Construction will overlap with the SWRP (Southeast Water Re-liability Project) and the Beverly Blvd. Median Improvement Project. The $2.5 million project is being funded with state and Economic Stimulus (ARRA) monies.

Median Improvement Project

As part of the City’s commit-ment to upgrade s u b s t a n d a r d infrastructure, Beverly Bou-levard to the west City limits may soon get a

facelift. The City Council is consider-ing plans to install new la nd scaped

medians and monument signs that will mark the entrance and exit of Pico Rivera. Construction will be-gin this summer and be completed in December 2010. Beverly Blvd. is

Official Publication of the Pico Rivera Chamber of Commerce • June 2010 • www.picoriverachamber.org

The Business Journal“GOLDEN BUSINESS OPPORTUNITIES ”

Vernola’s Towing Service held their an-nual Sheriff’s Appreciation Barbeque in early April.

There were give-aways galore and some of the most delicious food available.

It is a big deal for us to come out and show support for our local Sheriffs, they do so much more for the community than keeping us safe", said Luigi Vernola.

Most importantly, many in the commu-nity and the city also showed their support for the Sheriff’s and all that they do for the city of Pico Rivera.

Beverly Blvd. Pavement Rehabilitation Project

Major construction is planned to repair Beverly Boulevard from Par-amount Boulevard to the east City limits. The project will rehabilitate the existing pavement, sidewalks, curbs and gut-ters, and repair the traffic signal at the intersec-tion of Beverly and Durfee.

This project will benefit the residents by de-livering a more serviceable road-way and improve circulation at Beverly and Durfee. Con-struction will begin this sum-mer and will take 18 months to complete. “This project was chosen because of the significant role Beverly Blvd. plays in transporting people in and out of Pico Rivera,” said Public Works Di-rector Al Cablay “By improving the road conditions of the City, we en-sure the safety of all residents.”

City moves forward with several public works projects

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Pico Rivera Sheriff's Lunch hosted by Vernola’s Towing

[l-r] Robin Renek and Libby Thomas; Gala Chairs. Robin and Libby co-chaired the Gala Committee and put in countless hours of planning which made the event a huge success.

PIH Foundation raises $225,000 for the Ruby L. Golleher Oncology Center

The PIH Foundation held its’ annual gala benefiting the Ruby L. Golleher Oncology Center this past April at the beautiful Hyatt Regen-cy Resort and Spa in Huntington Beach.

Over 400 patrons attended the event, which raised over $225,000.

Guests entered the beautiful ho-tel to a room full of silent auction

items including beautiful jewelry, gift baskets, and even three I-Pads.

Following the auction patrons were led into a beautifully decorat-ed ballroom and were treated to a sumptuous four course meal which included seared scallops with citrus

CONTINUED ON 6

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Smith Park boosts business in Pico Rivera

Renovations are being planned for Smith Park in Pico Rivera. Smith Park, located at the corner of Mines and Rosemead Blvd. will be getting some upgrades that will in-clude:Amphitheater, restroom-concession building, basketball court and play area to be demolished and replaced. New baseball and softball fields, with grass and infields, public ad-dress system, bleachers, covered dugouts, lights and irrigation. Group picnic area adjacent to the Aquatic Center new playground equipment, New electronic scoreboards, and much more.Smith Park is host to several events throughout the year. It also serves as a practice facility to several of the local baseball and football teams.With all of the renovations taking place at Smith Park, it is hard for

surrounding businesses not to take notice. Chuck E. Cheese is one such business who is supporting the local economy by renovating its store and expanding by an approximately 3, 000 square feet. Chuck E. Cheese, which is located in Park Plaza Shop-ping Center, directly across the street from Smith Park, is a synergistic tenant to the park, providing good food, entertainment and a place for simply having fun. Several busi-nesses are vying for space at the Park Plaza Shopping Center. “This is a great opportunity for a business to be a part of the progress”, says Klara Bergman, who represents the Park Plaza Shopping Center.If you know of any business that is looking to move to the Pico Rivera area, please consider the Park Plaza Shopping Center. Contact Klara Bergman at 805.260.6444.

The City Council is considering plans to install new landscaped medians and mon-ument signs on Beverly that will mark the entrance and exit of Pico Rivera.

Captain Jim Thornton, Lisa Vernola, and Luigi Vernola of Vernola’s Towing pose in front of Lisa’s birthday cake.

