Petroleum Africa is widely read by government officials and seniorand technical management of national, major, and independentoil companies for the latest information on African oil and gassince 2003. Other publications give their readers a snapshot ofactivities taking place across the continent, but Petroleum Africagives a complete and comprehensive picture with insights thatcannot be matched, making it Africa’s publication of choice.

Petroleum Africa Magazine

Established Market Authortity – In publication since March 2003.Complementary daily news website since 2004 and electronicBest of the Week Newsletter since 2005, as well as timely breakingnews alerts.

Broad Industry Coverage – Over 70% of our readership is comprisedof oil and gas ministries, national and international oil companies,and services companies.

Geographic Reach – Worldwide with Africa, Europe, North America,and the Middle East the dominant subscriber base.

Executive Level Readership Profile – Petroleum Africa’s readershipis comprised of top management, technical, legal and financialprofessionals, consultants and analysts.

Predominantly Independent Editorial – We cover what we havecommitted to covering. Editorial is presented independently in aclear and concise manner.

“Insider” Information – Long established relationships with theAfrican continent’s oil and gas ministries, NOCs and IOCs. Accessto high-level executives.

We appreciate your patronage and thankyou for considering Petroleum Africa as yourcompany’s marketing medium. Africarepresents one of the last great explorationfrontiers, and our readers look to us to keepapprised of the activity and opportunity inthe continent’s upstream, midstream anddownstream sectors. Published 10 times peryear, we deliver editorial content coveringthe issues prevalent to the entire 54-nationAfrican petroleum sector (not just a handfulof countries), via our top-notch editorialteam along with expert guest contributions,technical papers, executive interviews,profiles, news sections and more.

Petroleum Africa has a global circulationof more than 14,000 readers, manyre spons ib le fo r r ecommend ing,specifying, approving and purchasing oiland gas equipment and services. Oursubscriber base is comprised of companyofficials/management, technical staff toi nc lude eng inee r s , d r i l l e r s , t hegeological/geophysical contingent andconsulting engineering firms, along withfinancial and legal institutions, service, supplyand manufacturing companies.

Within our media planner there are a varietyof advertising and sponsorship optionspresented to help implement yourcompany’s marketing strategy. Whether itbe brand awareness, a product/servicelaunch, or lead generation, our distributiontargets key decision makers for Africa’spetroleum industry, wherever they sit globally.

With the low-cost oil environment, we are allworking to maximize our resources andstretch our budgets. Petroleum Africa hasmade the decision to increase ourcomplimentary digital subscriptions to cutback on costs so that we too can ride outthe low oil price crunch. In addition, we areno longer publishing rates, but rather movingto a bid system. Tell us what you need andwhat you have in the budget, and we willdo our best to accommodate al lreasonable offers. Let’s help each other outuntil brighter days come to pass.

Dianne SutherlandPublisher/Chief Editor

The Petroleum Africa Advantage

Oil & Gas Journal* 1,178Hart’s E&P* 1,335World Oil* 2,887

*2016 Media Planner

Oil & Gas Journal* $13,850

Hart’s E&P* $13,210

World Oil* $9,030

If you are promoting a product or service to the African market,Petroleum Africa has the Number One audience at a fraction of the cost!

Africa Circulation Cost for Full Page 4-Color Advert

All 3 publications combined 5,400Petroleum Africa 7,009

Why Your Ad is a Sound InvestmentPublisher’s Note

GlobalCirculation

Since2003

MarketAuthority

Over14,000Readers

Petroleum Africa – more than 50%less than nearest competitor

Upstream & Downstream

53.35%

Consultancies, Constructionand Engineering Firms

11.25%

Government, Academia,Field Alliances, and Others

14.25%

Our circulation numbers reflect our highly targeted nature. We are unique in this aspect, focusing on those who reallycount in the industry. And because we don’t include numbers from across the industrial spectrum, you can be sure thatyour advertising dollar is well spent. If your firm is targeting decision makers for products or services needed in Africa’s oiland gas industry, then Petroleum Africa can assure delivery to your desired audience. With unrivalled circulation in amonthly trade publication specific to the continent’s petroleum sector, more IOCs, NOCs, Ministries and Services companieswill see your message.

