photography and branding tips
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Steps for good phootgraphyTRANSCRIPT
COMMUNICATIONS PRESENTATION
Making People Care
What makes a good story? A captivating heroine or hero -
somehow you can relate to their life A journey or conflict A transformation Something surprising! Feeling connected to the characters
Different Kind of stories
Lives changed Opinions changed Systems changed A chapter in a
longer/larger process
Identifying Good stories
Who Identifies Good Stories? Field staff Local Implementing Partner
staff Village leader, community
member
Photos bring a story to life and make it real.
The best photos:
Are not posed, but show action or interaction between people;
Are taken close up; Have people in them;
Take lots of photos, but only save 1-3 best photos.
Photos – Essential to a Story
Photo tip 1Don’t ask for posed
photos
Catch people doing something! A picture alone can tell a story—but only if
people are doing something!
Photo tip 2
Get so close that you feel like you are too close.
Get Closer
Composition– Use the Rule of thirds
Photo Tip 3 – Notice Light Get the sun at your back. Early morning, before sunset and cloudy days
have the best natural lighting. Photos in natural light will be more natural than
indoor shots with flash. When the sun is very bright, try using the flash to
reduce heavy shadows.
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Photo Tip 4Who is the main character here?(The clients or
banner?)
Ensure the photo has a clear “main
character”
Photo Tip 5: Photograph Children at their Level
Remember….. Do not infringe on people’s privacy.
Always ask for permission.
Send photos in their jpg format, separate from stories.
Have fun!
Branding strategy and Marking Plan
Branding and Marking
• It is a contractual obligation
• It is EXTREMELY important to USAID—Maybe the MOST IMPORTANT obligation
• Not respecting the Branding and Marking Plan could lead to us losing the entire A+K contract.
Most important principles• USAID logo must ALWAYS appear
with A+K logo• USAID logo and APHIAPLUS KAMILI
logos should either be larger or same size as other logos
• USAID/A+K logo must be on the Top LEFT, or Bottom Left, FIRST among any logos, unless another donor is contributing dramatically more to the activity (ever the case in KAMILI?)
Continued• Ministry logos appear on the TOP
RIGHT, or bottom left, after the USAID/A+K logo
• USAID/A+K logo must appear on ALL products, publications, printed materials, etc. according to the plan
• All A+K staff must respect the plan
Exemptions• Any changes or exemptions must get written
consent from our AOTR and the Health Communications officer at USAID.
• Exemptions are granted when branding will HURT the activity or the image of the U.S. or endanger the staff.
THANK YOU