Local Sheriffs coming out and enjoying a great BBQ lunch.(all photos courtesy of bestofwhittier.info)

Vernola’s Towing Staff mem-ber working the hot grill for the Sheriffs.

2 PICO RIVERA BUSINESS JOURNAL • JUNE 2010 TO ADVERTISE CALL 800-901-7211

Pico Rivera Chamber of Commerce

5016 Passons Blvd.Pico Rivera, CA 90660

(562) 949-2473, Fax (562) 949-8320 info@picoriverachamber.org

Executive Committee

President Alex Saulus

HealthFirst Medical GroupVice President

Jose Medina Funeraria Del Angel/Morrow

Vice President Jim Osborn

Whittier FertilizerTreasurer

Cheryl Romero Preferred Bank

Board of Directors Sylvia Southerland

SouthernCalifornia EdisonOmar Martinez Farmers Insurance

Von Stroff Extra Space StorageSergio Quinones Cobe Chemical LabsAdrian Lechuga

A Mi HaciendaBill Kalpakoff

Cal Met Inc.David Briano

State Farm Insurance Shaun Radcliffe

Great Western Building Materials Randall Courtney

The Copy Center John Avila

New York Life Insurance Co.Victor Caballero

Mid Valley Yellow CabRay Chavez

Friends of the Pico Rivera Libraries

Dr. Liza DimarananPico Rivera Optometric Center

Wesley KruseKruse Properties

Staff

Melanie CowardExecutice Director

Elena Ramos Administrative Assistant

Arvin OchoaBusiness Membership

Development

Business JournalTo place an ad in the Business

Journal call 562-407-3873 for rates or visit www.picoriverachamber.org

and click on Advertising.

Advertisers must submit artwork two weeks prior to publication date. Artwork must be submitted in pdf,

tiff, or jpeg format at 300 dpi.

Published the fourth Friday of every month.

As we close the 2009-2010 administration, I would like to take this op-portunity to express my sin-cere gratitude for all your sup-port and for be-lieving in me. I could have

not done it without YOU! You truly made a difference. As a non-profit organization that needs people to give their time and effort to volun-teer 100%, it takes SPECIAL people to have the passion to do that.

From the bottom of my heart, I thank you for all that you are and do. It has been a privilege and a wonderful journey to have been your president.

I always believe in serving from the heart and from within. I truly have the most aspiration for those that serve year after year as I have been serving in this organization for many years. You are the "heroes" of

Alex Saulus

President's Messageour community. Your service will be the legacy to this fine organiza-tion. Throughout my years of ser-vice to the Pico Rivera Chamber, I wanted to make a difference and always have in mind Steve Job’s Three Rules of Life…as it goes like this.

1. Your time is limited, so don't waste it living someone else's life.

2. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice.

3. Have the courage to fol-low your heart and intuition - they somehow already know what you truly want to become.

The nature of life is constant change. The world is not the same today as it was yesterday, and it will be different still tomorrow. We can be victims of that change, or we can proactively drive change. The way of success that I’ve learned is that: Visualize the end result, Plan, Take action, Persevere, Re-plan, Take ac-tion, Persevere.

As your president, there were a lot of times in this environment that I needed to adapt to the new cli-mate and need to persevere. I was warned from the start that I need to be prepared and to never loose FO-CUS, for at the end of the day, you are still the same person as you are if you believe from your heart and from within.

The Pico Rivera Chamber has become part of my family. YOU are the family that I hold close to my heart. I was fortunate to have a distinguished group of men and women composed of our Chamber’s Board of Directors and Chairper-son on each event and programs for 2009-2010. The strong teamwork that emanates from this group really allowed the Chamber in achieving and able to reach our goals togeth-er, our "A New Beginning." I am indeed very grateful to all of you.

June

Business Connection LunchDate: June 24, 2010Time: 11:30 AM - 01:00 PMDal Rae9020 Washington Blvd.Pico Rivera CA 90660Come and joins us for network-ing opportunities while enjoying a wonderful lunch.