Targeted Circulation We have your audience!

As of October 2016Global Readership

INDUSTRYTotal: 14,056

38.96%

Services, Drilling, Manufacturingand Supply Companies

Major, Independent, andNational Oil & Gas Companies,

Energy Ministries, and JVs

30.84%

Financial/Investment Institutionsand Legal Advisories

4.70%

Africa Circulation

2,1891,422

901451412379238225149141113102

99188

Asia Pacific6.01%

Middle East7.17%

Africa49.15%

Europe22.17%North America

14.18%

South America1.32%

Geographical Analysis

Reader’s Field of InterestJob Function

Upstream

Downstream

31.03%

15.62%

Senior and General Management

Engineers, Geologists, Superintendents,Technical and Operational Staff

Consultants, Financialand Legal Professionals

Educators, Corporate Copies, Marketing,Purchasing, and Others

47.66%

25.34%

19.54%

7.46%

Total: 14,056Total: 14,056

Total: 7,009Total: 14,056

EgyptNigeriaSouth AfricaAngolaAlgeriaKenyaUgandaGhanaTanzaniaTunisiaMozambiqueLibyaSudanOthers

Downstream Focus

Technology Focus

January/FebruaryIssue

March Issue April Issue May Issue June Issue

Mauritania

Nigeria

Mozambique

Ghana

Cote D’Ivoire

Algeria

Senegal

Egypt

Niger

Tunisia

Ad Closing Jan 12Materials Due Jan 19

Ad Closing Feb 20Materials Due Feb 24

Ad Closing Mar 20Materials Due Mar 24

Ad Closing Apr 20Materials Due Apr 24

Ad Closing May 21Materials Due May 26

Africa FocusOverview

Africa FocusOperational Update

Cyber Security Africans ServicesIndustry Regulatory Regimes Reserves Update

AnnualIndependents

Survey & Awards

Sand Management Lift (ESPs & PCPs)Offshore

Engineering& Construction

Gravity GradiometryFTG

Mature Fields(IOR/EOR)

Process Control Petrochemicals Plant Optimization LNG/FLNG African Retail

Monthly Focus

Bonus Distribution Feb 14-16Egypt Petroleum Show

Cairo, Egypt

Feb 21-237th ME-Tech 2017

Dubai, UAE

Feb 21-23International

Petroleum WeekLondon, UK

Feb 27- March 02Nigeria Oil & Gas

Nigeria PowerAbuja, Nigeria

March 06-083rd PVPC 2017Abu Dhabi, UAE

March 06-09SPE, Middle East Oil & GasShow and Conference

Manama, Bahrain

March 27-29Ghana Summit

Accra, Ghana

April 04-07GasTech

Tokyo, Japan

Apr 29-May 02The 25th Annual MPGC

2017Dubai, UAE

May 02-05OTC

Houston, TX, USA

Jun 06-08Offshore West Africa

Lagos, Nigeria

Jul 09-1322nd World Petroleum

CongressIstanbul, Turkey

May 17-19Pumps, Valves& Pipes Africa

Johannsburg, South Africa

May 24-2516thAfrica Independents Forum

London, UK

Bonus Distribution

Downstream Focus

Technology Focus

Monthly Focus

Guinea

Kenya

Libya

Cameroon

Angola

Ethiopia

South Africa

Gabon

DRC

Tanzania

African FinanceOptions

Annual NOCAwards

New CorporateEntries

IndigenousCompanyof the Year

2018Sneak Peak

Bits & Fluids Advances inSeismic

Subsea ProductionSystems Well Control Data

Management

Refining PowerGeneration Clean Fuels Corrosion Control In the Pipeline

July/August Issue

September Issue October Issue November Issue December Issue

Ad Closing July 27Materials Due July 31

Ad Closing Aug 17Materials Due Aug 21

Ad Closing Sep 21Materials Due Sep 25

Ad Closing Oct 19Materials Due Oct 23

Ad Closing Nov 23Materials Due Nov 27

Africa FocusOverview

Africa FocusOperational Update

Oct 10-12CIOME 2017

N’Djamena, Chad

Oct 10-12APESTRANS 2017N’Djamena, Chad

Oct 10-12JMIT

N’Djamena, Chad

November 13-17Africa Oil Week

Cape Town, South Africa

*To be announced*To be announced*To be announced

EDITORIAL CALENDARBONUS DISTRIBUTION

&

*New conferences and exhibitions are continually added, be sure to check www.petroleumafrica.com regularly for an updated list of events where we offer bonus distribution.

