peter and chuck's tuesday crowdsourcing slides
DESCRIPTION
From ASAE & Center AGM08 session titled "Associations Next Crowdsourcing the Creation of Value"TRANSCRIPT
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Associations Next Crowdsourcing the Creation of Value
Moshe Pritsker, Ph.D, JoVEChuck Davis, InnoCentiveJeff De Cagna, Principled InnovationPeter Turner, MCI GroupAugust 19, 830-945am
Connecting Great Ideas and Great People
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Session Flow
What would you like to takeaway? The what & why of crowdsourcing How it could work for associations? JoVE case study InnoCentive case study Q&A Players to watch & learn Research on Co-creation For more information
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What is crowdsourcing?
Content or ProductCo-creation
Peer Production Crowdsourcing Crowdfunding
Benefits•Taps a wider network for knowledge & skill•Lowers costs to create products/services•Speeds time to market •Promotes shared risk & rewards with others•Builds stronger customer loyalty
Could help with•Attracting younger members•Solving the volunteer leader drain•Sources of funding•Fresh ideas and knowledge•Improves the member experience•Increases participation
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How it could work in associations?
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Moshe Pritsker, Ph.D.
Journal of Visualized Experiments JoVE
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InnoCentive Case Study – How It Works
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Chuck DavisDirector, Open Innovation SolutionsRegion: Western USA & Canada and [email protected]
6Tuesday August 19, 2008
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Product Development Life Cycle & InnoCentive
Front-End of Innovation New Product Development
Launch to End of Life
Apply InnoCentive Here to Find Solutions
Internal Sources
Employees
Databases
External Sources
Customers
Partners
Internet
Patent Searches
Competitive Info
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InnoCentive.com Website Overview
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Meet A Seeker
You Tube: http://www.youtube.com/watch?v=gGaLUTpfxxo
Local: C:\Users\cdavis\Desktop\Solver Videos\OSRI Case Study 5MB.mov
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1. Challenge Ideas
•Seeker team members and InnoCentive collaborate on ideas
•InnoCentive helps formulate Challenge
Step 1: Challenge Formulation & Posting
3. Abstract Developed
•Open to Global Solver community•Publicly available information•Objective: attract interest
2. Seeker Review
•Standard disclosure process•Legal, scientific, technical and commercial issues resolved•Seeker approved final version
Protecting anonymity and confidentiality
POSTING
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2. Confidentiality Agreement Signed by Solver
• Binding confidentiality between Seeker and Solver
• License to evaluate (transfer to full license on award)
• Standard contract terms outlined
3. Solver Opens Project Room
• Full confidential details
• Anonymity preserved• Project Room: secure,
private communications
Step 2: Information Access
1. Posted Challenge Viewed by Solvers
• Solvers evaluate abstract
• Solvers decide to work on challenge
Details gated by binding agreements, online security
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Step 3: Support, Submission & Award
1. Support & Submissions
• From Solver to InnoCentive• Via individual Project Room
only• InnoCentive reviews and
organizes• InnoCentive answers
Solver questions to increase solution quality and success potential
2. Submission Evaluation
• Seeker reviews all submissions
• Can ask for clarification from Solvers
3. Submission Selection
• Vetting by InnoCentive• Validation by Seeker• Seeker chooses best
solution• Auditable process ensures
integrity
Facilitated evaluation, verification, and IP transfer
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Step 3: Support, Submission & Award
4. Solver Verification
• Solver authority verified• Appropriate employer
waiver• Wet signatures
5. Award
• Awardees transfer Intellectual Property Rights
• Non-Awardees retain their Intellectual Property Rights
• InnoCentive administers payment
Facilitated evaluation, verification, and IP transfer
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Meet A Winning Solver
YouTube:
> http://www.youtube.com/watch?v=5_ucQKWmxdk
Local:
> C:\Users\cdavis\Desktop\Solver Videos\ OSRI Meet the Solver 5MB.mov
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Your Questions
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Players to Watch & Learn
New Players JoVE InnoCentive ArtistShare SellaBand Nature’s Precedings Open Architecture
Network Radio Open Source
Corporate World Gannett’s New
Production Model NikePlus Mn Public Radio’s
Public Insight Network
Slim Devices
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Research on Co-creation
Bain & Co - Customer-Focused Innovation Forrester Study - Customer Content, Participation, Purchasing Forrester Study 2006 - Audience Segmentation Gallup 2006: Strengths Development Culture & People
Engagement HBR Study: Community Built Around Product Sells More Product How Business Uses Web 2.0 Tools - McKinsey Study Incentivizing Online Community - Various Innovation Using Emerging Business Units - London School of
Business 2003 Innovative Service Concepts in the US - PeerInsight Lead User Method - MIT Sloan Rosabeth Moss Kanter - DNA of Organizational Confidence User Generated Content Motivators - BCG 2002 We the Media: Grassroots Journalism - Center for Citizen Media
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