July

Pool Side MixerDate: July 8, 2010Time: 05:30 PM - 07:30 PMEvent DescriptionPool Side MixerHilton Garden Inn Montebello Come and join us as we mix into summer along with the Montebello Chamber, Commerce Industrial Council .Complimenrtary Horsd'oeuvres and a no host bar with speical drink pricing ! Meet new business or take a chance at the 50/50 Draw-ing !Hilton Garden Inn Montebello801 Via San Clemente

Montebello, Ca 90640Chamber Office(562)949-2473elena@picoriverachamber.orgFREE !!!!RCA Legislative ForumDate: July 9, 2010Time: 08:00 AM - 09:00 AMThe Regional Chamber Alliance (RCA) is comprised of interested chamber members representing Pico Rivera, La Mirada, Norwalk, Santa Fe Springs, and Whittier chambers of commerce.RCA meets monthly to study legislative issues on the state and federal levels and make recommen-dations to each chamber’s board of directors to support or oppose legislation related to business and to communicate those decisions to state and federal legislators.Southern California Edison9901 Geary AvenueSanta Fe Springs, CA 90670Pico Rivera Chamber of Com-merce562.949.2473melanie@picoriverachamber.orgFees/AdmissionAny Pico Rivera Chamber member

is encouraged to attend.Ambassador MeetingDate: July 22, 2010Time: 10:00 AM - 11:00 AMChamber OfficeL.A's Largest Mixer XIIDate: July 22, 2010Time: 05:00 PM - 09:00 PMhttp://www.LAmixer.comEvent DescriptionL.A.’s Largest Mixer XII The Ultimate Business Network-ing Event Join Los Angeles area chambers and business organizations for The Ultimate Business Networking Event! Mix and mingle with busi-ness people representiong hundreds of industries and companies in and around Los Angeles County. L.A.’s Largest Mixer is a great opportu-nity to reach small to large com-panies, meet new clients and learn how the different chambers of commerce and business organiza-tions can make your buisness grow. Shrine AuditoriumExpo Center665 W Jefferson BlvdLos Angeles, California 90007(213) 748-5116

Chamber and community event calendar

Join the Pico Rivera Chamber of Commerce as we install incoming President, Jim Osborn with Whit-tier Fertilizer. Outgoing President Alex Saulus will also be celebrated for his successful accomplishments for his term. 5:30 p.m. Cocktail Hour Begins6:30 p.m. Dinner Served7:15 p.m. Awards presentationsIntroduction of Alex SaulusInstallation of Jim Osborn8:00 p.m. ConclusionSponsorship Levels:

Bronze-$300 Includes business name in program and Business Journal, and reserved seating for 4 at the eventSilver-$500 Includes business name in program and Business Journal, link to website and name recogni-tion on weekly enews, reserved seating for 6 at the event and more Gold-$800 Includes business name in program and Business Journal, link to website and name recogni-tion on weekly enews, ad on new website, name recognition at event,

reserved seating for 8 at the event and more.Friendly Hills Country Club8500 Villaverde DriveWhittier CA 90605Tuesday, June 29Contact InformationMelanie CowardPico Rivera Chamber of Com-merce562.949.2473melanie@picoriverachamber.orgFees/Admission$40 per person

Installation Dinner for the Pico Rivera Chamber of Commerce

PICO RIVERA BUSINESS JOURNAL • JUNE 2010 3TO ADVERTISE CALL 800-901-7211

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Is E-mail marketing worth it?

E-mail marketing is a form of direct marketing which uses elec-tronic mail as a means of commu-nicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail market-ing. However, the term is usually used to refer to:

•sending e-mails with the pur-pose of enhancing the relationship of a merchant with its current or previous customers and to encour-age customer loyalty and repeat business,

•sending e-mails with the pur-pose of acquiring new customers or convincing current customers to purchase something immediately,

•adding advertisements to e-mails sent by other companies to their customers, and

•sending e-mails over the Inter-net, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).

Researchers estimate that United States firms alone spent US$400 million on e-mail market-ing in 2006.There are advantages and disadvantages to using tradi-tional advertising mail in compari-son to e-mail.Advantages

E-mail marketing (on the Inter-net) is popular with companies for several reasons:

•An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effec-tive online marketing tactic.[2]

•Advertisers can reach substan-tial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.

• Over half of Internet users check or send e-mail on a typical day.

• E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.[4]Disadvantages

A report issued by the e-mail services company Return Path, as of mid-2008 e-mail deliverabil-ity is still an issue for legitimate marketers. According to the report, legitimate e-mail servers averaged a delivery rate of 56%; twenty per-cent of the messages were rejected, and eight percent were filtered.Spam Laws

Companies considering the use of an e-mail marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornog-raphy and Marketing Act (CAN-SPAM),the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use

Internet Marketing 101policy.Opt-in e-mail advertising

Opt-in e-mail advertising, or permission marketing, is a method of advertising via e-mail whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the dis-advantages of e-mail marketing.