In Every IssueKey management changes at major playersBest selling book and film reviewsMarket updatesNew products and servicesA synopsis of the politics at work in AfricaAfrican and world rig counts, oil & gas pricesAnd much, much more...

Comprehensive around-the-continent coverageIn-depth coverage of Africa’s ‘Big Five’ producing countriesLeading-edge E&P technologyDownstream: retail to refineriesLocal impacts and social issuesLegal and contractual issuesOil security analysis

Mark PabstSr. Correspondent

In 2002 Dianne Sutherland foundedPetroleum Africa magazine with its launchissue debuting in March 2003. She isresponsible for overall management of thepublication as well as Alternative EnergyAfrica magazine which she founded andlaunched in 2008. Dianne began her careerin publishing from Cairo, Egypt in 1999,first freelancing for various Egypt-focusedsocial publications in the English languageand then as deputy editor of Oil & GasNorth Africa magazine.

In addition to her publishing career, Diannehas also provided expert witness testimonyto the United States Subcommittee onAfrica, Global Health, Global HumanRights, and International Organizations andhas acted as session chairperson and/orspeaker at numerous industry eventsfocused on African oil, gas, and renewables.In addition, she serves as a consultant toResearch Development and FinancialConsultants (RDFC) out of Ghana,Canada’s Benica Resources, and variousother enterprises.

Dianne SutherlandPublisher/Chief Editor

EDITORIAL TEAM

Since Petroleum Africa’s first issue in 2003,Jennifer Nickle has been instrumental inbringing her knowledge of the continent’supstream, downstream, and power sectorsto the publication through her in-depthmonthly country reports, news round-ups,and market watch briefs. In her role shewrites articles and oversees contentcontributions from the global petroleumcommunity on a day-to-day basis.

Since 2008 she has also served as associateeditor of Alternative Energy Africamagazine, conducting industry researchand generating content for the publication.Further, Jennifer plays a key role incontent development for both thew w w. p e t ro l e u m a f r i c a . c o m a n dwww.AE-Africa.com websites.

In addition to her daily editorialresponsibilities, Jennifer is responsible forfinancial planning and budgeting for bothpublications, websites, industry reports andspecial projects.

Jennifer NickleDeputy Editor

Mark Pabst’s work focuses on the nexusof energy, economy, and politics. He haswritten for Petroleum Africa and AlternativeEnergy Africa magazines since thepublications’ inception, and his work hasbeen cited in scholarly articles such as“Energy Security: Meeting the GrowingChallenges of National Oil Companies”and books like “Crude Continent: TheStruggle for Africa’s Oil Prize.” He alsoserved as Editor and Sr. Correspondent toOil & Gas North Africa Magazine.

Mark has also had his work published byvarious non-governmental organizations,including Independent Diplomat, PaxC h r i s t i I n t e r n a t i o n a l , a n d t h ePeoplePlanetProfit blog. He was educatedat the University of California Berkeley,UCLA, and the American University inCairo, and he has been certified as a levelone nature guide by the Field GuidesAssociation of Southern Africa.

Targeted Sales ListsReach the most carefully selected global audiences with an email campaign• Regional or Country Specific• Executive Management• Technical Staff• Service Sector• Specifiers• And many more, just tell us who you want to reach

If you are looking to do business in Africa and increase brand awareness,Petroleum Africa offers multiple platforms to reach your target audience.The continent is booming with possibilities and we can help you deliveryour message to the audience that needs to hear it.

Advertising Options

www.petroleumafrica.com24/7, 365 days per year, your banner, sponsored content,

event listing, or other collateral can be seen by ourGlobal audience

Best of the Week NewsletterBanner advertising or sponsored content will land right inthe inbox of over 9,100 opt-in Petroleum Africa subscribersevery week with our weekly news highlights.

