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Submitted by: Sojan Thomas 14MG20139 1 ST MBA. SEC -A

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Page 1: P&G S.T.P

Submitted by:

Sojan Thomas

14MG20139

1ST MBA. SEC -A

Page 2: P&G S.T.P

P&G, is an American multinational consumer

goods company headquartered in Ohio, United States

Founded by William Procter and James Gamble,

both from the United Kingdom

Its products include pet foods, cleaning

agents and personal care products.

Operates around 300 brands

Employees around 130000 people

INTRODUCTION

Page 3: P&G S.T.P

PROCTER & GAMBLE

Page 4: P&G S.T.P

• STRENGTH WEAKNESS• Product innovation - Views Product performance only• Offers multiple Products - Customer concentration• Strong Brand Image - Increased promotional spending to

keep health sales• Strong Customer Loyalty• Diversified Business Structure

• OPPURTUNITY THREATS• Going Green Eco Friendly - High levels of competition• Emerging Markets - Raw material and energy price

increases• Selling directly to consumers - Potential Gillette integration • Better Product Experience - Vicks banned in US market

SWOT ANALYSIS

Page 5: P&G S.T.P

GILLeTTE

Founded by King C Gillette.

1st Product – Double edged, T shape

disposable razors.

Develops new markets by opening London

Offices.

Net Sales exceed $8 Billion.

Operates around 300 brands in 80 countries

and employees around 130000 people

Page 6: P&G S.T.P

Razors

Shaving Gels

Deodorants

Body Wash

Skin Care

Hair Care

GILLETTE – PRODUCT LINE

Page 7: P&G S.T.P

GILLETTE RAZOR

GENTS:

LADIES:

Page 8: P&G S.T.P

Perceived value pricing.

Penetrative pricing strategy for vector plus

Bundling-Shaving creams/gels along with razors

Foams bundled with a Gillette sensor excel usually

33% extra on many variants

GILLETTE - PRICE

Page 9: P&G S.T.P

GILLETTE- PLACE

Gillette’s own network in India reaches 1 lakh outlets in 3600 towns

Now Using additional P&G distribution channel

Hub and spoke approach

20 hub cities and spokes are Tier 2 and Tier 3 cities

Page 10: P&G S.T.P

GILLETTE PROMOTION

Used sports as a major promotional vehicles.

Endorsed by eminent sports personalities.

Tie up with the Zapak for the India gaming championship for Mach3 turbo promotion.

Focus on brand values, innovation and cutting edge technology

Educate consumer on product advancements and improved shaving performance

Page 11: P&G S.T.P

SEGMENTATION

• Urban & Semi-Urban area

• User Status- Regular User, Potential User & Non-users

TARGETING

• Young Men

• Beauty Conscious Women

POSITIONING

• Super Speed razor, Reducing facial irritation

• Disposable razors

• Safety Razor- prevent cuts and allowing for a closer shave

STP

Page 12: P&G S.T.P
Page 13: P&G S.T.P

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