Opt-in e-mail marketing may evolve into a technology that uses a handshake protocol between the sender and receiver. This system is intended to eventually result in a high degree of satisfaction between consumers and marketers. If opt-in e-mail advertising is used, the material that is e-mailed to con-sumers will be "anticipated". It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in e-mail advertisements will be more per-sonal and relevant to the consumer than untargeted advertisements.

A common example of permis-sion marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers

of upcoming events or promotions, or new products.[8] In this type of advertising, a company that wants to send a newsletter to their cus-tomers may ask them at the point of purchase if they would like to receive the newsletter.

With a foundation of opted-in contact information stored in their database, marketers can send out promotional materials automati-cally. They can also segment their promotions to specific market seg-ments.

Social Media: Friend or foe to your business?

The phenomenon called "so-cial media" is now inescapable. It's embodied by sites like Facebook, MySpace, LinkedIn, and Twitter, to name a few. Regardless of whether you're a social medialite, your em-ployees are more than likely already indoctrinated into the on-line cul-ture.

Facebook states it has 400 mil-lion active users--and yes, that's larger than the population of the United States. Social media issues permeate the workplace. Not only are your employees likely check-ing social media sites on their work computers or company or personal mobile devices during work hours, they are also probably "friending" or "following" co-workers, supervi-sors, or subordinates from their per-sonal social media accounts.

The explosion of social medial has raised a host of employment-re-lated issues, from sexual harassment and discrimination to background checks and wrongful termination. According to a June 2009 survey of 100 hiring managers at small, mid-size and large companies conduct-ed by Jump Start Social Media, 75 percent of managers said they use LinkedIn to research job candidates before making a job offer; 48 per-cent check out applicants’ Facebook sites; and 26 percent visit applicants’ Twitter sites.

CONTINUED ON 6

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4 PICO RIVERA BUSINESS JOURNAL • JUNE 2010 TO ADVERTISE CALL 800-901-7211

See the Business Journal online at:picoriverachamber.org

Platinum Barbershop opens for business with a daylong celebration on Saturday, April 17. The day’s events included music, free tacos, rap contest, and all proceeds from the haircuts went to raise money for breast cancer awareness. [l-r] Owner Jorge Arreola owner of Platinum Barbershop is congratulated by Mayor Gregory Salcido on his grand opening of Platinum Barbershop.

Each month on the fourth Thursday, the Pico Rivera Cham-ber of Commerce holds it Business Connection Networking Lunch. It is a very casual lunch where chamber members and prospective Chamber members can get togeth-er, network, eat a delicious lunch and support the local economy.

The March Business Connec-tion was held at A Mi Hacienda.

Thank you to A Mi Hacienda for having a delicious lunch at their facility.

Top: Chamber members gather

at the table for a delicious lunch and networking.

Right: [l-r] Christine C. Chen from the Hilton Garden Inn and Executive Director of the Pico Ri-vera Chamber, Melanie Coward.

The April Business Connection Lunch was held at the Pico Rivera Parks and Recreation facility. The lunch was provided by El Pollo Loco.

The three representatives from El Pollo Loco, Rene, Jose, and Raudel were on hand to make sure everything was perfect-which it was.

Ralph Aranda, Director of Parks and Recreation for the City of Pico Rivera was on hand to share with all of the attendees on the improve-ments that the city is making. Join us at our next networking event on June 24, 2010, 11:30 AM - 01:00 PM, Dal Rae Restaurant 9020 Washington Blvd.

On the second Tuesday of every month, the Pico Rivera Chamber of Commerce holds their monthly networking breakfast at a cham-ber member’s facility. For April Zapien’s Salsa Grill hosted the event. The food as delicious and everyone in attendance had a great time. The April’s event featured “Networking Tips” and a fun net-working game. We hope to see you soon at one of our upcoming B2B Networking Breakfast.

Thank you to La Salsa Grill for Hosting a GREAT event.

Platinum Barbershop

Ribbon Cutting Ceremonies

Bakers Bodega, one of the city’s newest businesses and one of the chamber’s newest members held their grand opening and ribbon cutting on Friday, April 8. With city representatives, chamber board members, Ambassadors, and chamber members present it was a huge success. Bakers Bodega is a full service wholesale market that specializes in baking goods. Some of the well known bakeries, donut shops and pizza parlors in the area purchase their supplies from Bakers Bodega. Stop by and see what they are baking up.