Petroleum Africa MagazinePrint advertising is alive and well despite assumptions to the contrary.Advertising in Petroleum Africa is an excellent way for your message

to land in the hands of decision makers across the Africancontinent and beyond. A carefully crafted advert in one ofour 10 annual issues is sure to be seen by all the continent’simportant oil & gas players.

Petroleum Africa’s magazine advertising options can assist any company inreaching its target audience, whatever the annual budget. Contact us fora custom proposal to maximize your company’s budget and exposure.

Choose an integrated package for significantsavings and maximum cross-platform exposure!

PACKAGE A 10 Full Page Ads 1-Year Linked Banner onpetroleumafrica.com (250x90 pixels)

12 Weekly e-Newsletter Banners(250x250 pixels, one per month)1-Month White Paper or Web Exclusive onpetroleumafrica.com

Integrated Packages

PACKAGE B6 Full Page Print Ads6-Month Linked Banner on petroleumafrica.com (250x90 pixels)6 Weekly e-Newsletter Banners(250x250 pixels, one per month)1-Month White Paper or Web Exclusive on petroleumafrica.com

PACKAGE C6 1/2-Page Island Print Ads6-Month Linked Banner onpetroleumafrica.com (250x90 pixels)6 Weekly e-Newsletter Banners(250x90 pixels, one per month)1-Month White Paper or Web Exclusive onpetroleumafrica.com

PACKAGE D 6 Full Page Ads 1-Year Linked Banner onpetroleumafrica.com (250x90 pixels)20 Weekly e-Newsletter Banners (250x90 pixels, one per month)

1 Sponsored Editorial in the Issue of Choice

Premium Placements Standard Placement

Magazine Advertising Options

Full page

Half Page Island

Half page horizontal

Third page Island

Third page

Quarter page

Sixth page strip

Classified or Recruitment box

Inside Front Cover

Inside Back Cover

Back Cover

Double page Spread

Half-page spread

Cover Strip

Gatefold

Corner Button

PACKAGE E6 1/2 Page Ads

6-Month Linked Banner on petroleumafrica.com (250x90 pixels)

10-Weekly e-Newsletter Banners (250x90 pixels, one per month)

1 Email Campaign to petroleumafrica.com subscribers

PACKAGE F6 1/3-Page Print Ads4-Month Linked Banner onpetroleumafrica.com (250x90 pixels)6 Weekly e-Newsletter Banners(250x90 pixe one per month)1-Month Web Exclusive on petroleumafrica.com

Full-page Spread420 x 280 MM

16.5 x 11 Inches

1/2-page Spread420 x 140 MM

16.5 x 5.5 Inches

Corner Button50 x 70 MM

2 x 2.3 Inches

1/3 Page Vertical70 x 280 MM

2.8 x 11 Inches

1/4 Page Box105 x 140 MM

4.1 x 5.5 Inches

1/4 Page Strip210 x 70 MM8.3 x 2.8 Inches

1/6 Page Strip210 x 45 MM8.3 x 1.8 Inches

Full Cover Gatefold420 x 280 MM

16.5 x 11 Inches

1/3 Page Island130 x 130 MM5.1 x 5.1 Inches

Half Cover Gatefold105 x 280 MM4.1 x 11 Inches

Full page210 x 280 MM8.3 x 11 Inches

1/2-page Island130 x 186 MM5.1 x 7.3 Inches

1/3 page Horizontal210 x 95 MM8.3 x 3.7 Inches

1/2-page Horizontal210 x 140 MM

8.3 x 5.5 Inches

Magazine Advertising

Trusted brand and market authority Highly targeted audience Thousands of unique visitors each week Updated daily content drives new traffic Over 9,100 opt-in E-Newsletter subscribers, and growing daily

Why Advertise on www.petroleumafrica.com?

2016 Visitor Data(Nine-month average, January 2016-September 2016)

Average monthly visits 30,836

Top Visitor Locations(October 2016, random order)

Digital Advertising Opportunities with Petroleum Africa

*Global Ranking 367,480*Daily Page Views per Visitor 5.40

*Alexa Rankings, October 2016

NigeriaUnited StatesFranceUnited Kingdom

EgyptIndiaKenyaUnited Arab Emirates

South AfricaCanadaGermanyChina

TanzaniaMozambiqueGhanaRussian Federation

AlgeriaUgandaTunisiaAustralia

How engaged are visitors to petroleumafrica.com?

