES

©2011 Global Experience Specialists, Inc. (GES)

ges.com | 800.424.6224

Featured Project | Manufacturing/Medtec Ambulance