Bakers Bodega

NetworkingLa Salsa Grill

Business-to-Business BreakfastMarch Business

Connection Lunch

April Business Connection Lunch

Pico Rivera CA 90660.Thank you to Pico Rivera Parks

and Recreation for allowing us to use the facilities.

Pico Rivera Chamber of Commerce President Alex Saulus presents Jess Zapien with a plaque of appreciation.

Phil Longoria with Kiwanis of Santa Fe Springs and the newest board Pico Rivera Chamber Board members, Jon Avila from New York Life and Randall Courtney of Digital Datawerks.

Tamra Grimms Extra Space Storage and Arnel Maligaya From The Hilton Garden Inn get to know a little more about each other’s business.

Mayor Pro-Tem Bob Archuleta and Board Member John Avila from New York Life give a big smile for the camera.

PICO RIVERA BUSINESS JOURNAL • JUNE 2010 5TO ADVERTISE CALL 800-901-7211

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6 PICO RIVERA BUSINESS JOURNAL • JUNE 2010 TO ADVERTISE CALL 800-901-7211

Labor Law Corner

Q: We ask that all employees submit their vacation requests by March 1, but

most do not. Can we assign vacation time to employees who do not sign up to take vacation?

The employer has the right to schedule vacation. Labor Code Section 227.3 provides, in brief, that vacation is vested and requires unused vacation to be cashed out at termination. Further, there can be no forfeiture, such as a “use it or lose it” policy. The employer does have the right to manage the vaca-tion program by setting vacation dates.

The Labor Code section states that following:

“Unless otherwise provided by a collective-bargaining agreement, whenever a contract of employment or employer policy provides for paid vacations, and an employee is termi-nated without having taken off his vested vacation time, all vested va-cation shall be paid to him as wages at his final rate in accordance with such contract of employment or em-ployer policy respecting eligibility or time served; provided, however, that an employment contract or em-ployer policy shall not provide for forfeiture of vested vacation time upon termination. The Labor Com-missioner or a designated represen-tative, in the resolution of any dis-pute with regard to vested vacation time, shall apply the principles of equity and fairness.”Send Out Requests

One suggestion is to send out re-quests around the first of the year, giving the employees two choices of dates and make it clear that in any case of conflict, seniority or any non-discriminatory method will be used to determine who gets their preference. Also make it clear that company needs will prevail.

If an employee fails to respond, the company has the right to assign vacation dates. Managing vacation programs in this manner will help to alleviate end-of-the-year prob-lems and high vacation balances.

For more information call (562) 801-4430 Visit us at pico-rivera.org, email us at recreation@pico-rivera.org

or follow us at twitter.com/PRrec

YOUR CITY COUNCIL Mayor Mayor Pro Tem Councilmember Councilmember Councilmember Gregory Salcido Bob Archuleta David W. Armenta Gustavo Camacho Barbara Contreras Rapisarda

4TH OF JULY FIREWORKS City of Pico Rivera

Department of Parks and Recreation

SPECTACULAR Sunday, July 4th

12:00 - 10:00 p.m.

Event Parking available at Smith Park, Senior Center, Centre for the Arts, and Mary E. Meller Elementary School. * Nominal fee for Games, Face Painting, Amusements and Food. Schedule subject to change.

BRING YOUR FAVORITE BLANKET OR LAWN CHAIR.

Games* Face Painting* Food Vendors* Amusement Rides*

SMITH PARK 6016 Rosemead Blvd.

Pico Rivera, CA 90660

Entertainment 4:00 p.m. Upstream, Reggae 6:30 p.m. Patriotic Program 7:00 p.m. Kool Breeze, Variety 9:00 p.m. Fireworks Show

There's another, more promising side to social media for businesses -- networking and communicating with clients, customers, and other businesses. Even the Department of Fair Employment and Housing has a Facebook page, and our own HRCalifornia is also now on Face-book.