Average monthly unique visits 11,646

*Daily time on Site 7 m 21 s

Our digital advertising platform offers innovative solutions to get yourcompany’s name out there. Homepage banners with various placementoptions in addition to news alerts are just a couple of the choices.Contact our Marketing department to receive a customized packagedesigned for your specific budget and unique goals.

N1

N2

N4

N3

N5

N6

N7

Home Page

H1

H2

H3 H4

H5

H6 H7

H8

H9

Home Page Banner

Position Pixel Size

H1 LeaderboardH2 Top SquareH3 Center LeaderH4 Center LeaderH5 Mid ButtonH6 Mid ButtonH7 Bottom ButtonH8 Bottom ButtonH8 Bottom Button

1200 X 90230 X 230140 X 233140 X 233230 X 90600 X 45230 x 90

150 X 130150 X 130

Includes a banner image linked to a PDF or Word document on our home page.

Web Exclusives

Great for branding and driving a response from potential customers, page peels ads aregaining high-click through rates and are sure to get your company noticed.

Page Peel (900 x 650)

Increase brand awareness and generate sales leads by posting your White Paper onpetroleumafrica.com.

White Papers

Technology

Showcase your company's technology with a sponsored editorial

Our #1 Traffic Page assures your company is seen in our niche markets

Events Page Banner

Position Pixel Size

E1 LeaderboardE2 Premium EventE3 Top ButtonE4 Top ButtonE5 Center ButtonE6 Lower ButtonE7 Footer Button

1200 x 90485 x 250230 x 230230 x 90230 x 90230 x 90230 x 90

E1

E3

E5

E4

E6

E7

E2

Events PageNews Page

Main News Page Banner

Position Pixel Size

N1 LeaderboardN2 Top SquareN3 Top ButtonN4 Top ButtonN5 Mid ButtonN6 Bottom ButtonN7 Footer

1200 x 90230 x 230230 x 90230 X 90230 x 90230 x 90230 x 90

Your event banner and listing will stand out with a premium position

Facebook, LinkedIn, Twitter

Social Media Posts

A1

Our E-Newsletters and E-News Alerts offer a cost effective way to reach over 9,100 opt-in subscribers in themarket you are targeting. The Weekly E-Newsletter is delivered every Saturday morning straight to the inboxof our opt-in subscribers providing a roundup of all the week’s top news, an executive event calendar, linksto technology articles and web exclusives on our website, and much more. Meanwhile, when highly relevantbreaking news presents itself, our readers want to know. Sponsor an E-News Alert and claim your exclusivebanner spot.

Weekly E-Newsletter Banner

Position Pixel Size

L1 Top ButtonL2 Top SquareL3 Middle 1L4 Button 2L5 Middle 2L6 Middle 3L7 Button 3L8 Footer Button

250 x 90250 x 250520 x 60250 x 90520 x 60520 x 60250 x 90250 x 90

L1

L2

L4

L7

L8

L5

L6

L3

Weekly E-Newsletter Breaking News Alert

*1-2 alerts per week

Breaking News Alert Sponsor

Position Pixel Size

A1 Exclusive Sponsor 728 X 90

Direct E-Mail Campaigns

Ad Material Submission

1. Publisher’s Copy Protective Clause – In the event that no acceptablecopy is furnished, Publisher reserves the right to repeat last submittedadvertisement for scheduled space. With the exception of cover and premiumpositions, contracts may be terminated by either party on 30 days notice beforeclosing date.

Contracts for covers and special positions are non-cancelable, except in thecase of non-payment of invoices at Publisher’s discretion. In the event of non-payment of invoices, the Publisher may terminate the contract without notice.

Advertisers are liable for all content of advertisements (print or digital) and forany claims made against Petroleum Africa. The Publisher reserves the right toreject any advertising that does not conform to the publication’s standards.

2. General – If more or less space than contracted is used within 12 monthsfrom date of first insertion, the rate will be adjusted to the earned contractedrate. Advertiser will be short-rated at the prevailing frequency rate specified incontract if they have not completed the terms of their contracted frequencyrate within 12 months of first insertion order.