To learn more about navigating social media issues in the work-place, sign up for CalBizCentral's July 1st Social Media Webinar.

a major east west arterial with more than 30,000 vehicles passing daily. The project will also aesthetically enhance Beverly Blvd. In addition to the new landscaped medians and monument signs, the City will re-habilitate deteriorating pavement, curbs, gutters, sidewalks. The reha-bilitation portion of the project will reduce street vibration and noise from passing traffic. To improve pe-destrian safety, the City will install a new traffic signal at the Pico Park entrance on Sandoval Street. The $1.975 million project is funded by Prop C, Measure R, Prop 42, Pub-lic Image Enhancement, and Vital City Services Bond Funds. When questioned on how this project was linked to the Beverly Pavement Re-habilitation Project, Al Cablay, Pub-lic Works Director explained City staff took the project one step fur-ther. “We saw a need for greater im-provements to Beverly Boulevard,” said Cablay. “These new medians, landscape and street improvements will give Pico Rivera a fresh look; reduce traffic noise while improv-ing vehicle and pedestrian safety.”Passons Underpass Project

Since 2000, the Public Works

WORKSContinued from page 1

Department has been working with Caltrans and Burlington Northern & Santa Fe (BNSF) Railroad on the Passons Boulevard Underpass Proj-ect. Safety is a major factor behind the City’s desire to have the under-pass built. In order to accommo-date an increase in expected train travel, BNSF will install a third railroad line extending through Pas-sons Blvd. Construction will entail the separation of the BNSF railroad from Passons Blvd., which will be lowered by 25 feet. Passons Blvd. will also be realigned and widened. New sidewalks will be installed to keep pedestrians safe and away from traffic. Traffic circulation will be maintained by reconnecting the newly lowered Passons Blvd. to Ri-vera Road. To further improve safe-ty in and around the area, the City plans to close the at-grade crossing at Serapis Avenue. The $43.4 mil-lion project is fully funded using state and federal funding sources. Initial work on the project involved the demolition of four houses and a 90-unit apartment complex. Con-struction is expected to begin late summer and will be completed in 2012.

[l-r] Mendell Thompson; Reanna Thompson, PIH Chief Nursing Officer; Susan West, Gala Committee member; Jim West, President and CEO of PIH.

dressing and marinated yellow and red peppers, salad with mozzarella and goat cheese, filet mignon and sea bass as the entree, all topped off with chocolate mousse cups with a

PIHContinued from page 1

delectable raspberry sauce. Those who were unable to attend

can still pledge a gift to the PIH Foundation. For more information, please contact the PIH Foundation at 562.698.0811 Ext. 14120 or visit www.pih.net and click “donate on-line” button.

Advertise to over 1,400 Pico Rivera Area Businesses and Chamber Members!

For information call Arvin Ochoa 562-949-2473

[SOCIAL MEDIA-con't from page 3]

PICO RIVERA BUSINESS JOURNAL • JUNE 2010 7TO ADVERTISE CALL 800-901-7211 www.loscerritosnews.net16 COMMUNITY NEWS GROUP • APRIL 23, 2010 TO ADVERTISE CALL 800-901-7211

20,000 CIRCULATION,50,000 SENIORS.

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The Newspaper for Active SeniorsThe Newspaper for Active Seniors

Healthy Living is the only monthly area newspaper dedicated to the interests and Healthy Living is the only monthly area newspaper dedicated to the interests and Healthy Livinglifestyles of active seniors residing in Los Angeles and Orange Counties.

You can find Healthy Living in 250 community and senior centers, active senior Healthy Living in 250 community and senior centers, active senior Healthy Livingliving residences, VFW & American Legion Posts, city halls, bookstores, public libraries, pharmacies, select CVS, Walgreens, retail outlets, restaurants, banks, the waiting rooms of doctors offices, and more.

Active seniors represent a growing and powerful segment of the American population, and as such, they deserve their own locally-oriented publication. You will find articles on travel, fitness, self diagnosis techniques, finances, legislation, where to dine out, healthy recipes, and more.

Healthy Living will also spotlight and applaud active seniors who serve others Healthy Living will also spotlight and applaud active seniors who serve others Healthy Livingand their communities.

For information call 562.407.3873 or visit www.healthylivingca.comA publication of Los Cerritos Community Newspaper Group. A publication of Los Cerritos Community Newspaper Group.

Our group has been publishing community newspapers for over 14 years, www.loscerritosnews.net

8 PICO RIVERA BUSINESS JOURNAL • JUNE 2010 TO ADVERTISE CALL 800-901-7211

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Chances are, you can switch to Bright

Health Physicians and keep your current

doctor. Call the member services department

of your health plan now and let them

know you’d like to switch to a doctor

affiliated with Bright Health Physicians.

Convenient Locations in: Whittier | Santa Fe Springs | La Mirada | Norwalk | Hacienda Heights

Call the Bright Health Physicians Information and Referral Service at 1.877.285.DOCS (3627)for more information or to find your own Bright Health Physicians doctor.

www.BrightHealth.com

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