3. Frequency Rates – Number of insertions in a 12-month period determinesfrequency rate as agrred upon in contract between Publisher and Advertiser.

4. Issuance & Closing – Published 10 times per year with distrubution beginningduring the first two weeks of corresponding issue month, the latter month if acombined issue. Reservation and artwork deadlines are as specified in theeditorial calendar.

5. Positioning – Regular full page adverts are run-of-the-house positioning. Ifspecial placement is requested such as facing editorial, there is a 10% premium.

6. Payment Terms – All first orders require advance payment. You maysubsequently apply for credit. Terms of payment are Net 30 on approved credit.Late payments will incur an interest charge of 1.5% per month, compoundedmonthly, if received after due date.

7. Agency Commission – A 15% agency commission applies to recognizedagencies. Payment due Net 30 from billing date (on approved credit). Publisherwill hold Agency and Advertiser jointly responsible for payment.

Advertising Policyand Terms & Conditions

1. Standard Page: Standard type andadvertising page size is 8.3" x 11.0" (210 mm x 280 mm).

2. Bleed: 3 mm bleed on all sides. Alltype must be inset 0.20" (5 mm) insidethe final trim size, all four sides.

3. Pre-Trim Size: 8.5" x 11.3" (216 mm x 286 mm).

4. Ad Materials: All ad materials shouldbe supplied in one of the following digitalfile formats accompanied by a hardcopycolor proof. Ad materials other thanacceptable digital fi les wil l incuradditional charges (see ProductionCharges).

a. Acceptable Digital Files: AdobeAcrobat PDFs (8 bits/channel, binaryCMYK, all fonts embedded) or flattenedCMYK TIFF or EPS files, 300 dpi at actualsize.

b. Graphic/Imaging Formats: All graphicelements should be imported fromdrawing or imaging applications. Toassure optimum results, graphics shouldbe saved as PDF, TIFF, or EPS files.

c. Storage Media: Files may besubmitted using the following media:Email, CD-ROM, or FTP.

Print AdvertisementSpecifications

Send by Email: Petroleum Africa can accept ads up to 10 MB in size. If you choose to email yourad, address it to advertise@petroleumafrica.com. Please be sure to indicate Advertiser Nameand Issue Date in the subject line.

FTP Upload: For ads between 10 MB and 100 MB in size, you may upload to your FTP site and sendyour sales representative the required access information for us to download. You may also usea third party service such as Dropbox.

CONTACT US WORLDWIDE

Africa Headquarters10G Ahmed Abd El-Aziz St.New Maadi, Cairo, EgyptTel/Fax +2 02 2517 7454egypt@petroleumafrica.com

General InquiriesP.O. Box 1571Montgomery, TX 77356 USATel/Fax: +1 713 867 9394info@petroleumafrica.com

Subscriptionssubscribe@petroleumafrica.comor visit www.petroleumafrica.com

ADVERTISING REPRESENTATIVES

Austria, Germany, SwitzerlandEisenacher MedienErhardt EisenacherTel: +49 0228 2499 860info@eisenacher-medien.de

GhanaRDFC Ltd.Janice OdonkorTel: +233 302 767 919ghana@petroleumafrica.com

ItalyEdiconsult InternazionaleAnna De BortoliTel: +39 02 477 100 36energia@ediconsult.com

NigeriaOil & Gas Soft SkillsEmmanuel Emielu & Karim SuleTel: +234 803 308 4541ogs@petroleumafrica.com

North Africa/Middle EastAlan YounesTel/Fax: +2 02 2517 7454egypt@petroleumafrica.com

North AmericaEric FreerTel: +1 281-384-8793houstonsales@petroleumafrica.com

Rest of WorldFarrah Younes & Jina SellersTel/Fax: +1 713 867 9394advertise@petroleumafrica.com

United KingdomFrontier Communications Ltd.Gayle MeikleTel: +44 (0) 20 7193 8224uk@petroleumafrica.com

Petroleum Africa Magazine is a Texas, United States-registered company.

PO Box 1571 Montgomery, TX 77356 www.petroleumafrica.com